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How to Choose a WordPress Newsletter Plugin

December 16, 2011 By 3 Comments

How to Choose a WordPress Newsletter Plugin

When you plan to launch a newsletter and you are running WordPress, one of the things you can’t go without is a good WordPress newsletter plugin. Fortunately, there are many WordPress newsletter plugins available, so you can’t complain there is no choice. However, when there are so many good plugins to choose from, it becomes hard to make the right choice. Here are some tips how to make it through the jungle of WordPress newsletter plugins.

Feature Set

Obviously, the most important thing of a good WordPress newsletter plugin is its feature set. When the plugin doesn’t offer the features you need most, even if everything else is perfect, this plugin won’t be of much use to you. This is why you need to make a list of the features you want in a WordPress newsletter plugin and see which plugins have them.

A good starting point in your research is this comparative review of WordPress newsletter plugins. There you can find the major features of a good plugin listed, together with information how each of the plugins on the list compares to the rest.

Your Technical Expertise

You might find the perfect WordPress newsletter plugin in terms of features but if you don’t have the technical expertise to deal with it, basically it is useless. Some of the free plugins are great in terms of features but they are hard to come to friendly terms with, especially when you are a beginner. This is why you need to always take into account the technical level of the person (you or somebody else) you are choosing the WordPress newsletter plugin for.

User Recommendations

Happy users are the best proof that a particular WordPress newsletter plugin does a good job. Search for what users of a particular WordPress newsletter plugin have to say about it. However, you do need to take these recommendations (both the positive and negative ones) with a grain of salt because sometimes a company will pose as user to praise its plugins, and/or bad mouth its competitors. But if you see that many people complain/praise a given plugin, chances are that this is because of its qualities not because they are trying to scam other users into buying/not buying it.

Price/Costs

We all live within a budget, so even if you find the perfect WordPress newsletter plugin but it is out of your league financially, this isn’t a solution. Sometimes the plugin could be expensive because it has tons of features in it and if you don’t need them all, you will be paying for something you won’t use. For instance, some plugins are offered as multisite installations, while you need it for a single site only.

Price is only one of the components of what you will be paying for a WordPress newsletter plugin. Fortunately, in almost all cases, there won’t be any other costs involved (i.e. hosting fees or update fees) but still you need to double-check this.

Choosing the right WordPress newsletter plugin isn’t a very difficult task but still there are many details to consider. The good news is that basically WordPress newsletter plugins aren’t very expensive (and some of them are even free), so if you aren’t pleased with your first choice (and you can’t get a refund, of course), you won’t lose lots of money. Nevertheless, it is not pleasant to make a wrong choice and it is much better if you pick a good plugin the first time you try.

 

Ada is the Blogger Relations Manager at WinkPress, which is a web resource about leveraging WordPress, its themes, and plugins to create versatile and unusual websites. Visit the site to learn more about WordPress newsletter plugins.

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Filed Under: Blogging Tagged With: newsletter, plugin, wordpress

Skills of an Internet Marketer – How to Recognize a Skilled Internet Marketer

September 22, 2010 By 8 Comments


Internet marketing isn’t just about getting sales. That is only part of what internet marketing is. A very skilled internet marketer will use all sorts of methods available at his disposal, not just one or two. Skill also comes with experience. No one is going to just jump into internet marketing and automatically become successful. Everyone must find something that works for them. There are many blueprints to follow in internet marketing. A skilled internet marketer will find their own blueprint to follow, and make their own success. Perhaps he will even teach others how to follow his blueprint.

How do you judge the skills of an internet marketer? When you first set up an e-business, you’re going to have to learn how to present your niche in such a way that people will want to purchase the product or information you have to offer them. A good internet marketer won’t expect people to spend a ridiculous among of money off the bat. This is usually the sign of someone who just wants to line their pockets. You can also be on the lookout for false promises. How can you recognize them? Use common sense. Internet marketing is no different than offline methods of marketing. The only difference is where the marketing is taking place.

Another good way to determine the skills of an internet marketer is to join their mailing list. Most good internet marketers have mailing lists. Carefully go over the emails that arrive in your inbox for a short period of time. Are they trying to sell you things right off the bat? Is every email just an advertisement for a product that they want you to buy? Or are they giving you knowledge that you can use in your niche? Mailing lists are usually used as a form of advertisement, so don’t be immediately turned off by the ads. However, the majority of the emails should contain information that you can use, and not just products that you can buy.

Having a newsletter is also the sign of a good internet marketer. Most internet marketers fail to see the power of newsletters. Again, people want information. They normally don’t want to pay to have it. So sharing your knowledge on a particular subject is a great way to get people to buy products. For example, if you run an SEO writing company, it would probably be in your best interests to have a newsletter. If you’re keeping up to date in what’s going on with your industry, you can share your knowledge and opinions on then. You can also offer tips on how to succeed in the SEO world. People are more trusting of those who are trying to help them, instead of those who are trying to line their wallets.

You can also attend a webinar hosted by an internet marketer. Hearing a marketer talk directly on a subject is a great way to determine the skills of an internet marketer. This way you can judge for yourself if they’re trustworthy or not. Are they being pushy? Or are they relaxed? Do they really connect with the attendees? Or are they just trying to get people to buy their products?

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Brand Marketing – How to Brand Yourself

August 27, 2010 By 1 Comment

Branding your Company

Before learning how to brand yourself (or your company), you have to know what branding is. Most people think branding is the name of the company. This is only part of branding. There is much more to it than that. And just as your name is your identity but not who you are, a company’s name is only part of their brand. Branding is actually establishing the personality of your company. If you look closely at any type of brand marketing, whether online or off, you’ll notice that every company has their own unique personality. They want to be known as something specific. Branding your e-business means that you have to establish your own unique personality among the countless numbers of internet marketing and affiliate marketing companies. How do you do this?

Branding isn’t easy. It takes time and effort to brand yourself. All major companies had to work their way to the point where they were successfully branded. It might have taken years. Therefore, before beginning to brand, you should have a realistic view of how long it will take to brand your company. Then you can begin brand marketing to establish your company’s presence and personality. Think about what sort of message you want to send to your customers. What do you want to be known for? Don’t generalize your answer by saying you just want to be the best or most successful. You have to make yourself unique.

Your next question is likely “How do I make myself unique?” The straightforward answer is to offer something competition doesn’t. But this can be very difficult to do, especially if you’re just starting out. Do a bit of investigating. Look around at the e-business world. Dig into the companies that are in your niche. What are they offering? What makes customers flock to them? Where are they successful? Where are they failing? After finding the answers to these questions, answer them for your own business. What do you have to offer people? What is going to make customers come to you? Can you offer things your competition doesn’t offer?

One important trick in brand marketing is to give away things for free. It might make you cringe, but in reality, free information or products is actually the best method of brand marketing. A lot of websites will offer you a free e-book for signing up on their mailing list or to their newsletter. This is a great way to brand yourself. It gives people a chance to see how much you know about your niche. It lets them judge for themselves whether they’ll be with you for a short while or the long haul.

PLR (private label rights) products also help to brand your company. There are several levels of PLR, but the important thing about it is you own the rights to the information. So even if you allow other people to sell it as products on their own websites, the information on the inside is still yours. This is a great way to increase customers. The wider you cast your net, the more fish you’ll catch.

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Filed Under: Internet Marketing Tagged With: affiliate marketing companies, brand, brand marketing, branding, customers, e-business, how to brand yourself, mailing list, newsletter, PLR, private label rights

Tips for Building your E-Mail List

June 21, 2010 By Leave a Comment

E-Mail List

If you are looking for an easy way to work from home, then you may have considered a number of different possibilities. Some people start an e-business, although this typically takes a solid investment of time and resources, and some people simply don’t have what it takes to succeed in the world of online business. Some people write blogs, but this also requires a lot of time and a fair amount of writing ability. However, there is a solution for those that don’t have tons of extra time on their hands, or the capital to start a business of their own: the e-mail list. Here, we’ll go over how to set about building an e-mail list, as well as how it can make you anything from a little extra cash to a significant income.

An e-mail list is, essentially, a specialized type of newsletter designed to be sent to large groups of people electronically. The electronic nature of an e-mail list allows it to be published and disseminated free of charge, meaning the only money you spend will be on your internet connection and the web space upon which your site is hosted. This low starting cost means that virtually anyone can get started with a simple web site and a little marketing savvy.

The first thing you’ll need to consider when starting an e-mail list is, obviously, what to write about. Because of the large number of e-mail lists in existence, it’s important to provide something unique, or to provide better or cheaper information than your competitors. Writing about what you know is key here, because if you write about something in which you have little to no expertise, you will be beaten out by actual experts in the field. When creating teasers for your e-mail list to entice readers, be sure not to give away all your secrets in the preview. You’ll want to give them a reason to actually subscribe.

There are different ways to make money from a mailing list. Some e-mail list creators charge a fee for access to the newsletter, while others have an agreement with users that they can give out their e-mail addresses and, occasionally, other personal information in exchange for payment. Regardless of the method by which you make money, it is important to find ways (such as internet marketing, SEO, and so on) to increase the amount of traffic to your site.

Filed Under: Internet Marketing Tagged With: blog, building your e-mail list, newsletter, online business, readers, subscriber, web site

Why You Need Aweber – Internet Marketing’s Secret Weapon

April 3, 2010 By 1 Comment

aweber email maketingThe world of internet marketing is as wide and varied as the internet itself. Of course, it all begins with a company website, but from there it expands in all directions: from e-mail newsletters to advertising on a search engine, and even to a blog. Many internet business owners are so overwhelmed by their options that they can’t even choose a place to begin. But time is money, so the faster you make a decision, the more money you’ll be able to make. And the better the decision you make, the more money you’ll be able to make on it. That’s why you need Aweber.

Aweber is a one-stop shop for all of your internet marketing needs, from blog accessories to search engine advertising. They provide everything you need for internet marketing. If you want to send a regular e-mail newsletter to your potential clients, they have hundreds of templates for you to choose from. They can also help you to coordinate the timing of the sending of your newsletter. A good e-mail newsletter is a great way to keep in touch with clients who have expressed an interest in your product and are interested in knowing more. You can send them regular updates, and remind them every once in a while that you’re there when they need you.

If it’s a blog you want, then they can help you there, too. They can automatically turn your new posts into an e-mail newsletter so that people will get your updates via e-mail. That way, they will never have to miss out on what’s new with your business and you can keep them at the forefront of what’s going on in the industry, or even just show off that you know what’s going on in your industry. They can turn to a search engine for the latest news, or they can just get the latest straight from the horse’s mouth. It’s an easy way to make internet marketing interesting.

So whether it’s a blog or a newsletter or even both, Aweber has internet marketing solutions that will help you to maximize your business and keep your potential clients interested and aware of your services. You can go to a search engine to look for someone to help you with individual features, but Aweber can offer them all to you at a low monthly cost. Marketing is the lifeblood of your business. Don’t risk thousands of dollars in potential clients to save a few dollars now. Find out how Aweber can help your business.

Click here to try Aweber for 30 days for $1.00

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Filed Under: Internet Marketing Tagged With: aweber, email, email campaign, email marketing, internet marketing, newsletter