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Manuel VS. Automated Link Building

January 13, 2012 By 11 Comments

Manuel VS. Automated Link Building

When trying to rank your website or blog in the various search engines a fair bit of your efforts will go toward building links to your site using the various keywords and anchor text you happen to be trying to rank for. There are three primary you can do this.

Passive Link Building

I better throw this one into the mix as well, despite it being a less active technique. You can choose to let your content speak for itself and hope that generous webmasters will come across your work and then choose to link to it all by themselves. While you will get a few links this way it shouldn’t be relied on to move your rankings upward, because unless sites like Mashable, Techcrunch, or the Huffington Post choose to give you some link love you probably won’t notice much of a difference.

This method should probably be seen as a bonus system of links. The best way to entice other bloggers or webmasters to link to you is to write truly “pillar” content that simply isn’t available anywhere else. When you consider that an authority site could easily charge (and get) several hundred dollars a month for a relevant link you soon see the merit in taking the time to do the job properly, and write some amazing content.

Automated Link Building

There are of tools, programs, or services available to you that can quickly generate a massive amount of links to your website, but unless you use them sparingly and appropriately they can end up doing you more harm than good. It’s relatively easy for someone like Google to spot the patterns that are inherent with these systems and apply a penalty to your site which will effectively “null and void” most of the link building work you’ve done.

In severe instances Google can even choose to de-index your site from their results all together leaving you in the unenviable position of trying to replace any and all traffic they would have been sending you.

Manual Link Building

Manual link building is by far the most time consuming method, but it’s also the method that gives you the most control over where and how your links are placed. There truly is an art to link building, and it’s a skill that’s important to have if you’re planning on being online for some time.

The important thing to remember is that the links you build today will continue to pay off for years to come. A link on a brand new site today could turn into a PR 5 link if the webmaster of that site puts enough work into it over the coming years. When you consider that the same is true of all the hundreds or thousands of links you build you truly get a sense of that value of manually building these links.

A truly ambition blogger will even take it to the next level by building links to that other persons website in order to improve the rankings of the page his or her link is on. Guest posting is one of the most effective ways of getting a link from a website you admire and you should always make a point of not only responding to any and all comments the article generates, or sharing the content within your social network, but also building backlinks to the article itself so that the link coming from it becomes ten times more valuable to your site.

Whichever method you adopt as your favorite you shouldn’t discount any other out of hand. It’s always a good idea to incorporate a mixture of diverse links into your link building campaigns.

Another important aspect of link building should be recording, by recording the date, location, contact information, anchor text, and link authority (PageRank) you can quickly check on your links to see how they are doing, and whether or not they are still in place.

Link building is an ongoing process that should be continued for the life of your website. Over time as your own authority and PageRank improve the value of your site will also continue to increase, and the potential earnings will improve. A 125×125 banner ad on a PR2 website might bring in $20, or $30 dollars monthly, but the same 125×125 banner on a PR7 site will fetch closer to ten times that amount.

Filed Under: SEO Tagged With: Automated, blogs, link building, links, Manual, Passive, websites

Tips To Successfully Flip Websites For Money

December 17, 2011 By 1 Comment

Tips To Successfully Flip Websites For Money

Did you know that you can make a lot of money in a short amount of time by simply fixing other people’s mistakes with their websites? What you need to understand is that you can easily flip a website and make money off of it. What a lot of people don’t realize is that most websites out there don’t make money and the reason is because the website owner doesn’t know as much as they should about websites and making money with them.

If you want to successfully flip a website you will need to have the skills and the patients to make it work. Flipping a website is not really tough and if you can follow the tips that I give you below, then you should have no problem making money from a quick flip.

Tips To Flip Websites For Money

Buy Sites With Potential

The first tip that I have for you is to make sure you buy a website with potential. I know that it is tough to tell which sites will do the best but you need to do your due diligence. What most people don’t do when buying a site is make sure that everything matches up as far as earnings traffic, traffic sources and content. If something looks out of place, then odds are the site owner is feeding you lies.

Another thing you should consider is where the site is on the search engines. If you are going to buy a site that is not ranked for any keyword yet gets hundreds of visitors per day then you know that something is off. Just make sure whatever you do that you are buying a website that won’t take you 2 years to make a profit off of.

Highly Monetize Website

Something else that you need to do in order to make money from the website is to highly monetize it. What a lot of websites owners will do is fill their site with Google Adsense ads or affiliate products but what you need to do is combine different methods. Not only would I recommend combining different monetization methods, you need to compare them to see which ones work the best. If you don’t mind taking the time to see which monetization methods work the best, then you will be able to make more money right now and sell the website for much more later on.

Get Search Engine Traffic

If you want to make the most from your flip, then you need to get search engine traffic. Without traffic from the search engines you will find it really difficult to make any money from your website which means that you won’t be able to sell it for much. My recommendation here is to simply do some search engine optimization and make sure that you are found on the search engine from as many keywords as possible (even the little ones).

Provide Income Proof

The last tip that you need to be aware of revolves around providing proof that it earns money. When you are trying to sell a website it is almost impossible to get any decent money out of it if you can’t prove that it makes money. All you have to do is make sure that you are keeping track of the income that you earn from when you started owning it up until you are ready to sell the site. Trust me on this one, you will be glad that have your income reports handy because proof pays much better than hearsay.

Making money by flipping websites will take you some time and the main reason is because you have to put some work into it. What you need to understand is that you want to make the website as profitable as possible and if you can’t do that then you are just wasting your time and money. The final thing that I recommend is that you don’t just flip a single website, you need to flip a bunch of them at the same time so that you can make the most money possible.

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Filed Under: Internet Marketing Tagged With: buy sites, flip, flipping, money, sell sites, websites

Every Good Campaign Needs a Backlinking Strategy

July 20, 2011 By 7 Comments

back links

Backlinks are just how they sound – links that lead back to your site. They’re like fingers all over the Internet and each finger is pointing the way for people to find your domain. If you have a website and you write an article with a link back to your site and you submit it to an article directory, that link is considered a backlink. You might see backlinks referred to as inbound links as well.

What’s the purpose of backlinking? What backlinks have the ability to do is raise your search engine ranking, which is what every marketer wants because the more visible your site, the more traffic, the better the odds are of making money.

The links work sort of like a popularity contest. They show the search engine spiders and search bots that your website is popular. Sites with a lot of relevant backlinks will be looked on favorably by search engines.

You can garner backlinks through natural methods. This means your pages are so good, so helpful with information, that others create links on their sites to point to your pages. You can also ask websites to backlink to yours and offer a link to their site, which is known as reciprocal linking.

Some blogs will let you leave comments and you can leave a backlink to your site. Not all blogs allow this. In forums, you can do the same by having a link in your signature file.

Look for popular forums in your niche and become an active community member. You can also use backlinks in videos and on social sites or on product reviews that you do about your niche.

Getting backlinks for your website is vital to the monetary health of your business, yet it can take a tremendous amount of time to set up backlinks – time that pulls you away from working on creating products to sell or concentrating on affiliate marketing.

That’s why some marketers choose to pay other people to create their backlinks for them.  You want to make sure that whoever you hire understands how backlinks work.  You can do this by hiring a writer to create articles and turn them into the various article directories or you can hire a service that specializes in site promotion.

Backlinks should be grown slowly whether you outsource it to a professional or take the do it yourself route. You never want to show search engines hundreds or thousands of new links in a day. Pace yourself for healthy link boosts and the search engines will see that as a positive sign that your site is an authority.

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Filed Under: SEO Tagged With: backlinks, blogs, marketers, product reviews, rank, Search Engine Optimization, seo, social sites, video, websites

Is Twiends Dead?

July 16, 2011 By 17 Comments

twiends

With a slow launch back in December of 2009, Twiends started to see an explosive growth in both traffic and users in March of 2010. The explosion of traffic had people of all social networks flocking to join in order to expand their social reach, as well as their social networks.

Marketers and individuals alike could choose to offer credits in the form of seeds (I’m assuming one of the larger social sites took offence at the word credits) in exchange for other users to do any one of the following:

  1. Follow them on Twitter
  2. “Like” their fan page on Facebook
  3. Watch their video on YouTube
  4. Visit their website for a predetermined time

Users were able to build up their credits by also participating in the above activities or buy purchasing them directly from the website for upwards of $599.95 for 50,000 seeds. With 50,000 seeds you could reasonably expect to grow your twitter followers (or fans, hits, views) by about five to ten thousand.

  • 50,000 seeds paying out 5 seeds and accounting for the 30% drop rate most users are experiencing would result in 7,000 followers on Twitter, “likes” on Facebook, hits on your site, or views on your video.

2011 wasn’t a great year for Twiends, it seems it signaled the beginning of the end, and while they are still struggling to find something for all those users to do, it simply doesn’t appear to be the reality.

2011 saw Google step in and shut them down as far as the website tab was concerned. Google penalized them for facilitating what in its eyes was nothing more than a service that could potentially get millions of AdSense accounts banned for using their traffic. (Goes against Google’s Terms of Service)

June 17th saw the removal of the Facebook features after Facebook banned them from continuing to use the API needed for them to continue. I think it was at this point that many users started to realize that the Twiends experience was coming to a close. There was a noticeable drop in traffic following this event.

Less than a month later, on July 11th users who logged in quickly noticed that there was another missing tab in the navigational panel. After 24 hours where users were unable to post in the support forum regarding the issue, Twiends issued this statement:

“Hi all, we unfortunately had to remove seeds from the YouTube feature. We’ll have an update on the issue next week. Thanks for your understanding. Dave”

While it’s unclear why they lost this latest tab and feature (Google does own YouTube) this will likely be the final straw for users, and unless they are able to quickly find another viral method  for growing something that doesn’t include Facebook, YouTube, or Google they will most likely fizzle out into a shadow of their former selves.

Surprisingly Twitter who is always quick to ban developers from using their API in a way that they deem against the “user experience” has left Twiends alone to their own devices. I suppose now that they are the only feature left, Twitter may start to pay a little more attention to them, and if they take their cue from Google and Facebook, we could see the end of them all together!

 

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Filed Under: Social Media Tagged With: dead, Facebook, Google, growth, social media, Social Network, twiends, twitter, websites, youtube

6 Ways to Make a Living From SEO

July 12, 2011 By 20 Comments

SEO

 

Megan Duckett owns a theatrical-sewing business in California that she named “Sew What?” She wanted to branch out and figured setting up a website would expose her business to new customers nationwide, and hopefully around the globe. Setting up a site, hiring one employee, soliciting past clients and cold-calling new ones did just enough to keep the business afloat; 20% of her sales were to other states, and she conducted two overseas transactions. Then Megan discovered SEO Services.

In 18 months Megan’s revenues skyrocketed 45%. Consequently, her business now employs 33 people in a 15,000-square-foot facility, and there are plans for expansion. One third of her sales are in California, 2/3 in other states, and she’s made 55 international transactions. When interviewed by Businessweek, Megan said, “It’s all been the search engine optimization and some low-budget, pay-per-click ads I’ve placed on certain industry terms…”

How Can I Do That?

1. Keyword Research

Know your competition. Use some free tools like SEOmoz Term Extractor, Open Site Explorer and Alexa Search Analytics to keep tabs on hot keywords in your niche. Take notes on what keywords your competitors rank highly for, which keywords rank poorly for them, and even the mediocre terms.

These tools also help you keep tabs on keywords that are diminishing in use so that you can update your website accordingly. Older websites, i.e., established domains, have more trust than newer websites, so older sites tend to rank higher for those mediocre terms than fresh competitors.

2. On-Page Optimization

Make sure to use keywords in outgoing links, title tags, meta descriptions, H1 and H2 headers, in bold face, and in the ALT text of images. Keep “keyword density” in mind here. Keyword density is the ratio of keywords and key phrases to the total number of words on a page. Blogs benefit from a keyword ratio of 2% to 5%, while the optimum ratio for eCommerce websites is slightly higher at 4% to 8%.

3. Content Like No Other

When writing about the latest product or event in your niche, avoid regurgitating what your competitors have written on the topic. Go into greater depth where possible with facts, stats and graphs or charts. When writing opinion pieces or reviews, do so with more clarity and depth than your competition. In short, valuable content is writing that’s easy to understand, factual (therefore reliable), and straight to the point.

4. Pay-Per-Click (PPC) Advertising

Paying to have your website at the top of the search engines guarantees more traffic, a precursor to potential sales. The PPC model is affiliate-based, and as a merchant you want solid affiliates. The cost per click (CPC) paid to search engines varies based on factors such as which search engine is used, keyword competitiveness, the day and time a visitor is surfing the web, along with visitor interest, intent and location. Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter operate under a complex bid-based model.

5. Linking

Building quality backlinks takes time, but the rewards can be tremendous. The goal is to have websites that rank high in the search engines link back to you. This generates a ton of traffic.

6. Blogging

Run a companion blog to your website that shows customers you are passionate about your niche. Not just passionate about what can be sold, but a fellow enthusiast, be it camping, marketing, martial arts, whatever. Use SEO techniques to get your blog ranked higher so web surfers can share in your enthusiasm for a given niche, and then find your website.

 

Amber McDougon is a professional writer and blogger with a particular
interest in the open source Joomla platform. She has been helping
companies build and maintain their online relationships with customers
since 2005. http://www.inetzeal.net/

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Filed Under: SEO Tagged With: backlinks, Business, content, keyword density, make a living, Megan Duckett, meta, niche, rank, Search Engine Optimization, seo, Sew What, websites

Social Media Marketing Plans

December 18, 2010 By 9 Comments

Social Media Marketing Plan

We are  about to roll over into the year 2011, and I’m sure by now most of the older marketers and online business owners have most likely implemented some sort of social media marketing plan by now so that they can connect with their audience and react in real time to situations that may arise in the online realm. For those who have not yet started, or perhaps are new to starting an online business or are currently in the process of launching their new business, this is the perfect time to start working on the social media aspect of your business and ensure that you cover your bases right the first time.

If you take a look at the top twenty websites in the world at almost any given time, you’ll notice there are several social media sites listed, and this fact alone should be enough to prompt you to get over there, and create an online presence on each of those sites in order to capitalize on the massive volume of traffic that they each generate. Twitter is my third highest source of traffic to my website following Google in first (who provides me with 60% of my traffic) and direct traffic in second place. Traffic is, and always will be the lifeblood of your online business, and you can’t afford to overlook these social media sites that are already ranked so high, and receive so much traffic each and every day!

Twitter Traffic Stats

Take a look at the traffic stats for Twitter and notice the direction the traffic is trending, it’s a pretty strong indicator that social media is not only gaining ground, but gaining it fast!

Setting up a Twitter account takes no time at all, but after that it’s a good idea to design a background for your account. If you can’t make your own, head over to Fiverr and have someone make one up for you, or if you need higher quality find a designer who is willing to make it for you. Generally you can get some pretty nice ones between twenty-five and fifty dollars. Then rather than worrying about finding a massive following in the shortest amount of time, actually spend time finding quality followers that are willing to interact with you, and eventually you’ll notice that these people just might become your client, or customers. I’ve seen people with less than 1000 followers earn more than someone with 10,000 followers simply because his followers were more responsive, and he had spent the time to build trust with them.

Facebook is another obvious choice for setting up a page with, and developing it with your fans in mind. Offer them something that they can’t get everywhere else on the internet, and you’ll soon notice that people start liking and following your fan page and its updates. Part of having a fan page is gaining access to all kinds of wonderful stats about who is interacting with your page, how many fans it has, where they come from etc.  There is a whole wealth of data available to you to help you tweak and enhance your page to make it as productive and profitable as you can.

Mobile marketing is the latest and greatest buzz word in the internet marketing circles, and for good reason. Everyone has a cell phone! Ok, you might be saying, “not everyone has a cell phone” and your right… but 250+ million Americans carry mobile phones, that’s over 80% of the nation’s population.
According to the International Telecommunication Union Cell phones subscriptions are about to top 5 billion globally! Do you imagine any of these people might be accessing Twitter or Facebook or their other favorite social media network from their phones? Of course they are! By setting up a social media marketing campaign you’ll already be on your way to developing a mobile marketing campaign. (More on that in a coming article)

I’ve listed only the top two social media networks, but after you build up these two, you might very well want to expand yourself and open yourself up to a wider audience by investing some time and resources into other social media arenas that are available to you online.

So how exactly does a social media marketing plan work? Glad you asked!

Content (Engagement)
Communication Channels (Facebook, Twitter, YouTube, Flickr, You’re blog)
Marketing Message (both online and offline)
Engagement (relationship building)

Content:

Well first you need content which will help you to engage your visitors and can come from any number of sources. For my site, I use blog posts, status updates, twitter updates, etc., but also have audio, and video as well as images. Some people utilize images (Flickr) to capture the attention and focus of people and then start the next process which is communication.

Communication channels:

Opening up communication channels is a crucial aspect to your online business, and just launching a blog or a website isn’t enough so creating and developing a presence on sites like Twitter, and Facebook will give you additional channels with which to engage your visitors with your content. (The content brings them in)

Marketing message:

While it’s great to provide content that is valuable to the people you reach, there still needs to be a clear marketing message so that you are able to turn these visitors into prospects, and then into customers.
Offer up valuable information that is specific to your niche, and then offer your products or services around the information in such a way as to not be a sales pitch but more of a recommendation that will be seen as something that will make their lives easier. If you happen to be selling a social bookmarking tool that automates the process of social bookmarking, then perhaps offering tutorials or training courses on the product could be one source of content that brings in potential customers.

Engagement:

A mistake that many people make is forgetting about all those fans, or followers that they spent so much time, effort, and money trying to attract in the first place. Now that you have built up your traffic, and visitor base, spend time engaging them. Keep them informed of any information that they might find relevant or valuable. Perhaps there is a promotion going on that you heard about, but isn’t public knowledge yet, share it with your readers. It will go a long way toward building trust with them. Remember, engagement is about communication, so communicate with them.

Podcast version

 

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Filed Under: Internet Marketing Tagged With: blog, communication, content, engagement, Facebook, internet marketing, marketing message, mobile marketing, social media, social media marketing, social media marketing plan, traffic, twitter, websites

Online Traffic – Bringing in Traffic

June 17, 2010 By 5 Comments

website trafficOnline traffic is an integral aspect of the success of any website, particularly those that rely on a high volume of traffic for revenue through advertising. For sites that rely on converting traffic into sales, such as those that sell products or offer services, incoming traffic must be from targeted users, rather than incidental users (also known as randoms). Here, we will address how to increase the volume of traffic to a website, as well as how to ensure that the traffic coming in is the more valuable targeted traffic, rather than incidental traffic.

Increasing the amount of online traffic a website receives can be accomplished in a number of ways, although some are more effective than others. Users are attracted most to websites that offer rich content, be it in the form of video, interactive media, or valuable information, or in the form of products and services in which they are interested. Marketing your website in a way that suggests to users that it contains content they will want to use, or products and service they want, will increase the amount of valuable traffic. While it is also possible to increase traffic through ways like banner advertisements, in-text advertising, and other similar methods, this traffic tends to consist primarily of users who either arrive at your site by accident, or who are not invested in what your site offers.

The difference between the two major types of online traffic (targeted and incidental) can play a varying role in your website, depending on the way in which your site operates. Websites that rely on sales conversions for products and services will find that targeted traffic is much more essential for their success than websites that benefit primarily from on site advertising. However, even sites whose primary source of revenue is advertising (and you don’t need users to stick around on the site for most advertising) can benefit from attracting users that are actually interested in their content. This is because these users are more likely to access more pages, thus increasing the amount of advertising they view.

Increasing the amount of quality online traffic to your website is an excellent way to increase its efficiency, whether you run a website for a personal business or a site geared towards providing entertainment media. This increase is even more valuable when you make an effort to attract the right type of traffic.

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Filed Under: Blogging Tagged With: converting traffic, incidental traffic, incoming traffic, marketing, online traffic, targeted, traffic, websites

SEO – Tips for Staying on Top of Trends

May 18, 2010 By 2 Comments

seo trendsWhat is important to remember about SEO techniques is that keywords and trends are constantly changing, and so you must change your websites to reflect this. Otherwise you could have spent a great deal of time trying to perfect your website and make the copy perfectly driven to meet the requirements of search engines, only to still place low in the rankings because you are going off of outdated information.

There are a few tips or suggestions that could help you and your website stay on top of these trends. Some will choose to subscribe to a service such as Wordtracker which helps give you access to the latest keyword percentages and rankings in a variety of different search engines. With this information, you can then keep revising or adding to your content.

Additionally, it can be a good idea to write a separate series of internet SEO-driven articles and then attach them to your website. They will then be able to add to the overall ranking of the page, and don’t need to be updated, merely added to. This is like an ongoing blog of sorts, or you could have articles in directories that then link back to your main website. All of these tricks will increase your ranking in any sort of search engine.

There are free programs, such as Google’s Analytics, that will tell you more about what people are searching for and how frequently they are searching for these terms. This makes it necessary to then tailor your copy and images to those key words. At times, they may be entire questions that people ask, or key phrases that involve multiple parts. This is a good way to get inside your customer’s head in a way, and then gently guide them to the solutions that they are seeking.

With all of these fairly simple tips in mind, it should be easy to come out on top with the way that the search engines currently work. This can be beneficial in the long run for many different reasons, not least of which is being able to increase traffic to your website. This is also a good way to conduct some market research, because by looking at what your potential customers might be looking at, you can then learn more about what their needs are and anticipate how you can best serve them. That is why SEO marketing is important on several different levels.

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Make Money Online – High Content Sites

May 4, 2010 By 3 Comments

Advertising on your websiteOne of the most common ways to make money online is by running a website that hosts advertising. Web advertising companies are willing to pay significant amounts of money to sites that can provide them with a high number of views for advertisements, and even more to sites that get users to interact with those ads. The best way to do this is by having a high content or content rich website, which means a site that provides content users will want to see and interact with. Here, we’ll go over the types of websites that are best at providing rich content, as well as how to turn these sites into profitable enterprises.

Content rich sites are one of the best ways to make money online because they are more effective at advertising. A website that is rich in content typically hosts video, games, or other interactive media. Due to the increase in the amount of broadband service available worldwide, more and more users are being able to interact with rich media, because things like video and games take more time to load than text and images. In fact, only five years ago roughly half the homes in the United States were equipped with broadband service, compared to last year when nine out of ten had high speed internet. Being able to take advantage of the increasing speed of internet connections will allow you to provide a top level of content to the users visiting your site.

Content rich websites also provide a great way to make money online, because they can entice users into interacting with the advertisements on your site. A common tool for sites that host interactive games is to provide users with a reward of some kind in the game when they click on ads or fill out surveys for lead generation. Extra experience or equipment is generally enough to get someone to click on an ad, and advertisements that users actually interact with can be much more profitable than ones they simply view (because it guarantees that the user is seeing the ad, rather than ignoring it).

If you are looking for an easy way to make money online, starting a website that will provide users with rich content and will give advertisers an incentive to buy space on your site because of the high volume of traffic is a great way to get started.

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Filed Under: Work from home Tagged With: advertising, content, make money online, traffic, websites