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Setting Up a Squeeze Page and a Blog Opt In Box

August 18, 2011 By 4 Comments

Regardless of whether you’re new to marketing or you’ve been around for years, you’ve inevitably heard the term “squeeze page.” You may also have heard the term “landing page.”

Sometimes, they’re one and the same, but a landing page can be anywhere that the customer enters your site. A squeeze page can be used as a landing page and that’s what smart marketers do.

On the squeeze page will be a way for them to put in their email address in order to get a free bonus product or to sign up for a newsletter. That’s what an opt in box is on a website. That’s the very purpose of the squeeze page. You want a way to have further communication with the people who visit your site.

To set up a squeeze page, you need to make sure that it does what it was created to do and that is to help you build a solid email list. This page is where you want some action to take place.

This is also the page where you need to make sure that you make it worth the visitor’s time if they opt in. The text for your squeeze page should not have a lot of sales copy. You want one or two headlines that draw attention and capture interest.

You also want to talk about how you or your product can make their lives better, using a shortlist of the top bullet points that will convince them to share their name and email address.

Keep in mind as you write, what your squeeze page should do for you – give you a way to further contact the people who visit your site. If you have a lot of site traffic but people aren’t opting in, then you need to revamp your squeeze page and begin testing various elements from the headlines to the bullet points to the offer – even down to the color scheme of the squeeze page.

The squeeze page should keep everything “above the fold.” This means that there’s no scrolling required to see all of the copy on your site. You want the opt in box visible. This isn’t the place to try to convince them to buy something – that’s what the sales letter will do when you direct them there once they’re confirmed as a subscriber to your list.

For your offer, try testing a variety of items to see which helps you build your list better. It might be a simple 5-page report. Or it could be the promise of weekly newsletters. Split test to see which one works and then tweak it until it performs at its very best.

And don’t forget to add the opt in box to other pages, such as your blog. Just add a text widget to the sidebar of your blog and paste the opt in HTML code into that area, ensuring the width and height works well for your blog theme. And always make sure you test the opt in boxes to see if they’re working properly.

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Filed Under: Internet Marketing Tagged With: blog, email list, landing page, marketers, opt in box, squeeze page, subscriber, subscribers

Testing Conversion Rates

July 6, 2011 By 4 Comments

conversion rates

Split testing is the process of testing conversion rates by sending traffic to multiple versions of a sales page or squeeze page.  This can be done manually, or it can be automated with software.  The important thing is to have a very good tracking system in place.

What should you split test?  Almost everything should be tested!  You should test at least two versions of your headline all times, at least two different price points, and at least two different calls to action.

You might also test multiple versions of your sales copy, different graphics on your sales page, and even different product names. Why should you split test?  Split testing is a way to tweak a page for the best possible conversions.

Very few people achieve maximum conversion rates for the first version of their sales letter.  And minor changes can have a huge impact on your conversions! A 1% change in conversation may not sound significant, but it’s not so small if you think of it in terms of dollars instead of percentages.

If you have a 1% conversion rate and you make a total if $3,000 off of 10,000 visitors, that seems pretty decent, right?  But what if you doubled your conversion rate to 2%?  Then you would have made $6,000 off of the same 10,000 visitors!

I don’t know about you, but an increase from $3,000 to $6,000 seems like a pretty decent change! Some people do their split testing manually.  In this case, you simply have at least two different versions of your sales letter, and you send the same amount of traffic to each version.

Ideally, the traffic will come from the same source, because different sources of traffic can have wildly different conversion rates.  For example, traffic from Google AdWords might perform better or worse than traffic from Microsoft adCenter.

You will then look at your conversion rate for the two versions to decide which one performed better. It’s important to send a decent amount of traffic to each version before deciding which version is the true winner.

One hundred hits will probably not be enough to provide statistically valid data.  You should probably send at least 1,000 hits to each version before you make your decision. This is one reason why people feel they don’t need to split test their sales letters.

It can be costly to drive traffic during the testing phase.  If you send 1,000 hits to each version at a cost of $0.50 per click, that is $500 per version, for a total of $1,000.  That might seem like a lot, but you should make some money off of that testing if either of your sales pages is any good.

Even a 0.5% increase could mean an additional $1,500 in your pocket in the earlier example, so it really pays to test. Remember to track very carefully.  Use an analytics program like Google Analytics if you can.

This way you can track where your traffic is coming from, where it goes, and how well it performs on your site.  Analytics is free, and it can help you track a lot of very important information, so you can test conversions more easily than ever before.

Some split testing tools do all of this work for you, automatically rotating your files and tracking the conversions for you. You simply log in, tweak something new, and sit back to see how much better (or worse) it affects sales.

 

Filed Under: Internet Marketing Tagged With: Analytics, conversion rates, sales letter, split testing, squeeze page, testing, traffic

Building Your Opt In list

July 9, 2010 By 1 Comment

Building your optin listIn this internet marketing age, one of the most important assets your website or business can have is a targeted list of email subscribers, a list of people that are interested in your particular niche or topic of interest.

The average subscriber is worth approximately $12.00 per year to the list owner. Now $12.00 may not seem like a whole lot of money, but when you start building your list generating just 10 new subscribers per day means 3650 subscribers a year. Now if you do the math, what this means is about $43,800 each and every year. Not bad, considering for many website/business owners this isn’t even their primary source of income. The great thing about this is 10 is a very realistic number, and easily achievable…let me share a few tips to get you started.

1. the most obvious, yet often overlooked is having the opt in form in the first place, if you don’t have anywhere for me to sign up, how can I? I recommend locating the opt in form somewhere above the fold, and easily seen. For PLR Internet Marketing I’ve chosen the top right hand corner, now I could easily have placed my absence code here, but is my adsense going to generate $43,800 for me each year? Probably not. If you notice our Opt in form can be seen on each and every one of the pages on PLR Internet Marketing.

2. Don’t just have the opt in form; offer your readers something of value, this does two things, 1. It gives your readers something of value, which helps build trust. I spent 3 months writing and editing E-Business; “The Insider’s Edge” and could easily have continued to sell it at $19.99, but instead decided to offer it to my readers for free in order to provide them with value, and also build trust with my readers. 2. There is something powerful in business called “The Law of Reciprocity”, now what this means is that when you do something for someone else, they feel a compelling urge to reciprocate. Now as we’ve established both trust, and given something of value to the reader, if they are in the market for a service or product you are offering or recommending, they will now be much more inclined to purchase it from you rather than some stranger, or website they have no previous relationship with.

3. Design a professional squeeze page or sales page with your offer and then drive traffic to that page. If you go to http://www.plrinternetmarketing.com/e-business/ you will see the squeeze page I had designed to offer my eBook to people. This page is a great way to convert new traffic sources into both customers, and readers for many years to come.

4. Add a lightbox hover. This is the opt in box that fades into the page promoting your offer. You can set it up to show every time (I don’t recommend), you can have it show up once per visitor as I have done, (note will also show up again if cookies are cleared), or you can set the duration…e.g. every 30 days. My conversions increased by 30% after I added this.

5. Do you have a Twitter account? Have your offer sent in a direct message to new followers. I receive anywhere from 30 to 100 new followers each day. Twitter accounts for a whopping 50% of all my subscribers. You can use a free site like Social oomph to automatically send your new followers to your squeeze page offer, again…the better the offer, the higher your conversions will be.

6. Does your website or business have a Facebook fan page? If so, make sure you’re capturing leads there as well. Setup an opt in form as your landing tab, so that your new fans have the opportunity to sign up for your offer or gift directly from there. I’ve recently started an Internet Marketing fan page, that has quickly grown to 3000 fans, each of whom had the opportunity to sign up for my free eBook.

7. Run promotional ads for your eBook, ecourse, giveaway, etc. Google’s Adwords, Facebook Ads, etc. are a great way to drive traffic to your your offer. If you set the value of each subscriber at $1.00 per month, then you know that if you can acquire each new lead at or around this figure your already ahead. I know that if I pay $1.00 for a lead, that I can recoup that cost in as little as a month, with each successive month being pure profit. It’s important to know the value of your subscribers so that you can calculate at what point you’re still profitable.

These are just a few tips to help you build your own opt in list up to a profitable level. Remember, your list if used properly will easily be your most profitable asset. If I lost every other aspect of my business tomorrow, but still had my list, I could still make money each and every month!

To get signed up with Aweber’s email marketing program for $1.00 for your first month, click the link below. You won’t regret it!

Click here to visit Aweber.

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Filed Under: Internet Marketing Tagged With: aweber, building your opt in list, Business, ebook, email list, fan page, internet marketing, lightbox hover, sales page, squeeze page, targeted list, twitter, website