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March 2, 2011 By 3 Comments

Blog

When you’re first starting out in the world of blogging it can be confusing as to whether or not you should be treating it like a mere blog, or something more that could potentially someday make you some money, or perhaps even replace your offline income altogether as mine has, thus allowing me the freedom that comes from working from home, and owning my own business!

If you happen to be fine with keeping it strictly as a creative outlet where you can express yourself and you have no intention of adding in ads like Google’s AdSense, or banners or anything of that nature, and you really don’t care if anyone other than yourself reads it then by all means treat it as a blog.

If on the other hand you’d actually like have the posts you write read by as many people as possible, and you might one day like to have this exciting hobby of yours start contributing to your income then you should start out early on treating it as you would any other business, with goals, plans, budgets, and clear ideas about what it is you are trying to achieve with it.

While the decision to treat your blog like a business should be started at the very beginning in order to maximize the effect on all aspect of your blog from the domain name choice and theme topic, it is really never too late in the process to start. By making a conscious decision to treat it as you would any other business you are effectively telling yourself you are going to take it more seriously.

Here are some things you can do to start treating it like a business and get yourself rolling in the right direction, don’t worry you’ll add to this list as you and your blog grows into something of its own. We all have similar but different lists because we all want different things where our blog is concerned and we all bring different skills to the table. Build on your strengths, develop the skills you’d love to have, and outsource the ones that you couldn’t be bothered with, or have no aptitude for. Just because I’m bad at coding html or php doesn’t mean I can’t find and use someone whose passion happens to be coding websites.

Passion for your Topic

The very first thing you should have, and I’m assuming you do so I won’t spend much time on it, is passion for the topic you are looking to write about. Hopefully it is something you bore the relatives with during the holiday meal because you just can’t seem to stop talking about it, and the excitement you feel comes out in your voice. It is this passion that you will tap into when things are tough, progress slows down, or halts all together, and you wonder what you were thinking in 6 months when you realize you still only have 100 readers coming to visit on a daily basis. Passion is an amazing revitalizer, and is great to have on your side.

A Clear Focus

You need to set out exactly what it is you wish to achieve with this blog of yours. By having a clear set of ideas in hand in the beginning, you’ll know just where it is you are trying to go with this blog business of yours. You’ll need a clear focus before you move onto the next one.

A Roadmap or Checklist

Ok so you know what it is you want, and where you’d like to see your blog in five years, now what? Well we need to map out the steps you need to take in order to get you there. If you said you want 1000 visitors a day reading what you write then you know you need to focus on traffic generating techniques each and every day alongside of writing that great content you intend to write. This will quickly branch out into other areas as you’ll soon see, such as developing a social network, and setting up a Facebook fan page, or Twitter profile in order to capitalize on the traffic they can send. Your roadmap will be long and daunting to look at, and in the beginning it will seem impossible and overwhelming. Don’t worry though, with each step you take forward you’ll be one closer to your goal, and you’ll soon realize that it isn’t arriving at the end result that is the best part, but the journey along the way.

Tracking Methods

I don’t know too many businesses that don’t bother to track progress on the different metrics they’ve deemed important to their business. If traffic is important to you (as I’m sure it is) then programs like Google Analytics are a great help, but you’ll need to dig deeper, and take a look at where and why these visitors are coming to your site in order for you to tweak and improve it in order to make that 1000 visitor goal you set out for yourself.  Tracking keeps you focused on what’s important and allows you to see if you are making progress, stalling out, or perhaps slipping behind and need to redouble your efforts, or perhaps explore new options regarding that particular method.

I recommend using a calendar to track when you need to enter your tracking data. It generally isn’t hard, but is often forgotten or left to slide. Adding it to your calendar will help keep you on track, and also make you more productive at the same time!

Separate your Income and Expenses

Most people don’t see the need for this in the beginning because the blog either isn’t bringing anything in, or it has such low expenses it doesn’t warrant the time needed to keep track of. Nonsense! It takes very little time, and gives you an accurate reading on what your business is costing (or making) you in a day, week, month, or year, and goes a long way toward making you feel like this is an actual business rather than just a hobby to be financed out of your back pocket. While some people will go as far as opening a separate business account specifically for their blog you don’t have to go quite that far (unless you want to) and can easily add $1000.00 into the running of your business, and track the results that way.

This also focuses your attention on the income streams that are most profitable to you and perhaps warrant a little extra attention in order to provide you a 3% return over a 2% return which can be huge at the end of the year. I personally recommend diversifying your income into at least five or six streams, and preferably into ten or twelve in case anything ever happened. People were making killings off of single websites until Google made a simple change in their algorithm that dropped their traffic, and hence their earnings down to zero. Those people were left scrambling to find a new method of earning money while they had to then learn a new way to drive traffic, and make money online.

Here are some example income streams for you to focus on. Now depending on your chosen theme, or topic these may or may not fit, but they should give you an idea of what you can expect.

Advertising

If your blog receives traffic then you can make money with advertising other people’s products and services to the people visiting your blog. If you have higher traffic levels this can result in this being your primary source of income as it is for many of the top blogs out there. Also if your blog is quite specialized you might be able to fetch a higher than normal price based on that fact alone. If you blog about the Bugatti Veyron (a high end car) then chances are you’ll be able to ask a higher price of a local Bugatti dealer looking to advertise on your site than if you were discussing something more common such as 4×4’s or pickup trucks!

Affiliate Income

Affiliate marketing is where you earn money for promoting someone else’s product or service. This is different than advertising in that you will seek out products and services that fit in with the topic of your blog, and also have an affiliate program in place. Then you can promote those products or services to your visitors, e-mail list, Fan page members etc. in exchange for a commission on the sale. Affiliate marketing is great because it allows you to choose the very best products from the very biggest names in any industry without having to create the product yourself, or even build the relationship for that matter.

Affiliate Income (as a vendor)

Having your own product goes a long way toward establishing yourself as an expert in your field and allows you to showcase your knowledge while also making a profit. Even better if it’s a product you can sell through an affiliate network. Digital products such as e-books, software, audio recordings, and video courses work extremely well, but can be just about anything you can think of.

If I have a $20 dollar product and I sell one a day then I can make $600.00 a month. If however I have 5 affiliates selling one a day at a 60% commission (leaving me 40% or $8.00) then I’m able to make double that. If I want to increase my sales it is now a simple matter of adding more affiliates to my network, or by adding more products for them to sell for me!

E-Mail Marketing

You’ve heard people talking about the money being in the list for a long time now, and it’s because it’s true. Having a group of people who are interested in the topic you write about and promote is more valuable than you can believe. One of the hardest things in business is to acquire the customer in the first place, and having a pool of people that you can access whenever you want will go a long way toward the profitability of your blog/ business. Growing your list and developing a relationship with them should be something that you start right from the beginning. I personally use Aweber and love their service and will be a customer for life!

Here is a special discount if you’d like to sign up. (Affiliate link)

www.plrinternetmarketing.com/aweber

Selling a Service

If you have a specific talent that you can market to your peers, or others who might be interested then this will probably be one of the quickest sources of income you’ll experience. You can literally hang out your shingle this morning, and be working this afternoon if you try hard enough, and there are enough people needing your service. Say you are a better writer than marketers, perhaps offering to write quality articles at a discounted price for other people would be a great place to start. People are always looking for quality writers. Even if you haven’t yet developed your writing skills to the point you feel you’d like to start selling them you could offer a blog commenting service or something similar where you go out and write relevant, quality comments for blog owners on blogs within their industry using their website as the backlink. I know I don’t have time to do as much blog commenting as I should, and I’m sure there are millions of others out there!

These are just a few sources of income and there are many more out there waiting for you to implement them, and develop them into being profitable. Even the one’s listed above can be broken down further. There are thousands of affiliate programs out there with even more products. Instead of focusing on finding just one or two to promote, you could develop ten or twelve of these into their own separate income stream sources.

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Filed Under: Blogging Tagged With: advertising, Affiliate Marketing, blog, blogger, Blogging, Business, checklist, develop, email marketing, focus, goals, income streams, marketing, multiple sources of income, passion, product, roadmap, selling a service, succeed, success, targets, visitors

Building Your Sales Funnel

January 27, 2011 By 7 Comments

Probably the biggest earner on your blog or website will end up being your sales funnel, and that’s why it’s important to start building it right from the beginning. Later on you will find that it needs to be tweaked here and there, as well as monitored in order to ensure that it’s performing to the best of its ability.

So, what is a sales funnel? Simply put it’s a funnel where you put all your leads into, and it spits out all the paying clients out the other side. Ok, that might be a slightly simplistic explanation so I’ll go into it a little further.

A sales funnel starts with your blog, or website and the visitors who arrive there through the different methods you employ to drive traffic, whether it be Social Media, SEO and the resulting search engine traffic, or perhaps you keep them coming back with the killer content that you keep writing. Regardless it’s important that you have a way of reaching out and communicating with those visitors and you achieve this by capturing their email addresses when they visit.

People ask all the time when they should start building their list and the answer is a resounding NOW!!!

If you aren’t already building your list, you’re losing money. Stop losing money, head over to Aweber now, and sign up for an account, it’s only $1 for the first month, and $19.00 after that until your list starts to grow. Don’t worry that it gets more expensive after your list gets bigger, because as it gets bigger so will the income stream coming in from that list.

You need to offer people a reason to sign up with you, and allow you permission to contact those regarding updates, promotions, or offers that you feel would be a good fit for them. Typically blog owners will invest some time in writing and EBook, or having one outsourced for them. Another popular offer is a free course that they can then set up to drip feed out to each subscriber, perhaps a 7 day course on increasing traffic to your blog by 60%. Whatever it is, make sure it’s somewhat unique and holds some value. You don’t want to start your relationship off with these people by sending them junk.

After the person signs up for your offer, they have effectively entered your sales funnel, now it’s time to convert those leads into customers, after all they signed up for your free EBook, or ECourse, perhaps a more comprehensive traffic program would benefit them?

Since it is so important for you to grow that list, it’s important that you employ multiple ways of converting that traffic into subscribers. I currently use five different methods to accomplish this. First I implemented a signup box offering my visitors my EBook E-Business; “The Insider’s Edge” and located it prominently in the top right location on my blog.

Second I built a squeeze page with a sales letter (yes a sales letter to give away a free eBook) telling the people who visit it how it will benefit them, and why they need to download it. You can see the page here. http://www.plrinternetmarketing.com/e-business/

Next I implemented a light box hover that is available from within your Aweber account (if you decide to start building your list and need help implementing this, please let me know and I’d be glad to help you.)
My light box hover fades into the screen similar to a popup (though a little less annoying) and shows up one time for each visitor. This light box hover receives the most subscribers of all the methods I employ.

Next when a visitor arrives at my Facebook Fan page, the first screen they are presented with is an optin offering my free eBook in exchange for their email address.

And finally, can’t ignore the Twitter factor, so I’ve elected to make use of the DM feature that comes with a free Social oomph account, and whenever someone new follows me, they are automatically sent a message offering them my free eBook, and sending them to my squeeze page.

By using these 5 different methods of gathering subscribers, I’m able to grow my list by 10 to 20 people each and every day on autopilot. That’s 3650 to 7300 each year without including any extra promotion I might do.

Capturing the lead is only the start. After you’ve got that email address you need to build a relationship with that person, and build trust with them, people would much rather buy from someone they know, than a total stranger. The way we do this is by sending them content that will help them in some way, now since you already know they are trying to drive more traffic to their blog, you might try sending out and email with a list of 100 free ways to increase the traffic going to their blog. You don’t want to sell these people, you want to help them with the hope that in return when it does come time for them to make a purchase, and they will consider making it through you. If you go into this with the mentality that they are just there for you to sell to, they will quickly be unsubscribing from your list.

A great way to effortlessly start building that relationship is to employ the use of an auto responder, which of course is built into Aweber. You can pre-write a series of email messages and then have them sent out at a predetermined time to your subscribers. I have six in mine, and each one goes out after one weeks’ time allowing them time to complete the various steps within my eBook, and reminding them who I am. I also send out my weeks blog posts every week so that they are getting some valuable information to help them with their business, or website.

Now I’ve started off building my sales funnel by giving my readers a valuable resource for free, in this case a 79 page EBook that took 3 months to write, this also helps build in something called reciprocity with my subscribers. After that I continue to email them to keep them on track with the goals that are set out in the book, as well as with information that will help make things easier on them. Within these emails I’m also suggesting services that they may or may not choose to avail themselves to, but if they do, my affiliate links are embedded within, and I’ll earn a commission from the referral.

Now while the visitors that you can convert through your own website might be free, it’s also important to know the cost of acquiring new subscribers so that you can then invest in acquiring even more using methods like PPC.  By calculating the cost of subscribers and knowing what your subscribers are worth to you, you can then determine at what point you are still profitable.

You should probably wait a year before you start trying to figure out what your subscribers are worth, because until that point you may not have made a consistent amount on a month to month basis. After that though it’s a simple matter to figure out if you’ve got a list of 2,000 people and after a year of marketing to them you’ve made $20,000 dollars you know that each subscriber is worth about $.83 a month, or  per year, or almost $10.00 a year. After that you can then determine just how much you’re willing to spend to acquire new ones. If you are spending less than $.83 cents each you will start making a profit in the first month of having them, however most will stay with you for some time, so you can probably afford to pay a little bit more.

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Filed Under: Internet Marketing Tagged With: aweber, blog, capturing the lead, cost per lead, ebook, ecourse, email list, internet marketing, list building, marketing, sales funnel

Take Into Consideration The Medium’s Limitations When Advertising Online

January 3, 2011 By 1 Comment

Only twenty years ago, the Internet was still getting its footing in the world. Not many companies looked to the World Wide Web as a means of marketing and advertising their products and services simply because not many people had access to it. But right now, with most people, almost in all places, logging on to the Internet, it will be irresponsible to your business enterprise interest not to market online. Internet marketing has become one of the significant method of getting people as well as your services or products together.

Due to the specific experience of a user of the world wide web, the reality that it really is borne by a computer monitor or display screen, with interactive ability, and that the screen is finite, in standard dimensions, several restrictions apply. Here are a few.

An online page, which can cover your entire computer screen, is not really a billboard. Internet advertising which treats a webpage as a billboard may indeed catch a visitor’s attention, but it is rarely that a user of the Internet is looking up ads. As you want your own ads to be recognizable, demanding the whole computer screen suggests that the exact same advertisement is not going to fit so well in a smaller space where it might have to share the webpage with some written text, or even other advertisements. Your advertisement must thus be scalable, keeping the same branding signals as your billboard advertisement, but able to fit into variable space sizes.

The magic of the World Wide Web is its multimedia capabilities. Internet advertising could include not only textual content with variable, expressive fonts and other textual frills. It could showcase digital photos. These photos could be anything from your company logo to an elaborate and fine painting type image. The dilemma with using fine photos is that users have their screens set to different resolutions so that a picture that may appear accurate in an 800×600 display screen resolution is going to appear blotchy in 1280×768 image resolution. When making Internet marketing photos, you would want to look at them under various resolutions as well as modify them accordingly in order to appear pleasingly under a range of the standard computer screen resolutions.

The Internet likewise allows advertisers to make use of sound, and that is definitely good if you expect most your consumer base to be running on a high-speed Internet connection. Dial-up connections, that are considerably sluggish, do not push sound fast enough through the connection to prevent stops as well as interruptions. If your client base is apt to have dial-up connections, never deny them. Put it in words.

The exact same dilemma of Internet connection speed conditions the use of video in Internet marketing. Indeed, you could make your own video clips and this, needless to say, is the consummate way of introducing your products as well as services; however, in case a lot of your client base is on a slow dial-up connection, they will not be getting that video clip in any continuous way. A movie player might collect the movie file, playing it piecemeal, and once collected, the potential customer may play it again, this time continuously, but never count on it!

Effective Internet marketing is going to take into considerations the medium used. The Internet and your personal computer may be a power tool for the transmission of data in several formats, but it has its restriction. Create your advertisements with an eye on its restrictions and your advertisements might work for you and get those clients who are, after all, not looking to ads to entertain them, but for solutions.

Author: Phillip Guye

<a href=”http://www.mindgamemarketing.com”>Video Marketing</a> is a concept that helps and motivates individuals to pass along marketing clips about goods and services. This could be done through <a href=”http://www.mindgamemarketing.com/social-media-marketing/”>Social Media Marketing</a>, an effective approach that will give you links, attention and massive amounts of traffic by advertising your site or business through social media avenues.

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Filed Under: Internet Marketing Tagged With: Business, computers, ecommerce, internet business, internet marketing, marketing, SE optimization, SE positioning, SE tactics, seo, site promotion, viral marketing, web design

Protecting Your Online Reputation against Defamation, Slander and Libel

December 4, 2010 By 3 Comments

Brand Protection

by Concetta Lopez

Building up your online reputation can take years but with the internet, you can do that with relative ease. Blogging, forum participation and Tweeting offer great opportunities for you to create a good impression on the product image you are building online. However, the internet opens up a vast market where people can say what they want freely, and it is not uncommon to read negative and misleading opinions on the same sites that promote your name or brand. Let’s not forget that the internet is also accessible to unscrupulous people who enjoy spread falsehoods to destroy reputations.

With nearly everyone blogging and posting to forums, message boards, and social networks such as Twitter and Facebook, the World Wide Web is one democratic melting pot of opinions and assertions that can be good or bad for a brand’s online reputation. There’s just no way you can control free speech online and if you happen to be a victim of malicious slander and libel online, there are ways to reverse or mitigate the unsavory online content. Here are some.

Your first option is to do nothing. Be patient, maintain your composure, and hope that the negative posts disappear from the face of the Internet soon. Even if you have a lot of friends and have established a pretty good reputation online, these derogatory comments can still tarnish your image. But they will go away given the time.

You can also sue the person who caused the negative publicity and hope that you win and get some compensation, as well as have the negative posts removed or the site taken down. The process for this takes quite a while but it’s worth a try. Just make sure that you have enough funds for this since court action can be costly. Your business could also suffer while the case is on-going because persons who see the negative feedback might lose interest in doing business with you.

Also, you can try to push the negative post 5 to 7 pages down the search results page with brand protection repair services. This way, people would be less likely to see the bad publicity regarding your business. This might also cost you some money, since you’ll be hiring other companies to do this for you. But it’s still worth a try.

When contemplating this option, look for the company specializing in brand protection repair services and online reputation management. SEO companies are known to harness various techniques to promote your site and achieve brand protection concurrently or when called for. Search engine reputation management can be your best arsenal to manage online reputation and counter defamation slander online.

With the options for dealing with offending online content, you can be confident that your image remains intact and prevent future defamation of character against your brand. It can be difficult and challenging, but brand protection can be done. In the meantime, you can elect an option to harness web technologies to mitigate their unwanted consequences.

Always remember to take good care of your reputation and protect it from people who might have bad intentions. Your reputation is important because it tells your audience or target market how credible and trustworthy you are. No matter how bad the publicity is, you can get back on track as long as you know the right techniques.

About the Author:
Removing libel out of cyberspace. Grab a no-cost brand protection anaysis immediately by calling (800) 825-9500.

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Filed Under: Internet Marketing Tagged With: advertising, Business, defamation of character, internet defamation, law, legal, libel slander, marketing, reputation repair, seo

Choose a niche

November 22, 2010 By Leave a Comment

Choose A Niche

You can’t be all things to all people It is impossible. One reason that businesses fail is because they try to reach a target audience that is very broad. Now, it might seem like a good idea to reach more customers but consider this: You’ll spend way more money on marketing and your marketing will be much less effective, all because you’re trying to spread yourself too thin. You’ll be so busy trying to connect to everyone that you’ll never connect with anyone.

Instead, focus on a niche, a target market of people who are narrowly defined. When you do this, you’ll spend less on your marketing and it will be far more effective because you’ll be able to create good marketing that resonates with your well-defined niche.

The good news is, using this technique I’m showing you in this ebook, you can easily figure out who your target market is.

Start with your offering

So the first thing you’ll want to do is start with your offering. Who would be interested in it? Don’t make the rookie mistake of assuming that “everybody” will be interested I your offering. If you make that mistake, nobody will be interested. To use the gadgets offering example…

  • You’re automatically eliminating anyone who is too young to own one of these gadgets.
  • And you’re automatically eliminating anyone who is too old to own one of these gadgets.
  • And you’re automatically eliminating people who live in countries where these gadgets are either unavailable, too expensive to own, or are not supported by the appropriate network of satellites or cell towers.
  • And unless you translate into other languages, you’re automatically eliminating anyone who doesn’t speak English.

See? We’ve already reduced your potential market from 7 billion “everybodies” to probably 1 billion or less. You can keep narrowing it down by age, gender, and likelihood to buy your product until you get to a target market segment made up of like-minded people who can afford your offering.

List them and define them by parameters like:

  • Age
  • Gender
  • Location
  • Income
  • Typical job/position
  • Education
  • Interests
  • Influences in their life
  • What else do they buy?
  • What would prompt them to buy your offering?
  • Importance of offering in their life
  • What are reasons that they might not buy?

By getting a picture of your niche in this way, you’ll have a better understanding of the information they are looking for as well as how you can market to them in a way that they will receive the message, understand it, and respond positively to it.

For the gadgets offering example we’ve been using, the target market might look like this:

25-55 year olds; male; educated; in middle and upper management; interested in technology; interested in things to make their busy lives easier; interested in keeping up with their peers’ adoption of gadgets.

By creating this profile, you’re not suggesting that you WON’T sell to someone older or younger, or to women, or to someone who is not in middle or upper management. Rather, you are identifying who your most likely target market is because that will help you to more effectively market to them. You can create advertising and marketing initiatives that connect with this demographic wherever they happen to be. For example, if this group is on LinkedIn, you might consider doing some marketing there.

More than one demographic

Although you don’t want to market to “everybody”, it is possible that you will have more than one target market. So you should do this exercise for each of the target markets you are going to connect with. However, when marketing, you will need to target just one at a time.

At this point, you’ll have an approximate idea of what you are going to offer and an approximate idea of who will buy it. Now it’s time to do some research.

Choose a niche

You can’t be all things to all people It is impossible. One reason that businesses fail is because they try to reach a target audience that is very broad. Now, it might seem like a good idea to reach more customers but consider this: You’ll spend way more money on marketing and your marketing will be much less effective, all because you’re trying to spread yourself too thin. You’ll be so busy trying to connect to everyone that you’ll never connect with anyone.

Instead, focus on a niche, a target market of people who are narrowly defined. When you do this, you’ll spend less on your marketing and it will be far more effective because you’ll be able to create good marketing that resonates with your well-defined niche.

Start with your offering

So the first thing you’ll want to do is start with your offering. Who would be interested in it? Don’t make the rookie mistake of assuming that “everybody” will be interested I your offering. If you make that mistake, nobody will be interested. Let’s use “gadgets” for an example:

  • You’re automatically eliminating anyone who is too young to own one of these gadgets.
  • And you’re automatically eliminating anyone who is too old to own one of these gadgets.
  • And you’re automatically eliminating people who live in countries where these gadgets are either unavailable, too expensive to own, or are not supported by the appropriate network of satellites or cell towers.
  • And unless you translate into other languages, you’re automatically eliminating anyone who doesn’t speak English.

See? We’ve already reduced your potential market from 7 billion “everybodies” to probably 1 billion or less. You can keep narrowing it down by age, gender, and likelihood to buy your product until you get to a target market segment made up of like-minded people who can afford your offering.

List them and define them by parameters like:

  • Age
  • Gender
  • Location
  • Income
  • Typical job/position
  • Education
  • Interests
  • Influences in their life
  • What else do they buy?
  • What would prompt them to buy your offering?
  • Importance of offering in their life
  • What are reasons that they might not buy?

By getting a picture of your niche in this way, you’ll have a better understanding of the information they are looking for as well as how you can market to them in a way that they will receive the message, understand it, and respond positively to it.

For the gadgets offering example we’ve been using, the target market might look like this:

25-55 year olds; male; educated; in middle and upper management; interested in technology; interested in things to make their busy lives easier; interested in keeping up with their peers’ adoption of gadgets.

By creating this profile, you’re not suggesting that you WON’T sell to someone older or younger, or to women, or to someone who is not in middle or upper management. Rather, you are identifying who your most likely target market is because that will help you to more effectively market to them. You can create advertising and marketing initiatives that connect with this demographic wherever they happen to be. For example, if this group is on LinkedIn, you might consider doing some marketing there.

More than one demographic

Although you don’t want to market to “everybody”, it is possible that you will have more than one target market. So you should do this exercise for each of the target markets you are going to connect with. However, when marketing, you will need to target just one at a time.

At this point, you’ll have an approximate idea of what you are going to offer and an approximate idea of who will buy it. Now it’s time to do some research.

Podcast version

 

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Filed Under: Internet Marketing Tagged With: choosing a niche, demographic, marketing, niche, target market

Social Media and Business

October 22, 2010 By 1 Comment

Social Media

In today’s world, businesses are realizing more and more the role that social media is playing in in the lives of people, and in the choices they make. It used to be that we were bombarded by advertising, and commercials telling us about brand x and why we should buy it, but in today’s society we can turn to a vast network of contacts and see what is being said about brand x, or any other brand for that matter. Are you more likely to consider a cell phone provider based on the fact that they spend seven million dollars each month to attract and retain customers? Or would the recommendation of several of your close friends or colleagues carry more weight regardless of whether it was positive or negative to the product?

Television, radio, and print ads once created are permanent and cannot be altered, however changes online can be seen and heard almost immediately and are more fluid in nature. If a product comes out, and is raved about by the company and others, but experiences issues with safety, the world will know almost immediately through editing, advisory warnings, or even just comments that are left on social networking sites or blogs related to that product.

Timing is another emerging trend that can be found in social media, where we relied on newspapers and television networks to “Break” current events, and news, it is now becoming more and more common for events to spread first through social media, and networks long before the newspapers have a chance to publish, or even television producers to air information about it. Any witness with an IPhone or mobile device can easily be the first to announce situations as they occur.

It’s important for businesses to recognize this paradigm shift, and to factor it into their business model in order to not be left behind wondering just what happened, and how. Social media is an important aspect of any business regardless of size, product, or geographic location.

Implementing a social media strategy can be as simple as launching a Facebook fan page, and responding to issues that customers post. Setting up a Twitter account, and Tweeting about your business, promotions as well as helpful advice related to your particular industry is another great way to stay connected to a global audience on a daily basis. Some companies go so far as to setup Google Alerts using their company name (I know I do), and whenever a topic comes up on a blog or website anywhere in the world, I can personally respond to both praise or criticism. This is also a powerful method of protecting and promoting your brand, and it shows the people who are interested in discussing your brand, that you actually care about what is said online about it.

YouTube marketing is not a new phenomenon by any means, yet how many of you actually have gone to the trouble to have a video or short commercial created in order to promote your brand, business or simply an individual product? The cost of a 60 second video is generally under $200.00 and is within most budgets, and provides you with just one more avenue of exposure.

Whichever route you decide on, or how in depth you decide to take your social media campaign I highly recommend you at least implement one, and start to develop and grow it over time. You won’t regret it!

Podcast version

 

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Filed Under: Internet Marketing Tagged With: advertising, brand, Business, businesses, Facebook, Google Alerts, marketing, social media, Social media campaign, social media strategy, twitter, youtube

Internet Marketing Skillsets

October 11, 2010 By 9 Comments

internet marketing skillsets

Internet Marketers need to very versatile and have a wide range of skills in order to be successful.
Unless you’re willing to outsource all your work which is possible, but also can get very expensive after a while, and let’s face it, you just don’t have the degree of control over your online empire unless you’ve tackled and mastered many of the challenges that we face in internet marketing.

One of the skills you will need is perseverance, without exception you will all fail! Wait, I’ll say it again! Without exception, you will all fail, many times in fact. The thing to do is to fail fast, learn from each failure, and move on. Don’t worry; this fact is part of what makes internet marketing so lucrative. For many when they face failure, then stop, or move on to the next “easy money” leaving those remaining with one less competitor. If it were easy, everyone would be doing it, and there wouldn’t as much opportunity as there is. Failure is part of life, and shouldn’t be seen as a huge negative obstacle to run from. Thomas Edison when inventing the light bulb said “I have not failed. I’ve just found 10,000 ways that won’t work.”

Adaptability is another important trait to have in this field, as due to the nature of Search Engine technology, we are forced to learn new methods of SEO, on quite a regular basis. Something that drove hundreds of visitors resulting in thousands of dollars in sales last year, might actually hurt you this year, you need to roll with it, learn and move on. Remember, internet marketing is very technology based and as such will require you to continually learn new methods, and technologies in order to stay at the top of your game. A good example is mobile technology which is fast rising, almost everyone you see has a Blackberry, IPhone, or other mobile device on their person for much of their day, I’ve been slow to adapt my website to this technology, but while reviewing my visitor logs, realized that a full 16% of my traffic is coming in via a mobile device.

Graphic design is an import skill to have a grasp of even if you won’t be responsible for designing your site, or graphics. There will be many times when you will need to manipulate images and graphics and you won’t want to be looking around each and every time you need a simple job done. One good technique I’ve seen used is for a marketer to spend a full month on a single technique learning every aspect they can about it. At the end of a year, you will have a strong working knowledge of those twelve aspects you chose to develop, and you may even find a few that you strongly excel at, or love doing and will to develop further making you an expert in that particular technique. I have people working for me who can design amazing banners in any shape or size in ten or fifteen minutes flat! They can sell these banners for $50 to $100 per set of 5 easily making a decent income from this talent that doesn’t even seem like work to them.

SEO is going to be an extremely valuable skill to learn, and if you only had this one skill, you could probably make a pretty good living. No matter how pretty your website or blog is, if you don’t have SEO working for you, then you won’t be getting traffic, and hence sales. Also, by taking on as little as four clients on a monthly basis you can easily make an extra $2000.00 a month to help subsidize your internet marketing income. Not to mention it will enable you to drive traffic to any offer, or website you decide to launch in the future, as most of you know we rarely settle on just one website, and many have ten or twenty sites earning for them.

Organization skills are important, as you will have many things on the go, hopefully you don’t derive all of your income from a single source, and so you will have to concentrate on keeping the many balls you have in the air at the same time. It’s important to be able to prioritize your workload. I find keeping lists helps me accomplish much more that without. I have a to do list each day, that I need to accomplish, and another for my monthly goals to help keep me profitable and on track with my business.
Remember even if it’s just a blog you write in, if you want to make money from it, you have to treat it like a business.

Writing skill and style will definitely be an asset to you as an internet marketer, because as you’ve all heard or read before, “Content is king”. The more content you have written, the more research you will have to have done, and the more of an expert you will become in your chosen niche. If you can rank one article for a competitive keyword it will drive hundreds of visitors to your site each and every month. Now what do you think happens when you have a hundred, or three hundred articles driving traffic each month? That number increases exponentially, and will continue to work for you for years to come, both in driving traffic, and also in helping you build backlinks to your site which will in turn rank all your articles higher bringing even more traffic. You don’t have to have perfect punctuation, or be a bestselling author, but you do need to be able to get your point across, and keep the interest of your readers. Don’t worry, eventually over time you will come to develop a style of writing that is all your own, and the more you write, the better you will become at it!

Internet Marketing is of course very much about marketing! So you’re going to want to build this particular skill as fast as possible. I tend to read a new book on marketing each month or two, and always come away learning at least one new technique or idea that I can use to my benefit in one or more areas of my business. Another good idea, is to make sure you sign up for the top ten marketers in your niche, so you can see exactly how they are marketing to their customers, how often, in what way, etc.

Copywriting is often mistaken for writing, but if you’ve even hired a copywriter you already know there is a little bit of a difference. A writer will typically charge anywhere from $20 to $50 for 1000 words, a copywriter will most likely charge well over $1000.00 for the same amount. Copywriting is the art of compelling your reader to take a certain action such as making a purchase.  For myself, this is probably the hardest of the skills I’ve already mentioned, but if you manage to master it, will be the difference between making $2000.00 a month in sales and $50,000 a month!

Technical support, because you have a website, complete with plugins, and what not all running on a server somewhere you will need to have an understanding of how those things work together in order to get them back online in case of any disasters that you encounter. I don’t know how many times I’ve installed some great new plugin only to find that I’d screwed up my entire site, or worse wake up to find that something failed during the night, or you’ve fallen victim to some malicious hacker. That said, prevention can often be the best medicine, always make sure you have a backup schedule in place, so that you can restore your site if need be at a moment’s notice. I backup bi-weekly so that I’m never more than a few days out if catastrophe strikes. Depending on how often you change or update your site, you may be able to get away with a weekly or monthly schedule. It’s usually as simple as clicking a button in your Cpanel but it can save you time and money when you happen to need it! Should you happen to find yourself in a situation where you have no backup, contact your hosting provider, they often will have a backup that is perhaps a week old and will restore your site for you for a nominal fee, or perhaps even for free.

These are just a few of the skillsets needed, and each of your businesses and individual needs will differ, you may be coming into this as a former website designer in which case you’re already an expert in a couple of different aspects, others will be coming in with a business degree, or background, and still others will be coming in blind with none of the required skills in which case you’ll want to schedule a part of each of your day to education and research. You’ll be surprised how fast your knowledge grows on each of the aspects of your online business

Good luck to all of you!

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Filed Under: Internet Marketing Tagged With: copywriting, internet marketers, internet marketing, marketing, outsource, sales and marketing, seo, skills, skillsets, traffic, writing

Skills of an Internet Marketer – How to Recognize a Skilled Internet Marketer

September 22, 2010 By 8 Comments


Internet marketing isn’t just about getting sales. That is only part of what internet marketing is. A very skilled internet marketer will use all sorts of methods available at his disposal, not just one or two. Skill also comes with experience. No one is going to just jump into internet marketing and automatically become successful. Everyone must find something that works for them. There are many blueprints to follow in internet marketing. A skilled internet marketer will find their own blueprint to follow, and make their own success. Perhaps he will even teach others how to follow his blueprint.

How do you judge the skills of an internet marketer? When you first set up an e-business, you’re going to have to learn how to present your niche in such a way that people will want to purchase the product or information you have to offer them. A good internet marketer won’t expect people to spend a ridiculous among of money off the bat. This is usually the sign of someone who just wants to line their pockets. You can also be on the lookout for false promises. How can you recognize them? Use common sense. Internet marketing is no different than offline methods of marketing. The only difference is where the marketing is taking place.

Another good way to determine the skills of an internet marketer is to join their mailing list. Most good internet marketers have mailing lists. Carefully go over the emails that arrive in your inbox for a short period of time. Are they trying to sell you things right off the bat? Is every email just an advertisement for a product that they want you to buy? Or are they giving you knowledge that you can use in your niche? Mailing lists are usually used as a form of advertisement, so don’t be immediately turned off by the ads. However, the majority of the emails should contain information that you can use, and not just products that you can buy.

Having a newsletter is also the sign of a good internet marketer. Most internet marketers fail to see the power of newsletters. Again, people want information. They normally don’t want to pay to have it. So sharing your knowledge on a particular subject is a great way to get people to buy products. For example, if you run an SEO writing company, it would probably be in your best interests to have a newsletter. If you’re keeping up to date in what’s going on with your industry, you can share your knowledge and opinions on then. You can also offer tips on how to succeed in the SEO world. People are more trusting of those who are trying to help them, instead of those who are trying to line their wallets.

You can also attend a webinar hosted by an internet marketer. Hearing a marketer talk directly on a subject is a great way to determine the skills of an internet marketer. This way you can judge for yourself if they’re trustworthy or not. Are they being pushy? Or are they relaxed? Do they really connect with the attendees? Or are they just trying to get people to buy their products?

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Selling to a Global Market – The Advantages

September 5, 2010 By 3 Comments

Selling to a Global Market

Internet marketing is one of the biggest and most successful ways to market in the history of the world. The internet connects people all over the world. With the click of a button people from any country can have access to the same information you see every day. These people want the same products you do, and want to be kept up to date with the same information you feel is important. It’s a shining example of keeping the human family connected through one common means. This has opened the doors for many companies to successfully participate in selling to a global market.

Despite their countries of origins, a good percentage of internet users speak and read English. This means that your products can be sold to anyone who can understand the language. Free email sites, such as Yahoo! and Google have email accounts set up for every country that is legally allowed to access them. This is another means of connecting to the global market. You can literally target your audience by country if that’s what you desire.

Or you can target them by interests. Not just one interest, but several interests. If you have a product that will appeal to women, you can set up internet marketing campaigns that are geared towards women. If you have a product that appeals to those who are looking for a way to work from home or make money online, you’re not just limited to one small country. You can reach people all over the globe. This will increase your sales exponentially if you know how to do it. If you don’t, there are a few suggestions that you can follow.

Though some are saying that this method of internet marketing is out of date, it is still of some use. You can advertise to mailing lists that you purchase online. These lists often contain email addresses from people that reside in several different countries. They all have one thing in common. That is, they want the information that you’re trying to get into their hands. Another method is to use global websites such as Craigslist. But you have to be careful on these websites. Don’t violate the terms of service.

Remember, the wider you cast your net, the more fish you’ll catch. Imagine the success of your internet marketing campaign if it stretched out around the globe. Some businesses have already had success with selling to a global market. Many SEO companies are situated in one country, but they serve several different countries worldwide. The same is true of the blogging community. It connects people with similar interests the world over. And PLR websites will sell their products to whoever has the money to pay for them, no matter where in the world you are. Therefore, it’s important to not only realize the importance of the global market, but to readily take advantage of it. It may seem daunting to market globally, or even impossible, but the internet puts this method of marketing just within your reach.

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Filed Under: Internet Marketing Tagged With: companies, global market, globally, Google, internet marketing, marketing, reach people, seo, yahoo

Marketing vs. Advertising – The Difference Between Them

September 3, 2010 By 13 Comments

Marketing Vs. Advertising

Marketing and advertising are two different things. It’s common to get them confused. They are related, but there is a difference between them. Advertising is a part of marketing. It is not all of marketing. Marketing involves many different things, from research to distribution and sales. Advertising is the most expensive part of the marketing process, but it is not the entire marketing process. Look at it like it’s the final stages of marketing. You can’t advertise until you know a few very important things about your audience and your target demographic. Knowing this, there really is no reason to use the phrase “marketing vs. advertising.” There is no competition between the two.

Marketing and advertising is not just limited to brick and mortar storefronts. It applies to all aspects of e-business as well. You can’t develop a product to sell online if you don’t know what consumers want. This is why it’s very important to develop a niche for your e-business. Internet marketing shares some similarities with offline marketing. In order to be successful in either, research is required. Research is an important part of marketing. Countless dollars are spent in researching the target audience for the product that is being developed. Companies use things such as polls, surveys and focus groups to gather information on what consumers want. This is how they find a way to tailor their products to their target demographic. This, again, proves that there is no reason to use “marketing vs. advertising.”

Within the affiliate marketing and internet marketing trades, research is a must. Because the internet is evolving so rapidly, the needs and wants of people who work from home and need to make money online are changing drastically. Older methods of marketing are becoming obsolete. Newer methods are popping up frequently. Everything is getting faster and more thorough thanks to the changes in technology around us. Part of these changes comes from consumers themselves. Their behavior is the reason that marketing methods are either successes or failures. The studies done into consumers’ behaviors are all a part of the researching process.

Again, marketing vs. advertising is an unnecessary phrase. Sometimes certain methods can double as both advertising and marketing. Advertising involves presenting your product in a way that will get consumers to buy your product. The number of ways that are used as advertisement on the internet can also double as marketing. For example, PLR products are both a form of marketing and advertising.  Testimonials and emails sent to you in regards to your PLR products are all a part of research. At the same time, your products may have also inspired some sales.

Webinars work the same way. They are both good ways of marketing and advertising. When hosting a webinar you’ll likely point to how your product can help people with the information that you’ve presented. But the question and answer session of the webinar counts as research. This is where you’ll find out exactly what people in attendance want to know. If you get a certain question frequently enough, then you can tailor your products and next webinar to meet the needs of your consumers.

If you would like to advertise a 125×125 banner site wide on all our pages, we have an opening in two days, price is $50.00/month and will include 4 tweets to an audience of 18,000+ internet marketing followers each month (1 tweet per week) please send inquiries to contact@plrinternetmarketing.com

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Filed Under: Internet Marketing Tagged With: advertising, affiliate marketing, internet marketing, marketing, offline marketing, plr webinar, research
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