February 3, 2012

Blog Monetization – When Should I Start

Blog Monetization – When Should I Start

When it comes to monetization there are a lot of things that you should know. Being that most people use Google Adsense to start making money online, it is a good idea to know when the best time to place Ads on your blog would be.

If you are creating a niche site, then I would place Adsense ads on the site right when the site goes live. For personal blogs, such as this one you should do things differently. With a personal blog you have to worry about your readers and their preference before you even think about making money with your blog.

So when is the best time to monetize a blog?

When you have 50 blog posts

If you have more than 50 blog posts live on your blog, then it is about time that you put some ads on it. The reason why you should wait until you have more than 50 blog posts is because you don’t want your blog to look empty when you add advertisements to it. A lot of people do this and readers don’t like this.

4 months after going live

Another time to place ads on your blog is after four months of going live. The reason why I highly recommend waiting at least 4 months is because by then you should have at least a small following and you should have enough blog posts to fill up your site. Some bloggers out there will recommend only waiting 3 months but I have found that after 3 months you are still not where you want to be with traffic and if the traffic isn’t there then there is no point to place ads on the site just yet.

100 unique visitors per day

When you get 100 unique visitors to your blog every day then that is a great time to place ads on your site. The reason I say this is because 100 unique visitors will mean that you should make some money from Google Adsense every day. Not only that but 100 unique visitors is where most blogs will stay for the remainder of their existence so if you don’t place ads on your site now, then you may not ever do it.

100 email subscribers

Do you have 100 email subscribers yet? If you have more than 100 email subscribers, then it is time to monetize your blog. With 100 email subscribers you should be able to send out an email and get at least 20 of those subscribers to come to your blog. This is a benchmark that I use because email subscribers are much more reliable than general traffic you get from the search engines or social media.

1000 cumulative fans/followers on Facebook and Twitter

The last thing that I would recommend is to go by your fans/followers on Facebook and Twitter. The reason I recommend going off of these is because getting a decent following on both of these sites could mean residual traffic month after month. With social media being the new hotspot for traffic you can’t ignore what you have. If your new blog doesn’t meet any of the requirements above but you do have more than 1000 cumulative fans/followers on Facebook and Twitter, then it is a good time to monetize your blog. Just remember, these have to be actual blog readers, not just a bunch of your friends.

When it comes to monetization you need think about the following you have as opposed to the money you could be making. The problem that most new blogs have is they try way too hard to earn money online. If you want to have a successful blog, then you will need to prove to your readers that you care about them more than you do your own wellbeing.

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Get More RSS Subscribers Fast

Get More RSS Subscribers Fast

How would you like to be the proud owner of a RSS feed with tens of thousands of people subscribed to it? Most bloggers would die for a following like this and for good reason too. Studies show that RSS subscribers are more valuable than Twitter and Facebook subscribers and that is why I want to show you how to get more RSS subscribers fast.

As a blogger you are probably aware of some of the bigger names in blogging such as Problogger (161,000), John Chow (145,000), Jonathan Volk (64330) but what you probably didn’t know is that they didn’t get their RSS subscribers overnight. All 3 of these guys had to work to get every person on their RSS count and below are some of the things that each one of them did.

If you are ready to increase your RSS subscriber count, then keep reading and see what changes you can make to make this happen. Trust me, it will take some time to establish a huge RSS following but once it is there you can market to them over and over again.

How To Get More RSS Subscribers

Bigger Is Better

When it comes to your RSS feed button you need to use the bigger button possible. This is where you are probably going wrong because you probably only have a small button on the side of your blog. What I recommend is that you get a button that is around 200X200 because then it will be seen. Not only does a bigger button help you get more RSS subscribers, it will blend in well with most other banner ads that people create. If you use a 200X200 Adsense ad at the end of your blog post, then simply add your RSS button to the side of that and it will blend in very nicely.

Above The Fold Is Best

Whenever you want a high click through rate whether it is with an ad or a RSS button, you need to place it above the fold. Studies show that items above the fold will get clicked on roughly 70% more than things below it. If getting more RSS subscribers is your goal, then I don’t see why you would not want the button above the fold so that it gets the most exposure.

Ask For Subscribers

Did you know that simply asking for something is the best way to get it done? If you want more subscribers, then simply ask your readers to subscribe to your RSS feed. Now, you can’t just ask and not give them a reason. What I recommend is that you make it knows that readers don’t have to come directly to your website, they can simply go to their email account and read the posts there. This is a huge advantage to many professionals and I know that without this feature I would not be subscribed to as many RSS feeds as a currently am.

Write A Guest Post

Getting more subscribers is great but getting subscribers from other bloggers is even better. You probably already know about guest posts and how powerful they are but did you know that adding a link on a guest post directly to your RSS feed is very effective. If you can write a great post and offer the reader a lot, then it will be easy to convert that reader into a subscriber. My only recommendation is that you keep up with guest posts so that you always have more subscribers coming in.

Do you see where you are going wrong? A lot of people think that an RSS feed is not important but I can assure you that if you use an RSS feed, a Twitter account, a Facebook page and your actual blog that you will be able to grow your blog faster than ever before. All I am asking is that you do yourself a favor and make some changes to your blog so that you get the subscribers that you need.

Email Marketing Tricks And Tips

Email Marketing Tricks And Tips

If you are not working on building your email subscriber list, then you are not doing everything that you can. What most people think is that they need to make money right now and because of that they don’t bother creating an email list that they can turn to time and time again. What I would recommend is building an email list so that you can use email marketing to help you make money.

Now as we both know, you can’t just send out emails to anybody and expect them to read it. The reason email marketing works so well is because you email people that want to hear what you have to say and opted for your emails. I am not going to tell you how to create a huge email list right now, the point of this article is to give you some tips and tricks on what kind of emails to send, when to send them and how to market to your list.

The reason I am not going to tell you how to build your list is because most people know how to do it, they just have not taken action yet. Before I get to the tips and tricks I just want to tell you that email marketing is a skill that you will learn along the way so the sooner you get started, the sooner you hone your skills.

Email Marketing Tricks And Tips

Use Feeler Emails

There are a lot of names for this type of email but what they are meant to do is just get a feel for the audience. What you need to do is send out emails to your subscribers asking them different questions, giving them tasks and just getting a feel for what they like. What you don’t want to do is send out an affiliate link right away, you need to reserve this for something that you highly recommend.

Use Auto Responders

Another trick to making your subscribers feel loved is to setup auto responders. The reason this works so well is because you can give your subscribers a certain amount of emails instead of just sending 1 big long one. The reason you do this is to make sure that they don’t just get what they wanted and then op-out. You need to make sure that they are there for the long haul.

Give Away Something

Do you know what keeps people around more than anything else in the world? Free gifts! This is why I highly recommend that you give things away for free. Whether it is free information, sites with free gifts or great deals or just offer a free gift to your most valued subscriber for the month. Whatever it is that you might give away doesn’t really matter, what matters is that you are giving away something that nobody expects.

Stay Connected

The final tip that I have for you is to make sure you stay connected. So many people think that when they build a list they don’t need to do anything with it right away. This is wrong! When you build an email list you need to stay connected to your subscribers so that when you finally do promote something, they will click on it and hopefully buy it. Trust me, you don’t need a huge list but you do need a list of people that will follow you and read your emails.

Email marketing is not as hard as many people make it out to be and that is why so many people fail at it. All you need to know is that if you build your list right, keep in contact with your subscribers and give them something to look forward to, then you will be able to use email marketing to your advantage.

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The Traffic is in the List

We’ve all heard the phrase “the money is in the list” and while that is true, it still gets overlooked or placed on hold while marketers focus instead on other aspects on their online business. If you aren’t yet sold on the financial benefits to building your email list, then perhaps you’ll be open to the idea of an additional traffic source.

We readily invest in search engine optimization techniques, spend countless hours leaving comments on other blogs, and share our content on social bookmarking sites in the hopes of generating a few dozen more visitors each day. So why is it so many bloggers ignore the traffic potential that a personal email list holds for them?

When we build a list, we also cultivate a relationship with those subscribers by offering up valuable information in exchange for the privilege of also marketing to them from time to time. Often that valuable information will come in the form of a blog post on your site, and those readers who are interested in that particular topic will click through from their email account over to your blog.

If you take a look at the following graphic you can see that the visitors who arrived at my site via Feedburner stay longer, visit more pages, have a much lower bounce rate, and are generally much more engaged than any other traffic sources including Google.

(Click to enlarge)

Since you’ve actually taken the time to develop a relationship with these people, they are much more likely to spend time there, and interact in some way. They are more inclined to read more of your content, or perhaps even make a purchase from your site if you offer something that can help them in some way.

Using an email service like Aweber, it’s a simple matter to set things up so that your readers are automatically sent either a preview of your blogs most recent updates, or even a full text copy that they can read within their email client. I personally prefer to send them a weeks’ worth of blog post updates at once with a snippet that they can then follow through to my site.

By limiting these contacts to once a week the reader isn’t continually being bombarded by emails from you, but at the same time isn’t very likely to forget about you. As you continue to grow your list, the number of visitors who click through to your site will continue to increase, and your daily visitors will continually grow higher, and higher.

Having a responsive list holds value for you in so many different ways, and traffic is merely one of them. Should you launch a new Facebook fan page, new product, or simply wish to drive traffic to a new website, you have access to thousands of people with no more than a click of your mouse.

Yes, the money is in the list, but so is the traffic, so are the relationships, and so are the many opportunities that a marketer decides to make of it!

 

Setting Up a Squeeze Page and a Blog Opt In Box

Regardless of whether you’re new to marketing or you’ve been around for years, you’ve inevitably heard the term “squeeze page.” You may also have heard the term “landing page.”

Sometimes, they’re one and the same, but a landing page can be anywhere that the customer enters your site. A squeeze page can be used as a landing page and that’s what smart marketers do.

On the squeeze page will be a way for them to put in their email address in order to get a free bonus product or to sign up for a newsletter. That’s what an opt in box is on a website. That’s the very purpose of the squeeze page. You want a way to have further communication with the people who visit your site.

To set up a squeeze page, you need to make sure that it does what it was created to do and that is to help you build a solid email list. This page is where you want some action to take place.

This is also the page where you need to make sure that you make it worth the visitor’s time if they opt in. The text for your squeeze page should not have a lot of sales copy. You want one or two headlines that draw attention and capture interest.

You also want to talk about how you or your product can make their lives better, using a shortlist of the top bullet points that will convince them to share their name and email address.

Keep in mind as you write, what your squeeze page should do for you – give you a way to further contact the people who visit your site. If you have a lot of site traffic but people aren’t opting in, then you need to revamp your squeeze page and begin testing various elements from the headlines to the bullet points to the offer – even down to the color scheme of the squeeze page.

The squeeze page should keep everything “above the fold.” This means that there’s no scrolling required to see all of the copy on your site. You want the opt in box visible. This isn’t the place to try to convince them to buy something – that’s what the sales letter will do when you direct them there once they’re confirmed as a subscriber to your list.

For your offer, try testing a variety of items to see which helps you build your list better. It might be a simple 5-page report. Or it could be the promise of weekly newsletters. Split test to see which one works and then tweak it until it performs at its very best.

And don’t forget to add the opt in box to other pages, such as your blog. Just add a text widget to the sidebar of your blog and paste the opt in HTML code into that area, ensuring the width and height works well for your blog theme. And always make sure you test the opt in boxes to see if they’re working properly.

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Success Series Goal – Subscribers

Subscribers

Part of a blogs success can be measured by the number of subscribers it has, and since most marketers tend to focus a lot on the numbers (and I’m no different) showing a subscriber count in the thousands is not only visually rewarding, but can also lend itself to a higher earning bracket for your website, and the traffic benefits can be astounding when you consider that people who subscribe are most certainly interested in the topic you cover.

In my first year the blog grew by about 1200 subscribers and since it really wasn’t something I was focusing on with any sort of intensity I’m happy with those results. This second year is another story all together though, and my expectations are much higher.

I tend to use leaders in the industry to compare myself to (which when you are first starting out isn’t probably the smartest thing to do) and since people like John Chow, or Problogger have anywhere from 100,000 to close to 200,000 subscribers after years of work and publishing great content I certainly have my work cut out for me.

I’d like to try and quadruple my subscribers in this my second year, and if I can end up with close to 5,000 by March I’ll consider myself successful in regards to this particular goal. I realize it will likely take several years of hard work to catch up to the likes of Darren or John, but I don’t intend to give up so I’ll get there!

Here are a few tips for growing your subscribers count on your own blog:

1.       Offer your visitors something of value in exchange for subscribing.

2.       Make sure you are publishing content your readers will find interesting.

3.       Write in your own style, or “voice”, don’t be afraid to be unique.

4.       Make it easy for them to subscribe, if they can’t see anywhere to do it, they likely won’t.

5.       Use a large and prominent RSS button.

6.       Write a post asking them to.

7.       Post frequently and consistently.

8.       Spend a minute to choose the best possible title for your post.

9.       Submit your feed to RSS directories.

10.   Increase your site’s traffic, if you double your traffic, you’ll likely double your subscriptions as well.

And that is my success series goal number 6. Stay tuned for all 31 issues of my success series goals, and at the end you’ll see the 32nd recent addition that I’ve since added to them. Perhaps you can offer up some suggestions on it, when I post it and you can help shape the future of this blog!

Thanks for reading, and I’ll see you all tomorrow where we have Edgar Boutaric guest posting some tips for us on How to outsource your blogging business.

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Plain Text vs. HTML Emails

Aweber

A big part of an internet marketer’s income will likely be coming in from his email list of subscribers. First you offer something of value to your readers, and since we generally offer something that is related to the topic of our blog we can be assured of having a highly targeted audience to offer it to.

Once we’ve convinced the visitor of the value of the offer and they’ve subscribed we start the process of building the relationship which usually involves providing them with valuable content that helps further their business while also offering them an easy place to access programs, services, and products that they might be interested in. We then earn a commission on the affiliate nature of those offers.

Some marketers spend the time to send you nothing but offers, and generally experience a very low open rate, and an even lower click through rate. People are funny about being marketed too, if there is no value, and then they don’t tend to stick around long. It’s generally more lucrative to spend the time providing value while suggest selling around the edges so to speak.

If you write an email outlining how the reader can take advantage of Godaddy’s $.99 cent domains all year long, then having an affiliate link to Godaddy is likely going to result in a much higher conversion than if all you do is send the link out asking them to go visit them.

There are two formats you can choose when sending out emails to subscribers, the plain text version which for some is touted as being more “user friendly” and appears to come from a friend vs. a company or marketer. The other is the HTML version which is much more attractive and visually appealing but also appears more “corporate” to the recipient. There are pros and cons for both.

Plain Text Emails:

Pros

-          You know exactly how it’s going to appear to the recipient

-          Looks more like a “personal message

-          Easy to do, and takes no time at all

-          Faster load times (mobile devices or slow internet connections)

Cons

-          Very boring looking

-          Are touted as being more personable, but let’s face it, all marketers’ structure the email in such a way as to be easily spotted and discarded if that is the recipient’s intention.

-          Can’t hyperlink words

-          Can’t use colors or graphics

-          Difficult to use columns or to break up text

HTML Emails:

Pros

-          Visually attractive designs

-          Can be made to match or “brand” with your website

-          Allows you to track statistics like Open and CTR which can be valuable information

-          Easy to break up text and other information using headers, images, columns, etc.

Cons

-          May appear inconsistent across different email clients

-          Slower load time for mobile or slow connections

-          Images may be blocked by email provider

There are valid arguments for both sides and ultimately the final decision will rest with the individual and his subscribers. I’d suggest you try both and see how the results differ, and perhaps asking your subscribers after the test period would provide you with some valuable information on the subject. You may end up going with one or the other, or you may choose a combination of both.

Send Your First Email Newsletter Today – AWeber Communications

 

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It Started With a Question…

It’s after 2:00 am, and I just have to get this down on paper, while I’m still bouncing off my chair. I’ve been working long hours lately to try and get my e-book finished and online, and am just putting the final touches on it here. I needed a break, and a few things have been on my mind over the last few days.

1.       Should I invest more time in article marketing, or guest blogging?

2.       How long should my blog posts be?

3.       What price should I charge for my e-book?

So I took a break, and wandered over to my trusty search engine Google, and started wandering around. I found this site called ViperChill and a post titled “Blogger’s, this is how long your posts should be!” Now I’m pretty sure he wrote that just for me, but it already had some tweets and comments so maybe not?

I was leaning toward 1000 words, and he kind of reinforced that for me, and I came away thinking I’d like my posts to be meaty, and packed full of information my readers could sink their teeth into.

Now while I was there, I noticed in the sidebar where they feature a list of the popular blog posts, something titled “Guest Blogging: The Ultimate Guide” (Can you see why I thought this guy was writing for me?) and lo and behold it had 271 Retweets according to the counter. (I just had to check and see if it was broken, and added mine… It wasn’t!)

Again, I was floored by the depth of knowledge, and the scope of this article, and came away with the answer I was looking for.

Glancing over at that awesome little sidebar filled with so many winning headlines, I managed to spot what I thought might be the answer to my third question.
How I wrote a 30,000 e-book” (and you can too) Now I know that one was written for me! LOL

Again, I came away with a firm answer in mind for a question I’d had in mind only moments ago. I’m pretty sure I left another comment!

Now it was at this point that I had to know more, so clicked on the “about me” page, and it turns out this fellow Glen was only about 21 years old. If I was amazed by the writing before that, I grew even more so.

Added him on Twitter, went over to check out his fan page, and of course “Liked” that.  (Which turns out could use some “Like” Love, so help him out there if you can! Guess he’s not perfect after all!

I know I’m going to be up all night, seeing just what else he has to say, and I’ve made sure to subscribe to his RSS feed, so I don’t miss out on any future posts he makes, and now here I sit writing this post all excited about a young man, who came online, and built something amazing out of nothing more than his wit, writing talent, and perseverance.

The best part of it all is he’s now sharing what he knows and is learning along the way, in the hopes of helping others. Something that I can admire in another person with no trouble at all.

So let’s recap here for a moment shall we? Here is what he had when he started: A visitor, nothing more, looking for answers to questions I had.

Here’s what he ended up with in the end:

-          I’ve read 3 posts, and only stopped in order to type this all out in excitement.

-          Left 3 comments (think I’ll stop before he thinks I’m a spammer!)

-          A follower on Twitter who has over 20,000 followers in turn and will be only happy to share his posts with my followers.

-          3 Retweets

-          A new fan on his Facebook page

-          A subscriber who can’t wait to see what he says next!

-          And a post he couldn’t have bought complete with four backlinks to four of his pages on a popular website in his own niche. (Five if you count the logo)

And he got all this without ever knowing who I was.

So the next time you’re contemplating conversions, or how to get subscribers, add new followers, fans, or readers, I want you to remember this post, because there’s a lesson in here that isn’t too hard to find!

What is Bounce Rate?

What is bounce rate

Bounce rate is definitely something you’re going to want to take into consideration when you’re evaluating the analytics for your website or blog. If you’ve installed Google Analytics you will have a screen that looks something like the one below.

Bounce Rate

Now from this graph you can see that they have a bounce rate of 36.6% and people are spending close to three minutes on the site when they arrive which is pretty good. This allows quite a bit of time for you to show your visitors your writing style, the products or services you’re promoting, and maybe even make a sale.

So what is bounce rate? Well typically every visitor to your site will “bounce” or leave your site eventually through various methods, but bounce rate will only take into consideration the visitors who came, and left while only visiting one page. The formula used to calculate bounce rate is:

Bounce Rate = Total Number of Visits Viewing Only One Page / Total Number of Visits

Some will leave through an advertisement that you have displayed on your site, they may simply close the browser window after they finish reading your blog post. Some will arrive via Google after typing in a keyword, or key phrase, that is related to the topic on your page. The more relevant the page is to what they typed into Google, chances are the longer that person will stay. For instance if someone types in “What is bounce rate?” and this article comes up, then hopefully I did a good job in explaining it, and that person will stick around to read the article. If however I mistitled or did a poor job of explaining the concept that person might simply hit the back button and check out one of the other websites that were listed in the search results, which would increase my bounce rate. Obviously If Google sends me 1000 people for that search term, and they all hit the back button and go visit another site, they will not only record the high bounce rate, but will also stop sending me traffic for that search term as well. So it’s important to try and write for your readers and not for Google.

Typically the lower the bounce rate of a site the better, however this may not always be true. MFA sites (made for AdSense) would probably appreciate having a higher bounce rate since the goal for these sites (which I personally dislike) is not to keep your interest, but to get you to click out of the site using one of the Google ads on the page. I personally like seeing a very low bounce rate and will continue to work on my sites to see this number go lower, because this will mean I’ve engaged my audience and kept their interest which in turn means I’m providing them value through my content and hopefully showcased some of the products and services available on my site so that when they are in the frame of mind to make a purchase, it will hopefully be through my site, or my link.

So what is considered a good bounce rate? That will depend entirely on the site in question, I have blogs with bounce rates under 5% and others with 65% and both do quite well in terms of traffic, subscribers, etc. But I also have websites with very little text and a buy it now button at the bottom with bounce rates in the 90’s that is only there to sell a PayPal Donation script www.paypaldonationscript.com and as such does quite well at Its job. This is a zero maintenance website that makes money month in and month out, so while I’m sure I could lower the bounce rate, what would be the purpose?

It’s important to have a clear idea of the goal of the website in order to determine which you’re your bounce rate should be heading. Once you’ve determined that, it is a simple matter of either providing higher quality content, or perhaps more interactive media in order to lower your rate, or perhaps tweaking and improving your sales copy if you’d like to try to convert visitors quicker, or make them take an action that suits your needs. Either way bounce rate is something you should be aware of, as well as keeping an eye on it and the direction it’s heading to ensure that it’s in line with your particular marketing model.

I’ll use PLR Internet Marketing as an example; the bounce rate for this site is up around 67% despite the fact that visitors spend an average of 2 minutes here.  It would be a simple matter for me to lower this number, I could simply take out my fade in popup that new visitors see asking them to optin to my list in exchange for downloading my 79 page eBook that I’m offering. Many people when they see any sort of popup will instantly click out to escape. Now I know this is true, so why do I leave it in there? Because bounce rate isn’t the only thing I’m tracking. I’m also tracking subscribers to this site, and with that subscriber fade in, I have a much higher subscription rate than without it, so it ends up being a personal choice. But it brings into focus the fact that you need a clear idea of what the goal of your website is.

Podcast version

 

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10 Tips for Getting More RSS Subscribers

increase your RSS Subscribers

My RSS is now fixed and offering a full feed to readers, being new to RSS I struggled with it for a week trying to get everything set up correctly, but didn’t realize that it wasn’t as easy as one might think.
For those looking to offer a full feed, I’ve included directions at the bottom of this post.

I’ve done some research into gaining more subscribers and thought I’d list them out for my readers in the hopes that it might benefit you as well. Feel free to implement as many as you like into your own site and start growing your subscribers today!

1.       Include an invitation to subscribe to your feed, remind people about the fact that you have one, and why they should subscribe to yours.

2.       Include an RSS button that is easy to spot, and preferably in the top half of your page so that it can be seen without scrolling.

3.       Offer a full feed vs. a partial feed (details on how if you’re having problems below)

4.       Be consistent with your topic, if your blog is about dog training, don’t switch and start writing about making money online, or something totally unrelated.

5.       Post frequently, and try and be consistent with your schedule, if you post daily, try to stick with that schedule, it lets your readers know what to expect, and when.

6.       Write quality content, this one goes without saying, but if you want more subscribers, you need to be producing unique, quality posts.

7.       Spend at least a couple of minutes choosing the best possible headline, like they say “Headlines sell newspapers”, well the same goes for blog posts.

8.       Offer your readers something of value for opting in. A free report, or eBook, perhaps and course.

9.       Submit your feed to the many RSS directories that can be found on the net.

10.   Increase the traffic your site receives, if you getting 10 subscribers a day, then odds are that if you can double your current level of traffic, you can effectively double your subscribers as well.

RSS hasn’t been something that I’ve really spent much time on, and I haven’t developed it like I probably should have. I’m making a conscious attempt to increase my subscriber count going forward. I’m planning to implement these as well as other ideas I might stumble on, and we’ll see how it turns out

For those unsure how to offer a full feed:

If you’re running wordpress, log into your panel, and click on the tab labeled “Readers”, and make sure you have full feed selected in there.
Then head over to Feedburner, and under “Edit feed details” you’re going to want to change the address of your feed to reflect RSS 2.0 and you do this by simply adding a 2 at the end of your feed URL

http://www.plrinternetmarketing.com/feed/rss/ (Partial RSS Feed)
http://www.plrinternetmarketing.com/feed/rss2/ (Full RSS Feed)

Who knew that little number two could cause so many problems!  Hope this helps get your feed up and running for you.

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