Pay per Click marketing is the new way of advertising. It really boomed with the introduction of Google as a search engine and since then we have all been participating in it without even noticing. The way it works is fairly self-explanatory, if someone clicks on your link and goes to your website then you pay ‘x’ amount for getting that customer. There is no be all and end all answer to Pay per Click marketing, just as there is no one way to carry out social media marketing, but there are steps you can take to get yourself on the right road.
1. Be prepared
Before you embark on Pay per Click marketing it is important that your company is prepared for the traffic. Be sure that you have an adequate data centre and a high quality security system to protect your customers’ personal information.
2. Have a good offer
Having a good quality and legitimate offer that people will be interested in is the first stage. When a potential customer sees an advert, they will firstly assess whether they are interested and then they will assess whether it is worth it. If either of these requirements is not fulfilled then they will not even click on your advert. Whilst this will cost you no money, it won’t make you money either. By offering a realistic and beneficial offer, you can draw customers onto your site and potentially make multiple sales.
3. Create a good landing page
There is a simple rule that if a webpage doesn’t load in 10 seconds then the customer will probably has navigated away already. Having a landing page which loads quickly and offers everything that the customer needs and wants will ensure a better success rate. On the other hand, a poor landing page will cause it to be immediately shut down in most cases. Customers are so used to professional webpages that a poor quality one will be disregarded immediately. Here are some things to remember about landing pages:
- Don’t leak traffic by including links to alternative sites or free elements. This page should provide links to buy items and nothing else.
- The customer needs to be able to understand the page in less than 3 seconds. Make sure that they have enough information in the first 3 seconds to make sure they know why they are there and what they should do now.
- Push to sell expensive items because they will be harder to sell. Unless the customer knows what they were looking for when they reach your advert, you will have to sell hard to sell anything over $30 in this manner.
- Make the sale fast and easy by minimising the effort. If a customer needs to navigate through pages to buy the item then they may leave before they do.
4. Set up your campaign
The next stage is to set up your campaign. All search engines use pretty much the same format and it comes down to a fact of bidding for the key words that you wish to be connected with your advert. This will take some time to get right but once you do there will be a great potential for income with a small amount of effort.











