Blogging can be a great way to express yourself, but it can also be a great way to subsidize, or in some cases replace your income entirely. One of those sources of income will surely be from affiliate offers that you mix into your content. Here are a few tips to get the most out of those affiliate offers, and maximize your potential earnings.
Know your readers
If you have a blog where you discuss muscle cars, then it probably isn’t going to make sense to target ads for SEO tools, or gardening equipment. Sure your readers may have blogs of their own, and require SEO tools, and some of them will even have gardens, but the conversion rates you will experience won’t be anywhere near where they should be, because the ads aren’t targeted to the audience. Chances are if I’m spending time regularly on your site though you would have a good chance of enticing me with performance parts, visual upgrades like mag wheels, custom lighting, gauges, or even offers of cheap car insurance through Geico! Implementing targeted ads will not only ensure that you receive the highest possible conversions possible with your offers, but will also blend into the overall theme of the site as well. If I’m visiting a website dedicated to muscle cars, then having somewhere to buy muscle cars, or the parts for them isn’t obtrusive but more of a service since I regularly buy them anyway, it might as well be from a website I already frequent on a regular basis and most likely trust to some degree or another based on the fact that they have dedicated a portion of their own time and resources into bringing me quality information on a regular basis.
Personal recommendations
Invest more time and effort, as well as giving up the best ad spots for offers that you can personally recommend to your readers, because you actually use the product yourself, and are impressed with it. If a product, or service has impressed you in some way, and you feel that it is head and shoulders above other similar, or competing products then share this information with your readers and you should see a slightly higher conversion rate over other products, even ones that are publicly known to be solid performers, but are not being personally used by yourself.
Suggestive selling
By placing your affiliate offers around related material where it is likely to be seen and picked up by people who would most benefit from the product or service, you will have the best chance of success while at the same time performing a service for the person who buys it. I wrote an eBook that walks people through the same process that I took to start up my own online business, and within those steps are things like registering a domain name, setting up hosting etc. Now these people can go out and do the research and choose to register and host with whatever company they like, but since they already have a relationship with me, many of them choose to trust in the fact that I have already researched the different companies, and simply take my recommendation which is also an affiliate link to the different products or services that I’ve been talking about in my eBook. Imagine how much additional business a car dealership would experience if they also incorporated an insurance company onsite. The people could choose to drive across town and insure their vehicle and head back to pick up their car, or they could just do it all in one location, chances are many would choose the simpler option.
Use different media delivery methods
Don’t limit yourself to just one type of affiliate marketing strategy within your blog. Use as many different delivery channels as you can, and invest the time and energy into the ones that perform the best. The most common one I see is the affiliate banner ads situated on the different pages of a person’s blog, but you can also choose to write a specific review on a product or service and have it be its own post. You can merely make reference to a product or service that you use, or have used and include your affiliate link within the post. Sending out tweets to your followers is another method that has proven to be lucrative in the past but is losing its effectiveness due to the many spammers that are prolific on Twitter nowadays. Sending out affiliate offers to your email list is another great way to convert readers into customers. Writing an eBook for your readers benefit, while at the same time including your affiliate links within the book has been around forever, and is still going strong today.
Diversify
Don’t limit yourself to just a couple of affiliate offers, but spread them out through appropriate and relevant blog posts. People will be reading quality blog posts for many years after they have been written, and making money on those affiliate offers that are embedded into them isn’t a bad way to supplement your income.
Monitor your campaigns
Don’t be afraid to cancel affiliate banner spots that aren’t performing in order to replace them with ads that will. Make sure you measure the results of your different ad campaigns, and fine tune them so that you are maximizing your returns on them, after all if you’ve invested the time and money into building up your blog to a respectable level, then you should be compensated for the advertising spots that you allow to show throughout your blog.
Affiliate marketing is a great way to make money blogging, and exploring the different methods, and delivery vehicles that are available to you as a blog owner can be fun and exciting as well, not at all like the work many of us have or still do in the corporate world. If you’re going to go to the trouble of building up a high traffic blog with bazillions of readers, then you might as well maximize the earning potential of it also.
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