A long time ago, on an internet far, far away, there was a thing called SEO, and it made millions of webmasters frustrated. However, you don’t have to join the ranks of those millions. Here are some tips to help you master the force of SEO.
The Galactic Empire showed a single-minded focus on taking over and destroying those who stood in its way. It focused on removing the Jedi from power by hunting down all the Jedi and killing them. When the Empire built the Death Star (both the first and second), it was clear what the point of the space station was. From including “death” in the name to blowing up an entire planet, the Empire stayed true to its goal.
Make sure that your site stays true to its goal by having relevant content for your business. The more on-topic you stay, the higher Google and other search engines will rank your site, because the topic of your site will be clear. This relevance has to do with not only your company’s site itself, but also any other social media profiles you have for your company. Keep everything you share relevant to your business.
All lightsabers are constructed with crystals at their heart, and the Jedi guard the caves where the crystals grow organically. These crystals dictate what color a lightsaber is, but because the Sith (and later, the Galactic Empire) didn’t have access to the natural crystals, they had to make their lightsabers from synthetic crystals, which were often red-hued, reflecting their unorganic nature.
Organic links, like crystals, are always better than synthetic links. When you try to buy or sell links to your site, you’re cheating your way into getting a higher PageRank, and you’re practicing what’s called Black Hat SEO. This practice sticks out. People can recognize it the instant they enter a site, just like a Sith is recognized by his red lightsaber. Search engines are getting very good at finding and recognizing sites that practice Black Hat SEO, and when they find them, they punish them judiciously.
By acquiring links naturally and organically, your SEO may take a little longer to reach the same level, but you won’t have to worry about your site losing its rank. When your competitors’ sites drop rank because of dishonest practices, your site can rise higher, because of your honesty in link-building.
Although the Galactic Empire had a single-minded focus on control and intimidation, it didn’t branch out into other ways to achieve these goals. When the first Death Star was destroyed, the Empire responded by building another, bigger Death Star. It should’ve expanded its hold on the people in more ways than just the Stormtroopers and the Death Star, but it didn’t, and this lack of expansion left it weak. The Rebel Alliance, who had already destroyed one Death Star, only had to tweak their plan here and there to destroy the second one, and when they did, the Empire’s hold fell apart.
If you want strong SEO, you need to try multiple techniques to build it up. You can’t focus solely on link-building. You have to try new methods. You have to do things like use social media channels and guest blogging. The wider your attempt at building your SEO, the stronger it will be. That strength will help the next time Google updates their algorithm, changing how they view PageRank.
Don’t let your lack of knowledge about SEO damage your site and rankings. You can master SEO with the same efficiency with which the Empire controlled the galaxy. May the Force (of SEO) be with you.
Jake Magleby has written extensively about effective marketing, sales, and financing strategies, like a business cash advance, to help small business owners succeed in the fast-paced and ever-changing business world. He’s a part-time consultant for Charge Card Funding, and he has an interest in education and development.