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Have a Plan for Your Backend Sales

June 7, 2011 By Leave a Comment

backend sales

Every good marketer knows how important it is to increase the lifetime value of the customer.  It’s much cheaper to make a sale to a previous customer than it is to get a new one onboard.  The cost of acquiring new customers can be high, but getting more money out of existing customers won’t cost you a penny.

Building a backend to your business isn’t hard but without one, you’re limiting your financial potential.  A backend is how you continue selling to an existing customer. Let’s say you sell an eBook on how to make money blogging.

Your eBook could discuss what a blog is, how to set one up, and how to make money from it.  Your backend sales could come from affiliate items (if you don’t feel like taking the product creation route again) or a new eBook, membership site, or video/audio package you sell.

Whenever you first start selling online, always think of complementary topics you can tack on as a backend. For our example, your backend sales could be about social networking on other web 2.0 sites like Squidoo, MySpace, or bookmarking sites.

After they’ve begun seeing success, your backend sales could focus on more paid methods of marketing, such as AdWords.  You progress your offers with your audience like stepping stones, moving from the first logical starting point to a more advanced stage.

Plop your offers right into your autoresponder system and it’ll automatically cater to the needs of your subscribers the longer they stay on your list. Another common way to add a backend onto a product is to offer personal coaching.

Personal coaching can be expensive, sometimes costing thousands of dollars per month.  A lot of marketers offer this as a backend strategy, giving them the potential to significantly increase the return on their investment (ROI) of acquiring the prospect.

If you take care to create backend offers that add value to their needs and which are of top quality, they’ll continue buying from you. If you promote anything and everything just for the sake of cashing in, they’ll lose trust in you.

Your backend sales strategy isn’t all done just through your autoresponders. You can put links to backend products on your “thank you” pages.  And don’t forget that each product can act as a backend item for another one. So you might start with an eBook about MySpace and then use a blogging eBook as your backend item for the customer.

Just make sure you don’t set yourself up for limited profits by using a single product without implementing a backend strategy that will work to increase your ROI over and over again. You’re building a business, not dabbling in a few hit or miss sales.

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Filed Under: Internet Marketing Tagged With: backend sales, Business, ebook, internet marketing, make money blogging, product, ROI, sales

Are you taking your Blog Seriously?

April 30, 2011 By 6 Comments

Blog Plan

If you’re blogging as a hobby or as an outlet for your creative juices, then feel free to skip over this article. If on the other hand you’d like to take blogging to the next level and start generating an income, or perhaps start increasing the one you’re already able to pull from it, then by all means read on.

The only thing separating the “hobby” blogger from the “professional” one is a structured approach toward building their blog into a business, and then following a few key principles on a consistent basis.

-          Professional: a person who performs commercially in a field typically reserved for hobbyists or amateurs (one definition)

Are you aware that there are three year old blogs commanding a $2000.00 price tag for a single ad spot? What if I told you they had over twenty different ad spots and that the lowest priced spot sold for $400.00 a month? If these numbers don’t impress you perhaps the fact that every single one of those ad spots are sold out, and if you’d like to advertise there you’ll have to wait in line.

The site is http://www.redmondpie.com/ and chances are the majority of you haven’t even heard of it before. These people have chosen to take their site seriously and as such have invested both time and commitment into it. I’m sure a fair bit of that income also went back into its growth.

So if you’re ready to move that blog of yours into the next league grab a notepad, keep reading, and jot down your ideas for your own blog.

The first thing you should have if you don’t already is a clear expectation of what it is you expect to get out of your blog. Don’t be vague here; this is where you’re going to be spending a fair amount of your time if you plan to treat it as you would a business.

If you need to make a thousand dollars a month with it, write it out, also list out the different ways you intend to monetize it, are you going to offer services? Sell a product? Do you already have the product, or are you going to create it, or have it created for you? Creation takes time, outsourcing takes money! Do you have one or both of these?

When you’re setting goals for your blog to achieve keep in mind that this is a fluid document, and can change and adapt with your business. You may find that writing comes so naturally to you, and you’re able to pump out twenty or thirty high quality articles each day. Obviously if this is the case you’ll excel at things like posting frequency, guest posting, and article marketing, and so on.

On the flip side you may find you are html inept, and can’t learn that gobbledygook speak no matter how much you try. If that’s the case you might choose to outsource that part of your business, or perhaps trade your writing services for it from someone who has it.

Having goals isn’t enough, you have to track your progress as you move your blog along its journey, decide which metrics are important to you, and then list them out so that you can follow up on a regular basis. A word of warning though, don’t get into the habit of continually checking to see if they are moving upward, this can be a great time waster, and can cut into productivity time if you aren’t careful. Decide early on how often you’ll measure and compare them. I’d suggest once weekly at the beginning so can formulate your game plan for the week, and hit those areas that are falling behind, or perhaps those that are showing promise.

Some KPI’s (Key Performance Indicators) you might want to track.

-          Daily Unique visitors (use Google Analytics)

-          Backlinks (make sure you are building backlinks religiously)

-          Social Media such as Fans, Followers, RSS, etc.

-          Income and expenses

-          Keyword rankings

-          Sales funnel conversions

-          Comments on your blog

These are just a handful, and each blog will have its own unique measurements to keep track of, perhaps you have a forum, and memberships and new posts are something that are of interest to you, remember there is no right or wrong thing here, these should measure the things you have deemed important in the growth of your business.

Don’t be afraid to do some competitive analysis and see just how those other sites in your niche are being successful. With some research skills, and a bit of time you can learn an awful lot about someone and how they run their blog just by digging a little, and reading what they’ve had to say along their own journey.

For the most part, bloggers will willingly share the things they’re trying, and let you know which worked, and which failed miserably. Don’t expect the answer to jump out just by visiting the homepage, do some reading.

Dedicate both time and money towards the development of your blog. Having a professional looking site is paramount to being taken seriously by potential customers. Just because you know how to make a website, doesn’t always mean you should. When in doubt join a forum, and ask the other members for advice, they generally won’t hold any punches, and if you aren’t overly sensitive you can come out of it with some great new ideas.

Blogging can encompass so many different areas that you’ll likely feel a little like a jack of all trades when you’re done. Spend time learning the different aspects that might benefit you. Things like:

-          Copywriting

-          Writing

-          Graphic Design

-          SEO

-          Link building (off site SEO)

-          Marketing

-          Affiliate Marketing

-          Internet Marketing

-          HTML

-          Keyword Research

-          Social Media Marketing

-          Branding

-          Brand monitoring and protection

-          Customer Service

-          And the list goes on…

By investing in your online education, you’ll help ensure you have more tools at your disposal to bring both you as a marketer, and your blog to the level you need to be at in order to reach your goals.

Use tools to help you with your blog, there are tools that have helped tremendously with the growth of my site, and without them I’d still be struggling along at a snail’s pace. It’s up to you to decide which one’s you feel will be a good fit for your goals, and skills, and invest in them.

In case you’re wondering here are some of my own tools broken down into two sections, necessary, and efficiency.

Necessary Tools for my business:

-          Hostgator (VPS Level 4)

-          Aweber (Manage my email marketing)

-          Godaddy (for registering those great domain names)

-          Fan page, and Twitter account

-          Google Analytics

-          Google Webmaster tools

-          My Success book (read explanation at bottom of page)

Efficiency Tools for my business:

-          Tweet Deck

-          Tweet Attacks

-          Adobe Photoshop

-          Dreamweaver

-          Bookmarking Demon

-          Twiends

-          IBP (Internet Business Promoter)

-          Market Samurai

-          Max CDN (Content Delivery Network)

-          Other marketers products, e-books, courses, blogs, etc. (I’ve learnt from the best)

Now these are a handful of the tools I use daily, and feel were all worth the investment to purchase. They have each helped me take my blog further than I could have done without them.

  • My Success book is actually one of my most powerful tools despite being something so simple. I took a notebook and on the first page listed out 31 ingredients that I felt if I had accomplished I’d have made my blog a success. Things like Subscriber counts, traffic levels, guest posts, and so on. Then I dedicated two pages to each of the 31 goals. So for example my Fan page I decided I wanted 60,000 fans. I then broke my goals into chunks of 500 and listed them out on the page dedicated to Facebook Growth. Now every time I pass a 500 milestone I cross off that particular number from the page, the next milestone will be 29,500 and I’ll pass it tomorrow most likely. (Hit the like and help me out would ya!) LOL

 

There are goals that were much easier; one is to have a stock of 31 blog posts written for future use, or for holidays, etc. All I did hear was list out 1 through 31 on the page, and as I add one more article I scratch off the applicable number. I’m able to constantly (daily) be celebrating two or three small successes that I know will take me to where I want to go with my blog, and I get the motivation that comes with that.

 

The Idea was so simple, but it’s immeasurably powerful for me, I’d highly recommend you give it a shot and see if it works for you.

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Filed Under: Blogging Tagged With: article marketing, blog, blogger, Blogging, blogging tools, goals, make money blogging, professional blogger, SEO writing, success, Success book, treating your blog like a business

Launching an E-Business

April 14, 2011 By 7 Comments

E-Business; "The Insider's Edge"

Are you still thinking about launching an online business and getting into the internet marketing arena where you can choose to either subsidize your current income, or perhaps replace it entirely?

I’d like to help!

First things first! I’ve written a seventy-nine page e-book that will help guide you through the process from the beginning to the end. Some of the topics covered are:

-          Starting a business

-          Choosing a niche

-          Researching

-          Monetization

-          Developing a business plan

-          Building a website

-          SEO

-          Ad Words

-          Relationship building

-          And much more!

My business model has always been to earn a living while helping others to do the same, so the very first thing I did was to make this book available to absolutely everyone for free so that they too could get started in the highly lucrative world that is internet marketing.

There is a bar at the top of this page, or an opt in box at the side where you can enter your email address and I’ll not only send you a copy of the book for free, but also follow up with you weekly to try and help keep you on track with the lessons in the book. Remember knowledge won’t make you money, it’s the application of that knowledge that will!

There is a lot of hype and promises in the online world, and because of the lure of easy money many are attracted to those offers. The truth (in my humble opinion) is that you have to meet several criteria in order to make an honest and lucrative living online.

Criteria #1: You need to have an idea or concept for just how you intend to make money online. This can be as simple as launching a blog like this one, and monetizing it, or as creative (yet still simple) as launching a social network trading system like Twiends. Many people choose to try out multiple ideas and most likely learn something from each of them.

Criteria #2: You need to do your homework! Research the competition, as well as the market. Locate the hangouts of your potential clients, and visitors you intend to market too. Are you planning to piggyback off of someone else’s traffic, (Facebook, Twitter, etc.) or are you going to drive them to your offer by giving away content? There is much to learn, but knowing what you need to do in order to succeed is half the battle!

Criteria #3: You need to set goals and achieve them constantly. Each goal is a step on the entrepreneur’s journey that brings you closer to the business success you’re most likely searching for. An individual without goals is lost, and unless you are following someone else, are also unlikely to arrive at any destination other than a random one.

Criteria #4: You need to apply consistent effort and promotion toward the goals you’ve chosen as important to your businesses success. There will come a day when you can relax and enjoy the fruits of your labours, but that might not be for a couple of years. The important thing is to not give up. It will come!

I hope you enjoy the book, and please if you have any questions or need any advice I’d be more than happy to give you some direction. Leave a comment anywhere on the site, and I’ll usually respond within 24 hours. Good luck to each and every one of you!

 

Warren

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Filed Under: Internet Marketing Tagged With: Blogging, e-book, e-business, ebusiness, entrepreneur, free ebook, internet marketing, make money blogging, make money online, monetization, Search Engine Optimization, seo, starting an online business, The Insider's Edge

The Appeal of Making Money Online

January 9, 2011 By 1 Comment

internet marketing

Why is it that so many people flock to the internet in the hopes of making some easy money? Is it that they think there really is such a thing as push button marketing? I guess in a way there is. Someone visits your website, clicks the buy it now button and purchases something you have for sale, and presto you make some money!

What they don’t see is the pre-game warm-up, all of the hard work that goes before the sale. The research that went into the niche they chose the keyword research that they undertook in order to ensure they were focusing on the highest traffic keywords, with the least amount of competition. How about the competitor research? That’s always fun,  comparing your brand new site against websites that have been online for the last ten years, and have an advertising budget in the neighborhood of about a million dollars a year! That was a website that I was competing against for the keyword Internet Marketing, they were ranked number two (after Wikipedia) and I was ranked nowhere. I did my research, and learnt that they had spent over eight hundred thousand in online advertising last year alone! How the heck do you compete with that? (I’m currently ranked number 8 for that term, and number one for many others) and not because of 800k, but because of smart, hard work that I did myself!

So what is the appeal of making money online if so much work goes into the pre-game warm-up? I’d have to say that it’s the thrill of residual income. The earning money while you sleep part. I just love those emails from Clickbank, or PayPal telling me that I made money at some point during the night while I slept! It’s the thrill of knowing that some of the affiliate programs that I promote will continue to pay me for months, and years to come as my down line continues to pay their monthly Aweber, or Hostgator bill. These are just a couple of the reasons that I love internet marketing.

There is also the fact that tomorrow I can wake up whenever I feel like it, and I can build backlinks, or create content for my website, or add new assets to my business in so many different ways, whether it be in the form of Twitter followers, or Facebook fans, or simply adding chapters to my EBook that I intend to include in the Clickbank marketplace.

There is also the fact that I have met some of the most powerful online personalities in the online world either directly or indirectly and you might think that all of the internet marketing knowledge is held in their hands, but it isn’t by a long shot! I’ve met some of the people who have come up with some new and incredible ideas that are changing the way the internet works, and I have to say that I am the better for it! There is some amazing talent online, and if you only listen to what some of them have to say, you’ll be the better for it, and your business will benefit from it as well!

I make money online each, and every single day, and while it was nowhere near as easy as I was lead to believe, it is definitely worth it for me, and I will never willingly change it back to the way it was!

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Can I make Money Blogging?

January 7, 2011 By 2 Comments

make money blogging

It seems that no matter where you turn these days there is someone touting a new make money blogging product, and at the rate they are springing up you might be inclined to believe them. I thought I’d write today to share my thoughts on the subject, as well as discuss where I think it’s heading in the future.

Money is great! It helps keep the world moving on a perpetual basis. It promotes creativity and inspires us to try new things to earn more of it. We learn from a very young age the power of money, and what it can (and can’t) buy for us. We also learn that it goes out much easier than it comes in… or does it?

A young girl heads down to the local cell phone store, and within in just a few short minutes is able order her very own telephone number with which to chat and text with her fellow classmates and friends. She also effectively ensures that $50.00 will be deducted from her account for the next three years regularly, like clockwork.

What if you could walk into a store and have them send you $50.00 for the next three years?  Would you be interested in a store like that?

Blogging isn’t really a whole lot different than talking on a telephone, it is a form of communicating, however instead of talking to just one person, you are reaching out to a much larger audience. However unlike a cell phone where the more time you invest into talking on it, the higher your bill will become, with a blog, the more time you invest in it, the more people you will start to reach, and the more money you will make on an ongoing basis.

The first month of this blog’s life saw about 30 visitors a day that came in from my promotional efforts. The total visitor count for that period was 925 and yet I was able to earn $25.00 from Google’s AdSense, and an additional $25.00 from Clickbank for selling a product I had tried and written about. It was at this point that I decided I wanted to do this full time for a living. (I was working in management at a national company here in Canada at the time).

So to answer the title of this post, yes you can make money blogging. Quite easily in fact, however most of you will be like myself and want more. I mean why not, I blog about a topic I love so it is hardly like work, I wake up when I want, sleep when I want, and vacation when I want. (To be honest I still write while I’m vacationing, but I could easily write them ahead of time and schedule them to go out while I’m away if I wanted).

If it’s possible to make $50.00 the very first month, then surely it must be possible to grow that with constant care and attention. So what steps are required in order to grow that into something that you can live off, two thousand, three thousand, ten thousand dollars a month?

Persistence and consistency

If you are going to try and make money through blogging then you’ll have to commit to treating it like a business. You need to devote a portion of your time to it each day, researching and writing posts, finding offers to promote, dealing with guest bloggers, locating advertisers and so much more.  You will also spend a great deal of time promoting it, and driving traffic to it, as well as managing the social media aspect of it, Twitter, Facebook, Comments, etc.

If you truly want to make money blogging, then I’m here to tell you that you truly can do it!

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Filed Under: Blogging Tagged With: advertisers, blog, blogger, Blogging, driving traffic, Google AdSense, income, internet marketing, make money blogging, promotion, Work from home

Tips for Implementing Affiliate Offers into your Blog

January 2, 2011 By 5 Comments

Blogging can be a great way to express yourself, but it can also be a great way to subsidize, or in some cases replace your income entirely. One of those sources of income will surely be from affiliate offers that you mix into your content. Here are a few tips to get the most out of those affiliate offers, and maximize your potential earnings.

Know your readers

If you have a blog where you discuss muscle cars, then it probably isn’t going to make sense to target ads for SEO tools, or gardening equipment. Sure your readers may have blogs of their own, and require SEO tools, and some of them will even have gardens, but the conversion rates you will experience won’t be anywhere near where they should be, because the ads aren’t targeted to the audience. Chances are if I’m spending time regularly on your site though you would have a good chance of enticing me with performance parts, visual upgrades like mag wheels, custom lighting, gauges, or even offers of cheap car insurance through Geico! Implementing targeted ads will not only ensure that you receive the highest possible conversions possible with your offers, but will also blend into the overall theme of the site as well. If I’m visiting a website dedicated to muscle cars, then having somewhere to buy muscle cars, or the parts for them isn’t obtrusive but more of a service since I regularly buy them anyway, it might as well be from a website I already frequent on a regular basis and most likely trust to some degree or another based on the fact that they have dedicated a portion of their own time and resources into bringing me quality information on a regular basis.

Personal recommendations

Invest more time and effort, as well as giving up the best ad spots for offers that you can personally recommend to your readers, because you actually use the product yourself, and are impressed with it. If a product, or service has impressed you in some way, and you feel that it is head and shoulders above other similar, or competing products then share this information with your readers and you should see a slightly higher conversion rate over other products, even ones that are publicly known to be solid performers, but are not being personally used by yourself.

Suggestive selling

By placing your affiliate offers around related material where it is likely to be seen and picked up by people who would most benefit from the product or service, you will have the best chance of success while at the same time performing a service for the person who buys it. I wrote an eBook that walks people through the same process that I took to start up my own online business, and within those steps are things like registering a domain name, setting up hosting etc. Now these people can go out and do the research and choose to register and host with whatever company they like, but since they already have a relationship with me, many of them choose to trust in the fact that I have already researched the different companies, and simply take my recommendation which is also an affiliate link to the different products or services that I’ve been talking about in my eBook. Imagine how much additional business a car dealership would experience if they also incorporated an insurance company onsite. The people could choose to drive across town and insure their vehicle and head back to pick up their car, or they could just do it all in one location, chances are many would choose the simpler option.

Use different media delivery methods

Don’t limit yourself to just one type of affiliate marketing strategy within your blog. Use as many different delivery channels as you can, and invest the time and energy into the ones that perform the best. The most common one I see is the affiliate banner ads situated on the different pages of a person’s blog, but you can also choose to write a specific review on a product or service and have it be its own post. You can merely make reference to a product or service that you use, or have used and include your affiliate link within the post. Sending out tweets to your followers is another method that has proven to be lucrative in the past but is losing its effectiveness due to the many spammers that are prolific on Twitter nowadays. Sending out affiliate offers to your email list is another great way to convert readers into customers. Writing an eBook for your readers benefit, while at the same time including your affiliate links within the book has been around forever, and is still going strong today.

Diversify

Don’t limit yourself to just a couple of affiliate offers, but spread them out through appropriate and relevant blog posts. People will be reading quality blog posts for many years after they have been written, and making money on those affiliate offers that are embedded into them isn’t a bad way to supplement your income.

Monitor your campaigns

Don’t be afraid to cancel affiliate banner spots that aren’t performing in order to replace them with ads that will. Make sure you measure the results of your different ad campaigns, and fine tune them so that you are maximizing your returns on them, after all if you’ve invested the time and money into building up your blog to a respectable level, then you should be compensated for the advertising spots that you allow to show throughout your blog.

Affiliate marketing is a great way to make money blogging, and exploring the different methods, and delivery vehicles that are available to you as a blog owner can be fun and exciting as well, not at all like the work many of us have or still do in the corporate world. If you’re going to go to the trouble of building up a high traffic blog with bazillions of readers, then you might as well maximize the earning potential of it also.

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Filed Under: Affiliate Marketing Tagged With: affiliate marketing, affiliate offers, blogs, diversify, make money blogging, make money online, monetizing your blog, monitor your campaigns, suggestive selling

Make Money Blogging

October 16, 2010 By 1 Comment

Write an Ebook

For a lot of you reading this post, you already have an existing blog, or perhaps are considering starting one up. Some of you will be making money with your blog, and still others will find making any amount at all a challenge. There are literally thousands of sites out there claiming to be able to teach you how to make money blogging and some will have some truth in them, while others will be filled with hype and promises that never deliver. I’m going to share with you one method for earning money with your blog, while also setting you up as an expert in your field.

Being a blogger is rewarding in and of itself, but at the same time we all need to pay the bills. For some of you, this is a hobby and making some extra money with your blog is just a side bonus and perhaps a way to make the car payment or some such. For others who are more dedicated, or are willing to treat it more like a business, it can be a full time income that provides for you and your family. Regardless of which group you’re in, you can all benefit from this method, which you can all manage quite easily with just the skills that you already possess.

When someone types into Google’s search bar that they are looking for cooking recipes, whatever sites they find listed and click through to already have the preconceived perception as being a bit of an expert or authority on that particular topic. If you’ve done your job, and are passionate about the topic that you cover, you’ve probably read numerous articles, written even more and are probably more than a little passionate about that topic, I mean after all you went to the trouble to start up a website devoted to it so I’m going to assume you know a fair bit on that subject, and will most likely continue to learn and teach even more.

One way that you can make money blogging is to write a book on the subject matter of your blog. Incidentally this is also a great way to set yourself apart as an expert in your field or niche since not everyone will invest the time and effort into such an endeavor. Many of you will respond that you aren’t writers but let’s face it, you write all the time, and people are interested in what you have to say (your readers). A book is just a large collection of blog posts basically, so if you’re able to write a post, you are more than capable of writing an eBook, or even a hard copy book.

I would suggest starting off with an eBook, and devote a part of each day to writing 1000 words or so to the project that you choose.  If you’re going to sell your book, then plan to write anywhere from 10,000 to 50,000 words depending on the subject matter and how much you plan to charge for your eBook. This number is of course going to vary hugely upon both the writer and the subject matter.  I’d suggest trying to give your reader more value for his money if possible. What I mean is if you are charging $20.00 per copy, then try to write $40.00 worth of value into the book. This will provide you will a lot of free word of mouth advertising because people will experience the value you’ve provided them with, and they will wish to share it with others.

Selling a $20.00 eBook can be a nice source of income for you and your blog. If you sell just one book a day to one of your readers then that will provide you with an extra $600.00 a month for doing something that you’re doing for free anyway. I’ve seen many people take this even further and they end up publishing books that they feel offer exceptional value, and allow them to reach an even wider audience while also providing you with more expertise and revenue in the form of royalties. Self-publishing is also an option, and easier than most people think.

There are hundreds of ways to make money blogging, and this is just one of the easiest of them that is within your reach with no other tool than your mind, and your time. You’ve already proven that people wish to read what your write, hear what you have to say by the number of readers you’ve attracted to your blog. Do yourself and them a service, and write a book that will benefit them further, and offer it up for sale, you might be surprised by the results.

Another way that you can put your writing to good use is to offer up a valuable eBook in exchange for a readers email address, that you can then use to market to them occasionally. I’m not saying try to sell to your list day in and day out, but if you can develop a rhythm where you email them helpful information or tips that will improve some aspect of their lives while at the same time sprinkling in some suggestive selling then it will be worth both your readers and your time.

If you’re serious about making money with your blog, then go ahead and take that next step, brainstorm a topic that will benefit your readers in some way, settle on a topic, and then start doing some research and begin the project today!

Good luck in your endeavors!

Warren

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Filed Under: Blogging Tagged With: blog, Blogging, ebook, make money blogging, money, readers, rewarding, selling ebooks, writing

Make Money Blogging

August 25, 2010 By 4 Comments

Make Money Blogging

If you are looking for a way to work from home that provides you with the chance to make your own hours, exercise your brain, and work with something you enjoy, then blogging is something you should definitely consider. If you like to write, and have a good amount of knowledge about a given subject or even just a great sense of humor or some interesting thoughts, then you can get started with your very own blog. Here, we’ll go over how to make money blogging, as well as how you can maximize the income you get from your blog once it takes off.

Blogs are essentially online journals, and are used by individuals and businesses alike to record thoughts, post ideas, and much, much more. Suppose, for example, that you have an interest in fly fishing. You could write everything from fly fishing experiences you have had, tips on buying particular lures, great spots to fish, how to clean and cook certain fish, and so on. You can place advertisements or even sponsored links to products on your blog, using it as a source of income.

The great thing about online blogs is that as you write and create content for the blog, people will naturally find your blog through search engines and others who may have linked to it. This will increase the number of readers your blog has, and many of these readers will in turn create links to your blog. Part of your search engine ranking (how early your blog appears in search engine results) relies on the number of incoming links, so as more people read and link to you, the more people will find you, even if they aren’t following these links. This exponential growth allows some blogs to really take off, providing the means for a significant source of income.

In fact, many people take advantage of online advertising and marketing techniques in order to support themselves entirely by blogging. You can make money blogging in a number of different ways, but the best way to get the most bang for your buck (or buck for your blog) is to optimize your site. SEO (search engine optimization) is a method by which you can dramatically increase the number of readers coming to your site, thus increasing the amount of money you make from advertisements, or the number of readers who visit sponsored product links.

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Where to Find Images for your Blog

August 23, 2010 By Leave a Comment

Where to Find Images for your Blog

Believe it or not, it is actually against copyright law to take images from other websites and put them on a blog, even if the site does not say its content is protected. In fact, you risk legal action if your blog uses images without express permission of the person who owns the rights to them, especially if you are using them to make money blogging. This can make finding appropriate images for a blog or internet column pretty tricky, although having images on your blog is almost always a good idea. If you are looking for a way to legally host images on your blog, then there are a few tricks you can use, and here we’ll go over a few of the ways to get the images you want without the risk of legal problems.

The most obvious answer is to create the images yourself. If you need a stock photo of a house, or a dog, or whatnot, the most straightforward way to legally obtain an image of a house or a dog is to take a picture, put it on your computer, and upload it. However, this process is not feasible with many subjects, and may even be impossible with others. This can also be time consuming, and sometimes you just want to copy and paste an image. For that, you need an image that is under an open license.

Often, the creator of an image will allow, even encourage, others to reproduce or even alter it without requiring payment. This permission is known as an open license, and the best known example of open licensing copyright is under Creative Commons. Creative Commons has a variety of different copyrighting licenses, most of which allow images to be reproduced free of charge. Searching for a Creative Commons image will likely allow you to use it on your blog, and occasionally even alter it.

There are different licenses under Creative Commons that require the person using it to follow certain rules. For example, an Attribution license requires that the person using the image to credit the original creator. A noncommercial license means that the item cannot be used for personal gain (such as if you are using the image to make money blogging). No Derivative Works means that only the original image may be used. Taking advantage of Creative Commons to enrich your blog with images is safe and effective.

Filed Under: Blogging Tagged With: blog, copyrighting, Creative Commons, image, legal, legally, make money blogging, open license, permission, reproduce, where to find images for your blog

SEO Tips

August 20, 2010 By 23 Comments

SEO Tips

Search engine optimization, also known as SEO, is an important aspect of internet marketing and is crucial for virtually every website that wants to bring in more traffic. Whether you make money blogging and want to increase your readership, or run an e-business and want to attract more potential customers, search engine optimization should play a large role in your ability to do so. Here, we’ll go over a few simple tips that you can use to boost your search engine ranking, as well a little bit about how search engine optimization works.

Search engine optimization relies upon and takes advantage of the way in which search engines compile databases of websites. Whenever a user inputs a query in the form of key words or phrases, the search engine “crawls” the web looking for matches for those key words. After the search engine has a list of websites it thinks fit what the user is looking for, it compiles them into a results page. A number of different factors go into determining the resulting “rank” (how early in the results page a site appears) of the various websites, and using these factors to your advantage is a key aspect of SEO.

There are two different types of SEO: black hat and white hat. Black hat optimization uses deceitful or dishonest methods such as cloaking, hidden text, and unauthorized redirection to trick search engines and users alike, and should be avoided. In fact, search engines that catch sites using black hat SEO typically ban them from their results pages. White hat SEO relies on the creation of high quality content that users will want to read or watch, and thus the best way to optimize your website (and also the simplest) is to create content for it.

Including particular key words or phrases that relate to your products or services can increase your search engine rank for those same words. For example, an e-business that sells e-books might create a business blog and write some articles on the benefits of “cheap e-books,” or mention how they have a large “e-book library.” There are plenty of tools you can use to determine which key phrases will help you the most. Search engine optimization is a useful tool for drawing in large numbers of users to your site, and if your e-business or blog relies on readers and users to generate income, you should take advantage of SEO as soon as you can.

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