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Host Your Own Webinar for Customers and Prospects

July 29, 2011 By 10 Comments

hosting a webinar

Do you feel that you have valuable information to share with your customers and prospects that just won’t in text format? Or maybe you know about some breaking news happening within your industry that your customers might appreciate knowing firsthand.

Are you live at an event that might change how business is done within your niche?

If you answered yes to any of the three questions above, you might want to consider hosting your own webinar for customers and prospects. In addition to allowing you to be on the cutting edge of news or change, a webinar allows you to interact with your customers in a brand new way that presents a more personable image.

Like a virtual conference where you’re the keynote speaker, you can establish your credibility and connect with customers and prospects from around the globe. Best of all, you won’t have to leave your office.

Hosting your own webinar doesn’t have to cost a lot unless you decide to pay for more advanced services. Those worried about the technical aspect can relax. If you have a working web cam, speakers, and a microphone, then you can easily host your own webinar.

If you already have these things, then you simply need an account at a website like Ustream or Livestream – both of which allow you to host your very own webinars live. If you’d like to do your own webinar, then there are a few simple tips to follow to ensure it’s a success.

If you’ll be treating your event more like a conference, then make sure you send out a notice about your event a few days in advance. Then, the day of the conference, send out one final reminder.

Make sure you account for time zone differences. For instance, if you live on the West Coast in the United States but the majority of your customer base is located in Japan, then you’ll want to use the time that will be best for your customers. But for those customers who can’t make the webinar, you can record it so they can still access the information later.

After you’ve chosen the best time for your event, make a few notes about what you’d like to say. Don’t write it out word for word. Just try taking down a few bullet points to help you stay on track during your presentation.

Don’t take questions until the presentation is over. Some people have complained that webinars become diluted by customer interaction and they had to leave before the presentation was completed.

Finally, before hosting your event, find a few friends and do a test run to ensure all of your technology works correctly and you can be heard and seen clearly. Now is the time to troubleshoot for annoying bugs or problems that you don’t want to discover the day of your webinar.

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Filed Under: Internet Marketing Tagged With: Business, customers, host, presentation, prospects, virtual conference, webinar

Skills of an Internet Marketer – How to Recognize a Skilled Internet Marketer

September 22, 2010 By 8 Comments


Internet marketing isn’t just about getting sales. That is only part of what internet marketing is. A very skilled internet marketer will use all sorts of methods available at his disposal, not just one or two. Skill also comes with experience. No one is going to just jump into internet marketing and automatically become successful. Everyone must find something that works for them. There are many blueprints to follow in internet marketing. A skilled internet marketer will find their own blueprint to follow, and make their own success. Perhaps he will even teach others how to follow his blueprint.

How do you judge the skills of an internet marketer? When you first set up an e-business, you’re going to have to learn how to present your niche in such a way that people will want to purchase the product or information you have to offer them. A good internet marketer won’t expect people to spend a ridiculous among of money off the bat. This is usually the sign of someone who just wants to line their pockets. You can also be on the lookout for false promises. How can you recognize them? Use common sense. Internet marketing is no different than offline methods of marketing. The only difference is where the marketing is taking place.

Another good way to determine the skills of an internet marketer is to join their mailing list. Most good internet marketers have mailing lists. Carefully go over the emails that arrive in your inbox for a short period of time. Are they trying to sell you things right off the bat? Is every email just an advertisement for a product that they want you to buy? Or are they giving you knowledge that you can use in your niche? Mailing lists are usually used as a form of advertisement, so don’t be immediately turned off by the ads. However, the majority of the emails should contain information that you can use, and not just products that you can buy.

Having a newsletter is also the sign of a good internet marketer. Most internet marketers fail to see the power of newsletters. Again, people want information. They normally don’t want to pay to have it. So sharing your knowledge on a particular subject is a great way to get people to buy products. For example, if you run an SEO writing company, it would probably be in your best interests to have a newsletter. If you’re keeping up to date in what’s going on with your industry, you can share your knowledge and opinions on then. You can also offer tips on how to succeed in the SEO world. People are more trusting of those who are trying to help them, instead of those who are trying to line their wallets.

You can also attend a webinar hosted by an internet marketer. Hearing a marketer talk directly on a subject is a great way to determine the skills of an internet marketer. This way you can judge for yourself if they’re trustworthy or not. Are they being pushy? Or are they relaxed? Do they really connect with the attendees? Or are they just trying to get people to buy their products?

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Hosting a Webinar – Things You Need to Know

August 31, 2010 By 2 Comments

Hosting A Webinar

If you are knowledgeable enough on a certain in-demand topic or niche, you may be able to host a webinar. Hosting a webinar is a very serious responsibility. Your audience is likely very new to the niche or topic you’re talking about. They have little to no knowledge at all. Or perhaps everything they know is based on myths and misinformation. Your job as a webinar host is to dispel these myths and convey the proper information. Free information is a great way to sell your product and increase traffic to your website. This is why many internet marketers and affiliate marketers host webinars.

The first thing you have to do is decide what your webinar is going to be about. It would help if it’s a topic that is high in interest. These topics may include e-business, internet marketing, affiliate marketing, SEO, blogging, how to work from home or blogging. The purpose of your webinar is ultimately to increase customers and sales. However, this is impossible to do if your customers don’t trust you. Therefore, a webinar has a dual purpose. You can show your audience you are knowledgeable and trusting. This will result in an increase in traffic to your website and an increase in sales.

Next, decide how long your webinar is going to be. This is a very important step in hosting a webinar. Most people who are in attendance will only be available for a no more than an hour. So when getting your presentation together, you need to keep your time limit in mind. You may have a wealth of knowledge on the subject, but remember that most of your attendees are beginners. You can’t talk to them about managing a successful e-business when they don’t even know what an e-business is. An effective introduction is in order. This will help grasp your attendees’ attention.

During your introduction, explain what your topic is before going on. The rest of your presentation should proceed in a logical order. When hosting a webinar, it helps to develop an outline that you can stick to. The outline will help make sure that you’re not going off topic. The outline should also be visible to those attending the webinar, so that they can follow along as well. Make your webinar presentation purely informational. Do not add fluff. No one wants their time wasted. At the end of the presentation, allow an appropriate amount of time to answer questions. This is also known as a Q & A session.

Before giving your webinar, it’s important that you practice your presentation. This is how you’ll know if you’ve got too much information. You should prepare at least 2 weeks in advance. As you’re preparing, you’ll also want to look for people who want to attend your webinar. You can find them by searching for websites that contain the type of audience that are interested in your information. This includes visitors to blogs relating to your niche, and other similar websites.

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Filed Under: Internet Marketing Tagged With: affiliate marketing, attend, audience, Blogging, e-business, hosting a webinar, information, niche, visitors, webinar