If you’ve been involved in internet marketing for more than five minutes you’ve no doubt heard about businesses and individuals marketing on Twitter. If you take into account the sheer number of people using this social media platform on a daily basis (Twitter now has 106 million users sending out 55 million tweets every day) you’ll soon see why it’s something that no internet marketer should ignore for very long.
Having a large number of followers on Twitter serves a few different yet equally important tasks for us as Internet Marketers. Feel free to add us on Twitter if you like, if you notice we haven’t followed back, it was in error, and simply send me a msg, and I’ll be glad to follow you back. www.twitter.com/plrnetmarketing
One, the most obvious advantage to having a huge list of followers is more followers equals more potential customers or clients for our website or business and in turn more sales.
Two, more followers mean a larger knowledge base with which to grow our business from. For example, my Twitter account is made up of hundreds, perhaps thousands of people in the Internet Marketing industry, how can I possibly make money from internet marketers? (A tough group to sell to) Well, maybe I can’t sell as often to them, but I can certainly share knowledge with them, I learn little bits and pieces from each of my followers, just like they do from me. I then in turn pass that knowledge and information along to my readers and followers which results in an indirect benefit to my bottom line.
Three, a large number of followers will be seen by many as a good indicator of social proof. Social proof is important in that if someone goes to a website and see’s the site has no comments, 142 follower, 34 feed burner readers, they are going to assume it’s pretty much a dead site. On the other hand, if they see there are thousands of followers, hundreds, or thousands of readers and so on, they will be more inclined to invest the time to check out the site giving it the attention it deserves. If you took two websites of equal value, site a. has 25 followers, and site b. has 20,000 followers, your subconscious will tell you the one with the bigger number is more popular, and hence more valuable. (Not true, these were equal blogs, remember… but it will often be perceived that way)
So what can we do help us market, and make more money on Twitter? Thought you’d never ask!
I’ve broken it down into two sections, the fist generating more followers, and the second covering scheduled tweets.
Getting Followers:
- The most widely used method for getting someone to follow you, is to simply follow them first in the hopes that they will see you as someone of value, and follow you back. This can be done manually (not recommended) or using software, or websites for the purpose I recommend Tweet Attacks (paid) or www.refollow.com (free)
- Make sure to include a follow me icon somewhere visible on your website or blog. I’ve placed mine beside my twitter counter, so that people can see they aren’t the first one’s to follow me. (Social Proof)
- As an Internet Marketer, I’m assuming you have a subscriber list. Include a follow me icon or link at the bottom of your emails.
- Personal correspondence is also a great way to let your friends, family, and colleagues know where to find you on Twitter. The idea is to make it as accessible as possible for people to find you.
- Other social media sites. PLR Internet Marketing has a facebook fan page that also has a direct link to our Twitter account, showing our tweets, followers, etc. as well as a place to start following us.
- Hold a contest in order to grow your list, perhaps your business offers a product or a service that you could use as an incentive for people to follow you. Be creative, there are any number of ways to entice people to follow you on Twitter!
Scheduled Tweets:
Capitalize on your “Tweet” real estate; this is a very important step that many overlook. Schedule your tweets…not all of them, but your business tweets for sure! For example, I’ve gone to the trouble to write out over 700 tweets that go out from my account every 4 to 10 minutes. I’ve broken my tweets into four different types.
- The first tweet that goes out from my account is a random quote. I love motivational quotes, and it turns out many others do as well; these are often retweeted dozens of times per day giving me and my business even more exposure to newer and wider audiences.
- Second tweet I send out is a link to one of my blog posts, of which I have over 200. That means I can tweet about 200 articles on the different topics I cover here on my blog, and that my followers if interested can click through to read, and then become potential clients or customers. These also get retweeted quite often, as they have value to my followers, followers!
- The third tweet I send out will be an SEO tip that I’ve written (and condensed to 140 characters) in order to provide value to my followers throughout the day. I’m constantly getting commended, and thanked for these, as they help my followers and usually lead to further discussion on what other webmasters are doing, or should be doing with their own sites.
- My fourth tweet is my “money tweet”; it’s usually an affiliate link promoting a product or service that my site recommends in exchange for a percentage of the sale. For instance I’ve been using Hostgator as a reseller, and affiliate, and I’ve been happy with them for years, so have no problem recommending them to my followers. If my followers are in the market for hosting, they can click on the link, and if they sign up for the service I get paid by the company for recommending a new customer to them.
For those interested in the software I use to manage these two daily tasks on Twitter, I’m using Tweet Attacks, the software is amazing, and paid for itself within just a few weeks.
Click here for their sales page
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