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It Started With a Question…

January 30, 2011 By 9 Comments

It’s after 2:00 am, and I just have to get this down on paper, while I’m still bouncing off my chair. I’ve been working long hours lately to try and get my e-book finished and online, and am just putting the final touches on it here. I needed a break, and a few things have been on my mind over the last few days.

1.       Should I invest more time in article marketing, or guest blogging?

2.       How long should my blog posts be?

3.       What price should I charge for my e-book?

So I took a break, and wandered over to my trusty search engine Google, and started wandering around. I found this site called ViperChill and a post titled “Blogger’s, this is how long your posts should be!” Now I’m pretty sure he wrote that just for me, but it already had some tweets and comments so maybe not?

I was leaning toward 1000 words, and he kind of reinforced that for me, and I came away thinking I’d like my posts to be meaty, and packed full of information my readers could sink their teeth into.

Now while I was there, I noticed in the sidebar where they feature a list of the popular blog posts, something titled “Guest Blogging: The Ultimate Guide” (Can you see why I thought this guy was writing for me?) and lo and behold it had 271 Retweets according to the counter. (I just had to check and see if it was broken, and added mine… It wasn’t!)

Again, I was floored by the depth of knowledge, and the scope of this article, and came away with the answer I was looking for.

Glancing over at that awesome little sidebar filled with so many winning headlines, I managed to spot what I thought might be the answer to my third question.
“How I wrote a 30,000 e-book” (and you can too) Now I know that one was written for me! LOL

Again, I came away with a firm answer in mind for a question I’d had in mind only moments ago. I’m pretty sure I left another comment!

Now it was at this point that I had to know more, so clicked on the “about me” page, and it turns out this fellow Glen was only about 21 years old. If I was amazed by the writing before that, I grew even more so.

Added him on Twitter, went over to check out his fan page, and of course “Liked” that.  (Which turns out could use some “Like” Love, so help him out there if you can! Guess he’s not perfect after all!

I know I’m going to be up all night, seeing just what else he has to say, and I’ve made sure to subscribe to his RSS feed, so I don’t miss out on any future posts he makes, and now here I sit writing this post all excited about a young man, who came online, and built something amazing out of nothing more than his wit, writing talent, and perseverance.

The best part of it all is he’s now sharing what he knows and is learning along the way, in the hopes of helping others. Something that I can admire in another person with no trouble at all.

So let’s recap here for a moment shall we? Here is what he had when he started: A visitor, nothing more, looking for answers to questions I had.

Here’s what he ended up with in the end:

-          I’ve read 3 posts, and only stopped in order to type this all out in excitement.

-          Left 3 comments (think I’ll stop before he thinks I’m a spammer!)

-          A follower on Twitter who has over 20,000 followers in turn and will be only happy to share his posts with my followers.

-          3 Retweets

-          A new fan on his Facebook page

-          A subscriber who can’t wait to see what he says next!

-          And a post he couldn’t have bought complete with four backlinks to four of his pages on a popular website in his own niche. (Five if you count the logo)

And he got all this without ever knowing who I was.

So the next time you’re contemplating conversions, or how to get subscribers, add new followers, fans, or readers, I want you to remember this post, because there’s a lesson in here that isn’t too hard to find!

Filed Under: Blogging Tagged With: article, backlinks, blogger, conversions, e-book, Facebook, fans, followers, Glen Allsop, guest post, inspiring, internet marketer, internet marketing, post, story, subscribers, success, twitter, Viperchill

What is Bounce Rate?

November 7, 2010 By 7 Comments

What is bounce rate

Bounce rate is definitely something you’re going to want to take into consideration when you’re evaluating the analytics for your website or blog. If you’ve installed Google Analytics you will have a screen that looks something like the one below.

Bounce Rate

Now from this graph you can see that they have a bounce rate of 36.6% and people are spending close to three minutes on the site when they arrive which is pretty good. This allows quite a bit of time for you to show your visitors your writing style, the products or services you’re promoting, and maybe even make a sale.

So what is bounce rate? Well typically every visitor to your site will “bounce” or leave your site eventually through various methods, but bounce rate will only take into consideration the visitors who came, and left while only visiting one page. The formula used to calculate bounce rate is:

Bounce Rate = Total Number of Visits Viewing Only One Page / Total Number of Visits

Some will leave through an advertisement that you have displayed on your site, they may simply close the browser window after they finish reading your blog post. Some will arrive via Google after typing in a keyword, or key phrase, that is related to the topic on your page. The more relevant the page is to what they typed into Google, chances are the longer that person will stay. For instance if someone types in “What is bounce rate?” and this article comes up, then hopefully I did a good job in explaining it, and that person will stick around to read the article. If however I mistitled or did a poor job of explaining the concept that person might simply hit the back button and check out one of the other websites that were listed in the search results, which would increase my bounce rate. Obviously If Google sends me 1000 people for that search term, and they all hit the back button and go visit another site, they will not only record the high bounce rate, but will also stop sending me traffic for that search term as well. So it’s important to try and write for your readers and not for Google.

Typically the lower the bounce rate of a site the better, however this may not always be true. MFA sites (made for AdSense) would probably appreciate having a higher bounce rate since the goal for these sites (which I personally dislike) is not to keep your interest, but to get you to click out of the site using one of the Google ads on the page. I personally like seeing a very low bounce rate and will continue to work on my sites to see this number go lower, because this will mean I’ve engaged my audience and kept their interest which in turn means I’m providing them value through my content and hopefully showcased some of the products and services available on my site so that when they are in the frame of mind to make a purchase, it will hopefully be through my site, or my link.

So what is considered a good bounce rate? That will depend entirely on the site in question, I have blogs with bounce rates under 5% and others with 65% and both do quite well in terms of traffic, subscribers, etc. But I also have websites with very little text and a buy it now button at the bottom with bounce rates in the 90’s that is only there to sell a PayPal Donation script www.paypaldonationscript.com and as such does quite well at Its job. This is a zero maintenance website that makes money month in and month out, so while I’m sure I could lower the bounce rate, what would be the purpose?

It’s important to have a clear idea of the goal of the website in order to determine which you’re your bounce rate should be heading. Once you’ve determined that, it is a simple matter of either providing higher quality content, or perhaps more interactive media in order to lower your rate, or perhaps tweaking and improving your sales copy if you’d like to try to convert visitors quicker, or make them take an action that suits your needs. Either way bounce rate is something you should be aware of, as well as keeping an eye on it and the direction it’s heading to ensure that it’s in line with your particular marketing model.

I’ll use PLR Internet Marketing as an example; the bounce rate for this site is up around 67% despite the fact that visitors spend an average of 2 minutes here.  It would be a simple matter for me to lower this number, I could simply take out my fade in popup that new visitors see asking them to optin to my list in exchange for downloading my 79 page eBook that I’m offering. Many people when they see any sort of popup will instantly click out to escape. Now I know this is true, so why do I leave it in there? Because bounce rate isn’t the only thing I’m tracking. I’m also tracking subscribers to this site, and with that subscriber fade in, I have a much higher subscription rate than without it, so it ends up being a personal choice. But it brings into focus the fact that you need a clear idea of what the goal of your website is.

Podcast version

 

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Filed Under: SEO Tagged With: blog, Blogging, bounce rate, content, engaged, Google Analytics, leave your site, page, readers, seo, subscribers, visitors, what is bounce rate

10 Tips for Getting More RSS Subscribers

November 2, 2010 By 10 Comments

increase your RSS Subscribers

My RSS is now fixed and offering a full feed to readers, being new to RSS I struggled with it for a week trying to get everything set up correctly, but didn’t realize that it wasn’t as easy as one might think.
For those looking to offer a full feed, I’ve included directions at the bottom of this post.

I’ve done some research into gaining more subscribers and thought I’d list them out for my readers in the hopes that it might benefit you as well. Feel free to implement as many as you like into your own site and start growing your subscribers today!

1.       Include an invitation to subscribe to your feed, remind people about the fact that you have one, and why they should subscribe to yours.

2.       Include an RSS button that is easy to spot, and preferably in the top half of your page so that it can be seen without scrolling.

3.       Offer a full feed vs. a partial feed (details on how if you’re having problems below)

4.       Be consistent with your topic, if your blog is about dog training, don’t switch and start writing about making money online, or something totally unrelated.

5.       Post frequently, and try and be consistent with your schedule, if you post daily, try to stick with that schedule, it lets your readers know what to expect, and when.

6.       Write quality content, this one goes without saying, but if you want more subscribers, you need to be producing unique, quality posts.

7.       Spend at least a couple of minutes choosing the best possible headline, like they say “Headlines sell newspapers”, well the same goes for blog posts.

8.       Offer your readers something of value for opting in. A free report, or eBook, perhaps and course.

9.       Submit your feed to the many RSS directories that can be found on the net.

10.   Increase the traffic your site receives, if you getting 10 subscribers a day, then odds are that if you can double your current level of traffic, you can effectively double your subscribers as well.

RSS hasn’t been something that I’ve really spent much time on, and I haven’t developed it like I probably should have. I’m making a conscious attempt to increase my subscriber count going forward. I’m planning to implement these as well as other ideas I might stumble on, and we’ll see how it turns out

For those unsure how to offer a full feed:

If you’re running wordpress, log into your panel, and click on the tab labeled “Readers”, and make sure you have full feed selected in there.
Then head over to Feedburner, and under “Edit feed details” you’re going to want to change the address of your feed to reflect RSS 2.0 and you do this by simply adding a 2 at the end of your feed URL

http://www.plrinternetmarketing.com/feed/rss/ (Partial RSS Feed)
http://www.plrinternetmarketing.com/feed/rss2/ (Full RSS Feed)

Who knew that little number two could cause so many problems!  Hope this helps get your feed up and running for you.

Podcast version

 

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Filed Under: Blogging Tagged With: adding a full feed, Feed, feedburner, increase your subscribers, rss, subscribers

Attracting Advertisers to your Blog

October 25, 2010 By 4 Comments

Advertising on your blog

Blogging is a great outlet for expression of thoughts and ideas, but for many of you reading my blog, you’d like to take it to the next level and actually earn some money with your blog. Some of you will simply be looking for a couple of hundred extra dollars a month to pay server and other online costs, while still others will be looking to make thousands a month doing something that they love and are passionate about.

For the first group, you can probably make enough money without selling advertising space on your blog, but for the second, it’s an income stream that shouldn’t be overlooked. If you look at some of the top earning blogs like Lifehacker, Techcrunch, and Mashable, you’ll notice that their major source of income is coming from banner advertising. These sites are making millions of dollars each and every year; let’s pretend they know what they’re doing, because I think they just might!

Sure these sites are at the top of the food chain, but you can learn a lot from these guys that will help you to earn with your own site. One thing you’ll notice if you visit any of these sites is they all have a prominent advertising page complete with statistics on how much traffic they each receive, awards won, prices and commitment, and all the info needed for potential advertisers to make an informed decision about whether or not they want (or can) advertising space on their sites.

Once your blog hits a certain level of traffic, you’ll start getting requests for advertising and if you don’t wish to be answering the same questions over and over, you might want to set up an advertising page on your blog to answer some of the most common questions that advertisers might have.

It’s a good idea to give statistics like unique visitors a month and how many page views your site receives and where you’re getting your traffic data from. Most advertisers will prefer it is coming from Google Analytics because it is much more accurate than some others like Awstats, or other built in stat programs your server might have. Don’t be afraid to mention any awards you’ve won or been recognized in the past for, or any other items of interest to prospective advertisers.

Listing acceptable types of media is also important, list the banner sizes that are available and there locations within your site, are they site wide, on the homepage? You get the idea; also if you don’t want certain types of banners, you might want to mention that also.

Some people prefer to put the price right on the advertising page, while others prefer to keep it private. I would rather have them know up front what is required of them financially so they can make an informed decision based on the information provided.

Here are some stats that a potential advertiser might be interested in looking at, you can decide which to implement into your site:

-          Unique visitors you get each month and which source this information was pulled from.

-          Page views you receive each month.

-          Page Rank might be something to mention

-          Alexa ranking

-          Technorati score

-          Awards your blog has won

-          Honorable mentions regarding your blog

-          Number of RSS subscribers

-          Number of Twitter followers if this is a strength

-          Number of fans of Facebook (lends itself to social proof)

-          Prices for each banner as well as the locations and sizes.

-          Average number of comments if that is a strength

-          Average number of Retweets your site receives.

-          Any addition bonuses that might be included

-          Tell them why they should advertise with you; make it as easy as possible.

-          How to order.

-          And anything else that you think might be relevant or lend itself to more sales.

I won’t go into when is the proper time to advertise on your blog, because that is another discussion in and of itself, and tends to be a controversial one. Suffice to say, I believe that if it is your intention to make money with your blog, and you’re going to implement ads into it sooner or later, then you might as well get your reader used to seeing them there rather than pop them in after you’ve built up a loyal base of readers. (People generally don’t like change)

My site had ads right from the beginning and they started making money right from the beginning which allows me to write the posts I write, do the research, put out products and eBooks related to my topic, all of which is made possible by the money that this site makes.

My readers know that the right side contains navigation, widgets, and advertising space, and the left side contains the articles, I’ve separated the two as much as possible because I want to provide the best possible experience for my visitors, but at the same time, if my readers are in the market for an internet marketing product I’d also like them to click through from my site as well, it’s a mutually beneficial relationship.

Podcast version

 

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Filed Under: Blogging Tagged With: advertising, alexa, banners, blog, bloggers, Blogging, Facebook, Google Analytics, income, Lifehacker, Mashable, pagerank, Prices, rss, stats, subscribers, Techcrunch, twitter, visitors

Tips for Growing Your Email List – Rewarding Your Subscribers and More

September 29, 2010 By 4 Comments

Growing your list

There are many practical tips for growing your email list. If you have recently started your business or launched your website, you likely will not have an email list to send to. You can start out by placing a form on your website to sign up for your email newsletter. Put a link to this form on each page of your website so that members will have access to it from anywhere. You may try including a link in a header or footer so that it is not awkwardly listed on your pages.

Once you have completed these steps, you can also place this link in your email signature. If you have others working for you, ask them to include it in their email signatures as well. Place it in your invoices for your companies as well. Other tips for growing your email list include posting free articles on your website. Ensure that these articles also do not require any subscription or registration. When sending out emails, make sure that they are personal for each of your clients, especially when you are asking them to sign up for your newsletter.

In your contact form on your website, include a checkbox that will allow others to sign up for your newsletter. Also add one to your checkout page for e-commerce. Of course, if you already have a list of email customers, you can take different steps. However, do not presume that because they are your customers that they want to receive your newsletter. Be sure to ask their permission to avoid irritating them. If you have an e-commerce store then you probably have a large list of customers. Again, don’t start sending these customers emails without their permission. If they don’t buy from you often, they may not even know who you are.

Yet another tip within the tips for growing your email list is to reward your subscribers. You can do this in one of two ways. The first is to offer free gifts or incentives from your website. This will allow your subscribers to gain your trust and try what you are offering them. If they are able to share your product with others or use it for themselves, they may enjoy it and want to buy from you more often. At the very least, they will be open to hear what you have to say.

The other way you can reward your subscribers is if you have a blog, or perhaps an electronic newsletter. Instead of offering only an RSS feed for your blog, offer an email subscription as well. Most blog readers prefer to read emails than RSS feed. Thus, make sure that you give people the option. If you don’t, you may be neglecting many people that could have been your potential subscribers or customers. Offer users a gift for subscribing, such as a product of yours or a complimentary lesson, or perhaps access to a part of your website for a time, or a program.

Start building your list today!

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Filed Under: Internet Marketing Tagged With: customers, ecommerce, emails, growing your email list, list, rss feed, subscribers

Making Money with YouTube – How to Do It

September 21, 2010 By 4 Comments

Make Money With YouTube
Many people believe that making money with YouTube can only be done if you’re a partner. However, this is not the only way. To start, you will need a YouTube account, as well as internet access. You will also need a video camera or a webcam, a Blogger account and subscribers to your accounts. Start out by creating your YouTube account if you don’t already have one. People who have the most subscribed lists are able to make a lot of money. They are promoted by YouTube and can capitalize on their videos.

You do not have to be one of these people in order to enjoy making money with YouTube. Look at the videos that have been posted lately by the most famous people on YouTube, and respond accordingly within the comments for that video. This may get you to be a favorite of the person who posted the video. After finding these videos, make a video about these videos, since people will search for videos related to these. This will get you a good base of views. Once you have this, you can start working on a blog. People subscribed to your YouTube account will notice that you have a blog and likely want to support you.

In order to start making money with YouTube, you can start a free blog or post a blog on your own personal website. Add Google Ad-Sense so that you will have ads for your blog. This will be your income, and you get paid per click. After setting up your ads, be sure to post in your blog and update often. Make a video response to another popular video, and add the link to your blog this time. Talk about the video, but don’t give the viewers all of the information about them. Have them click the link if they want to learn more about it.

To keep making money with YouTube, continue to promote your personal blog in your videos. The more people that visit your blog, the more likely they are to click on your ads, which will add to your revenue. Be sure to keep your content interesting, and updated frequently so that people will come back to see your new updates. This will also give you credibility among your viewers and readers. It’s possible that you may start seeing revenue as soon as the first day you put your blog up and recommend that people come to see it.

How fast you start making money with YouTube may depend on how fast the list of your subscribers begins to grow. You can earn up to thousands of dollars every month. In addition to this, you can apply for partnership with YouTube. To do this, you must have at least 500 subscribers. Ad-Sense should also be put up next to your videos. If you are denied partnership, you will still be making money with YouTube, so you will not be at a loss. You can also reapply for partnership at a later date.

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Filed Under: Internet Marketing Tagged With: adsense, blog, content, making money with TouTube, partner, subscribe, subscribers, video camera, webcam, website, youtube

Harnessing the Power of Affiliates

September 13, 2010 By 1 Comment

Affiliate Marketing

If you’ve got a product that your selling online, perhaps have even signed up to Clickbank, and are promoting it with them, one of the things that can take your product sales to the next level are affiliates.
Affiliate marketing, is a great source of income and I personally love promoting other people’s products.
It’s a win/win situation for both parties. I as the affiliate am able to pick and choose the highest quality, and most relevant products to my readers and subscribers, and am able to offer a much wider variety of products and services than if I were to only promote my own work.

The vendor gets the benefit of being able to have multiple affiliates promoting his product, or service to their audience and is able to reach a much greater number of potential customers this way. For example, Mike Smith builds a great piece of software because he’s a programmer. He may not be much of a website designer, so he then has to outsource his website. Then, he also needs to promote it and do the SEO work in order to get visitors so they can then see his amazing product in order for him to make sales.

A great thing for Mike is the fact that there are people out there who already have websites, readers, etc. but who maybe aren’t the programming genius that Mike is. These people lack a product to sell, so they team up with Mike, and promote his piece of software to their audience for a percentage. Due to the nature of many products online, and them being of a digital nature, the cost of reproducing, and sending is next to nothing, typically the cost is only the bandwidth used to email the product and perhaps the support that comes afterward.

Even if Mike manages to build up his website to the point where he’s getting 1000 visitors a day, it still can’t compete with 100 affiliates who maybe only get a couple of hundred a day. Another thing to consider is many full time internet marketers, and affiliate marketers, have spent their time and energy building up an email list of subscribers who they email out to on a regular basis, expanding his reach even further! 100 affiliates with even just three hundred subscribers (and this number would be much higher, I typically get  between 10 and 20 subscribers each day, and know many who get ten times that) would be an extra 30,000 potential customers that Mike couldn’t have reached using only his own resources.

Here’s a list of a few things that will make your product or service more attractive to potential affiliates, as well as more profitable for the both of you.

-          Have attractive banner’s made up to promote your product, or service and make sure to include several sizes so that you fit into most people’s marketing plans and websites. A few of the most popular sizes that I would include would be 125×125, 120×60, 468×60, 728×90 and 300×250

We personally design 5 set banners for $60.00 (Services Page)

-          Provide graphic sets, or eBook covers for the affiliates to use on their sites. I charge $50.00 a month for a 125×125 banner spot, but often include products I’m promoting because I’m making more than that in sales for that particular product. (Could you afford to place 100 banners at $50.00 a pop?) The advertising power alone would make it worth your while.

-          Have Pre-written ads made up for PPC campaigns so that the affiliates can just plug them in and go.

-          Have your keyword data available so that they can use it to promote their PPC campaigns

-          Have three or four copies of email sales copy that the affiliate can send out to his list. This way, you can be sure of getting your message out exactly the way you intended as well as making it easier for your affiliates to promote you. It takes 2 minutes for me to copy/paste your email, and send it out to my list. (Which I may never do on my own, if you didn’t provide it)

-          Sales videos are another great tool that you can offer to your affiliates.

-          Articles written in the form of a review for your product, or simply stating the benefits to your potential market, that they can post or market for you.

-          Affiliate tracking software, you want to make sure your tracking clicks and sales that your affiliates make on your behalf accurately. If I notice that my traffic isn’t converting properly or as expected or clicks that I’m sending to you aren’t showing up in my reports, I’m not going to be promoting for you for very long. It’s also important to pay your affiliates on time and regularly. Offer up several methods if you can. PayPal is my preferred method, but do receive checks from others, and that is just fine too. Just be as flexible as you can, in order to appeal to as many affiliates as possible!

If you’ve been in business for any length of time at all, you realize the power of leverage. There are always only going to be 24 hours in your day! Isn’t it time you started to harness the power of many?

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Filed Under: Affiliate Marketing Tagged With: affiliate marketing, affiliate tracking, affiliates, banners, Business, campaigns, clickbank, digital delivery, digital product, emails, internet marketing, leverage, ppc, product, promoting, sales, sales copy, selling, subscribers

Email Marketing – Features

August 28, 2010 By 1 Comment

Email Marketing

Email marketing is a form of internet marketing that allows individuals to work from home and make money online. There are various features included in email marketing, including email analytics, unlimited follow-up messages, split testing, industry templates, online surveys, iPhone applications, social media integration, video email marketing, and email to speech. Other features may include visual graphics, an email editor, personalization, list management, and many more. Generally, companies who offer email marketing offer list management most of the time, as well as data tracking and online polls or surveys.

Contact list managements in email marketing generally allow you to store contact lists without a numerical limit, and have access to these lists at all times. It allows you to create forms for signing up and will automatically add your subscribers to an email list each time an individual signs up. You can split lists based on your customer’s location and other data. You can build a list from scratch or cut it and paste it right into the system. With real-time reports you can track the data of your e-mail campaign to see every email that has been opened. You can also view which links have been opened, who opened them and more.

Email campaigns for email marketing allow you to send up to millions of emails every month. You can schedule your campaigns months in advance. There is a built-in spell checker available to ensure that your emails are sent out error free. You may also send test emails to your clients in order to view what the layout will look like. Emails may be personalized with images, fonts, colors, and other tools. You can use an email template or your own layout for formatting. Polls and surveys can be created containing up to 20 questions and answers. You can customize these polls in various ways, including colors and fonts.

Your emails for email marketing can be scheduled so that they are sent at a later day. They can be personalized to every individual recipient by the use of mail merge fields. You don’t have to retype your messages, either. You can simply resend them from your archived files. You can send your emails to multiple lists all at once. For managing, you can also create an unlimited number of lists. You can track how these lists are doing as far as retaining their contacts is concerned. This information is available to you in detailed reports.

Segmentation for your email marketing allows your emails to be divided into smaller lists, so that your segments are targeted. You can segment by a set of fields or one field from your stored lists. You can save these segments so that they can be used easily later on. They update dynamically when new people fit the criteria. Auto-responders are also available. You can send automated messages based on how long your subscriber has been subscribed, or by date. You can add an auto-responder sign up form on your website, or create a follow up campaign long in advance in order to auto-pilot your marketing.

To get started for just one dollar for your first month click here to visit Aweber, and start building your list today!

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Filed Under: Internet Marketing Tagged With: auto responders, aweber, building your list, email campaigns, email marketing, follow up messages, split testing, subscribers
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