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Take Into Consideration The Medium’s Limitations When Advertising Online

January 3, 2011 By Leave a Comment

Only twenty years ago, the Internet was still getting its footing in the world. Not many companies looked to the World Wide Web as a means of marketing and advertising their products and services simply because not many people had access to it. But right now, with most people, almost in all places, logging on to the Internet, it will be irresponsible to your business enterprise interest not to market online. Internet marketing has become one of the significant method of getting people as well as your services or products together.

Due to the specific experience of a user of the world wide web, the reality that it really is borne by a computer monitor or display screen, with interactive ability, and that the screen is finite, in standard dimensions, several restrictions apply. Here are a few.

An online page, which can cover your entire computer screen, is not really a billboard. Internet advertising which treats a webpage as a billboard may indeed catch a visitor’s attention, but it is rarely that a user of the Internet is looking up ads. As you want your own ads to be recognizable, demanding the whole computer screen suggests that the exact same advertisement is not going to fit so well in a smaller space where it might have to share the webpage with some written text, or even other advertisements. Your advertisement must thus be scalable, keeping the same branding signals as your billboard advertisement, but able to fit into variable space sizes.

The magic of the World Wide Web is its multimedia capabilities. Internet advertising could include not only textual content with variable, expressive fonts and other textual frills. It could showcase digital photos. These photos could be anything from your company logo to an elaborate and fine painting type image. The dilemma with using fine photos is that users have their screens set to different resolutions so that a picture that may appear accurate in an 800×600 display screen resolution is going to appear blotchy in 1280×768 image resolution. When making Internet marketing photos, you would want to look at them under various resolutions as well as modify them accordingly in order to appear pleasingly under a range of the standard computer screen resolutions.

The Internet likewise allows advertisers to make use of sound, and that is definitely good if you expect most your consumer base to be running on a high-speed Internet connection. Dial-up connections, that are considerably sluggish, do not push sound fast enough through the connection to prevent stops as well as interruptions. If your client base is apt to have dial-up connections, never deny them. Put it in words.

The exact same dilemma of Internet connection speed conditions the use of video in Internet marketing. Indeed, you could make your own video clips and this, needless to say, is the consummate way of introducing your products as well as services; however, in case a lot of your client base is on a slow dial-up connection, they will not be getting that video clip in any continuous way. A movie player might collect the movie file, playing it piecemeal, and once collected, the potential customer may play it again, this time continuously, but never count on it!

Effective Internet marketing is going to take into considerations the medium used. The Internet and your personal computer may be a power tool for the transmission of data in several formats, but it has its restriction. Create your advertisements with an eye on its restrictions and your advertisements might work for you and get those clients who are, after all, not looking to ads to entertain them, but for solutions.

Author: Phillip Guye

<a href=”http://www.mindgamemarketing.com”>Video Marketing</a> is a concept that helps and motivates individuals to pass along marketing clips about goods and services. This could be done through <a href=”http://www.mindgamemarketing.com/social-media-marketing/”>Social Media Marketing</a>, an effective approach that will give you links, attention and massive amounts of traffic by advertising your site or business through social media avenues.

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Filed Under: Internet Marketing Tagged With: Business, computers, ecommerce, internet business, internet marketing, marketing, SE optimization, SE positioning, SE tactics, seo, site promotion, viral marketing, web design

The Importance of Social Bookmarking

August 4, 2010 By 9 Comments

Social Bookmarking

Virtually every way to make money online, be it an e-business, a blog, internet marketing campaign, or so on, requires traffic in order to succeed. Traffic relies heavily on several key factors, perhaps the most important of which is the number of users coming in from search engines. Therefore, increasing your search engine rank (how early your site appears in the results pages for a given key phrase) plays a large role in dictating how much traffic your site gets. Social bookmarking is a tool commonly used to improve the amount of traffic to websites. Here, we’ll go over how to increase your search engine rank using social bookmarking, as well as other ways in which social bookmarking can benefit your web site.

Social bookmarking refers to a method of sharing links, news, and other information on a given site. Commonly used social bookmarking sites include digg, reddit, StumpleUpon, and del.icio.us. These sites allow users to share everything from entire websites to individual articles, videos, music, and much more. By marketing your website on social bookmarking sites, you enable it to become something that people share with each other, branching out and expanding over time.

This internet marketing technique is known as viral marketing, because of the self perpetuating nature of that which is being marketed. It is a highly efficient form of advertising, and is also tremendously cost effective. This cost effectiveness comes from the fact that the marketing campaign allows users to promote the product or website on their own, and other than the costs for the original creation of the content being marketed, the growing campaign is free. By taking advantage of the way social bookmarking sites work, you can create a small piece of seed content (a video, for example) and then allow the popularity of that content to explode as more people find and share it.

Viral marketing through social bookmarking sites essentially takes the same tactics as a word-of-mouth advertising campaign and puts it in a setting to which hundreds of millions of people have access. If you are looking for a new way to promote products or content on a website, there are few methods more effective than viral marketing. Social bookmarking sites play a key role in developing a high level of exposure and hype for any upcoming or existing product, all for a very small amount of cost to the marketer.

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Filed Under: SEO Tagged With: digg, reddit, social bookmarking, stumbleupon, traffic, viral marketing, website

Internet Marketing and Education

May 13, 2010 By 2 Comments

internet marketing education

If you are interested in internet marketing, you should know that the field is exploding with new job opportunities being created around the world, every single day. Getting an education in the field of internet marketing is an excellent way to take advantage of a relatively new career path, and becoming an expert in it is virtually guaranteed to offer you plenty of options for employment. Here, we’ll go over some of the various fields in internet marketing, as well as how you can go about getting an internet marketing education. We will also briefly touch on what you can expect after you have become an expert in the field.

Internet marketing is, essentially, the study of advertising and marketing techniques that are used more or less exclusively online. The increasingly electronic world of marketing is open to huge possibilities, many of which have yet to be capitalized upon. Internet marketing already has a number of specializations, such as search engine optimization, viral marketing, web communications and advertising, and so on. Taking a specialization means that you will be one of relatively few professionals in a rapidly growing field.

Getting an internet marketing education is easier than you might think. While there are four year universities that offer degrees in business and marketing, there are few that specialize in the field of online marketing. There are a variety of online colleges and classes that offer specialized coursework in the field of internet marketing, allowing you to choose a particular field into which you want to enter. This allows you to take the aspect of internet marketing in which you are most interested and capitalize on it, providing you with the skills and expertise necessary to take a career in a field you really enjoy.

Internet marketing’s rapid rate of growth, and the increasing degree to which marketing is becoming an electronically driven field, mean that there are lots of job opportunities for those with a formal education in it. Internet marketing consultants take in an average salary of between ninety thousand and one hundred and ten thousand dollars per year, though this number varies by actual position and employer. The fact of the matter is that with an internet marketing education, you can expect to have a solid job with a high level of job security in a relatively short period of time. It’s time to make the most of this opportunity and get started.

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Filed Under: Internet Marketing Tagged With: advertising, Business, internet marketing, internet marketing education, marketing, Search Engine Optimization, viral marketing

Taking It Viral

April 9, 2010 By 2 Comments

viral reportsOne method that was popular many years ago but isn’t used so much today is to create viral reports. There is no logical reason why this method isn’t being used as much because it still works very well.

The concept is simple. Create a short 15 – 20 page report that helps someone solve a particular problem in the niche of your choice and then give it away for free and then (this is the clincher) let others give it away for free on their website. That’s right, the idea here is to get as many people as possible giving away your free report.

You should make sure the report is of real high quality. Something that works very well is a complete step by step case study of how you achieved something. For example in the weight loss niche you could compile a report on how you lost XX number of pounds and include before and after photos with everything you ate and did to lose those that weight so that others can follow along very easily.

You should compile the report in to a PDF to prevent people from copying and pasting or altering the content. Converting a Word doc to PDF is very easy nowadays, even the latest version of Word and OpenOffice will let you convert to PDF but failing that just do a quick search on Google for  a“free PDF maker”.

The reason is that inside your report on the first couple of pages you have links to your website and maybe even an offer to buy your product. You can even sprinkle a few affiliate links throughout the report to help you earn a few commissions.

Once again you are leveraging the work of others to get your short viral report seen by as many eyeballs as possible. This concept works really well in niches outside Internet marketing because it’s relatively unused.

You should make it very clear at the beginning and end of the report that the reader is encouraged to distribute it and send it to their friends or anyone else that might be interested. You could even include a section or link to a page that teaches them how to add the report to their website.

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Filed Under: Internet Marketing Tagged With: viral marketing, viral reports

Viral Marketing – Giving Advertising Mouth-to-Mouth

March 28, 2010 By Leave a Comment

viral marketingViral marketing refers to the practice of using pre-existing social networks to boost brand awareness or other marketing goals through self-replicating processes. It gets its name from its similarities to how quickly a virus can spread. Like a virus, it can be spread orally: that is, by word of mouth. When people see a good viral promotion, they just can’t help but to talk about it. And that’s the mark of a good viral marketing campaign: it generates buzz. The first viral marketing campaign was an internet marketing campaign for Hotmail, which attached ads for its own services to e-mails sent by its users. And viral marketing is still keeping the internet interesting.

One of the key components of viral marketing is humor. People troll the internet every day to find the next internet phenomenon. Everyone wants to be the first to introduce their circle of friends to the next “All Your Base are Belong to Us”. This works for internet marketing, too. People have been known to look up funny commercials on video hosting sites such as YouTube or Google Video in order to show their friends. Notable examples include Jack-in-the-Box commercials and the Dos Equis “World’s Most Interesting Man” ad campaign among others.

Another way to engage the public and generate viral interest is to create an interactive game or contest in which the public can participate. If there’s something to be won, people will be more likely to participate, which will drum up even more interest, not only in the outcome of the contest or game, but also in the product itself. These viral marketing campaigns can begin with a television commercial that presents a person with a dilemma and then can encourage people to visit the company’s website to vote for how they want the person in the commercial to decide. This kind of approach combines television marketing with internet marketing for a multi-media experience.

Viral marketing can take many forms and cross over into many different marketing media. From Print marketing to internet marketing, the possibilities are endless. And when it comes to advertising, there’s no wrong way to go. In fact, the more media you cover, the more likely you are to hit all the members of your target demographic and get the most exposure. But it’s important to keep this demographic in mind. After all, it’s their interest that will determine whether or not your advertising efforts will go viral.

Click here to see Viral Tweets!

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Filed Under: Internet Marketing Tagged With: advertising, brand awareness, internet marketing, marketing, viral marketing

Viral Marketing Ideas – How to Make a Concept Catch on Like Wildfire

March 24, 2010 By 1 Comment

viral marketing Anytime someone puts a creative project on the internet, the hope is that it will go viral. There’s the hope that it will get forwarded from friend to friend, that people will catch word of it and that it will shoot the creator to instant fame. When the creator is an advertiser and the project is related to viral internet marketing, this is almost doubly true. For an advertiser, what’s at risk is a widened customer base, positive buzz, and most importantly, cold, hard cash. It’s important to get the most return for an economy of effort. This is why the brass ring in every advertising campaign is a viral movement from the grassroots internet community.

Probably the most popular medium in which advertising has gone viral is as viral video. One of the most common uses of the internet is to find entertainment, which is offered aplenty online. Whether the video is funny, shocking, or touching, many amateur videos have gone viral because they struck a chord with a lot of people. The key to an effective internet marketing video is to keep it short and focused. If a video is too long, it could become tedious to watch. A good video should be no longer than thirty seconds to one minute in order to hold the viewer’s attention.

And since the purpose is ultimately internet marketing, it should have a clear message or point clearly to the product that it’s meant to promote. But the video and the product should fit well together. The only exception to this rule is if humor is being used to drive the video. In this case, random ideas or jarring juxtapositions can actually work in your favor. In any case, decide ahead of time what kind of impact you want this advertising campaign to have and focus on how to achieve that impact in an engaging and entertaining way.

One of the best internet marketing strategies is to host a contest. You can combine a contest with the idea of viral video to create the perfect storm of viral marketing: a viral video contest. You can let your audience do your work for you by asking them to submit their video ads. You can either choose a winner or simply narrow down the choices and let your audience vote on a winner. Either way, this is a solid way to generate buzz about your product.

Speaking of Viral Marketing, if you’ve enjoyed this post please bookmark it using the social bookmarks below.

By Warren Wooden

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Filed Under: Internet Marketing Tagged With: internet marketing, internet marketing strategies, viral marketing

Driving Traffic with Twitter

March 1, 2010 By Leave a Comment

Twitter Traffic

If you work from home over the internet, either running an e-business, website, or a blog, then you know the importance of having a high volume of traffic. Increasing the traffic to a given website or blog is often the best way to increase the amount of money it makes, be it from advertising revenue or the selling of products. One of the best ways to increase the amount of traffic to a site is through SEO, or search engine optimization. Search engine optimization relies on several different factors, although many of them can be accomplished through the use of social bookmarking sites. One such site, Twitter, has become widely used over the course of the last couple years, and is an excellent way to draw in traffic. Here, we’ll go over a few simple ways you can use Twitter to increase your site traffic.

The nature of Twitter, that is to say the short and sweet posts that anyone can see, makes it ideal for viral marketing and search engine optimization campaigns. In fact, it would be difficult to design a social bookmarking site more perfectly suited to creating large numbers of unique back links.

One of the most effective methods for drawing traffic through Twitter is by creating a viral marketing “seed,” typically a humorous, strange, or otherwise entertaining video or image. This video or image is then posted to Twitter, where it can be seen by millions of people. The viewers who enjoy the seed then repost it, which essentially creates a chain reaction of free advertising for the creator of the viral seed. This devious internet marketing technique is an excellent way to create a highly effective yet very cheap advertising campaign. For reference, see the “Old Spice” deodorant product’s page on Twitter, and you’ll get the picture.

Twitter can also be used for back linking, because of the ease and frequency with which its members create links to virtually any page they find worthwhile. The social bookmarking functions are almost perfect for SEO, and the high number of traffic to many members’ pages mean that the quality of these back links remains quite high. By using Twitter as a source of high quality, persistent, and popular back links, you can dramatically increase the search engine rank (how early in results pages a site appears) of your site, thus increasing the amount of traffic it receives.

Podcast version

 

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Filed Under: Blogging Tagged With: back links, blog, driving traffic, e-business, seo, social bookmarking, twitter, viral marketing, website, Work from home