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How Hub Pages Helps You Get High Ranking in Google

August 13, 2011 By 10 Comments

High ranking on Google should always be foremost on every marketer’s mind – especially when you’re a new marketer. However, setting up a site is not enough to draw the traffic. Search engines love sites that provide new content on a regular basis. This is why places like social networking sites are helpful to marketers.

One useful and free tool online that marketers can use to raise their rank in Google and get more traffic to their website is HubPages. Using it is similar to how you’d set up a lens on Squidoo, but there are a few differences.

First, just like with a lens, your Hub Page will need a title that uses your keywords. Remember that relevant keywords are how the pages get found. Not all keywords will perform as well for you.

For example, the word ‘chocolate’ gets over sixteen million global monthly hits, while the phrase ‘Godiva chocolate’ gets less than fifty thousand global monthly searches. But the lesser-searched keywords also means fewer competitors.

Include keywords in your content, too. You have to be careful that you aren’t over the top in promoting your own or any other website. Any Hub that does that takes a hit in scoring and could get shut down. You’ll get a chance to fix your mistake and resubmit the page but you want to avoid the hassle if you can.

You can pretty much use your HubPages to promote your site and gain ranking in Google, but you have to be aware of the rules for using the site. You can’t have more than two links to the same site.

No matter how eager you are to get started, be careful that you don’t create a lot of pages with sloppy content in a short amount of time with links pointing to the same site. If you do that, search engines will assume you’re spamming.

The purpose in writing the content of course is to use Hub Pages to get the traffic to come to your site. Content that’s duplicated from another site (or if you’ve written the content before) is a no-no on a Hub Page.

Just like Squidoo, Hub has an excellent Page Rank with Google and that means by setting up pages on their website, you get to ride their coattails right up into a higher ranking by using their popularity.

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Filed Under: SEO Tagged With: Google, high rankings, hub pages, page rank, promote, traffic, website

Want a New Car?

January 16, 2011 By 1 Comment

car payment

How many of you could find a use for an extra four or five hundred dollars a month? If you knew that you were ignoring a revenue stream that could easily create an extra five hundred dollars each month, and continue to grow as you grew your business would you consider it? What if I told you it was primarily a passive income that would grow along side of your blog running mainly on auto pilot? Now I’m not telling you that there is no work involved, but I’m telling you that it isn’t as hard or complicated as some might think.

I’m talking about email marketing, growing your list while continuing to write for, and promote your existing blog or website. Investing the time to offer your visitors an incentive for signing up to receive your emails is something that will continue to pay for itself for many years to come.

By gathering just ten subscribers per day (which is an easily attainable number) you will quickly reach 1200 subscribers, usually within four or five months, the reason for this is because you will likely have some unsubscribe after they have downloaded the free gift you are offering in exchange for their address, don’t worry, this is the nature of the business unfortunately.

With 1200 subscribers in your Aweber account that you can now start building a relationship with, as well as start marketing to, you will be able to generate an income that runs alongside of whatever your blog or website currently earns with advertising, or affiliate income. The average subscriber is worth about ten to twelve dollars a year, even if you only achieve half that number in the beginning, you’ll still be able to generate an extra $500.00 each month with your list. Over time as you learn the intricacies of email marketing this number will grow, and you will of course be adding to your list each and every month as well.

So what can you offer to your visitors in order for them to leave their email address behind in order for you to be able to reach out and contact them later on? Well, you could invest the time and resources in creating an EBook that fits with the theme of your blog, or website and offer it out to them in exchange. Generally these will do better than simple reports that many people are offering. You could put together an e-course and have it go out via auto responder sequence to them after they sign up. Often other marketers will even let you use their EBooks as giveaways until you can come up with your own. You of course can’t make any changes to the EBook, as the reason they let you give it away to your readers is so that they can get their name out there, as well as they usually have a handful of affiliate links contained within the book. But this is still a good deal for you, as you get a quality written book, generally by an expert in your field who is already well known, and they might make a few dollars if one of those people who downloads it makes a purchase through one of the affiliate links.

For anyone in the internet marketing niche, feel free to download my EBook “E-Business; The Insider’s Edge” and use it for a giveaway on your site until you are able to write your own. The only thing I ask is that you keep it intact, as I did invest 3 months into putting this resource together.

To start growing your email list today, head over to Aweber and get started today, and before you know it you’ll be enjoying just one more source of revenue each and every month.

Click here to visit Aweber!

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Filed Under: Internet Marketing Tagged With: aweber, blog, Blogging, e-business, ebook, email marketing, free offer, income, list building, making money online, promote, The Insider's Edge

20 Tips for Branding Yourself

October 24, 2010 By 6 Comments

Brand yourself

Whether you’re a fully established business, or a newly started online business it’s important to start branding your company right from the beginning in order to maximize the results that you and your business will start to see over time. I’m going to share some of my ideas and methods below that I use, as well as a few I’ve yet to implement.
1. Use the name you wish to brand in your domain name whenever possible, if you wish you brand yourself as an individual, don’t be afraid to register yourname.com, just be aware if you do build it up into a million dollar business and wish to sell, it will be harder to do if it’s branded to yourself.

2. Spend the money on getting yourself a decent logo; have you ever taken a look at some of the better logo’s that are around? There are some amazingly simple, yet astounding images that have been created for companies around the globe that embody the spirit and name of certain companies.

3. Create a Twitter account, and either design a custom background for it, or have one created for you, remember to incorporate your logo, or “brand” into all graphics that you put out whenever possible to achieve consistency, and promote brand awareness. Notice that my website, Twitter account, Facebook fan page, eBooks, banners, etc. are all branded to my company. This way over time people will start to associate these images with me, and my business or website.

4. Sponsor a WordPress theme, or plugin and make it available to people on the web, have you ever seen themes that included a footer that said “made possible by” or “Sponsored by”, not only is the name of the company or website on hundreds or thousands of these templates, but there is also a link back to their website which provides them with additional SEO benefit as well.

5. Build, or outsource a piece of software or productivity tool and have it branded with your company name then offer it to users. There are thousands of software sites that will carry your software and offer it to their visitors for download. Again, these software sites (which are usually very high traffic sites) will provide a link back to the website that produces the software which again will provide you with additional SEO benefits.

6. Create a signature in your email to promote your website or company. I have my name, company with a brief description as well as an invitation to follow us on Twitter. I’m not sure how many people have visited my site due to emails I’ve sent out, or how many followers I’ve gained by it, but I can tell you it’s more than if I didn’t utilize it.

7. If you’re an internet marketer you are most likely capturing email addresses and building a subscriber list in order to market to them. Rather than send out the generic text emails, try branding your emails. I’ve designed my emails to look like my website, complete with a header graphic, links and again, an invitation to follow me on Twitter. Are you starting to see a trend yet? Every form of communication media that I use is branded in such a way as to promote my companies assets.

8. Set yourself up as the expert in your field. This will keep people coming back time, and time again for your tips, and information and they will start to associate you and your brand with one of the industry leaders that they can turn to for advice on the different topics that you cover. Now being the expert in your market will require a dedicated consistency to learning as much about your topic as you possibly can, but if it’s something that you are passionate about then it shouldn’t be an issue.

9. Fill in applicable fields like your forum signature, or Skype, MSN, anything that will allow you to enter text to describe you to an audience. Don’t just limit yourself to your name (unless that is what you are branding).

10. Brand your YouTube account so that you maintain a consistent image on there also. YouTube is currently ranked the third highest traffic website on the internet, if you aren’t already on there, get over there and set up an account and make yourself available to the audience over there also. It’s all about placing yourself and your company or website in front of as many people as possible.

11. Article marketing, write articles on your topics and publish them on high traffic article directories with a resource box that points back to your website. This will also help set you up as an expert in your chosen niche.

12. Comment on related blogs, and make sure to add value to the discussion so that people will be encouraged to click through to your site, where you can then hopefully convert them into loyal readers.

13. Brand and release reports on topics in your industry, offer them for free on your website as well as availing them to other site owners to offer up to their readers. If I write a blog post about affiliate networks, and you’ve given me a report discussing the top 20 networks I’ll be more than happy to include it in my post. This gives your site a much wider reach than it might normally have because now my readers have the option of downloading and reading your branded report.

14. Take it a step further and write an eBook that solves a problem or teaches readers how to accomplish something. This will again set you up as an expert in your field, and will provide you with another branding opportunity. If you’ve downloaded my eBook E-Business; “The Insider’s Edge” you’ve noticed that the book is branded with both my header as well as links at the bottom of each page where the reader can visit my site directly. There are thousands of copies of my eBook out there promoting my business while helping people at the same time.

15. Create and brand your own products. This will provide you with more branding opportunities, and more importantly an income source for you and your site.

16. Use press releases to announce upcoming product launches, or other newsworthy events that your company experiences. This will help get your name out in front of a national audience in a very short time. It is not uncommon for thirty or forty thousand people or more to read your release in just a matter of a few days. That’s a pretty big audience by anyone’s standards.

17. Have banners created to promote your brand or website, and strategically place them on other sites in your industry. You can take part in banner exchange programs to maximize your exposure and open yourself up to new audiences and readers that frequent other blogs or websites in your niche.

18. Create an avatar to represent your brand so that when you comment or post on the internet you are again leaving behind something recognizable for people to see and associate with you and your brand.

19. Create a favicon for your website to set yourself apart from other websites. If you look through your bookmarks you’ll easily see sites that you recognize just from their favicon.

20. Brand yourself offline as well as online, have your business cards and stationary reflect the image that you are trying to build online. Make sure any collateral you send out has not only your contact information and website address, but also your logo as well.

These are just a few methods that you can use to start building brand recognition and setting yourself apart from others in your market. Building a brand is an ongoing process and will continue for as long as you own your business. Make sure you have a program in place that not only promotes your brand, but protects it also. Keep one ear to the ground so that you can deal with any issues or problems that occur as soon as they take place. There is nothing worse than stumbling over a post that slams your company because someone sent you an email addressing some issue they had with your product or service only to have it slip through the cracks and never be dealt with by you or your team.

Podcast version

 

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Using YouTube To Promote your Website

March 30, 2010 By 1 Comment

You TubeI read a report recently from Forrester Research (one of the largest business analyst firms in the world) that a video on YouTube is 50x more likely to be ranked on the first page of Google than any other site.

Not only that, but when you consider that YouTube is the default site for watching online videos, the default site for large media corporations to post their videos to and the default site most people upload their videos to (can you even name any other video sites?), you get an idea of how powerful YouTube can be to send traffic to your site.

The great thing about YouTube is that you don’t need an Avatar style budget to get people watching your videos. All you need is a web cam and something to say. It does help that what you’ve got to say is related to the niche you are trying to target though!

One successful approach I’ve seen is an SEO company created weekly videos where they presented a case study on a client and discussed what they had to do to rank the site. The videos are so informative that people feel compelled to share them on their blogs and on forums, directing other people interested in SEO to view the videos.

The result is that these 5 minute videos of just one guy speaking to the camera are an incredible hit and the SEO firm is taking in loads of new orders because on every video there is a watermark with their website address (cemper.com if you are curious). You could even go one step further and have a whole scene with your website URL at the start and the end of the video. If you put it at the end along with a way to contact you then a lot of people will type your address in to their browser bar. Alternatively you could say “Google: [keyword] for more information” – assuming your website is number one of course and there are no bad reviews in the top 10!

You could very well do the exact same thing, take a problem you’ve seen people talk about in your niche, research it to find the answers and then create a video which talks about how people can find a solution to this particular problem. The result will be other websites in your niche will post the videos to their site, and with your domain shown in the watermark, hundreds, if not thousands of people will type it in to their browser and come to your site.

Another great benefit of uploading videos to YouTube is that on your profile page you can enter your website, so if you are getting loads of views, people will click on your profile to find out more about you and click the link to your site.

If you are not excited by the prospect of video and how it can drive free traffic to your site, I’m not sure what else I can do or say to convince you!

Need website traffic?

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Filed Under: Internet Marketing Tagged With: promote, Search Engine Optimization, seo, video promotion, website, youtube