February 5, 2012

How To Market Internet Videos For Your Online Marketing Strategies

How To Market Internet Videos For Your Online Marketing Strategies

Online marketers have been looking to Internet video lately to spice up their marketing mix, but how do you actually market Internet videos? Do you need to pay for a ‘Promoted Video’ status on YouTube? Do you need to fork out thousands of pounds to advertise on ‘On Demand’ Television programs? Or are there much simpler and affordable ways to market Internet videos?

The following article tackles how brands, businesses and bloggers of all niches and sizes can market Internet videos for their online marketing strategies effectively and cheaply.

Use Internet Videos Search Engine Optimisation Power
The biggest way to make an Internet video successful is by getting online users to see it, and the only way to do so, is to allow your video to be found quickly and easily. How you do this all comes down to getting your Internet video ranked highly in the search engine results.

For this you’ll need to start thinking about the two biggest search engines on the web today; Google and YouTube. Since Google’s introduction of the Universal Search in 2007, YouTube videos have been able to impact the Page 1 search engine results on Google rather well. What this means is, while YouTube is the number two search engine, its video content can impact Page 1 of Google, which gives you a great reason to focus your Search Engine Optimisation strategies on YouTube.

To use the full power of YouTube’s SEO you’ll need to first and foremost upload your video to YouTube. When using YouTube always give your videos Tags, Descriptions and Titles that contain your keywords and phrases. Uploading Closed Captions (Transcripts) can also provide very SEO friendly text data that can help bring your videos up in the search engine results.

For those users who don’t like the idea of using any platform other than their website, you can embed YouTube videos onto your own site, and still generate a great deal of SEO value. The secret to generating Internet video SEO power when you’re embedding video content, is to make use of Sitemaps. When you submit as Sitemap of your embedded video content you are basically telling Google that your video content is on that particular webpage in order for Google to flag it up in its search results.

Harness The Power Of Social Media
Marketing Internet video doesn’t have to cost the earth, and in fact one of the cheapest ways to do so is actually the most powerful. Social medias are online platforms that can give any piece of video content the chance to be enjoyed by an almost limitless audience, and generate real viral potential.

So how do you marketing effectively on social medias? Each social media website be it Twitter, Google+ or LinkedIn have different audiences to engage, and different marketing opportunities to use, but here is a breakdown of some of the best practices to use for Internet marketing video productions on social media platforms:

Twitter: That pesky blue bird is hard platform to crack. Unlike other social media platforms Twitter won’t bring up a video thumbnail, which means you only have your Tweet and your hyperlink to catch your Followers eye. The best way to make the most of this is to make your Tweets as persuasive, curious and engaging as possible. Also it’s always good to contact individual Followers through @’s and Direct Messages to build up relationships with your Followers. The reason for this is so when your Tweet does grace their Newsfeeds they will be sure to take notice of it, and to take some form of action towards it.

Facebook: Facebook may be causing a few stirs for better and for worse with its recent changes, but it is fundamentally one of the best social media platforms for marketing there is. Facebook offers great sharing opportunities; it allows you to post your content to Pages, Groups and individuals interested in your niche. There are far more avenues to build relationships on Facebook than on any other with Wall posting, Liking, Messages, Video Chats, Tagging etc, which can help make you more visible as a user, get your content receiving more interaction, and gain you more Subscribers.

Google+: Without causing too much of a stir, it must be said that Google+ is an awful lot like Facebook, but with one huge marketing advantage. Google+ offers what can be deemed as sector specific marketing opportunities. They may be known universally as ‘Circles’, but let’s think outside the box. By organising your contacts into these Circles you can take specific marketing approaches for each Circle community, in order to market your Internet video effectively in each Circle. This means you can express and covey yourself, your brand and your business in particular ways to particular individuals, which is a very powerful tool to have at your disposal.

LinkedIn: LinkedIn is very much a professional social media affair, and as such you should use it to approach key figures in your niche and converse with influential thought leaders. There aren’t many LinkedIn users who promote their own content in their status updates, but Groups and Discussions are known to make use of them for particular purposes. The Connections you make on LinkedIn will help you to get your video content shared by users other social media profiles, be it Twitter, Facebook or Google+.

YouTube & Vimeo: Never forget, video hosting sites like YouTube and Vimeo are also video sharing sites. This means the video content they host was born to be shared and interacted with. Both sites offer the opportunity of Commenting and Liking content, and allow for users to communicate with one another in a variety of ways. Use these social abilities to your advantage to help get your content more and more interaction, and perhaps even gain those powerful social media shares.

Utilise The Power Of Video Tracking
The success of an Internet video marketing strategy can only ever be determined by the goals it has set out to achieve. Tracking the performance of an Internet video campaign is essential to the entire process of implementing an online marketing strategy. Whether you’re tracking social media growth, website traffic generation or merely just video views, all such factors need to be measured throughout the duration of your online marketing campaign.

Here are some fantastic ways to keep an eye on the performance of your Internet video:

Hoot Suite & Facebook Insight: Facebook Insight costs nothing to implement, all you need to have is a Page for your brand, business or blog. Once you’ve set up a Page you can track everything from how many Likes it has to how many users are talking about you on the Facebook site. Hoot Suite on the other hand, doesn’t come free, but it does collect a lot more data. Hoot Suite forms the home-hub of all your social media data, whether you’re on Twitter, Facebook, LinkedIn etc, and lets you post status updates on any profile from the platform too.

Google Analytics: Google Analytics is perhaps the best free tool out there for monitoring website traffic, keyword performance and conversion rates. Although there is a Premium package available, small companies won’t ever need to go any further than the traditional free model. Google Analytics will inform you if your video is generating any traffic, where your videos Internet placement is having the biggest effect i.e. on your website or on your YouTube Channel, and how many viewers actually converted into sales leads. It’s a very powerful free tool to use if your campaign is very sales driven.

YouTube Insight & Tube Mogul: If you are determining the success of your Internet video marketing strategy by viewership, than free tools like YouTube Insight and Tube Mogul are perfect. Such tools allow you to track your views, discover at what point in your videos users are turning your content off, where in the world your video is being seen, and how much attention is being given to your video content. These types of data are great for tracking brand awareness, which is essential for creating an online presence for any bloggers, business or brand.

Summary
¬There you have it, your essential guide to marketing Internet video in your online marketing strategies. By nailing all three areas, from making your content easy to find, marketing it on the most popular platforms and monitoring its success, you’ll be sure to be well on your way to marketing your Internet video successfully and cheaply on the web.

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First Interview

first interview

March 1st I celebrated my blogs one year anniversary and have to say I’m pleased with the results I’ve attained in such a short time. I had started out with a three year plan with which I spent the first year building a solid foundation to start building upon. I’m now in my second year, and have every intention of seeing as much, or an even greater amount of success and have so much more to work with than I did starting out.

I recently completed my very first interview with someone I was lucky enough to have met right at the very beginning, and who helped shape the direction that both I and my business took. He’s always there for me to brainstorm with or to give me honest feedback on components of my website or business and the interview went live today.

If you’d like to read the interview of someone who launched an internet based business from scratch, this is a great opportunity and if you have any questions please feel free to ask, and I’ll do my very best to answer them for you. Likewise if you’d like to interview me for your own blog, I’d be more than happy to spend some time answering any questions you have in that regard as well.

On the flip side of that coin if you would like to have either yourself, or your blog interviewed I would love the opportunity to meet you and go through some questions together and would enjoy the opportunity to learn more about both you and your blog!

Here is the link to the interview, I’d love it if you guys would take the time to RT and share it with whichever networks you frequent!

Interview with Aaron Hoos

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Starting Out Online Affordably – (.99 Cent Domains inside)

Million dollar homepage

Internet Marketing has been around since we first figured out how to program in html, and code a site. We were able to start offering our products, services, or simply ourselves, online. It wasn’t until recently though that many people have started to cast a glance over to see what all the fuss is about, and to even contemplate starting something of their own. All it takes is an idea, some hard work, and the ability to take action. Remember the million dollar homepage?

http://www.milliondollarhomepage.com/ (pictured above)
The idea, was simple he was going to sell 1 million pixels for $1.00 each (of course most ads needed to be slightly larger than a pixel)

This one single idea that many of us would have tossed aside as being silly or dumb, has turned this 21 year old college student into a millionaire, which has led to him leading a very different life.

If you’ve been thinking about starting up a website to see if you can cash in on some this online income that everyone is talking about, today is a great day to get started. I’m going to show you how you can get started for as little as possible. Remember, it just takes one idea, and who knows? Yours could turn into something special, and I don’t just mean financially.

It’s important when starting out to have a clear goal, or idea of what it is you’d like your corner of the internet to say. Is it somewhere for you to vent your feelings? Share stories about your pets? Maybe you’re just interested in earning and extra $500.00 a month for a car payment, and that is what will make you happy! Write down your goals for the site, steps that you’ll need to take to achieve it, and set deadlines so that it doesn’t turn into the never ending project, that never seems to get completed.

Just because I’m going to show you how to get started for very little expense don’t mean that you can treat it like a $50.00 business, website, or blog, whatever it is to you! If you want it to succeed, it’s going to take a commitment from you, lots of work, research and most of all…. You’re Passion! So please, pick a topic you love, rather than one you think will make you the most money.

The two things you should really have in order to start your online endeavors are a brand or a name that others will come to know you by. For myself, this would be PLR Internet Marketing, which I was able to register as www.plrinternetmarketing.com in just a moment, I’m going to show you have to get your own domain name for as little as $1.17 including taxes.

The second thing you’re going to need will be a website I’d suggest wordpress for a couple of reasons. It’s highly customizable, and you can set it up to suit your own personal needs, as well as its ease of use. Did mention it’s free? You can do a search for theme’s that can download and install, some that are quite attractive, and functional, just do a Google search when you’re ready.

Now, you’ve picked out your domain name and registered it… oh, wait right! I was going to share that with you. If you head over to Godaddy registrar, and do a search to see if the domain of your choosing is available simply click the add to cart button, and then navigate your way through all the upsells they are going to try and sell you.  Don’t worry; you’re not really missing out on anything by hitting the next button a few times! Just before you get to the payment stage, there is a little box on the right hand side where you can enter in a promo code, I want you to type in GODADDY99 this is a special they are currently running, that gives you, your domain for just .99 cents for the year. Each year, when you renew the fee is approximately nine or ten dollars per year. If you can afford it, I’d suggest paying the eleven or twelve dollars now, so that you’re good for two years.

Next, were going to need a place to store all those files that are to become your website, a great hosting company that offers you prices starting at $4.95 per month is Hostgator. These fellows are one of the industry leaders, and I’ve been using them for years, and years with practically zero down time. In fact they offer a 99.9% uptime guarantee. They also have a great support staff; will to help you along the way in case you get stuck. I can’t count the number of times I’ve gone onto live chat to get some help at 2:00 am because something had happened to some aspect of my site or another.

Once you’ve registered your domain, with Godaddy, picked up some hosting from Hostgator, installed your wordpress site, and added the theme of your choosing whether it be a free one, or one of the more elegant premium themes that WPNow offers,  you can start adding content to your site, pictures, audio, video’s etc. There is no limit to what you can do to individualize your site, to make it your own.

I hope you’ll stop back in, for tips, and how to on how to start building yourself some backlinks, and traffic, and later when you’re ready, showing you how to properly monetize your blog or site.

Thanks for reading, and have a great day!

Warren

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Twitter Followers and Scheduled Tweets

Twitter Followers and Scheduled TweetsIf you’ve been involved in internet marketing for more than five minutes you’ve no doubt heard about businesses and individuals marketing on Twitter.  If you take into account the sheer number of people using this social media platform on a daily basis (Twitter now has 106 million users sending out 55 million tweets every day) you’ll soon see why it’s something that no internet marketer should ignore for very long.

Having a large number of followers on Twitter serves a few different yet equally important tasks for us as Internet Marketers. Feel free to add us on Twitter if you like, if you notice we haven’t followed back, it was in error, and simply send me a msg, and I’ll be glad to follow you back. www.twitter.com/plrnetmarketing

One, the most obvious advantage to having a huge list of followers is more followers equals more potential customers or clients for our website or business and in turn more sales.

Two, more followers mean a larger knowledge base with which to grow our business from. For example, my Twitter account is made up of hundreds, perhaps thousands of people in the Internet Marketing industry, how can I possibly make money from internet marketers? (A tough group to sell to) Well, maybe I can’t sell as often to them, but I can certainly share knowledge with them, I learn little bits and pieces from each of my followers, just like they do from me. I then in turn pass that knowledge and information along to my readers and followers which results in an indirect benefit to my bottom line.

Three, a large number of followers will be seen by many as a good indicator of social proof. Social proof is important in that if someone goes to a website and see’s the site has no comments, 142 follower, 34 feed burner readers, they are going to assume it’s pretty much a dead site. On the other hand, if they see there are thousands of followers, hundreds, or thousands of readers and so on, they will be more inclined to invest the time to check out the site giving it the attention it deserves. If you took two websites of equal value, site a. has 25 followers, and site b. has 20,000 followers, your subconscious will tell you the one with the bigger number is more popular, and hence more valuable. (Not true, these were equal blogs, remember… but it will often be perceived that way)

So what can we do help us market, and make more money on Twitter? Thought you’d never ask!
I’ve broken it down into two sections, the fist generating more followers, and the second covering scheduled tweets.

Getting Followers:

  1. The most widely used method for getting someone to follow you, is to simply follow them first in the hopes that they will see you as someone of value, and follow you back. This can be done manually (not recommended) or using software, or websites for the purpose I recommend Tweet Attacks (paid) or www.refollow.com (free)
  2. Make sure to include a follow me icon somewhere visible on your website or blog. I’ve placed mine beside my twitter counter, so that people can see they aren’t the first one’s to follow me. (Social Proof)
  3. As an Internet Marketer, I’m assuming you have a subscriber list. Include a follow me icon or link at the bottom of your emails.
  4. Personal correspondence is also a great way to let your friends, family, and colleagues know where to find you on Twitter. The idea is to make it as accessible as possible for people to find you.
  5. Other social media sites. PLR Internet Marketing has a facebook fan page that also has a direct link to our Twitter account, showing our tweets, followers, etc. as well as a place to start following us.
  6. Hold a contest in order to grow your list, perhaps your business offers a product or a service that you could use as an incentive for people to follow you. Be creative, there are any number of ways to entice people to follow you on Twitter!

Scheduled Tweets:

Capitalize on your “Tweet” real estate; this is a very important step that many overlook. Schedule your tweets…not all of them, but your business tweets for sure! For example, I’ve gone to the trouble to write out over 700 tweets that go out from my account every 4 to 10 minutes. I’ve broken my tweets into four different types.

  1. The first tweet that goes out from my account is a random quote. I love motivational quotes, and it turns out many others do as well; these are often retweeted dozens of times per day giving me and my business even more exposure to newer and wider audiences.
  2. Second tweet I send out is a link to one of my blog posts, of which I have over 200. That means I can tweet about 200 articles on the different topics I cover here on my blog, and that my followers if interested can click through to read, and then become potential clients or customers. These also get retweeted quite often, as they have value to my followers, followers!
  3. The third tweet I send out will be an SEO tip that I’ve written (and condensed to 140 characters) in order to provide value to my followers throughout the day. I’m constantly getting commended, and thanked for these, as they help my followers and usually lead to further discussion on what other webmasters are doing, or should be doing with their own sites.
  4. My fourth tweet is my “money tweet”; it’s usually an affiliate link promoting a product or service that my site recommends in exchange for a percentage of the sale. For instance I’ve been using Hostgator as a reseller, and affiliate, and I’ve been happy with them for years, so have no problem recommending them to my followers. If my followers are in the market for hosting, they can click on the link, and if they sign up for the service I get paid by the company for recommending a new customer to them.

For those interested in the software I use to manage these two daily tasks on Twitter, I’m using Tweet Attacks, the software is amazing, and paid for itself within just a few weeks.

Click here for their sales page

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The Worlds Greatest Business Mind!

Warren Wooden

The Worlds Greatest Business Mind Award Ceremony!

After an exhaustive search spanning thousands of nominees from five continents, the International Collective Council of Excellence has announced this year’s World’s Greatest Business Mind to universal acclaim and fanfare.

The decision was unanimous despite the fact the world-class shortlist comprised such well-known names as Steve Jobs, Warren Buffett, Bruce Wayne, George Soros, and that kid who invented facebook.

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