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Timing your Blog Posts

January 15, 2011 By 4 Comments

open for business

Some of you have chosen to post to your blogs weekly, others every few days, and still others on a daily basis, but did you ever stop to consider the time that you release your post to go live?

If you take the time to monitor your analytics program then you will notice that there are certain days that receive more traffic than others, and also certain times during the day. If you can publish your posts at the optimal time, or on the optimal day, then you can increase the effectiveness of your blog.

For one thing your bounce rate will start to lower because if someone logs on to read your post for the day, but it isn’t there yet then they are much more likely to click out to another site, or log off all together. By having your post up when they show up, you will keep that persons attention where it should be, on your blog.

Another positive that your blog will experience is a higher return on your social media investment. If a hundred people show up during that optimal time, and there isn’t anything for them to see, they just wander off, but if one hundred people show up and there is a nice juicy post for them to read and enjoy, then they will also be sharing that post with their circle of friends via social media tools like Twitter and Facebook which will in turn drive even more visitors to the post which could result in even more retweets, etc.

Humans have a built in clock as you all know, and we also are creatures of habit, by posting your article at the same time of day, or the same day of the week then your readers will come to rely on that from you, and will be rewarded by showing up at that time with a post. However if you’re all over the map with post times, then they might just be disappointed to find nothing when they show up, which though being subtle will still be a letdown.

If you think of your blog as a business, then think of publishing your post as opening the doors for the day to traffic.

Treating your blog like a business is an important aspect for each of us, and it’s important that we start each day ready for business, publish your post, and do a quick walkthrough of your website to ensure everything is working as it should be. You might think that just because everything was working yesterday, everything would be working properly today, but that just isn’t the case. Hosting companies have issues, there are hackers out there, or it could just be a simple case of a plugin failing on you.
Do a quick run through to ensure you are running smoothly.

After you’ve posted, and done your walk through check on your email accounts, follow up with your social media outlets whether that be responding to people on your Facebook Fan page, or replying to twitter fans out there, simply put, just take care of business!

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Filed Under: Blogging Tagged With: blog, blogger, Blogging, fan page, live, open for business, publish, read, schedule, social media, timing your posts, twitter, visitors

What is Bounce Rate?

November 7, 2010 By 7 Comments

What is bounce rate

Bounce rate is definitely something you’re going to want to take into consideration when you’re evaluating the analytics for your website or blog. If you’ve installed Google Analytics you will have a screen that looks something like the one below.

Bounce Rate

Now from this graph you can see that they have a bounce rate of 36.6% and people are spending close to three minutes on the site when they arrive which is pretty good. This allows quite a bit of time for you to show your visitors your writing style, the products or services you’re promoting, and maybe even make a sale.

So what is bounce rate? Well typically every visitor to your site will “bounce” or leave your site eventually through various methods, but bounce rate will only take into consideration the visitors who came, and left while only visiting one page. The formula used to calculate bounce rate is:

Bounce Rate = Total Number of Visits Viewing Only One Page / Total Number of Visits

Some will leave through an advertisement that you have displayed on your site, they may simply close the browser window after they finish reading your blog post. Some will arrive via Google after typing in a keyword, or key phrase, that is related to the topic on your page. The more relevant the page is to what they typed into Google, chances are the longer that person will stay. For instance if someone types in “What is bounce rate?” and this article comes up, then hopefully I did a good job in explaining it, and that person will stick around to read the article. If however I mistitled or did a poor job of explaining the concept that person might simply hit the back button and check out one of the other websites that were listed in the search results, which would increase my bounce rate. Obviously If Google sends me 1000 people for that search term, and they all hit the back button and go visit another site, they will not only record the high bounce rate, but will also stop sending me traffic for that search term as well. So it’s important to try and write for your readers and not for Google.

Typically the lower the bounce rate of a site the better, however this may not always be true. MFA sites (made for AdSense) would probably appreciate having a higher bounce rate since the goal for these sites (which I personally dislike) is not to keep your interest, but to get you to click out of the site using one of the Google ads on the page. I personally like seeing a very low bounce rate and will continue to work on my sites to see this number go lower, because this will mean I’ve engaged my audience and kept their interest which in turn means I’m providing them value through my content and hopefully showcased some of the products and services available on my site so that when they are in the frame of mind to make a purchase, it will hopefully be through my site, or my link.

So what is considered a good bounce rate? That will depend entirely on the site in question, I have blogs with bounce rates under 5% and others with 65% and both do quite well in terms of traffic, subscribers, etc. But I also have websites with very little text and a buy it now button at the bottom with bounce rates in the 90’s that is only there to sell a PayPal Donation script www.paypaldonationscript.com and as such does quite well at Its job. This is a zero maintenance website that makes money month in and month out, so while I’m sure I could lower the bounce rate, what would be the purpose?

It’s important to have a clear idea of the goal of the website in order to determine which you’re your bounce rate should be heading. Once you’ve determined that, it is a simple matter of either providing higher quality content, or perhaps more interactive media in order to lower your rate, or perhaps tweaking and improving your sales copy if you’d like to try to convert visitors quicker, or make them take an action that suits your needs. Either way bounce rate is something you should be aware of, as well as keeping an eye on it and the direction it’s heading to ensure that it’s in line with your particular marketing model.

I’ll use PLR Internet Marketing as an example; the bounce rate for this site is up around 67% despite the fact that visitors spend an average of 2 minutes here.  It would be a simple matter for me to lower this number, I could simply take out my fade in popup that new visitors see asking them to optin to my list in exchange for downloading my 79 page eBook that I’m offering. Many people when they see any sort of popup will instantly click out to escape. Now I know this is true, so why do I leave it in there? Because bounce rate isn’t the only thing I’m tracking. I’m also tracking subscribers to this site, and with that subscriber fade in, I have a much higher subscription rate than without it, so it ends up being a personal choice. But it brings into focus the fact that you need a clear idea of what the goal of your website is.

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Filed Under: SEO Tagged With: blog, Blogging, bounce rate, content, engaged, Google Analytics, leave your site, page, readers, seo, subscribers, visitors, what is bounce rate

Content Delivery Networks

November 4, 2010 By 6 Comments

Content Delivery Network

Content Delivery Networks or (CDN) are servers that are distributed around the web, with the intent of serving each client from the closest possible server. Whenever your site hits a certain level of traffic and your income can support it. (It can be expensive) you might want to consider relocating your content onto such a network in order to significantly speed up your visitor’s experience.

The difference between the typical hosting solution that most of us employ and a CDN setup is that when your site is situated on a single server, every request coming from around the globe has to travel the distance to your server’s location. In a content delivery network setup, your content is located on many different servers over a much wider geographic area, and whichever server (generally) is closest to the requesting client serves up the content. What this means is that if twenty people request your website, or content from twenty different locations, each could hypothetically receive the data from a different server, typically the one closest to them.

So you can see the implications this would have on the load times a user would experience when visiting your site regardless of time of day, or server load.  I’ve seen sites with load times over thirteen seconds drop down to five seconds or less. Don’t mistake CDN for mirroring a website, which while being a similar concept, is less selective and dynamic in nature.

Content delivery can be especially useful for high traffic events that may occur in your business, such as product launches where the financial stability of your launch could be compromised due to a server meltdown due to high loads and subsequent shutdown.

I priced out some CDN options, and it looks like you can expect to pay about $39.95 for one terabyte, which is 1000 gigabytes. Depending on your usage and the volume of traffic you blog receives, could last you several months or possibly more.

So if your blog is starting to receive a high volume of traffic, or your simply are looking to increase the load time for your visitors, consider taking a look into content delivery networks to see if they might be a good fit for you and your site.

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Filed Under: Blogging Tagged With: blog, Blogging, CDN, content delivery network, faster load times, hosting solutions, product launches, servers, visitors, web

Attracting Advertisers to your Blog

October 25, 2010 By 4 Comments

Advertising on your blog

Blogging is a great outlet for expression of thoughts and ideas, but for many of you reading my blog, you’d like to take it to the next level and actually earn some money with your blog. Some of you will simply be looking for a couple of hundred extra dollars a month to pay server and other online costs, while still others will be looking to make thousands a month doing something that they love and are passionate about.

For the first group, you can probably make enough money without selling advertising space on your blog, but for the second, it’s an income stream that shouldn’t be overlooked. If you look at some of the top earning blogs like Lifehacker, Techcrunch, and Mashable, you’ll notice that their major source of income is coming from banner advertising. These sites are making millions of dollars each and every year; let’s pretend they know what they’re doing, because I think they just might!

Sure these sites are at the top of the food chain, but you can learn a lot from these guys that will help you to earn with your own site. One thing you’ll notice if you visit any of these sites is they all have a prominent advertising page complete with statistics on how much traffic they each receive, awards won, prices and commitment, and all the info needed for potential advertisers to make an informed decision about whether or not they want (or can) advertising space on their sites.

Once your blog hits a certain level of traffic, you’ll start getting requests for advertising and if you don’t wish to be answering the same questions over and over, you might want to set up an advertising page on your blog to answer some of the most common questions that advertisers might have.

It’s a good idea to give statistics like unique visitors a month and how many page views your site receives and where you’re getting your traffic data from. Most advertisers will prefer it is coming from Google Analytics because it is much more accurate than some others like Awstats, or other built in stat programs your server might have. Don’t be afraid to mention any awards you’ve won or been recognized in the past for, or any other items of interest to prospective advertisers.

Listing acceptable types of media is also important, list the banner sizes that are available and there locations within your site, are they site wide, on the homepage? You get the idea; also if you don’t want certain types of banners, you might want to mention that also.

Some people prefer to put the price right on the advertising page, while others prefer to keep it private. I would rather have them know up front what is required of them financially so they can make an informed decision based on the information provided.

Here are some stats that a potential advertiser might be interested in looking at, you can decide which to implement into your site:

-          Unique visitors you get each month and which source this information was pulled from.

-          Page views you receive each month.

-          Page Rank might be something to mention

-          Alexa ranking

-          Technorati score

-          Awards your blog has won

-          Honorable mentions regarding your blog

-          Number of RSS subscribers

-          Number of Twitter followers if this is a strength

-          Number of fans of Facebook (lends itself to social proof)

-          Prices for each banner as well as the locations and sizes.

-          Average number of comments if that is a strength

-          Average number of Retweets your site receives.

-          Any addition bonuses that might be included

-          Tell them why they should advertise with you; make it as easy as possible.

-          How to order.

-          And anything else that you think might be relevant or lend itself to more sales.

I won’t go into when is the proper time to advertise on your blog, because that is another discussion in and of itself, and tends to be a controversial one. Suffice to say, I believe that if it is your intention to make money with your blog, and you’re going to implement ads into it sooner or later, then you might as well get your reader used to seeing them there rather than pop them in after you’ve built up a loyal base of readers. (People generally don’t like change)

My site had ads right from the beginning and they started making money right from the beginning which allows me to write the posts I write, do the research, put out products and eBooks related to my topic, all of which is made possible by the money that this site makes.

My readers know that the right side contains navigation, widgets, and advertising space, and the left side contains the articles, I’ve separated the two as much as possible because I want to provide the best possible experience for my visitors, but at the same time, if my readers are in the market for an internet marketing product I’d also like them to click through from my site as well, it’s a mutually beneficial relationship.

Podcast version

 

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Filed Under: Blogging Tagged With: advertising, alexa, banners, blog, bloggers, Blogging, Facebook, Google Analytics, income, Lifehacker, Mashable, pagerank, Prices, rss, stats, subscribers, Techcrunch, twitter, visitors

12 Tips for a Better Blog

October 14, 2010 By 7 Comments

Here’s a list of ideas that you may or may not have heard of already, perhaps you’ve taken the time to implement some, but are still waiting for others. I hope this gives you that push to take your blog to the next level. You can choose to implement just one or two, or you may decide on several, either way I want to wish you all the success with your blog.

1.       Install Google’s analytics, this might seem like a no brainer for those who are already using it, but I’m always amazed at how many people still haven’t taken advantage of it. It’s simple to setup, free to use, and gives you access to a wealth of data that will tell you exactly where your readers are coming from, which ads they are clicking, how long they stay on your site and so much more. It is one of the most powerful tools I have as an internet marketer, and did I mention that it’s free?

2.       Check the html code on your site for errors with sites like http://validator.w3.org where you type in your URL and they tell you how many errors and warnings you may have, as well as where they occur in the page, and they even offer suggestions on how to fix them.

3.       Optimize the images on your site both so that they load quickly and also so they are named in such a way as to provide you with some SEO benefit. Each day I receive a handful of visitors to my site through Google Images, and you never know which reader may stay on to become a loyal reader for years to come.

4.       Turn on your comments. Most of you already do this, but for the few out there that don’t (I was one for a while) it really is a great way to interact with your readers, as well as it provides you with free content that other’s write for you, and as we all know Google loves content!

5.       Install the subscribe to comments plugin, so that people are notified about subsequent comments left on the same post, often when I answer a question, I’ll get a response back right away because that person who asked the question had checked the box asking to be notified when a new comment was posted. It’s also a great way to get people to come back to your blog. If I leave a comment somewhere, and subscribe often I will return to read each subsequent comment left which then gives the blog owner another chance to capture my attention and I might just stay to read another article, or perhaps I’ll see an ad that interests me enough to click on it, and the site owner will earn anywhere from a few cents to several dollars.

6.       Go through and check your site for broken or dead links so that your readers will have less chance of stumbling into a dead end 404 page, there is plenty of software out there that can do it quite quickly.

7.       Add a Tweet this button to your posts so that others may share them with their own followers, remember I’m a blogger and if I find your article interesting and retweet it, I’ve now exposed your article as well as your site to my followers. This could open you up to thousands of new people who might not otherwise have stumbled upon your blog. It twitter isn’t your thing there are other social media tools such as stumble buttons, or Digg buttons, etc. Try and find one that works best for you. I was getting thousands of visitors from Stumbleupon, but ended up going with my retweet button because the people that came from Stumbleupon are used to quickly clicking in and out, so my bounce rate was getting higher and higher the more traffic I received from them. With Twitter if someone retweet an article on affiliate marketing chances are the only people who will click through are people who are interested in that topic, and there is a much greater chance they will stick around to read the article and perhaps check out the rest of what my site has to offer.

8.       Try doing some competitive shopping, spend a day visiting blogs around the net, and find things that they have implemented that you think your blog and readers would benefit from, this is the best way to go, because you can see what it looks like implemented before you even add it. Another blog might inspire you to add a certain plugin, or add some add space, perhaps take some away. Owning a blog is great because your site is continually changing and improving as you grow with your readers and it’s so much fun to see it progress, both for you and your readers. I love when a blog I frequent experiences positive change, I’m happy and excited for them.

9.       Create a video in the form of a commercial for your blog or website, I’ve seen some really cool work out there, and even if you don’t have the skills yourself you can usually get a pretty good one made up for under $200.00 depending on what you’re looking for.

10.   Spend an entire day visiting other blogs in your niche, and leave great comments on their blogs. Trust me, they love great content as much as you do, and your comment will stay there for years and people will be inclined to click through to your blog to see what else you have to say. The blog owner himself will most likely stop in and check you out, turn him into your next new reader!

11.   Create a Facebook fan page for your blog or website. I created a fan page a few months ago, and I have my blog posts and twitter feed post to it automatically for the fans. It didn’t take long before I soon had an audience of a few thousand people who stop in from time to time.

12.   Write an eBook that you can offer to your readers as a gift for opting in to your email list. You can then communicate with them more fully and individually and start to build your relationship with them further.

There are so many things that you can do to improve both the reader’s experience as well as the functionality of your site if you are willing to invest the time and effort into it.

Good luck to all of you.
Warren

Filed Under: Blogging Tagged With: blog, Blogging, ebook, Facebook, Google Analytics, optin fan page, readers, retweet, tips for a better blog, twitter, visitors

Translating your Content for More Visitors

October 6, 2010 By Leave a Comment

You’ve spent countless hours doing SEO for your blog, and even more producing a steady stream of content for your readers, and are in a continual battle to build up your traffic to your site.  Have you considered translating your blog posts into different languages to open you up to a wider viewing audience?

Did you know that by translating your pages into Chinese languages, you will effectively double the amount of people who can now read your blog?

Translating your Blog

How about if you open it up to another 20 different languages? By offering your readers a way to translate the content on your pages not only will you increase the amount of traffic that comes to your site, but you will also effectively increase earnings from sources like AdSense and other advertising platforms that your site employs.

Certain translator scripts and plugins will also mean a larger number of your sites pages will be indexed in Google and other search engines resulting in even more traffic over time.

There are many different scripts and plugins available, since I’m using the wordpress platform I went with the WordPress Global Translator Plugin, which installs easily, and offers me a choice of 47 different languages that I can have my site translated into. The number of available translations available to you, will of course depend on what language your blog is currently written in, and how many languages it has been translated into.

The plugin installs in a matter of minutes, and has several features to make things easier for you, and gives you some flexibility on how you have it appear on your blog.

Here are some of the languages that can be translated using this plugin:

Italian, Korean, Chinese (Simplified & Traditional), Portuguese, English, German, French, Spanish, Japanese, Arabic, Russian, Greek, Dutch, Bulgarian, Czech, Croatian, Danish, Finnish, Hindi, Polish, Romanian, Swedish, Norwegian, Catalan, Filipino, Hebrew, Indonesian, Latvian, Lithuanian, Serbian, Slovak, Slovenian, Ukrainian, Vietnamese, Albanian, Estonian, Galician, Maltese, Thai, Turkish, Hungarian, Belarus,Irish, Icelandic, Macedonian, Malay, Persian.

Where to find the plugin:

http://www.n2h.it/wp-plugins/wordpress-global-translator-plugin/

This plugin is provided free of charge, but like all great plugins, donations are appreciated by the author.

Podcast version

 
Filed Under: Blogging Tagged With: blog, Blogging, languages, seo, translating your content, visitors, wordpress

Ebook – Sell It? Or Give it Away? – Which is Best for You?

September 1, 2010 By 1 Comment

EBOOK

Selling or giving away an ebook is the choice of the original author. This does not apply to PLR ebooks. These ebooks come with instructions that tell you how you can distribute the ebook, and what you can do with it. Violating these rights is the same as violating the copyright. It is not recommended to do so. Naturally you want to make a profit off of your hard earned work. You may think that selling an ebook is better than giving it away for free. However there are advantages to both methods.

The advantage to selling it is that you make a profit off of it immediately. But you may have to advertise or market your book in order to get people to buy it. This will require time and dedication. It will also require effort on your part. Your first advertising campaign may not go so well. You may have to tweak your marketing plan in order to get it to work the way you want to. Or it may not work at all. This happens in a lot of cases. Many people wind up making little or no profit at all from their ebook. If you’re going to sell your ebook, you’ll need a solid marketing strategy, and a few backup plans, just in case.

The advantages to giving the ebook away, however, are numerous. Free information is a way to increase visitors and traffic to your website. A free ebook can be like a teaser, or an appetizer. It whets the customer’s appetite for the main course. Giving away ebooks is a common practice in internet marketing and affiliate marketing. This is not a coincidence. These marketers realize that if you want something from someone, you have to give something in return. That’s why you may see pop-ups on certain sites that say “Join our mailing list, and get this ebook for free!” The ebook is usually on a subject that everyone in the niche is interested in. It is now helping to increase their mailing list and their sales.

Giving away an ebook also helps to establish a rapport with your audience. This is a good practice in any sort of e-business, even in blogging and SEO. You want your visitors to realize that you care about their needs. They can get to know you and what you have to offer by reading your free ebook. Think about it as a sample. It lets them know whether you’re the person (or business) that they’re looking for to help them with their needs. It’s important that your ebook is packed with information, and not just useless fluff.

Finally ebooks help you to brand yourself or your company. This can work through selling the ebook or giving it away for free. It usually works better with giving it away though, but you can find success in selling it too. Branding helps establish you or your company’s personality and individuality among your competition. What better way to do that than to show your consumers how knowledgeable you are in your niche?

Podcast version

 

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Filed Under: Internet Marketing Tagged With: Blogging, e-book, ebook, increase traffic, PLR, sell or give it away, traffic, visitors, website

Hosting a Webinar – Things You Need to Know

August 31, 2010 By 2 Comments

Hosting A Webinar

If you are knowledgeable enough on a certain in-demand topic or niche, you may be able to host a webinar. Hosting a webinar is a very serious responsibility. Your audience is likely very new to the niche or topic you’re talking about. They have little to no knowledge at all. Or perhaps everything they know is based on myths and misinformation. Your job as a webinar host is to dispel these myths and convey the proper information. Free information is a great way to sell your product and increase traffic to your website. This is why many internet marketers and affiliate marketers host webinars.

The first thing you have to do is decide what your webinar is going to be about. It would help if it’s a topic that is high in interest. These topics may include e-business, internet marketing, affiliate marketing, SEO, blogging, how to work from home or blogging. The purpose of your webinar is ultimately to increase customers and sales. However, this is impossible to do if your customers don’t trust you. Therefore, a webinar has a dual purpose. You can show your audience you are knowledgeable and trusting. This will result in an increase in traffic to your website and an increase in sales.

Next, decide how long your webinar is going to be. This is a very important step in hosting a webinar. Most people who are in attendance will only be available for a no more than an hour. So when getting your presentation together, you need to keep your time limit in mind. You may have a wealth of knowledge on the subject, but remember that most of your attendees are beginners. You can’t talk to them about managing a successful e-business when they don’t even know what an e-business is. An effective introduction is in order. This will help grasp your attendees’ attention.

During your introduction, explain what your topic is before going on. The rest of your presentation should proceed in a logical order. When hosting a webinar, it helps to develop an outline that you can stick to. The outline will help make sure that you’re not going off topic. The outline should also be visible to those attending the webinar, so that they can follow along as well. Make your webinar presentation purely informational. Do not add fluff. No one wants their time wasted. At the end of the presentation, allow an appropriate amount of time to answer questions. This is also known as a Q & A session.

Before giving your webinar, it’s important that you practice your presentation. This is how you’ll know if you’ve got too much information. You should prepare at least 2 weeks in advance. As you’re preparing, you’ll also want to look for people who want to attend your webinar. You can find them by searching for websites that contain the type of audience that are interested in your information. This includes visitors to blogs relating to your niche, and other similar websites.

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Filed Under: Internet Marketing Tagged With: affiliate marketing, attend, audience, Blogging, e-business, hosting a webinar, information, niche, visitors, webinar

Make Money Blogging

August 25, 2010 By 4 Comments

Make Money Blogging

If you are looking for a way to work from home that provides you with the chance to make your own hours, exercise your brain, and work with something you enjoy, then blogging is something you should definitely consider. If you like to write, and have a good amount of knowledge about a given subject or even just a great sense of humor or some interesting thoughts, then you can get started with your very own blog. Here, we’ll go over how to make money blogging, as well as how you can maximize the income you get from your blog once it takes off.

Blogs are essentially online journals, and are used by individuals and businesses alike to record thoughts, post ideas, and much, much more. Suppose, for example, that you have an interest in fly fishing. You could write everything from fly fishing experiences you have had, tips on buying particular lures, great spots to fish, how to clean and cook certain fish, and so on. You can place advertisements or even sponsored links to products on your blog, using it as a source of income.

The great thing about online blogs is that as you write and create content for the blog, people will naturally find your blog through search engines and others who may have linked to it. This will increase the number of readers your blog has, and many of these readers will in turn create links to your blog. Part of your search engine ranking (how early your blog appears in search engine results) relies on the number of incoming links, so as more people read and link to you, the more people will find you, even if they aren’t following these links. This exponential growth allows some blogs to really take off, providing the means for a significant source of income.

In fact, many people take advantage of online advertising and marketing techniques in order to support themselves entirely by blogging. You can make money blogging in a number of different ways, but the best way to get the most bang for your buck (or buck for your blog) is to optimize your site. SEO (search engine optimization) is a method by which you can dramatically increase the number of readers coming to your site, thus increasing the amount of money you make from advertisements, or the number of readers who visit sponsored product links.

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Filed Under: Blogging Tagged With: blog, Blogging, make money blogging, marketing techniques, online, optimize your blog, Search Engine Optimization, seo, visitors, Work from home

Blog Traffic Secret Weapon

August 7, 2010 By 2 Comments

Blog TrafficAs a blog owner, one of the challenges that we face on a daily basis is how to get traffic to our site. We invest countless hours researching, writing, promoting and after all this hard work we’d like to share it with someone. Preferably hundreds or thousands of someone’s actually!

Here’s a trick I recently showed one of my friends that helped her increase her blog’s traffic by almost 80% in just a week’s time. I’ve titled this “Blog Traffic Secret Weapon”, but to be honest it isn’t secret, it’s more like neglected, or ignored!

She has a blog related to the technology industry where she mainly compares computer programs, and equipment, writing reviews, etc. and her traffic was pretty steady at about two hundred to two hundred-fifty visitors a day. She asked me for some tips on how to increase it, and preferably within a short period of time.

Most of the tips I usually give are more long term, and can be used to build up traffic over an extended period of time, this trick however is for “now” traffic, and is great for increasing your blog’s visitors in a short period of time.

The goal of many blogger’s, is to attract people to their site so that they can then win them over and try to convert them into regular readers using their wit, writing style and other techniques available to them. The hard part can be trying to attract people to take that first step allowing us to introduce ourselves, and our blog to them.

If you take a look at your site’s analytics you’ll see hundreds of different keywords that people have typed into their search engine of choice in order to arrive at your site.  If you write an article on the importance of social media, post it to your blog, optimize it, perhaps promote it with some social bookmarking, build some backlinks to it, you’ll start to get traffic to that post.

If you try to write about breaking news or events in your industry as it’s happening you’ll have a definite advantage of 99% of all other sites simply because they just don’t have any information on the topic yet.
When Wikipedia went down a couple of months back, I wrote a quick post on the subject and within hours received over 200 visits generated from the search term “Wikipedia down”. Now these are 200 people I might never have attracted normally, I’m sure some stayed to read other articles on my site, and I’m sure some stayed just long enough to find out what was up with Wikipedia.

By being the first to “break” news or events, you’ll be able to generate an influx of visitors in a short period of time. If the news or events are related to your niche then many of these visitors will stick around, or bookmark your site or blog for further reading later on. If I could offer you up one piece of advice on generating traffic to your blog it would be this. Break something “newsworthy” at least once a week (if you’re a daily blogger), or once a month if you’re a weekly or bi-weekly blogger.

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Filed Under: Blogging Tagged With: blog, blog tips, blog traffic, Blogging, breaking news, how to get traffic, keywords, social media, traffic to our site, visitors
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