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Beware of Buying Into Blackhat Marketing Methods

August 12, 2011 By 2 Comments

blackhat

In the race to have your website ranked highly in search engine results pages, don’t fall for blackhat marketing methods. Blackhat marketing is a term used to refer to marketing that isn’t ethical.

Instead of focusing on productive, long term strategies, those who practice blackhat marketing are looking for quick, short term results. Not only can blackhat marketing traps negatively influence customers, but they can also result in your site be permanently banned from search engines.

Since search engines are a major way of gaining traffic, you don’t want to do anything that would jeopardize your good standing. It’s important to learn what these blackhat marketing methods are and what you can do for traffic and rankings instead.

Originally, search engines ranked a site based on the number of links to it. This quickly led dishonest website owners to create a system that is now commonly known as link farming.

A large pool of webmasters would each link to other websites that in turn linked to them. If Webmaster A had fifty people working with him then he had fifty links to his site, making his site seem more valuable to search engines.

Of course, this method is no longer effective due to the increasing ability of search engine algorithms to recognize this technique. Instead, try to get links from websites relevant to your own. Contact webmasters of sites that are well written, informative and have a strong PageRank in the search engines.

Another common blackhat method is to stuff pages with keywords. This can be done by using words that are the same color as the background or by simply writing sentences that overuse the keywords.

Regardless of the method used, this is still a poor idea and search engine algorithms will penalize your website. Instead, try using keywords in your text headings, naming your website pages appropriately, setting up your permalink structure correctly, and writing well thought out sentences instead of garbled keyword rich paragraphs.

An additional blackhat method to avoid is doorway pages. These are pages that contain keywords relevant to the visitor’s search term but they contain no real information and don’t contribute to the website.

These pages might get you ranked in search engines but they’ll eventually be detected and your site could get banned. Instead of using doorway pages, write articles relevant to your business and submit them to search engine directories.

Include your website in the bio box or body of the article (if allowed) and you have another link to your website. You can also comment on blogs related to your niche and receive traffic that way. Just make sure your comments are relevant and on topic – not spammy.

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Filed Under: SEO Tagged With: banned, blackhat, links, marketing methods, ranked, search engine, traffic, website

Internet Marketing – Pros and Cons of Different Marketing Methods

April 23, 2010 By 1 Comment

pros and consSelling anything these days is not easily accomplished without the help of the internet. With such a heavy reliance on internet marketing, many people turn to the experts for help setting up their websites. If you are truly clueless and don’t know where to begin with this whole process, it can be a good idea to ask for professional help. However, if you are willing to take a little bit of time to research the different marketing methods, you may find one that will work for you.

The principles of internet marketing are really not that difficult, but it’s important to first at least learn the lingo. There is definitely a semi-technical language that was originally used by web coding experts and has now been co-opted by the general public. As each generation becomes more and more tech-savvy, these terms have infiltrated daily speech. It’s still a good idea to look them over and be sure that you know that you are using a marketing tactic that you can stand behind and will be effective.

Blogging is one of the most common internet marketing methods, and it is popular because it is a system that is so easy to put in place. There are free blogging platforms that will essentially design your website for you, all free of charge. You then supply the content, and connect ads to this if you wish to make money that way. It’s a fairly straightforward system but a con to this might be the fact that it requires constant updating.

Another type of internet marketing that is quite popular is affiliate marketing, in which affiliates serve as the bridge in between internet browsers and the vendors who supply their products and services that they may wish to buy. This is a way of being an information broker. A pro would be that it is a fairly easy system to put into place in most cases, but the downside would be that it can provide very little payoff unless you manage to be affiliated with the right sources and vendors.

All of these are but a few different possibilities in the world of internet marketing. With so many different options, it’s hard to pick just one method to make money. That is why it’s recommended by experts to branch out and try to complete as many of these as possible, to diversify your finances and reap the greatest rewards.

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Filed Under: Internet Marketing Tagged With: internet marketing, marketing methods