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Testing Conversion Rates

July 6, 2011 By 4 Comments

conversion rates

Split testing is the process of testing conversion rates by sending traffic to multiple versions of a sales page or squeeze page.  This can be done manually, or it can be automated with software.  The important thing is to have a very good tracking system in place.

What should you split test?  Almost everything should be tested!  You should test at least two versions of your headline all times, at least two different price points, and at least two different calls to action.

You might also test multiple versions of your sales copy, different graphics on your sales page, and even different product names. Why should you split test?  Split testing is a way to tweak a page for the best possible conversions.

Very few people achieve maximum conversion rates for the first version of their sales letter.  And minor changes can have a huge impact on your conversions! A 1% change in conversation may not sound significant, but it’s not so small if you think of it in terms of dollars instead of percentages.

If you have a 1% conversion rate and you make a total if $3,000 off of 10,000 visitors, that seems pretty decent, right?  But what if you doubled your conversion rate to 2%?  Then you would have made $6,000 off of the same 10,000 visitors!

I don’t know about you, but an increase from $3,000 to $6,000 seems like a pretty decent change! Some people do their split testing manually.  In this case, you simply have at least two different versions of your sales letter, and you send the same amount of traffic to each version.

Ideally, the traffic will come from the same source, because different sources of traffic can have wildly different conversion rates.  For example, traffic from Google AdWords might perform better or worse than traffic from Microsoft adCenter.

You will then look at your conversion rate for the two versions to decide which one performed better. It’s important to send a decent amount of traffic to each version before deciding which version is the true winner.

One hundred hits will probably not be enough to provide statistically valid data.  You should probably send at least 1,000 hits to each version before you make your decision. This is one reason why people feel they don’t need to split test their sales letters.

It can be costly to drive traffic during the testing phase.  If you send 1,000 hits to each version at a cost of $0.50 per click, that is $500 per version, for a total of $1,000.  That might seem like a lot, but you should make some money off of that testing if either of your sales pages is any good.

Even a 0.5% increase could mean an additional $1,500 in your pocket in the earlier example, so it really pays to test. Remember to track very carefully.  Use an analytics program like Google Analytics if you can.

This way you can track where your traffic is coming from, where it goes, and how well it performs on your site.  Analytics is free, and it can help you track a lot of very important information, so you can test conversions more easily than ever before.

Some split testing tools do all of this work for you, automatically rotating your files and tracking the conversions for you. You simply log in, tweak something new, and sit back to see how much better (or worse) it affects sales.

 

Filed Under: Internet Marketing Tagged With: Analytics, conversion rates, sales letter, split testing, squeeze page, testing, traffic

Email Marketing – Features

August 28, 2010 By 1 Comment

Email Marketing

Email marketing is a form of internet marketing that allows individuals to work from home and make money online. There are various features included in email marketing, including email analytics, unlimited follow-up messages, split testing, industry templates, online surveys, iPhone applications, social media integration, video email marketing, and email to speech. Other features may include visual graphics, an email editor, personalization, list management, and many more. Generally, companies who offer email marketing offer list management most of the time, as well as data tracking and online polls or surveys.

Contact list managements in email marketing generally allow you to store contact lists without a numerical limit, and have access to these lists at all times. It allows you to create forms for signing up and will automatically add your subscribers to an email list each time an individual signs up. You can split lists based on your customer’s location and other data. You can build a list from scratch or cut it and paste it right into the system. With real-time reports you can track the data of your e-mail campaign to see every email that has been opened. You can also view which links have been opened, who opened them and more.

Email campaigns for email marketing allow you to send up to millions of emails every month. You can schedule your campaigns months in advance. There is a built-in spell checker available to ensure that your emails are sent out error free. You may also send test emails to your clients in order to view what the layout will look like. Emails may be personalized with images, fonts, colors, and other tools. You can use an email template or your own layout for formatting. Polls and surveys can be created containing up to 20 questions and answers. You can customize these polls in various ways, including colors and fonts.

Your emails for email marketing can be scheduled so that they are sent at a later day. They can be personalized to every individual recipient by the use of mail merge fields. You don’t have to retype your messages, either. You can simply resend them from your archived files. You can send your emails to multiple lists all at once. For managing, you can also create an unlimited number of lists. You can track how these lists are doing as far as retaining their contacts is concerned. This information is available to you in detailed reports.

Segmentation for your email marketing allows your emails to be divided into smaller lists, so that your segments are targeted. You can segment by a set of fields or one field from your stored lists. You can save these segments so that they can be used easily later on. They update dynamically when new people fit the criteria. Auto-responders are also available. You can send automated messages based on how long your subscriber has been subscribed, or by date. You can add an auto-responder sign up form on your website, or create a follow up campaign long in advance in order to auto-pilot your marketing.

To get started for just one dollar for your first month click here to visit Aweber, and start building your list today!

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Filed Under: Internet Marketing Tagged With: auto responders, aweber, building your list, email campaigns, email marketing, follow up messages, split testing, subscribers