Guest posting has become quite popular during recent times as internet marketer look for some newer ways to promote their blog. But did you know that there are some changes that you can make to your own blog in order to maximize the benefits that you can derive from guest blogging? In this article I will be speaking about 5 interesting changes that you can make to your site in order to help you benefit from guest blogging.
Introduce yourself
For someone to visit your site they need to have been impressed by your guest post. In the majority of cases they will want to learn more about you and as such will be interested to visit your About page. This is where the main problem lies. Many bloggers don’t have a proper introduction and worst, they may have left the original WordPress page in place.
If you are serious about promoting your site, you should make it a point to have a proper introduction on your site where you might be introducing your blog, your contact details and also a photo. This can help you build a lasting relationship with your readers.
Social Media buttons
Guest blogging will allow you to experience a surge in your traffic and you might want to seize this opportunity to build your own social media presence. For this reason you might want to place your social media buttons in some highly visible place. Do not leave just a text link as many other bloggers do as this can hinder your chance of developing your social media sites.
Template is important
It is important that you pay attention to your blog template. Like it or not people judge a lot of things by appearance and it might therefore be important that you give a professional feel to your blog. If you are using a CMS then there are plenty of premium themes that are available at affordable prices to help you revamp your site. Alternatively you might want to pay a freelancer a small amount so as to develop a professional template for your site.
Hosting and Site Issues
It is important that you consider your site as well as your host before starting your guest post campaign. In the majority of cases you will expect a surge in traffic towards your blog and it might be a good idea that you ensure that your host can cater for this sudden increase in visitors.
Quality Content
Before starting guest posting you need to ensure that you have enough quality content on your site. As said above people will only click all the way to your site if they are genuinely interested in your writing and as such it might be important that you provide them with more articles. This is why I don’t recommend people with new blogs to start guest posting. Make sure that you have enough quality posts before starting your guest blogging campaign if you want to reap maximum benefits.
Besides this topic, Robert Bellarmine also write for Visitask.com where he deals with the subject of project management.
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Backlinks: Why You Need Them, And Where to Get Them!
Why do I need backlinks?
Who cares if you have any backlinks! Well, actually the search engines do… quite a lot actually.
They take into consideration, how many sites link to your webpage, and consider it to be a kind of “vote” for your site. I mean who would link to a site that had no useful info on it, or provided no value?
Another thing that gets factored into the equation is the quality of those backlinks pointing at you. Do you have 30 PR0 sites linking to you? Perhaps you have twenty or so links from sites on the same IP? (All from your other websites, it’s assumed) Perhaps you have mastered the art of blog commenting to the 9th degree, and have 10,000 of those, and only those?
It’s a good idea to have a healthy mix of backlinks; your goal here is to target three things.
Building backlinks should be an ongoing part of any website’s marketing plans. Do some keyword research, calculate just what you need in order to rise to the next level, or SERP (Search Engine Ranking Position) and decide on the number of links you’re going to build on a monthly or weekly basis. If you’re not comfortable you can always outsource work like this to other companies, or even other website owners.
I have to be constantly building backlinks for my own sites, so I have no problem taking on a handful of clients each month, and adding their site into my own backlink building program.
“Remember! The more roads that lead to your website or blog the more potential traffic you’ll receive”
Where Do I find Backlinks?
There is one question that I seem to answer at least once a week.
“Where can I find more backlinks?”
Here are some of the backlinks I personally build for my sites, you can implement some, or all of them depending on your needs. Not all niches will need a ton of backlinks, if your company or website is in a specialized niche with very little competition, you may only need a handful of high quality backlinks to ensure a first page rank.
These are in no particular order, use the one’s you feel most comfortable with.
Forum Links – A good way to build traffic to your site (and pick up some backlinks) is to join a forum in your field, if you start answering questions in an online forum you will soon be considered to be an expert in your field, and people will be inclined to click on your signature link to visit your website.
Add a small link to your site at the bottom in your “signature” (remember to follow the forum rules, and don’t spam simply to get your link out there)
Social Bookmarking – Social bookmarking sites allow us to bookmark our favorite sites, stories, blog posts, pictures, etc, all around the web. Some of the more common one’s that I’m sure you’ve heard of are Digg, Stumbleupon, or Delicious. There are literally hundreds and even thousands more, and at each one you can create a bookmark (which is also a backlink) to your site, as well as any other you find interesting! I receive thousands of visitors a month to each of my sites from just one of the bookmarking sites I’ve listed above. Bookmarking should be a part of everyone’s backlink building strategy!
Article Marketing – This is probably one of the oldest methods for driving traffic, and building backlinks. There are thousands and thousands of article directories on the internet today. How do you get a backlink from them? It’s simple, just submit an article you’ve written, or have the rights to, and voila! You now have a backlink from their directory to your site. Remember, not all directories are created equal, start at the top and work your way down. Choose the highest quality article directories first. Again, decide on your backlink schedule, and build accordingly. Whether or not you decide on submitting to 20 directories or 200 directories a month, the most important thing is to try and stick to a schedule.
“Consistency is the key to a good backlink building strategy!”
Blog Comments – Commenting on blogs in your niche (or others) can also be a great way to build backlinks to your site, or blog. When leaving comments always go for quality over quantity, if you leave a comment that adds value to the discussion, or post then it’s much more likely that someone reading the comment will click through to your website where you will then have the chance to convert them to perhaps becoming loyal readers on your site.
Guest Blogging – Want a backlink from an authority site in your blogs niche? Write a great post and offer it up to the site you’re trying to get a backlink from. It’s a good idea to start by leaving some decent comments first as the site owner will then have an idea of who you are, and will know that you’ve already been contributing in some fashion already. Remember when you leave comments on a blog, your adding content. Who loves content? Google does! So you can be assured that a blog owner will value the added content and will be more open to the idea of having you guest blog for them. It’s a good idea to offer up your best work at times like these! (Hint – if the article you offer up doesn’t work for one site, keeps it and offer it up to the next blog on your list!)
Directories – There are a vast number of web directories out there. I take advantage of two different kinds, SEO friendly free directories, and paid directory listings. When looking at paid directories I’ll usually only consider a few like Yahoo, Best of The Web, or Eaton Web Directory. There are also some great free one’s, dmoz is one not to be missed, though in past years it’s been getting much harder to get included into their directory for one reason or another. Always be sure to choose the most relevant category to submit your site to. Directory owners receive dozens of submissions each and every day, and you don’t want them to click the “delete” button, simply because you’ve listed your site in the wrong category. It’s also a good idea to keep a list of sites you’ve submitted to, as well as another for sites you’ve been accepted into.
Press releases – Sending out a press release can be a great way to announce your website to the world. You will end up with backlinks, exposure, traffic, and possibly more sales if done right. It’s also a great way to announce new products or services you’re launching.
And there you have it; these are just a handful of methods you can start using today to build up your backlinks to your blog or website. There are many other one’s out there as well, but I’ll save those for another day!
Once again, thanks for reading, and have a great day!
Warren
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