February 3, 2012

How to be an organised blogger

staying organized

One of the most common misconceptions I come up across when talking to people about blogging is the amount of time it involves. As so many people blog as a hobby, it’s often assumed that blogging is neither difficult nor time-consuming.

 

The reality is, if you want to make an income from blogging, you need to put in a lot of time and effort. And it’s not as simple as writing a few paragraphs.

 

When I started blogging, I had a feeling of drowning in a world of fast paced information. It’s difficult to keep up with PRs, news sources and readers, particularly when your blog starts to see some success. Throw social media into the mix and you’ve got a lot to stay on top of.

 

So, how can you stay organised as a blogger? Here are five tips to get your started.

 

Create a spreadsheet

I write for a number of blogs, which means I’m often holding many conversations with PRs about content. I’ve created a spreadsheet with a different tab for each blog, planning when each post is scheduled; who a PR contact is if a sample is included and if there’s an embargo on the content. While I might not stick to the schedule 100% of the time, it definitely helps me organise my time and resources better.

Invest in a smartphone

I’m an iPhone addict, as it allows me to blog on the go, take pictures, interact on social media and even check my blog statistics. I’m genuinely surprised when I see a blogger working from a phone that barely allows internet access. Blogging wins over traditional news forums because bloggers can report something as it happens, so you need to have something you can record any information on quickly and easily.

Get acquainted with add ons and productivity tools

There’s a huge variety of add ons and extensions on Firefox and Chrome to help increase your productivity and organisation. Here are a three of my favourites:

 

Pixlr: Pixlr lets you grab images or screen grabs, edit them within a new tab and save them to your desktop or an online cloud. Handy if you hate the process of download, upload to an image editor, edit, save, upload to your post.

 

Scribefire: Scribefire lets me create blog posts for a variety of blogs in one place. Easy to format, quick to publish and great for those times

 

Zemanta: Zemanta is the digital assistant for your blogging. As you type, it will grab images, links, tags and related articles that you can add to your blog post with one click. Brilliant if you hate sourcing content to compliment your blog.

 

(If you sign up to my free newsletter, you can get my free eBook filled with web tools, add ons and extensions)

Control your social media and email activities.

I’m very much pro-social media for businesses and bloggers, but it can get in the way too. How often do you find yourself popping over to Twitter or your email, only to find yourself still there 30 minutes later?

 

We all do it, but there are way to avoid it. Firstly, you might need a reality check on how much time you spend on various sites. There’s a great article over on Mashable rounding up the best Firefox addons that monitor time online, which both track how much time you spend on Twitter and Facebook, and limit them.

 

Secondly, it might be worth looking at options like Threadsy, that pulls your social media accounts and emails into one place so you can quickly check them both at once.

 

Thirdly, and this will require some will power if you use it all the time, you might want to set some rules about checking your accounts. For instance, try limiting it to once an hour, or only in the morning, lunchtime and evening.

Accept that you can’t cover everything

It’s easy to stress yourself out if you’ve missed the boat on a particularly hot topic, but you can’t cover everything all the time. Sometimes it’s better to cover the more niche topics, as you’re less likely to have competition in the search rankings for them.

 

How do you stay organised as a blogger?

Emma Cossey is a blogger and social media journalist from Reading. You can find her tweeting about freelancing, fashion, beauty and blogging over on emma_cossey. You can also email her on emma.cossey@gmail.com for content creation and social media management work.

 

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Working From Home and Time Management

Time ManagementOne of the concerns, aspiring Internet Marketers have when contemplating starting a home based business in the internet marketing field would have to be how to separate work time from play time.

In the beginning your e-business may require a greater time commitment from you, at least until you get things rolling. One of my favorite things about internet marketing is the automation. I built my business so that as time went forward, I’d be spending less time working, and more time having the freedom that comes from working from home.

I’m going to give you a few tips that have helped me with my own time management, in order for you to be a little more productive with the time you’re investing into your business. Workflow and productivity are two important ingredients for a successful business in any niche.

Planning and Setting Goals:

It’s important that you have clear set goals so that you don’t end up spinning your wheels throughout the day; it’s a good idea to have your goals written out and displayed prominently so you can keep track of them throughout the day. I use 3 types of goals personally. The first one is my long term goals, where I list my company’s objectives, things I’d like to achieve over the course of the next twelve to twenty-four months. I include things like income expectations, traffic numbers, joint ventures in place, etc. These goals give me a broad overview of what I’d like to see happen within my business long term.

Next, I break my goals into smaller chucks that are easier to manage. For example if you set your income goal as 120,000 a year, then you know you have to set your monthly target for $10,000 in order to achieve your long term goal, this can then be broken down further so you know your daily target.
What works for me, is a simple whiteboard that I picked up from Staples. It has a calendar that I can fill in as each month turns over, and it has a spot to the right, where I list out my goals for the month. I fondly refer to it as the “Goal Board”.  On my goal board, I’ll list out twenty things I’d like to accomplish with my business by the end of the month. Here I set targets for things like twitter followers, twitter income, Aweber subscribers, etc.

The last part of this process is breaking it down to a daily level. This way, you know exactly what you have to do, and approximately how long it will take you. It’s a good idea to break down your tasks into your “Daily duties”, everyone’s will be different. I’m going to include my list for today to give you an example.

Daily Tasks:

-          Backup data

-          Track stats and earnings for all sites

-          Check and respond to voice/email/tweets etc.

-          Research and write tomorrow’s article and schedule

-          10 Directory submissions for my website/websites

-          10 blog comments on various blogs

-          Create 10 backlinks using Angela and Paul’s method

-          Bookmark my post to 10 bookmarking sites

-          Submit 2 articles for article marketing

-          Do my Twitter maintenance (Follow/unfollow/schedule/etc)

-          Fulfill or outsource any outstanding services for clients

-          Track my keywords and rankings

-          1 hour on research and educational (if you’re going to be the expert in your field you need to keep up on what’s new and cutting edge)

-          Spend 1 hour on project (Can be any module you wish to add to your business)

This keeps me on track, and makes me much more productive that if I started work with nothing more than a vague notion of what I should be doing today. Another thing you might want to try is breaking your daily duties down into blocks of time, this way you can know at a glance how your day is progressing, and whether you’re behind, or ahead of schedule for the day.

Organization:

Organization should be another key ingredient in your business regardless of what it is. In order for you to accomplish your goals for the day, you need to have an inventory of materials and resources available or you’ll end up wasting precious time and energy.

“Make sure you keep a small inventory of the things you’ll need to run your business”

Keeping things organized is definitely a skill that I lack, so it’s a bit harder for me. What I ended up doing was devoting an entire day to organizing my offline and online files in a system that makes it easier for me. In our line of work, were constantly downloading, uploading, writing, revising, files upon files upon files. It’s important to structure your files in such a way that you can easily find then when you need them, and also recognize what you’re seeing so you know if you’re looking at an early revision or the latest one!

“Focus on the task at hand, until it’s complete”

Review:

From time to time, it’s important to go back and review the goals, and objectives that we’ve set for ourselves. This is a great way to keep ourselves on track, and remind ourselves of the things we’ve already accomplished, as well as the things we might be avoiding. (You know what I’m talking about) J

Once again, thanks for stopping by and I hope you have a productive day!

Warren

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