February 3, 2012

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5 Tricks To Make Your Blog Popular In 2012

January 30, 2012 By 2 Comments

5 Tricks To Make Your Blog Popular In 2012

Every blogger wants to have the most popular blog but it doesn’t always happen for them. This year needs to be different, you need to do all you can to make your blog more popular now than ever before.

So, how do you make your blog popular.

There are several things that you can do to make your blog popular but one thing is to just keep blogging. A lot of people fail because they don’t see traffic coming to their blog as fast as they would like and therefore they just stop writing. Do yourself a huge favor and make sure you set a blogging schedule for yourself and stick to it. Trust me, a blogging schedule will work better than you think.

Ok, lets get right to it.

5 Tricks To Make Your Blog Popular

Weekend Blogging

Something that I am currently contemplating is doing a little weekend blogging. Whether this would mean publishing posts on this blog or on other blogs for guest posts doesn’t matter, all that matters is that I am doing something to help build my community. I love publishing posts here but the fact of the matter is that doing a guest post will bring in more traffic. If getting your blog the popularity that it deserves is something that you really want to do, then guest posting is what you should be doing. Just know that with guest posts there really isn’t a way get penalized because Google loves to see authoritative links back to your blog.

Email Other Bloggers

Have you ever email another blogger to let them know about your blog? If you have never done this, then it is about time. The entire point of doing this is to get the gurus and other big name bloggers to come and check out your site so that they mention it in a post of their own. Where the bigger bloggers benefit the most is from people reading a post they just wrote and then mentioning it on their blog. Think about it, how easy is this if all you have to do is write a post and the other bloggers do everything for you? My advice is not to just spam the bloggers though, you should read their latest blog post and then comment on it before you send them an email. I know it might seem like a little more work but the bigger bloggers will like this much better.

Increase Your Social Media Following

How many fans and followers do you have on Facebook and Twitter? Are you starting to grow your circle on Google+? I ask this because in order to become more popular you will need the help of other people. One of the best ways to make your blog popular in 2012 is going to be with social media. With Facebook and Google+ on the rise there is no reason as to why you should not be using them to get more traffic and spread the word about your blog posts.

Tip: I would highly recommend setting a goal for yourself as to how many more followers you would like to get each month. I did this last year and the results really paid off. The trick is to do everything you can to ensure that your following keeps growing no matter if you get 50 new followers or 500 each month.

Information Is The Key

Are you creating epic blog posts? Do you write posts that people have to come back and read more later because there is just so much information? In order to make your blog popular in 2012 you will need to spend a lot more time working on your content. I am not saying that you need to spend a week writing one blog post but it should take you longer than 20 minutes. Where a lot of bloggers make the mistake is they just try to get the most information on their blog as opposed to the best information. Check out Problogger.net and see how Darren write his posts, some of them are short and some are a little longer. He does this because it doesn’t always require 2,000 words to get his point across.

Tip: In my experience a good post length is between 800-1500 words. If you are trying to do more of a pillar style post, then I would recommend writing one that is at least 1,500.

Establish Yourself

When I say establish yourself, I mean you need to establish yourself as an expert in your field. The reason I highly recommend doing this is because once you become an expert in your field then people will start to notice you even more. Not only that but you could make the pages of local newspapers, national magazines and possibly be seen on T.V. There are a lot of bloggers out there that have been on T.V. talking about what they do and why they do it. Just think, this could be you at some point.

Do you see how these 5 tricks can help you make your blog popular in 2012? There are a lot of things that you can do to make your blog popular but I would start right here with these. The last thing I want you to know is that the best thing you can do is guest posting and if you can fill up your weekends with these, then you will see a huge jump in this years popularity.

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Filed Under: Blogging Tagged With: 2012, blog, blogging schedule, popular, social media, tricks

Blog Monetization – When Should I Start

January 29, 2012 By 1 Comment

Blog Monetization – When Should I Start

When it comes to monetization there are a lot of things that you should know. Being that most people use Google Adsense to start making money online, it is a good idea to know when the best time to place Ads on your blog would be.

If you are creating a niche site, then I would place Adsense ads on the site right when the site goes live. For personal blogs, such as this one you should do things differently. With a personal blog you have to worry about your readers and their preference before you even think about making money with your blog.

So when is the best time to monetize a blog?

When you have 50 blog posts

If you have more than 50 blog posts live on your blog, then it is about time that you put some ads on it. The reason why you should wait until you have more than 50 blog posts is because you don’t want your blog to look empty when you add advertisements to it. A lot of people do this and readers don’t like this.

4 months after going live

Another time to place ads on your blog is after four months of going live. The reason why I highly recommend waiting at least 4 months is because by then you should have at least a small following and you should have enough blog posts to fill up your site. Some bloggers out there will recommend only waiting 3 months but I have found that after 3 months you are still not where you want to be with traffic and if the traffic isn’t there then there is no point to place ads on the site just yet.

100 unique visitors per day

When you get 100 unique visitors to your blog every day then that is a great time to place ads on your site. The reason I say this is because 100 unique visitors will mean that you should make some money from Google Adsense every day. Not only that but 100 unique visitors is where most blogs will stay for the remainder of their existence so if you don’t place ads on your site now, then you may not ever do it.

100 email subscribers

Do you have 100 email subscribers yet? If you have more than 100 email subscribers, then it is time to monetize your blog. With 100 email subscribers you should be able to send out an email and get at least 20 of those subscribers to come to your blog. This is a benchmark that I use because email subscribers are much more reliable than general traffic you get from the search engines or social media.

1000 cumulative fans/followers on Facebook and Twitter

The last thing that I would recommend is to go by your fans/followers on Facebook and Twitter. The reason I recommend going off of these is because getting a decent following on both of these sites could mean residual traffic month after month. With social media being the new hotspot for traffic you can’t ignore what you have. If your new blog doesn’t meet any of the requirements above but you do have more than 1000 cumulative fans/followers on Facebook and Twitter, then it is a good time to monetize your blog. Just remember, these have to be actual blog readers, not just a bunch of your friends.

When it comes to monetization you need think about the following you have as opposed to the money you could be making. The problem that most new blogs have is they try way too hard to earn money online. If you want to have a successful blog, then you will need to prove to your readers that you care about them more than you do your own wellbeing.

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Filed Under: Blogging Tagged With: ads, adsense, advertisements, blog, bloggers, Facebook, monetization, social media, subscribers, twitter

Reasons Why You Keep Losing Twitter Followers

January 24, 2012 By 16 Comments

Reasons Why You Keep Losing Twitter Followers

Are you tired of losing more and more Twitter followers every day? You don’t have to lose them but it will require you to change what you are doing. What most people don’t realize is the reason they are losing Twitter followers is because they are the ones doing something wrong. I know you don’t want to believe it but this is a common thing that Twitter users do and unless you figure out what you are doing wrong you will keep losing the followers that you have.

Reasons You Are Losing Followers

Too Many Tweets

How many Tweets to you do every day? Are you doing too many that your followers are getting tired of seeing your updates? A lot of people Tweet too many times but if you are Tweeting things that people like, then keep doing it. Just know that some people would prefer to see fewer Tweets so make sure you figure out what your followers like the most.

Repeat Following

Do you follow and then unfollow a lot of people on a daily basis? It might be a bad idea to follow hundreds of people in a single day and that is why a lot of people will stop following you. Although this is a great way to get more followers, your actual followers might not like it. Just know that it would be better to get your followers the right way as opposed to using the system to get as many followers as you can.

No Profile

Do you have a profile on your Twitter account? If you are not using your profile to actually say what you talk about, then people will start to unfollow you. The problem that I see quite a bit is that Twitter users will add a profile that doesn’t even represent what they will be Tweeting. Just do yourself and your followers a favor and create a Twitter profile that shows what you will be Tweeting.

Affiliate Links

How many affiliate links do you post on your Twitter account? Do you add an affiliate link every few hours or do you place affiliate links every week or so? The amount of affiliate links that you Tweet will make a huge difference in the amount of people that follow you. My advice is to make sure that you are using affiliate links sparingly because this is one of the worst things that you can use in a Tweet.

Constant Replies

Are you constantly replying to Tweets other people do? Do you use hashtags whenever possible? These might be the reason for you losing your Twitter followers. The problem with putting @XXXX in your Tweet is that most people won’t know what you are talking about, this goes for hashtags too. If you want to keep the following that you have, then you need to use replies and hashtags sparingly. Trust me on this one, this is a common reason people will unfollow you. I know this for a fact because this is one of the reasons I will unfollow people as well. Most people don’t like to see a bunch of gibberish so make sure that whatever you are writing will make sense to everybody that is reading it.

Being that Twitter is a great way to get more traffic to your website you need to use it but make sure you are aware of what you are doing. I know that there is a lot of stuff that you are worried about right now but Twitter should not be one of them.

If you’d like to follow us, and receive tips and tweets on internet marketing, blogging, and work from home topics I’d be more than happy to have you. Twitter.com/plrnetmarketing has grown to close to 60,000 followers and I appreciate each and every one of you!

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Filed Under: Social Media Tagged With: affiliate links, followers, plrnetmarketing, social media, traffic, Tweets, twitter, website

Is Your blog Ready For 2012

January 3, 2012 By 7 Comments

Is Your blog Ready For 2012

As a blog owner, it is up to you to keep everything updated and being that it is a new year, it is that time again. What most bloggers do is they totally forget to update their blog and get it ready for a new year and that is a huge mistake.

When did you start your blog? The reason I ask this is because blogs that are years old generally have gone in a different direction than they were going in last year. Think about it, what was the point of your blog last year and what is it this year? If your blog changed at all (which I am sure it did), then you need to make some of the following adjustments to get your blog ready for 2012.

Clean Up Your Blog

This is a little like spring cleaning, except you are doing it a bit early. When I say clean up your blog, I am talking about articles that are no longer relevant, comments that seem to spammy and even advertising that is outdated. As a blogger, it is your obligation to give your readers the best experience possible and that isn’t possible if there is a bunch of junk on your site. What I highly recommend is that you spend a little bit of time looking over your blog to see what is there that could be adjusted or simply taken off.

Update The About Me Page

You know you have one, it might not be the best page on the site but it is there. The About Me page is very important so that readers know who they are learning from and what kind of experience they have in that field. Think about it, if you are wanting to learn how to lose weight you would do it from somebody that is a personal trainer, not somebody that weighs 400 pounds and eats at McDonald’s every single day.

With your About Me page it is important that you give your age, some general information about you and recent achievements. The reason you want to put all of this stuff on your blog is because people like to feel connected to one another and this is one of the best ways to go about doing that.

Use Social Media

If you are not aware of it yet, Google + is a very popular social network that you need to be a part of. I am pretty sure you have seen the “+1” buttons around but some blogs still don’t have it. What you need to understand is that social media is a great way to get traffic to your website and also get exposure. If you are not using any social media buttons on your website, then it is about time that you add them because this is easy traffic that you could be getting. Trust me, social media is going to be huge in 2012 and you need to be part of it.

Reveal Your Most Popular Posts

One of the biggest problems with a blog is that once the content is off the front page, it is usually lost forever. This is why a popular post plugin works great. If you don’t want to use a plugin, then you can easily add links inside your articles but that will be a lot more work.

Giving your readers the chance to see some of your past work is very important because that will give them another door to go through on your website. What you need to understand is that the longer you can get people to stay on your website, the better off you will be.

Add Videos

Everybody loves to watch videos and because of that you need to add some to your blog. Having a blog full of content and nothing else is going to get tiresome to most people and that is why using videos in between content is a great way to diversify your blog. Where most people make a mistake is they tend to add videos of things that are not really related to their site, this is something you want to stay away from. If you can’t find videos that talk about things relevant to what you are blogging about, then that would be the perfect time to create your own videos and share them.

I hope these 5 things help you get off to a fast start, just make sure that your blog is ready for 2012. Being that the year just started, you need to do whatever you can right now to get your blog ready, if that means taking a week off from blogging then that is what you will need to do. Remember, the internet is always changing and because of this your blog should too.

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Filed Under: Blogging Tagged With: 2012, about me, blog, Blogging, social media, update, videos

The Pros and Cons of Echo Chambers in Social Media

December 6, 2011 By 6 Comments

The Pros and Cons of Echo Chambers in Social Media

Let’s face it; we are all completely obsessed with social media. I’m extremely guilty of this; not a day passes when I haven’t checked my Facebook (several times!), fired off a few tweets and had a browse through Pinterest. However, I recently read a blog post by Ciaran Norris in which he questions whether the internet has in essence become a big echo chamber- we hear what we want and do not venture far from our own personal safety nets where people share our opinions and beliefs. He argues that debate is dead due to this evolution of online media. A really interesting read, that got me thinking; what is the impact of these echo chambers on social media networks?

When you take a step back and look at it, it would seem that the big social networks are inherently designed to allow these echo chambers to form; on Facebook you only see news from your friends, the people whom you have decide to allow into your community therefore have some shared interest or relationship with. Likewise on Twitter, you choose who to follow and interact with.  It could be argued that social media sites such as StumbleUpon and Pinterest somewhat attempt to alleviate this, allowing us to find new and interesting things. However, I don’t think these sites are as free from echo chambers as you would hope.  You can set preferences and interests on StumbleUpon and follow boards and people on Pinterest that interest you.

So what does this mean for social media? My initial reaction was one of horror! I have always believed that the internet is a brilliant way to discover new and exciting things and broaden our horizons, not become stuck parroting each other’s views and staying where we feel safe in the knowledge that our views and ideals are the consensus. Where is the innovation and interest?

However, after closer inspection, I believe there are both pros and cons to the echo chamber effect- we should be aware of both of these before deciding whether they are bad or good for the social media.

The cons of echo chambers are clear to perceive:

  • We are less likely to find new and interesting articles and opinions on the internet, decreasing interesting  debate and discussion
  • We are so embroiled in our own social media echo chamber that it might become detrimental if we are utilizing our social media networks to promote a business; I have seen businesses become so excited about getting involved with social media that they forget to target their customers, rather engaging in echo chambers with others in their field.
  • Social media is completely dependent upon seeing something that someone you follow has followed, Retweeted or liked;  if we restrict ourselves to these safe little communities how can we find anything completely new? This could prove very problematic for businesses trying to get the word out about their company.

Yet, I think that if you are using social media as a business, there are some very distinct pros to be found from echo chambers:

  • Find the echo chamber communities of your customers and engage with them. This could bring a whole new range of clients to your business. Find the most frequent tweeter or poster and communicate with them, meaning information about your company may filter more quickly to those less active members
  • Communicate with key players in your field of business. As long as you do not ignore your customers, engaging in the community of the big fish in your field could be invaluable for advice, tips and ideas.

I think that echo chambers are interesting in both good and bad ways for social media and internet usage.  When used cleverly, this effect of social media could be a brilliant marketing tool. Just be careful not to let them take over your internet usage; keep investigating fresh and exciting things and engaging with your customers.

 

This post is written by Lianne Froggatt, Digital Communications Manager at IdeasByNet, a UK promotional gifts distributor. Interested in internet marketing and in particular social media marketing and SEO, she would love any feedback or comments you might have. Find her at lianne.froggatt@ideasbynet.com or tweet her @Lianne_Froggatt.

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Filed Under: Social Media Tagged With: Business, echo chambers, Internet Marketing, pros and cons, social media, social networks

Having a Can-Do attitude

December 5, 2011 By 7 Comments

Having a Can-Do attitude

Launching any type of business can be a daunting task, and when it comes to internet based businesses this can be doubly so. Because of the low startup involved many people think at first glance starting an e-business is as simple as setting up a website and then waiting for the money to roll in.

While I’m absolutely a huge supporter of launching an internet based business, I think it’s important for people to realize that there will be work involved in not only the concept and planning of an online business, but the even more important follow through that goes along with it.

Depending on your previous work/life history you may or may not have the technical skills needed to accomplish the various tasks that come with owning an online property. Writing, Marketing, Advertising, and SEO are only a few of the skills you’ll be wanting to pick up.

The good news is there is nothing online that you can’t learn. Even better, you can usually learn it from those who have come before you, and mastered the skill out of their own necessity. There will of course be skills you simply aren’t great at, or have no interest in whatsoever, and it’s ok to outsource those and stick to the ones you do have an aptitude, or liking for.

The first step in your learning journey is having a can-do attitude that allows you to know that there are no “super-duper” secrets to this whole internet marketing thing. Simply choose one aspect to focus on at a time, and the “let your fingers do the walking”. (Using Google, not the telephone book of course)

This attitude needs to follow you through the entire life of your business, because even after you’ve mastered multiple internet skills, you’ll still run into situations where you find yourself at a loss.

- I have writers block, I won’t be able to write anything today!

- That site is PR 6 There is no way I can compete with him!

- They’ve been online for 12 years, I can’t compete!

And so on, and so on! This is a unique day we are living in, and more and more we are seeing small businesses, or even individuals competing, and even out doing larger corporations that have been around forever, and have much deeper pockets simply because the smaller businesses are more nimble, and are reacting to changes taking place in the marketplace as they happen.

These individuals are highly connected, and highly engaged with social media, and social networks, while for many of the larger titans social media came almost as an afterthought.

So no matter what the situation or circumstance you find yourself in, know that you can do what it takes, and you DO have what it takes to succeed!

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How To Market Internet Videos For Your Online Marketing Strategies

October 19, 2011 By 35 Comments

How To Market Internet Videos For Your Online Marketing Strategies

Online marketers have been looking to Internet video lately to spice up their marketing mix, but how do you actually market Internet videos? Do you need to pay for a ‘Promoted Video’ status on YouTube? Do you need to fork out thousands of pounds to advertise on ‘On Demand’ Television programs? Or are there much simpler and affordable ways to market Internet videos?

The following article tackles how brands, businesses and bloggers of all niches and sizes can market Internet videos for their online marketing strategies effectively and cheaply.

Use Internet Videos Search Engine Optimisation Power
The biggest way to make an Internet video successful is by getting online users to see it, and the only way to do so, is to allow your video to be found quickly and easily. How you do this all comes down to getting your Internet video ranked highly in the search engine results.

For this you’ll need to start thinking about the two biggest search engines on the web today; Google and YouTube. Since Google’s introduction of the Universal Search in 2007, YouTube videos have been able to impact the Page 1 search engine results on Google rather well. What this means is, while YouTube is the number two search engine, its video content can impact Page 1 of Google, which gives you a great reason to focus your Search Engine Optimisation strategies on YouTube.

To use the full power of YouTube’s SEO you’ll need to first and foremost upload your video to YouTube. When using YouTube always give your videos Tags, Descriptions and Titles that contain your keywords and phrases. Uploading Closed Captions (Transcripts) can also provide very SEO friendly text data that can help bring your videos up in the search engine results.

For those users who don’t like the idea of using any platform other than their website, you can embed YouTube videos onto your own site, and still generate a great deal of SEO value. The secret to generating Internet video SEO power when you’re embedding video content, is to make use of Sitemaps. When you submit as Sitemap of your embedded video content you are basically telling Google that your video content is on that particular webpage in order for Google to flag it up in its search results.

Harness The Power Of Social Media
Marketing Internet video doesn’t have to cost the earth, and in fact one of the cheapest ways to do so is actually the most powerful. Social medias are online platforms that can give any piece of video content the chance to be enjoyed by an almost limitless audience, and generate real viral potential.

So how do you marketing effectively on social medias? Each social media website be it Twitter, Google+ or LinkedIn have different audiences to engage, and different marketing opportunities to use, but here is a breakdown of some of the best practices to use for Internet marketing video productions on social media platforms:

Twitter: That pesky blue bird is hard platform to crack. Unlike other social media platforms Twitter won’t bring up a video thumbnail, which means you only have your Tweet and your hyperlink to catch your Followers eye. The best way to make the most of this is to make your Tweets as persuasive, curious and engaging as possible. Also it’s always good to contact individual Followers through @’s and Direct Messages to build up relationships with your Followers. The reason for this is so when your Tweet does grace their Newsfeeds they will be sure to take notice of it, and to take some form of action towards it.

Facebook: Facebook may be causing a few stirs for better and for worse with its recent changes, but it is fundamentally one of the best social media platforms for marketing there is. Facebook offers great sharing opportunities; it allows you to post your content to Pages, Groups and individuals interested in your niche. There are far more avenues to build relationships on Facebook than on any other with Wall posting, Liking, Messages, Video Chats, Tagging etc, which can help make you more visible as a user, get your content receiving more interaction, and gain you more Subscribers.

Google+: Without causing too much of a stir, it must be said that Google+ is an awful lot like Facebook, but with one huge marketing advantage. Google+ offers what can be deemed as sector specific marketing opportunities. They may be known universally as ‘Circles’, but let’s think outside the box. By organising your contacts into these Circles you can take specific marketing approaches for each Circle community, in order to market your Internet video effectively in each Circle. This means you can express and covey yourself, your brand and your business in particular ways to particular individuals, which is a very powerful tool to have at your disposal.

LinkedIn: LinkedIn is very much a professional social media affair, and as such you should use it to approach key figures in your niche and converse with influential thought leaders. There aren’t many LinkedIn users who promote their own content in their status updates, but Groups and Discussions are known to make use of them for particular purposes. The Connections you make on LinkedIn will help you to get your video content shared by users other social media profiles, be it Twitter, Facebook or Google+.

YouTube & Vimeo: Never forget, video hosting sites like YouTube and Vimeo are also video sharing sites. This means the video content they host was born to be shared and interacted with. Both sites offer the opportunity of Commenting and Liking content, and allow for users to communicate with one another in a variety of ways. Use these social abilities to your advantage to help get your content more and more interaction, and perhaps even gain those powerful social media shares.

Utilise The Power Of Video Tracking
The success of an Internet video marketing strategy can only ever be determined by the goals it has set out to achieve. Tracking the performance of an Internet video campaign is essential to the entire process of implementing an online marketing strategy. Whether you’re tracking social media growth, website traffic generation or merely just video views, all such factors need to be measured throughout the duration of your online marketing campaign.

Here are some fantastic ways to keep an eye on the performance of your Internet video:

Hoot Suite & Facebook Insight: Facebook Insight costs nothing to implement, all you need to have is a Page for your brand, business or blog. Once you’ve set up a Page you can track everything from how many Likes it has to how many users are talking about you on the Facebook site. Hoot Suite on the other hand, doesn’t come free, but it does collect a lot more data. Hoot Suite forms the home-hub of all your social media data, whether you’re on Twitter, Facebook, LinkedIn etc, and lets you post status updates on any profile from the platform too.

Google Analytics: Google Analytics is perhaps the best free tool out there for monitoring website traffic, keyword performance and conversion rates. Although there is a Premium package available, small companies won’t ever need to go any further than the traditional free model. Google Analytics will inform you if your video is generating any traffic, where your videos Internet placement is having the biggest effect i.e. on your website or on your YouTube Channel, and how many viewers actually converted into sales leads. It’s a very powerful free tool to use if your campaign is very sales driven.

YouTube Insight & Tube Mogul: If you are determining the success of your Internet video marketing strategy by viewership, than free tools like YouTube Insight and Tube Mogul are perfect. Such tools allow you to track your views, discover at what point in your videos users are turning your content off, where in the world your video is being seen, and how much attention is being given to your video content. These types of data are great for tracking brand awareness, which is essential for creating an online presence for any bloggers, business or brand.

Summary
¬There you have it, your essential guide to marketing Internet video in your online marketing strategies. By nailing all three areas, from making your content easy to find, marketing it on the most popular platforms and monitoring its success, you’ll be sure to be well on your way to marketing your Internet video successfully and cheaply on the web.

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Is an Online Degree in Internet Marketing Right for You?

October 15, 2011 By 5 Comments

Is an Online Degree in Internet Marketing Right for You?

Internet marketing—there’s no doubt that it’s a booming industry.  As companies (both large and small) continue to rely on online campaigns to capture the interest of consumers using the internet to purchase products and or services, the need for internet marketers will just continue to grow. Maybe that’s why so many individuals are now interested in pursuing e-marketing careers. Not to mention that aside from stability, the pay is pretty decent as well; you can earn as much as a $40,000 starting salary.

The recent spike in interest however is creating fierce job competition in this area. While a formal education will most certainly help an individual land a job in this competitive field—according to the Bureau of Labor Statistics employers favor bachelor and master degree holders— some are not able to attend college due to certain obligations. For example, they may already have fulltime jobs or have a family to take care of.  One plausible idea that provides flexibility however is pursuing an online internet marketing degree. To learn more about this option, continue reading below.

How does an Online Internet Marketing Degree Differ with a Traditional One?

Essentially the only thing that differs is the method of learning—you still have a professor, engage with classmates, have tests and need to purchase text books to successfully complete assignments. But you “attend” classes on your own time and communicate via emails, chat rooms and video chat. In a way, online classes are more designed for those who can work independently. So if this isn’t your style-of learning, you might not want to consider this option. Cost is about the same too. But since students don’t need to drive to campus and can conserve gas and don’t have to spend money on added expenses like housing and meal plans, it can save you a bundle.

What Will I Learn? That said, those pursuing an online degree in internet marketing will learn all of the same concepts that a traditional degree seeker will learn. Thus, you can expect to take courses that will teach you how to effectively use marketing strategies and techniques to create marketing campaigns for a variety of clients. While specific class titles will vary depending on the program you choose to enroll in, online students can expect to take fundamental business classes along with courses in the following subjects: statistics, public relations, computer languages, Web design, e-commerce, search engine optimization, social media and affiliate marketing just to name a few.

How Long will it Take to Complete a Program? Just like when pursuing a traditional bachelor’s degree, an online internet marketing degree program should take a fulltime student about four years to complete. While there are in fact some accelerated programs available, they are far and in between. That said, it’s important that you don’t get duped by a fraudulent online school that promises an accelerated bachelor’s degree in a year or so. These institutions just want to steal your money. When researching schools and programs, it’s important that you check to make sure that it is either nationally or regionally accredited—this is the only way to ensure that you are enrolling in a legitimate online program or school. There are various ways to check for a school’s accreditation. The first is to use the Department of Education’s Database. Note that the Department of Education does not officially give accreditation, so not every school may be on the list. But a sure-fire way to test an online school’s legitimacy is to see if it offers Federal financial aid. Only legitimate schools are allowed to do this.

What Can I Do with an Online Internet Marketing Degree? Those that earn an accredited online internet marketing degree can do so much. While some opportunities are based on degree level earned and previous experience, some job titles to consider are the following: SEO specialist, Web content developer, marketing manager, search analyst and media director.

By-line:

This guest post is contributed by Lauren Bailey, who regularly writes for best online colleges. She welcomes your comments at her email Id: blauren99 @gmail.com.

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Filed Under: Internet Marketing Tagged With: affiliate marketing, Best Online Colleges, companies, department of education, e-commerce, e-marketing, industry, internet marketing, Lauren Bailey, marketing strategies, online degree, Search Engine Optimization, social media

Internet Marketing for Dummies

August 14, 2011 By 12 Comments

When it comes to internet marketing there are a few well known facts that many of us seem to ignore, or overlook often to our own detriment. By implementing the basics early on and creating a solid marketing foundation, you’re chances of success increase dramatically.

A Plan:

First thing you’re going to need, even before a domain and website is a plan! You need a complete plan that includes every single aspect you can think of concerning the structure, launch, and growth of your business. Knowing where you’re heading will make it a thousand times easier to get yourself there.

Goals:

Every successful marketer, and in fact every successful entrepreneur will tell you how important goal setting, monitoring, and achievement are to the continued growth of any business or endeavor. Goals can generally be broken down into short, medium, and long term goals, but since these are YOUR goals, they can look and feel any way you choose.

I myself choose to have daily, monthly, annual, and then long term goals. This way I can see at a glance if I’m on track to achieve them, or need to invest more time or resources, or perhaps come up with a new solution all together. Remember, these documents are yours, and can be fluid and flexible in nature. The true power within them is creating and acting upon them.

A Revenue Model

Now while this might sound simple (we did call it internet marketing for dummies) enough for some reason it gets overlooked by more people than you might think. If you are looking to earn a living from the internet, you have to have some sort of product or service to sell. These products don’t even have to be your own, and including affiliate income is perhaps one of the easiest ways to get started making money online.

Traffic

We all need traffic to our websites and offers, and getting it usually amounts to good old fashioned hard work, mixed in with some high quality content. There are very few “tricks” involved here, but the effort will need to be put forth if you’re going to be profitable.

Generally speaking your traffic will come from four main sources, and you can focus your efforts on those in order to realize the best return on your investment which will usually be time.

-          Search Engines (Google, Yahoo, Bing, and others)

-          Social Media (Twitter, Facebook, Linkedin, Etc.)

-          Social Bookmarking Sites (Stumbleupon, Digg, Delicious, and others)

-          Branding Efforts (direct, guest posting, blog commenting, forum participation, etc.)

I could go into more detail on each of these, but honesty each one could and has been the topic for an entire eBook. I’d suggest investing the time in educating yourself fully on each aspect above in order to capitalize on the vast amount of visitors that are actively seeking a product or website, just like yours!

Now while the title might be “Internet Marketing for Dummies”, truth be told, Internet marketing is for just about anyone looking to earn either a little, or a lot of money online. If you go into it with the mentality that this is a business like any other and requires more than just a website, and some luck, chances are you’ll start enjoying those payments that come in while you’re awake, asleep, or even on holidays!

Good luck to all of you!

 

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Filed Under: Internet Marketing Tagged With: branding, Facebook, goals, internet marketing, internet marketing for dummies, making money online, plan, revenue model, SEO, social media, traffic, twitter, website

Is Twiends Dead?

July 16, 2011 By 17 Comments

twiends

With a slow launch back in December of 2009, Twiends started to see an explosive growth in both traffic and users in March of 2010. The explosion of traffic had people of all social networks flocking to join in order to expand their social reach, as well as their social networks.

Marketers and individuals alike could choose to offer credits in the form of seeds (I’m assuming one of the larger social sites took offence at the word credits) in exchange for other users to do any one of the following:

  1. Follow them on Twitter
  2. “Like” their fan page on Facebook
  3. Watch their video on YouTube
  4. Visit their website for a predetermined time

Users were able to build up their credits by also participating in the above activities or buy purchasing them directly from the website for upwards of $599.95 for 50,000 seeds. With 50,000 seeds you could reasonably expect to grow your twitter followers (or fans, hits, views) by about five to ten thousand.

  • 50,000 seeds paying out 5 seeds and accounting for the 30% drop rate most users are experiencing would result in 7,000 followers on Twitter, “likes” on Facebook, hits on your site, or views on your video.

2011 wasn’t a great year for Twiends, it seems it signaled the beginning of the end, and while they are still struggling to find something for all those users to do, it simply doesn’t appear to be the reality.

2011 saw Google step in and shut them down as far as the website tab was concerned. Google penalized them for facilitating what in its eyes was nothing more than a service that could potentially get millions of AdSense accounts banned for using their traffic. (Goes against Google’s Terms of Service)

June 17th saw the removal of the Facebook features after Facebook banned them from continuing to use the API needed for them to continue. I think it was at this point that many users started to realize that the Twiends experience was coming to a close. There was a noticeable drop in traffic following this event.

Less than a month later, on July 11th users who logged in quickly noticed that there was another missing tab in the navigational panel. After 24 hours where users were unable to post in the support forum regarding the issue, Twiends issued this statement:

“Hi all, we unfortunately had to remove seeds from the YouTube feature. We’ll have an update on the issue next week. Thanks for your understanding. Dave”

While it’s unclear why they lost this latest tab and feature (Google does own YouTube) this will likely be the final straw for users, and unless they are able to quickly find another viral method  for growing something that doesn’t include Facebook, YouTube, or Google they will most likely fizzle out into a shadow of their former selves.

Surprisingly Twitter who is always quick to ban developers from using their API in a way that they deem against the “user experience” has left Twiends alone to their own devices. I suppose now that they are the only feature left, Twitter may start to pay a little more attention to them, and if they take their cue from Google and Facebook, we could see the end of them all together!

 

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Filed Under: Social Media Tagged With: dead, Facebook, Google, growth, social media, Social Network, twiends, twitter, websites, youtube
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