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Keyword Research with Market Samurai

March 4, 2011 By 2 Comments

Market Samurai

I just picked up a copy of Market Samurai of which I’d used it before and was super impressed with and I have to tell you, if you’re serious about traffic and keyword research you have got to try it out for yourself and see what it can do.

Traffic isn’t a mystery, and I am continually helping people to drive more and more traffic to their sites, and it’s just like anything else, if you apply a few of the rules that surround traffic techniques, you’ll be able to increase it to the levels you’re looking for.

Just imagine 1 keyword surrounding your business that gets 300 visitors each day (for a number one ranking) that means that by spending a portion of each day moving that particular keyword up through the ranks, which we do by writing an article using that keyword as our focus topic, and then building backlinks to it using the anchor text we are trying to rank for.

Example:

I want to rank for “internet marketing for small business” which is a long tail keyword without too much competition. Now I could only expect a maximum of 91 visitors if I held the number one spot. But since there isn’t too much competition for this vague search term it wouldn’t be too hard to optimize my next post for it, and then build some backlinks to it using social bookmarking, and internal linking etc. Maybe I’m terrible at SEO and only manage a ranking of third and get 12 visits a day? Would that be so terrible?

I can hear you all now saying what the heck am I going to do with twelve visitors? Invite them over for dinner? J No, you’re going to make a list of 100 keywords just like this one, as well as some harder to rank for ones and when you add them all together…. Ahh, light bulb goes on! 100×12 is 1200, but no worries,  I’m sure you’ll manage a few first place rankings, and over time you’ll become better and better at keyword research and optimization which will only drive your traffic levels even higher!

Market Samurai should be an integral part of your traffic driving techniques, and by learning how to use it, and applying that knowledge toward your blogs and websites you’ll have a measure of control over the level of traffic you receive and you won’t be dependent on PPC for getting those visitors to your offer.

A few of the Highlights:

Keyword Research

This module allows you to research the different keywords that might be relevant to the theme and topic of your blog or website so that you can make informed decisions on whether or not to try and tackle it. You can see how much traffic a number one ranking could potentially receive as well as the daily number of searches for that particular keyword. It will even show you how much competition there is for that word so you can then go and do some competitor research and see exactly what you need to do in order to outrank them.

Competitor Research

This module allows you to research the top ten competitors for a given keyword (or any site you choose) in order to see what you’re up against. It will show you how old they are, how many backlinks, Page Rank, and a whole slew of other information that can help you decide which step to take next. Knowing where the competition gets their backlinks from allows you the opportunity to see about getting them from the same place. I have a backlink from Harvard University that my competitors could then locate and create one of their own. Without this software my backlinks could stay hidden and go undetected allowing me to outrank them just a little bit longer. Having this tool is like having that “extra” edge you’ve been looking for.

Rank Tracker

Rank Tracker allows you to track your progress on all the keywords you are trying to target, and lets you see at a glance how you are doing with each keyword. It shows you which page is ranking for that keyword, how many links are pointing toward it, and even the PageRank of the page. It’s then a simple matter to either add some more backlinks to shore it up and move it up the ranks, or perhaps you can tweak the on page settings a little to improve its SEO score. It will even keep track of where you rank on the different search engines, in case you find that one is sending you more traffic than another.

Click to enlarge.

market samurai screenshot

Getting a discount on the software:

The purchase price on Market Samurai is normally $149.00 and  well worth every penny when you consider the value of traffic, but you can also get a 35% discount simply by signing up for the trial version first. This gives you 12 days to try it out and then make your decision. If you decide this software is for you I’d recommend taking advantage of the discount they offer to their trial members which gives it to you at $97.00 even.

If you are serious about traffic, and SEO including keyword research this one is a no-brainer! This is absolutely one of my favourite tools in my arsenal!

Click here to get your discounted Trial Version of Market Samurai

Ps. Good for both PC and Mac users!!!

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Filed Under: SEO Tagged With: competitor analysis, keyword research, keywords, rank, rank tracker, research, seo, software, tracking, traffic

Doing your Research

February 15, 2011 By 4 Comments

Research

No matter which aspect of your business you are focusing on at the moment, you can be assured that by doing a little bit of research into the areas that affect it, you can increase the potential for success regarding it. Too often we tend to jump right into the fray, and forego the simple yet effective step that should come prior to moving forward.

In the beginning you probably chose a domain name, or perhaps you are just now at that point, by investing time and research into choosing a domain, you can gain valuable visitors to your site, and minimize the number that are lost due to incorrect spellings, or hard to remember names with hyphens. Taking advantage of the SEO (Search Engine Optimization) benefits are just one of many benefits you’ll get to enjoy by investing your time in choosing the absolute best possible name.

Next you invariably went with a website, possibly WordPress and the many themes that are available, by doing your research into the different layouts and frameworks you can be assured of choosing the fastest loading one, with the layout and SEO features that are important to you. If you’d like a recommendation on a framework, I’d say go with the Genesis Framework, and then choose whichever of their child themes appeals to you. Like many of the other big names in blogging recently have done, I’ve switched my site over to it, and can’t say enough good things about it. If you are interested there is a link and banner in the footer of my site. (affiliate link)

Next finding a home for your website is crucial, because as I’m sure you can imagine, having a website that is only available part of the time just isn’t going to do! Choosing a reputable hosting company that has a great support team, and is willing to go the extra mile to see that your website stays online and running in top shape is crucial. Generally when you choose a hosting company, you plan to be there for quite a few years to come, so being happy with your choice is important. This website uses Hostgator hosting and they have competitive prices as well as a 24/7 support team that is quite likely the best in the industry.

Researching your competitors is something that can help you in so many ways, not just to show you where they all stand, but also which keywords they have chosen, and how profitable those keywords appear to be for them. There is a good chance that if twelve of your top competitors chose similar keywords there was a very good reason. This will also be a great time to see just what is needed in the way of backlinks in order to out rank them, and even where they currently have those backlinks from. Quite often people, and businesses fail to do their competitor research prior to launch, and find themselves wasting valuable time spinning their wheels in no discernable direction until they finally come to realize their mistake. Then of course there are many who never do, but chances are you haven’t heard of any of them.

Unless you have a team of in house professionals you are going to need to outsource certain tasks. If you know up front that you have no SEO, or perhaps web design experience, you should make a list of people who you can reach when you need to, and who aren’t going to treat you as someone in desperate need. Chances are if you reach out to a freelancer right from the beginning and let him know that you will be using him when your site requires, he’ll be expecting your call/email when something does happen. There are about a million people online you can poll for a referral on people to work with. By filling your outsource team in the beginning, you’ll have them when you need them most, and you’ll already have an idea about who they are, and what they are capable of.

Research your allies, those who are already moving upward within your chosen niche, and who are willing to help, or simply offer advice along the way. These individuals can save you wasted time, and energy, and might even make you some money along the way. I’ve personally received information that equated to a direct profit for me and my website from people who were already making it.

And last but not least, research the path that you intend to take to get you to where you wish to be. If you are planning to achieve certain goals you are going to need a roadmap detailing how exactly to get yourself there, and what to do when faced with certain obstacles.

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Filed Under: Internet Marketing Tagged With: Blogging, Business, competitive research, domains, Genesis Framework, hostgator, hosting, internet marketing, keywords, research, theme, wordpress

Competitive Research

September 24, 2010 By 1 Comment

competitive research

Competitive research is a crucial aspect of developing any business structure, whether it is yours, mine, or Coca Cola’s the goal is usually the same. For this article I’m going to cover more of the things you might look at when researching a competitor’s site and ways you can improve your own in order to outrank, or outperform him or her.

There are two basic questions that you’re asking here.

1.       What are they doing?

2.       What are you doing?

Why do competitive research?
Well if you happen to be the guy sitting at the top of your niche looking down at the way you’ve come, then it’s always a good idea to watch out for whoever happens to be number two, because chances are he didn’t plan to stop when he got to the second spot. Also, you never know who might be rising in the ranks to overthrow you and your site, like they say when your number one, there’s nowhere to go but down!

Now whether or not your number two, or the new guy (or gal) on the net, then it’s probably safe to assume you’d like to increase your positioning in your field whether that means ranking your site for your best keyword, or beating your competitor in the sales area, or any other aspect that you deem to be of importance.

There are merits to both positions, if you’re at the top of your game, and have been there for any length of time, you have experience on your side, you’ve got connections to people, and companies that you’ve met along the way, and you’re probably financially better off than when you first started the climb.

Now if you’re the new guy on the block, then you probably aren’t financially set, you haven’t yet made those connections, and your experience is all in front of you. But what you do have is drive and determination right? Couple that with a willingness to take action, and your all set!

I’m going to share with you my own version of competitive research, and what it means to me, as well as the part it plays in my site planning, growth, and development.

Before we get started, here are a few things you’ll need.

-          A Clear Goal: Before you even attempt to do any competitive research, you need to know exactly what it is you’re trying to achieve with your site/business. Are you wanting to rank higher than them in the search engines, do you want to have more content than they do, do you want to be more of an expert in your field. What’s the purpose behind doing the research?

-          A list of your competitors: If you don’t know who they are it’s going to be a little more difficult to research them don’t you think?

-          A box of brains: No, wait… that wasn’t it. A “Thinking outside of the box” mentality will help you in your research, there is a ton of information out there, but sometimes finding it requires some creative thought.

-          A spreadsheet: I use Microsoft Excel to track my competitor’s information, and Microsoft word to make wanted posters with the top ten people/sites on it! (Just kidding…)

-          Research Tools: There are a number of tools out there that can help you in your quest, some are free, and other’s paid. I’ll get more into which one’s I use further down.

Ok, now on to the good stuff!
What can I find out about my competitors and what can they find out about me?

First and foremost is the obvious, but often overlooked. Spend some time on their site, read their content, see what they offer to their readers. Opt in to their list to see how they build a relationship with the people on their list and what sort of offers or information they send them, as well as how often. Often times you will see things that they are doing better than you, and you can then improve upon or others that don’t agree with, and can avoid doing to YOUR readers or clients.

1.       Next list the stats for both your sites, here are a few things to get you started.

-          Domain age

-          How long is the domain registered for

-          PageRank of the site as well as future PageRank prediction

-          Moz ranking

-          Domain and page authority

-          What is there SEO Score

-          How many backlinks do they have in the different search engines

-          Where are those backlinks, and who is linking to them

-          What is there Alexa rank, compete rank

-          What are their sales figures annually

-          How much do they spend on marketing

-          How much content do they have?

-          What keywords are they targeting

-          Where do they rank for those keywords

-          What products or services do they offer

-          How many employees do they have

-          How is their image or brand, is it glowing and wonderful, or damaged

-          Social media – do they have a Twitter account, how many followers do they have, when is the last time they tweeted? How about a Facebook fan page?

-          How big is their subscriber list

-          How many websites do they own

-          What are their strengths/weaknesses

-          What resources do they have available to them financially etc.

Whichever items you chose to keep track of is up to you, these are just some of my own things I look at when doing competitive research on my competition.

Where can you find this information? Well, like I said you may have to think outside of the box for some, but others are readily available to you, I’ll list the resources I personally use, and you can try those, or find some of your own.

  • Note for many of these I use Market Samurai, so will place a (MS) for those that apply as well as including a free resource where I can

Domain age – (MS) Google “Whois” and you’ll find sites that will tell you age and expiry dates

Domain registered for – Any domain lookup tool or website

PageRank – (MS) can use the PR Toolbar, or try www.linkvendor.com

Moz Rank – http://www.check-domains.com/ (use the website analyzer)

Authority – http://www.check-domains.com/

SEO Score – Linkvendor.com (under SEO Challenge)

Backlinks – (MS) Linkvendor.com (Link popularity)

Who links to them – (MS) you can also Google “link popularity tool” to find a ton of sites, try several to see which gives you the most accurate results

Alexa – Either install the Toolbar, or you can visit them directly www.alexa.com

Sales – Look for pages like “investor relations” some sites will guard this information, other’s will have it available publicly

Advertising budget – www.spyfu.com will tell you a company’s keywords and AdWords budget

Content and indexed pages – (MS) You can take a look at their sitemap, or  many site will show you how much content Google has indexed for a particular site

What keywords are they targeting – (MS) Take a look at what they put in their keyword Meta description as well as take a look to see what they are talking about on their site.

Where do they rank – (MS) for this one, it’s probably easiest if you go with a paid program like Market Samurai, or Internet Business Promoter

What products or services do they sell – Their website, their email list

Employee count – Just call and ask them!

How is their brand or reputation? – www.Google.com because people talk!

Social media – If they are utilizing it, they will be advertising it via their website

Subscriber list – Sometimes you can get an estimate if they show their Feedburner stats

How many websites do they own? – If you do a Whois search on the domain, it will show how many others they also have registered

Strengths & weaknesses – you can get an idea by observing, or from the data you’ve already collected

Resources available to them – Can usually be determined by using the data collected above

Remember to update your files monthly or at least on a regular basis so you know who is on the move, and in what direction

.And there you have it, you would now have a pretty clear picture of who exactly this company or website was after spending a few hours doing some good old fashioned competitive research

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Keyword Research

August 24, 2010 By 3 Comments

Keyword Research

Keyword research is a crucial aspect of SEO, or search engine optimization, and is used in order to determine the best keywords to use on a given optimization project. If you work from home, such as if you operate an e-business or make money blogging, then you can benefit by doing a little keyword research of your own. Knowing which keywords you want to use in a search engine optimization project will allow you to get the best results for your money, and here we’ll go over a simple way to do some research on the subject, as well as how it can benefit you.

Perhaps the easiest way for someone wanting to do keyword research is through the use of Google AdWords. Google AdWords is an internet marketing tool that allows you to put in a key phrase or search term, and provides you with a report on how many people are searching for that exact term and similar or related terms each day, each month, and so on. It also provides information on the number of websites in competition for search results on that term, which translates roughly to how difficult it would be for you to appear early on in the search results page.

For example, suppose you run an e-business that sells women’s clothing. You might use Google AdWords to find out how many people search for terms like “women’s fashion,” “trendy clothing,” “cheap women’s clothing,” and so on. By comparing the number of searches to the competition for a given key phrase, you can choose target key words to optimize for that will give you the best results. For example, suppose “women’s fashion” has fifty thousand searches per day, but has a high level of competition. In contrast, suppose “trendy clothing” has forty thousand searches per day, but has less competition. In this case, it might be worth it to take the less popular search in exchange for a higher chance of appearing in the search results.

SEO can help your website, business, or blog increase the amount of incoming traffic. Because almost every online business and blog relies on traffic in order to turn a profit, search engine optimization can help many people increase the success and the efficiency of their websites. If you are looking for a way to give your site or blog a boost, then starting a search engine optimization project is a good start.

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Blog Traffic Secret Weapon

August 7, 2010 By 2 Comments

Blog TrafficAs a blog owner, one of the challenges that we face on a daily basis is how to get traffic to our site. We invest countless hours researching, writing, promoting and after all this hard work we’d like to share it with someone. Preferably hundreds or thousands of someone’s actually!

Here’s a trick I recently showed one of my friends that helped her increase her blog’s traffic by almost 80% in just a week’s time. I’ve titled this “Blog Traffic Secret Weapon”, but to be honest it isn’t secret, it’s more like neglected, or ignored!

She has a blog related to the technology industry where she mainly compares computer programs, and equipment, writing reviews, etc. and her traffic was pretty steady at about two hundred to two hundred-fifty visitors a day. She asked me for some tips on how to increase it, and preferably within a short period of time.

Most of the tips I usually give are more long term, and can be used to build up traffic over an extended period of time, this trick however is for “now” traffic, and is great for increasing your blog’s visitors in a short period of time.

The goal of many blogger’s, is to attract people to their site so that they can then win them over and try to convert them into regular readers using their wit, writing style and other techniques available to them. The hard part can be trying to attract people to take that first step allowing us to introduce ourselves, and our blog to them.

If you take a look at your site’s analytics you’ll see hundreds of different keywords that people have typed into their search engine of choice in order to arrive at your site.  If you write an article on the importance of social media, post it to your blog, optimize it, perhaps promote it with some social bookmarking, build some backlinks to it, you’ll start to get traffic to that post.

If you try to write about breaking news or events in your industry as it’s happening you’ll have a definite advantage of 99% of all other sites simply because they just don’t have any information on the topic yet.
When Wikipedia went down a couple of months back, I wrote a quick post on the subject and within hours received over 200 visits generated from the search term “Wikipedia down”. Now these are 200 people I might never have attracted normally, I’m sure some stayed to read other articles on my site, and I’m sure some stayed just long enough to find out what was up with Wikipedia.

By being the first to “break” news or events, you’ll be able to generate an influx of visitors in a short period of time. If the news or events are related to your niche then many of these visitors will stick around, or bookmark your site or blog for further reading later on. If I could offer you up one piece of advice on generating traffic to your blog it would be this. Break something “newsworthy” at least once a week (if you’re a daily blogger), or once a month if you’re a weekly or bi-weekly blogger.

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Filed Under: Blogging Tagged With: blog, blog tips, blog traffic, Blogging, breaking news, how to get traffic, keywords, social media, traffic to our site, visitors

Quick And Easy SEO For Articles And Blog Posts

June 10, 2010 By 5 Comments

SEO and Blog posts

SEO is a very important part of establishing an online presence. Unfortunately, most people don’t really understand how it works and they either don’t use enough keywords or they stuff their pages with them and end up getting penalized. The search engines can be very good sources of traffic, but only when websites are properly optimized.

Search engine optimization is actually fairly simple. As long as one has the right keywords, careful optimization will ensure higher rankings.

The keywords are the toughest part of this process. They need to be hot words that people are searching for on Google, but with very little competition. The fewer competitive sites, the better . . . But it is still necessary to have a high number of searches. This can be difficult to find and is something that can be learned through repeated practice.

There are a number of tools online, including several free ones, that can give the necessary information for keywords. Essentially, the keywords need to have less than 50,000 competitive sites and a minimum of 100 searches.This is important or there will be no visitors, even if there are only two or three competing sites. Traffic is vital.

Once the keywords have been selected, it’s time to use them in articles and blog posts. Whether these are for the website or for another site, the technique is the same. There should be only a handful of keywords per article with one being the main keyword that the article or post is focused around.

For example, if the primary keyword is “blue moon” and the secondary keywords are “sparkling stars” and “hot sun”, then the primary would appear more often in the article than the others. All three would appear throughout the text, though.

The primary keyword, in some cases the only one, must be used in the headline or title of the article. This is very important since the search engines give this more importance. The best way to use it is early in the title. For example, “Blue Moon: What You Need to Know”, which will ensure that the keyword is picked up, even if there is a character limit.

Next, all the words should appear in the first paragraph of the text, as well as the last. In longer articles, over 200 words, they can also be scattered throughout the text in the middle. The keywords and phrases have to be used exactly. If the keyword is “blue moon” then it cannot be changed to “blue on the moon”. Longer phrases can be tricky, but they still must be used exactly as shown.

For an added boost, it’s possible to make the main words bold or italic in the first or last paragraph, to help grab the attention of search spiders. For an article which will be submitted to a directory, it’s a good idea to include top keywords in the reference box, as well. Use them as anchor text which will give the website another little boost. It all adds up and it is worth doing what is possible to boost the website rankings.

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Understanding The Method Behind PPC Marketing Madness

June 4, 2010 By 5 Comments

ppc pay per click If you are new to online business you may have heard of Pay Per Click, but not quite sure what it is or how it works. Understanding the method behind the PPC marketing madness will help increase the visibility of a website and confirm that you are moving in the right direction. This brief overview will provide you with an introduction to pay per click as well as how to get a campaign up and running.

What is Pay Per Click

PPC is an Internet-based advertising program used across the search engines. Clients create ads promoting their business using relevant keywords that web surfers commonly use. When a particular keyword is searched the PPC program look for relevant matches based on keywords picked by their clients. The key is to have your ad show up when a potential customer searches for products, services, or information.

The ads are displayed to the right and at the top of the web pages. For instance, when a word is typed into the web browser results come up based on the keyword. To the right of the results page, and sometimes the top, you will find the PPC ads.

Keywords and Bidding

PPC is based on keywords to reach a target market. When a visitor enters a keyword or keyword phrase into the search engine it is matched up with the list of chosen keywords and the ad is displayed. The position of the ad will depend on how much you bid on the keywords chosen.

Each keyword has a bid amount; the higher you bid for the keyword or phrase, the higher position your ad will receive when the keyword is typed into the web browser. The instance, if 20 people bid on the keyword telephone, the person with the highest bid would get the first spot. This means their ad would be displayed first for the specific keyword. The person who bids the lowest will of course, have their ads appear in the lower positions. The cost per click (CPC) is based on competition for the particular keyword or phrase. You do not pay if your ad is not clicked.

Setting Up a Pay Per Click Campaign

The major search engines each have individual PPC models. While the big name search engines are at the top of the list, there are second tier programs that should not be overlooked. Many of the smaller programs can save money when bidding on more popular keywords and phrases that can be quite costly with the major PPC programs.

The step by step sign up process makes it quick and easy to set up a campaign. You will be required to create an advertisement, set up a daily spending limit, and make a deposit. You can edit or pause a campaign at anytime. There is very limited space to create an advertisement. It is important that you make the best use of the space by providing words that will grab a visitor. This is crucial to driving traffic to your website through PPC advertising as you only have a split second before the visitor will click to another page.

Before starting any PPC marketing campaign do a quick search for introductory offers. Some programs offer free credits just for trying out PPC. When the funds are depleted the advertisements will discontinue. You can add additional funds to keep advertisements running or do nothing and the ads will stop running. PPC marketing is a powerful marketing tool. Taking the time to understand how it works could prove beneficial for your online business.

Filed Under: Blogging Tagged With: Business, campaign, keywords, marketing, pay per click marketing, pay-per-click, ppc, website

SEO – Tips for Staying on Top of Trends

May 18, 2010 By 2 Comments

seo trendsWhat is important to remember about SEO techniques is that keywords and trends are constantly changing, and so you must change your websites to reflect this. Otherwise you could have spent a great deal of time trying to perfect your website and make the copy perfectly driven to meet the requirements of search engines, only to still place low in the rankings because you are going off of outdated information.

There are a few tips or suggestions that could help you and your website stay on top of these trends. Some will choose to subscribe to a service such as Wordtracker which helps give you access to the latest keyword percentages and rankings in a variety of different search engines. With this information, you can then keep revising or adding to your content.

Additionally, it can be a good idea to write a separate series of internet SEO-driven articles and then attach them to your website. They will then be able to add to the overall ranking of the page, and don’t need to be updated, merely added to. This is like an ongoing blog of sorts, or you could have articles in directories that then link back to your main website. All of these tricks will increase your ranking in any sort of search engine.

There are free programs, such as Google’s Analytics, that will tell you more about what people are searching for and how frequently they are searching for these terms. This makes it necessary to then tailor your copy and images to those key words. At times, they may be entire questions that people ask, or key phrases that involve multiple parts. This is a good way to get inside your customer’s head in a way, and then gently guide them to the solutions that they are seeking.

With all of these fairly simple tips in mind, it should be easy to come out on top with the way that the search engines currently work. This can be beneficial in the long run for many different reasons, not least of which is being able to increase traffic to your website. This is also a good way to conduct some market research, because by looking at what your potential customers might be looking at, you can then learn more about what their needs are and anticipate how you can best serve them. That is why SEO marketing is important on several different levels.

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Filed Under: SEO Tagged With: keywords, Search Engine Optimization, seo, seo marketing, trends, websites

SEO –Internet Marketing Tactics

May 8, 2010 By 1 Comment

seo tactics

If you ask any expert about what the best way to make money is online, they will all have different answers in most cases. Because the rules are constantly shifting, it can be hard to know how one website manages to succeed so wildly while a similar one fails to attract any attention. The main difference in any case will almost certainly boil down to SEO and other internet marketing tactics, although what the best tactics are is certainly still open for debate.

The basics of SEO are one thing that most people will agree on, and that is that this is a scientific way to take the keywords that people are searching for on search engines and then combine them with your natural content that you would have on the website anyways. The keywords could also be key phrases or full questions and sentences that people search for. There are a number of internet programs that will track this for you, at no cost in many cases.

Adding these into your natural internet copy is the most important part of utilizing SEO effectively. If the content is forced or seems there simply for the cause of promoting the keyword ranking, then search engines may end up actually demoting or banning the site in the rankings. Another key point is to make sure that you do not overstuff the content with the keywords to the point of it being ridiculous, or the same thing could happen.

Another important tip is to try and add not only the content on your website directly, but to allow other websites to link back to you. If you are able to build a large network of sites that all reference the same SEO driven keywords, that is the best way to help drive up rankings. However, this may end up changing down the road so it’s always a good idea to read up on the most recent helpful hints to stay ahead of the curve, with so much competition out there.

These are all just a few ways that you can help catapult your website to the top of the heat and make sure that more people are able to find it. There is no greater shame than putting a great deal of time and effort into crafting the perfect website, only to have it languish in obscurity. With some proper attention to these SEO tactics and further internet marketing, this will become highly unlikely.

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Filed Under: SEO Tagged With: internet marketing, internet marketing tactics, keywords, seo

SEO – How SEO Works

May 5, 2010 By 3 Comments

seoIt would be a pity to put a great deal of time and effort into constructing the perfect website for your business, only to have no one find it because it is buried in a sea of the millions of other websites that talk about the same thing. There is a method to how search engines rank sites, and by using SEO techniques, you may be able to work the system and come out on top. Some would say that this is an inevitable end to how the internet works, while others see more possibilities within it.

The basis of SEO marketing is the reliance on keywords or phrases. These are the terms that casual internet browsers are searching for when they are navigating through the World Wide Web. These could range from the most simple and basic terms to some that are lengthy sentences or entire questions at times. There are entire programs that help sort and filter these results to give you the most accurate reading to work with.

Those who are interested in SEO then take these keywords or entire questions and try to put them into the copy that they are writing, at a percentage that will be picked up by search engines and will put their site on the top of the list of results. While this may seem simple, it is in fact a difficult process to stay on top of, because the search engines are constantly changing their rules on percentages, to try and keep the playing field level and content relevant.

What transpires is then a battle of sorts in between SEO experts and the search engines, with the stakes constantly changed. That is why it is so vital to check out what keywords statistically are searched for the most to make your part in this worthwhile, or you could end up writing a lot of copy that does no good in driving traffic to your site.

This is only a brief overview of how the world of SEO works. Again, because the rules are always changing there will always be new techniques to work into your website for the maximum results. This can be combined with other methods of internet marketing then, to make sure that your website not only is popular with the search engines and the design team but also with the buying public, so that your business succeeds to the highest degree.

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Filed Under: SEO Tagged With: driving traffic, keywords, Search Engine Optimization, seo, seo marketing, seo techniques
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