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5 Common AdSense Mistakes You Need To Avoid

December 23, 2011 By 2 Comments

5 Common AdSense Mistakes You Need To Avoid

If you are trying to make money online, then I am sure that you have dabbled with Google AdSense. The nice thing about Google AdSense is that you don’t have to get a ton of traffic in order to make money; all you need to do is get people to click on your ads.

What most people understand about Google AdSense is that they need to get clicks but it is how they get the clicks that they are often confused with. There are a lot of mistakes that people make regarding Google AdSense and that is why I want to tell you what the mistakes are and also tell you how to fix that problem.

Common AdSense Mistakes

Clicking On Your Own Ads

One thing you never want to do is click on your own AdSense ads. The reason why you don’t want to do this is because Google will not pay you for your own clicks and if they catch you doing it a lot then they will cancel all your earnings and close your account. People all over the world think they can outsmart Google by redirecting their IP address but Google knows all the tricks that you can do. What you need to remember is that Google is the smartest thing in the entire world so if you think you found a trick to get past them, then just know that they have already thought, planned and implemented a remedy for that trick.

Ad Placement

Another mistake that many Google AdSense affiliates make is they don’t place their ads in the right spot. What I recommend doing is placing your ads in the center of your website and above the fold (bottom of the page when it loads). The reason I recommend placing your AdSense ads in this spot is because this is where everybody looks when they come to a new page. Just by putting an AdSense ad right here you will increase your CTR and that is why I recommend doing it.

Too Many Ads

Do you know the maximum amount of AdSense ads you can have on your website? Just so that you know, you can only have 3 banner ads, 3 link ads and 2 search boxes per page. If you have any more than this, then Google will only show the maximum number of AdSense units for a while and then when they figure out that you are showing too many AdSense ads, then they will suspend your entire account. It is hard to put too many AdSense units on a single page but many people figure out a way to do it. Just know that the more ads you have on your page, the less professional it will look. My advice is to keep it simple and don’t use any more than 3 AdSense ad units on an entire page.

Not Using Ad Links

Do you use ad links? The main ad link is the 780X15 and it works great. The reason people don’t use this is because they don’t like the way it looks but this is the highest clicked ad unit that Google offers. What you need to understand is that when this ad unit is placed under the navigation bar, it looks just like another navigation bar. This just means that people will assume it is part of your website and therefore they will click on it more.

Asking For Clicks

Never ask for clicks. It doesn’t matter if you are asking people you know or people you don’t know, this is a bad idea. The reason you should not ask for clicks is because Google will figure out if there is a pattern or some kind of connection to the person who is always clicking on your ads. Just do yourself a huge favor and don’t waste your time with this practice because it won’t last long before you get caught.

Making money with Google AdSense is not as hard as many people make it out to be. The only real trick is to get as much targeted traffic that you can to your website and the more traffic you can get, the more clicks you will get. With the average Click Thru Rate (CTR) being between 2%-3% you will need to get a good amount of traffic in order to make hundreds of dollars every month. All I am saying is that if you avoid the common Google AdSense mistakes, then you should have no problem making a good amount of money from AdSense every month.

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Filed Under: Affiliate Marketing Tagged With: ad placement, ads, adsense, asking for clicks, Clicks, Google, mistakes

Having a Can-Do attitude

December 5, 2011 By 7 Comments

Having a Can-Do attitude

Launching any type of business can be a daunting task, and when it comes to internet based businesses this can be doubly so. Because of the low startup involved many people think at first glance starting an e-business is as simple as setting up a website and then waiting for the money to roll in.

While I’m absolutely a huge supporter of launching an internet based business, I think it’s important for people to realize that there will be work involved in not only the concept and planning of an online business, but the even more important follow through that goes along with it.

Depending on your previous work/life history you may or may not have the technical skills needed to accomplish the various tasks that come with owning an online property. Writing, Marketing, Advertising, and SEO are only a few of the skills you’ll be wanting to pick up.

The good news is there is nothing online that you can’t learn. Even better, you can usually learn it from those who have come before you, and mastered the skill out of their own necessity. There will of course be skills you simply aren’t great at, or have no interest in whatsoever, and it’s ok to outsource those and stick to the ones you do have an aptitude, or liking for.

The first step in your learning journey is having a can-do attitude that allows you to know that there are no “super-duper” secrets to this whole internet marketing thing. Simply choose one aspect to focus on at a time, and the “let your fingers do the walking”. (Using Google, not the telephone book of course)

This attitude needs to follow you through the entire life of your business, because even after you’ve mastered multiple internet skills, you’ll still run into situations where you find yourself at a loss.

- I have writers block, I won’t be able to write anything today!

- That site is PR 6 There is no way I can compete with him!

- They’ve been online for 12 years, I can’t compete!

And so on, and so on! This is a unique day we are living in, and more and more we are seeing small businesses, or even individuals competing, and even out doing larger corporations that have been around forever, and have much deeper pockets simply because the smaller businesses are more nimble, and are reacting to changes taking place in the marketplace as they happen.

These individuals are highly connected, and highly engaged with social media, and social networks, while for many of the larger titans social media came almost as an afterthought.

So no matter what the situation or circumstance you find yourself in, know that you can do what it takes, and you DO have what it takes to succeed!

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Filed Under: E-Business Tagged With: attitude, can-do, Google, internet based business, internet marketing, social media, social networks

Google PPC Automation Unveiled

December 4, 2011 By 20 Comments

Google PPC Automation Unveiled

In the last couple months Google has been hard at work rolling out its new automated bidding platform to allow for advertisers to further optimize their paid search marketing campaigns. They have done this by allowing for automation to their Ad Groups, Ads, Keywords and Campaigns all within the AdWords interface.  You are probably wondering how this is going to change the search marketing landscape?  Allow me to explain.

Most users pause an ad or a keyword when it has spent its allocated budget; with the new automated tools you will be able to take the manual work out of the equation by setting a simple rule that allows you to pause a keyword or ad when it reaches a set limit.  The automation doesn’t stop there, you will also be able to automate the bid changes and budget changes by raising or lowering them incrementally when the conversion rate drops or raise or lower budgets based on a particular day of the week.  This means that for your internet marketing you will have much more optimized campaigns but at the same time will mean that you might end up paying more than you would have needed to otherwise for a certain keyword or ad.

So is it worthwhile to use Google’s built in automation tools, or would you be better suited to use an enterprise level software the likes of Marin, Kenshoo, or Acquisio?  The answer to that relies on a number of factors, namely your budget, but also the depth in which you want to be able to control the automation.  It will definitely be suitable for smaller businesses that have simple campaigns and are just measuring performance based on clicks, impressions and conversions.  If your business doesn’t have the in-house resources to manage a full scale PPC campaign it would also prove more than worthy. The percentage of profit margins may also be a determining factor. If you have small profit margins, going over your budget may have you losing money. In which case you don’t want to enable this automation.

While the paid PPC bidding platforms may be affected by Google rolling out their own built in automation, I don’t think they will take that much of a hit simply due to the fact that Google’s tool is still in its infancy, but also due to the fact that it isn’t very robust in terms of creating complex algorithms or customized bidding rules.  Most of Google’s PPC bidding rules are fairly simplistic in nature, and having access to much more powerful rules and automated tools is still valuable in the space.

So how does it work you might be wondering?  When creating a rule you simply set an automatic action that is triggered when the preset requirements are met.  They can be day-parted as a one-time run rule or you can have them run daily, bi-weekly or even monthly at your own discretion.  An example of a rule one might use to optimize their campaign’s keywords would be to increase the max. CPC when the keyword falls below a certain threshold (like being on the top page)

All in all Google’s automated rules allow for much more sophisticated PPC campaigns and will allows marketers and businesses alike to further optimize their search campaigns which in the end will only be a better result for their marketing initiatives.  So get out there any optimize your campaigns, automation awaits you!

 

 

Signature:

Lorne Fade is an Internet search marketer for 9th sphere a local Toronto SEO, web design & marketing firm.

 

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Filed Under: SEO Tagged With: ad groups, ads, automated bidding platform, automation tools, Google, internet marketing, keywords, pay-per-click, ppc

Advertising as an Income Stream

October 20, 2011 By 35 Comments

Advertising as an Income Stream

While most of you are hopefully developing more than one stream of revenue for your blog, today I wanted to talk about one in particular and that’s advertising.

A typical blog can incorporate several advertising methods and locations throughout the site without detracting from the overall user’s experience.  Remember, it’s never a good idea to try and confuse your readers so they aren’t sure where the ad ends and the content begins.

Another consideration when choosing which advertisers and products to align yourself with, is do they fit with the demographic that currently visits your blog? If you write about photography, then showing ads for sailboats might not be the best fit for you. Try to tailor your ads with products that can actually benefit your readers, and enhance their lives.

You may also want to consider rotating your ads so that readers aren’t continually faced with offers for the same product. You may even end up increasing your sales, because after a reader has purchased a product it won’t matter how many impressions you flash in front of him…he’s not going to buy it a second time!

Here are a few of the more popular ad models that are available to you throughout your blog and its assets.

Banner Advertising

Banners are visual ads that can be placed throughout your site. A few of the more traditional spots include (but are not limited to):

- The header
- The Footer
- Sidebar
- Above, below, or even within the post itself
- Post specific (If your post on the Canon rebel becomes popular online that would be a great place for a Canon dealer  to actually advertise the camera itself)

Often going through a broker will result in more advertisers; the tradeoff of course is that they take a percentage of the sale each month.

Text Link Ads

There are plenty of sites who are willing to pay for a contextual link from another ranking site within their industry. A typical PageRank 3 website or blog can expect to pull in $25.00 per month per link with these. You should always specify that you are selling the link, and not the PR benefits.

Sponsored Reviews

Companies are more than willing to pay you for your time in writing out a review on their product, service, or even their website. Depending on the length of the review, the quality of writing, and of course the value you place on your skills It isn’t uncommon for blog owners to charge anywhere from $100.00 to $500.00 per review.

Sponsored Tweets

Most of us have incorporated social media into our blogs, and have invested time and energy into building a loyal following using platforms such as Twitter and can reap the rewards that come with those numbers. When you consider there are users with 50,000 followers getting $50.00 per tweet you start to get an idea of the potential these lists have for their owners. As with any type of advertising you look at, try to keep the subject relevant to the topics you already cover.

E-Mail Marketing

Depending how long you’ve been blogging for you may or may not have started building a subscriber list of people who have opted in (usually for a gift or reward of some kind), and which is known as permission based marketing.

You can choose to sell ad space within the emails themselves, or you can sell them the entire mail out after you’ve approved the message being sent of course.

Contextual Ads

Using services like Google’s AdSense, or Kontera’s contextual text to show your readers advertisements that are relevant to the material on the current page is probably one of the easiest methods to get started earning with. With these ads you get paid either after showing a certain amount of ads, or when a visitor clicks on an ad and you then earn anywhere from a few cents to a few dollars depending on the type and quality of the ad that was being shown at that time.

Feedburner Ads

Integrating AdSense into your feeds can also be a great way to give your AdSense earnings a boost. Google has made it a fairly simple process that will likely take you no more than a few minutes to implement, and depending on the size of your subscribers base could result in a few more clicks a day for you. The tradeoff will of course be the showing of ads in a spot where readers have already become accustomed to none.

When it comes to earning money with your blog there is no shortage of opportunities lying around awaiting your decision and subsequent use. The thing will often be choosing the best methods that fit in with the topic and style of your blog and strike a balance between offering up high quality content for your readers, while also allowing you to earn a living.

 

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How To Market Internet Videos For Your Online Marketing Strategies

October 19, 2011 By 35 Comments

How To Market Internet Videos For Your Online Marketing Strategies

Online marketers have been looking to Internet video lately to spice up their marketing mix, but how do you actually market Internet videos? Do you need to pay for a ‘Promoted Video’ status on YouTube? Do you need to fork out thousands of pounds to advertise on ‘On Demand’ Television programs? Or are there much simpler and affordable ways to market Internet videos?

The following article tackles how brands, businesses and bloggers of all niches and sizes can market Internet videos for their online marketing strategies effectively and cheaply.

Use Internet Videos Search Engine Optimisation Power
The biggest way to make an Internet video successful is by getting online users to see it, and the only way to do so, is to allow your video to be found quickly and easily. How you do this all comes down to getting your Internet video ranked highly in the search engine results.

For this you’ll need to start thinking about the two biggest search engines on the web today; Google and YouTube. Since Google’s introduction of the Universal Search in 2007, YouTube videos have been able to impact the Page 1 search engine results on Google rather well. What this means is, while YouTube is the number two search engine, its video content can impact Page 1 of Google, which gives you a great reason to focus your Search Engine Optimisation strategies on YouTube.

To use the full power of YouTube’s SEO you’ll need to first and foremost upload your video to YouTube. When using YouTube always give your videos Tags, Descriptions and Titles that contain your keywords and phrases. Uploading Closed Captions (Transcripts) can also provide very SEO friendly text data that can help bring your videos up in the search engine results.

For those users who don’t like the idea of using any platform other than their website, you can embed YouTube videos onto your own site, and still generate a great deal of SEO value. The secret to generating Internet video SEO power when you’re embedding video content, is to make use of Sitemaps. When you submit as Sitemap of your embedded video content you are basically telling Google that your video content is on that particular webpage in order for Google to flag it up in its search results.

Harness The Power Of Social Media
Marketing Internet video doesn’t have to cost the earth, and in fact one of the cheapest ways to do so is actually the most powerful. Social medias are online platforms that can give any piece of video content the chance to be enjoyed by an almost limitless audience, and generate real viral potential.

So how do you marketing effectively on social medias? Each social media website be it Twitter, Google+ or LinkedIn have different audiences to engage, and different marketing opportunities to use, but here is a breakdown of some of the best practices to use for Internet marketing video productions on social media platforms:

Twitter: That pesky blue bird is hard platform to crack. Unlike other social media platforms Twitter won’t bring up a video thumbnail, which means you only have your Tweet and your hyperlink to catch your Followers eye. The best way to make the most of this is to make your Tweets as persuasive, curious and engaging as possible. Also it’s always good to contact individual Followers through @’s and Direct Messages to build up relationships with your Followers. The reason for this is so when your Tweet does grace their Newsfeeds they will be sure to take notice of it, and to take some form of action towards it.

Facebook: Facebook may be causing a few stirs for better and for worse with its recent changes, but it is fundamentally one of the best social media platforms for marketing there is. Facebook offers great sharing opportunities; it allows you to post your content to Pages, Groups and individuals interested in your niche. There are far more avenues to build relationships on Facebook than on any other with Wall posting, Liking, Messages, Video Chats, Tagging etc, which can help make you more visible as a user, get your content receiving more interaction, and gain you more Subscribers.

Google+: Without causing too much of a stir, it must be said that Google+ is an awful lot like Facebook, but with one huge marketing advantage. Google+ offers what can be deemed as sector specific marketing opportunities. They may be known universally as ‘Circles’, but let’s think outside the box. By organising your contacts into these Circles you can take specific marketing approaches for each Circle community, in order to market your Internet video effectively in each Circle. This means you can express and covey yourself, your brand and your business in particular ways to particular individuals, which is a very powerful tool to have at your disposal.

LinkedIn: LinkedIn is very much a professional social media affair, and as such you should use it to approach key figures in your niche and converse with influential thought leaders. There aren’t many LinkedIn users who promote their own content in their status updates, but Groups and Discussions are known to make use of them for particular purposes. The Connections you make on LinkedIn will help you to get your video content shared by users other social media profiles, be it Twitter, Facebook or Google+.

YouTube & Vimeo: Never forget, video hosting sites like YouTube and Vimeo are also video sharing sites. This means the video content they host was born to be shared and interacted with. Both sites offer the opportunity of Commenting and Liking content, and allow for users to communicate with one another in a variety of ways. Use these social abilities to your advantage to help get your content more and more interaction, and perhaps even gain those powerful social media shares.

Utilise The Power Of Video Tracking
The success of an Internet video marketing strategy can only ever be determined by the goals it has set out to achieve. Tracking the performance of an Internet video campaign is essential to the entire process of implementing an online marketing strategy. Whether you’re tracking social media growth, website traffic generation or merely just video views, all such factors need to be measured throughout the duration of your online marketing campaign.

Here are some fantastic ways to keep an eye on the performance of your Internet video:

Hoot Suite & Facebook Insight: Facebook Insight costs nothing to implement, all you need to have is a Page for your brand, business or blog. Once you’ve set up a Page you can track everything from how many Likes it has to how many users are talking about you on the Facebook site. Hoot Suite on the other hand, doesn’t come free, but it does collect a lot more data. Hoot Suite forms the home-hub of all your social media data, whether you’re on Twitter, Facebook, LinkedIn etc, and lets you post status updates on any profile from the platform too.

Google Analytics: Google Analytics is perhaps the best free tool out there for monitoring website traffic, keyword performance and conversion rates. Although there is a Premium package available, small companies won’t ever need to go any further than the traditional free model. Google Analytics will inform you if your video is generating any traffic, where your videos Internet placement is having the biggest effect i.e. on your website or on your YouTube Channel, and how many viewers actually converted into sales leads. It’s a very powerful free tool to use if your campaign is very sales driven.

YouTube Insight & Tube Mogul: If you are determining the success of your Internet video marketing strategy by viewership, than free tools like YouTube Insight and Tube Mogul are perfect. Such tools allow you to track your views, discover at what point in your videos users are turning your content off, where in the world your video is being seen, and how much attention is being given to your video content. These types of data are great for tracking brand awareness, which is essential for creating an online presence for any bloggers, business or brand.

Summary
¬There you have it, your essential guide to marketing Internet video in your online marketing strategies. By nailing all three areas, from making your content easy to find, marketing it on the most popular platforms and monitoring its success, you’ll be sure to be well on your way to marketing your Internet video successfully and cheaply on the web.

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10 Tips for Increasing PageRank

September 5, 2011 By 39 Comments

10 Tips for Increasing PageRank

PageRank is the process or algorithm that measures the importance of any webpage residing on the World Wide Web. It’s named after Google’s Larry Page rather than “web page” as some believe and is in fact patented by the Stanford University and Not Google. (Google has the exclusive licensing rights which they paid for with 1.8 million shares).

We gripe about it, we love it, hate it, swear it means nothing to us, and yet continually find ourselves checking to see if it may or may not have changed since we last looked. Many swear it holds no value, and yet websites are continually measured by it, and will continue to be until that day when Google decides to pull the PR plug!

So for those of you who don’t care about PageRank, or feel it has no value, you can stop reading. (Why did you start in the first place?) For the rest of us who are interested in increasing it, and squeezing out the last bit of PR juice, read on.

Tip #1:

Treat link building as an ongoing process that needs to be fulfilled each and every day. If you are taking the time to write a blog post, and share it on the social networks (which are back links) then also spend a few minutes on your link building campaign. It’s easy to pay some link builder to build a thousand links to your site, but it’s much more effective to build ten a day over the long haul, and will go much further in the eyes of Google.

Tip #2

Utilize an internal linking system within your blog, or website. There are plugins available for WordPress that will automatically choose keywords that are important to you, and then hyperlink then to related pages within your site. Internal linking is important if you want to pass your PageRank throughout the inner pages of your blog.

Tip #3

Do your competitive research. This is something that should be done before starting a business, or launching a site (in my opinion), but gets overlooked in the excitement of the possibilities ahead. Take a look at the top ten sites in your niche, and see where they are getting their links from.  If they left a comment on a PR 6 article on Mashable, follow suit, if they wrote a guest post for a popular tech blog, get out your keyboard and start writing.

Chances are the top sites in your niche didn’t get to the number one spot by accident. You can capitalize on their hard work and start building up a similar link portfolio. When you’ve finished with one competitor move on to the next, it’s only a matter of time before you’ll occupy the number one spot for yourself!

Tip #4

Write content that people are going to be inclined to link to, “how to” articles, or diagrams and infographics tend to do very well. If you try and put out high quality link bait once each month, you’ll increase the amount of links that point to that article. You can leverage those articles by linking to sites within your network (see Tip #6) to take advantage of these highly linked articles to point back to important pages or sites within your network.

Tip #5

Comment often on other websites, but don’t leave things to chance. Rather than simply visiting your favorite site and leaving a comment on the newest post (which has zero PageRank at this time) scan the site first and locate its highest PR pages and leave comments on those pages instead.

Tip #6

Use your network! Most of us own more than one website; often we spend time and energy into increasing the various measurement aspects of each of those sites, including its PageRank. Make sure you are including links to your own sites from the rest of your network. If you have an inner page with a PR 4, or 5 use that page to link to yourself. Take advantage of

Tip #7

Quality over quantity! If you could build just one single high quality link each week, you’d notice a dramatic increase in your Page Rank in a very short time. Granted getting a PR 7 or 8 Backlink is difficult at times, the reward is well worth the effort.

For those of you who earn their living online, you most likely spend a fair bit of time “online”. Keep an eye out during your travels for opportunities to grab a link, either through a comment, setting up a profile, an exchange, or perhaps a guest post. Chances are you’re visiting several sites already that could benefit your own site, but are simply wandering past without noticing the missed opportunity.

Tip #8

Build backlinks to your backlinks! What I mean is we’ve all spent time building up web 2.0 properties that point to our main sites, but have you invested time in building links to those properties? If you’ve invested in Squidoo Lenses, or Hub Pages, then also spend some time building backlinks to those pages. Because many of those sites sit favorably already with Google it won’t be hard to increase the PR of your pages, and of course you’ve made sure to link to your own website from those pages right?

Tip #9

Stop giving link juice to pages that don’t need it. We’ve all got those Privacy policy pages, contact us, or Earnings disclaimers on our websites, but do you really care if those pages have PR? Use the NoFollow attribute on them and save your juice for pages that actually do matter to you. Pages that will increase traffic because a PR 4 will drive you higher in the SERPS and allow you to rank for the keywords you targeted on that particular page.

Tip #10

This one goes against previous tips in that it actually encourages linking out generously. Now while you can be stingy and limit the number of pages and websites you link to and keep every ounce of PageRank juice to yourself, chances are there won’t be too many other websites or bloggers who will be inclined to link to you. By being generous (but smart) with your linking activities you’ll encourage other webmasters to link to you which of course will increase the PageRank of your website.

It’s important to remember that link building is something that should be ongoing. It’s by consistent effort that we achieve most of what’s desirable, and that includes a high PageRank.

 

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Filed Under: SEO Tagged With: blog, Business, competitive research, Google, increasing PageRank, inner pages, internal linking, Larry Page, link bait, link building, pagerank, PR, serps, social networks, website

A Pair of Blog Resources to help speed things up

August 28, 2011 By 10 Comments

It’s no secret that search engines like Google take certain aspects such as a websites load time into consideration when deciding where to rank them within the SERPS or search engine ranking positions. Having a low (fast) load time then should be something we are all striving for when making tweaks and improvements to our blogs.

They estimate that the average user will only wait a maximum of four seconds for a website to load before becoming impatient, and clicking out to something new. Since you never know which visitor will result in a sale it’s probably a good thing to ensure you’re load time is below four seconds, and preferably as low as possible.

The first website I’m going to recommend is http://www.whichloadsfaster.com/ which allows you to compare the load times of not only your site, but also lets you match yourself against comparable sites. Remember, if you’re website has graphics and other features or aspects designed to improve the visitor experience, or simply to meet with your own goals, then comparing it to a site that is mostly text won’t be a fair comparison. Try finding a site that has a similar theme with similar features.

Here is a comparison I did between myself and John Chow. Since we both have a similar design, with a comparable amount of content, and we’re both using a content delivery network to speed things up our results should be fairly close. (Unless one or the other has an underlying issue).

Click to enlarge

 

Now from this run you can see we both came in around 3.6 seconds and over a ten run period I was slightly higher averaging 3.8 seconds to his 4. I’ve seen both our sites run as low as 2.3 and in fact he usually edges me out after a longer run set. It’s also important to note that his site receives a much higher volume of traffic which could play a role in the results. I believe John uses a dedicated server while I’m only using a VPS.

The second resource I use gives me way more in depth information on what exactly is slowing things down for my site. http://www.gtmetrix.com/ will not only test your load time, but even grade you using both Page Speed, and YSlow, as well as give you a timeline that outlines which processes in the load process are taking longer than you might like.

Click to enlarge

 

 Looking at the above graph we can see that my load time was 3.09 seconds to download the 1.18MB of data from my server. My Page Speed score came in at 88% while my YSlow came in at only 72% which tells me I have some work to do in order to take my site to the next level as far as speed goes.

Now there are certain aspects that are going to remain outside of your control and limit exactly how far you can take this stream lining process. Accessing outside websites such as Facebook, Feedburner, or Twitter can add precious milliseconds to your time, but if those counts are something that happens to be important to you there isn’t much you can do.

It’s important to remember that this isn’t only about speed, but also about striking a balance between functionality, user experience, personal preference, and efficiency. If you’re 6 second load time blog is making you $3000.00 a month in advertising, but your 2 second ad free site is making nothing… well, you get the picture!

 

 

PS. For those of you who aren’t familiar with John Chow, he is a famous (he’d say infamous) blogger who makes money online telling others how to make money online.  Stop in and pay him a visit, he’s got a ton of information on his site, and there is something for everyone whether you’re an experienced internet marketer, or a new blogger just starting out.

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Filed Under: SEO Tagged With: blog, blogger, CDN, content delivery network, Google, John Chow, Load time, make money online, Page Speed, Search Engine Optimization, search engine ranking position, seo, serps, server, speed, www.gtmetrix.com, www.johnchow.com, www.whichloadsfaster.com, YSlow

Getting Indexed Fast in Google

August 25, 2011 By 37 Comments

A lot of people seem to think it takes weeks (or even months) to get indexed in Google, but that’s just not true.  Almost anyone can get his or her site crawled and indexed in two weeks or less – sometimes you can even be listed in the Google index in as little as a few hours!

There are several ways to get indexed quickly.  All of them involve getting links to your site on other sites that have high PageRank, or sites that are updated often and get crawled frequently by search engine spiders.

You don’t have to pay to do this.  There are plenty of ways to get these types of links to your site without paying a penny. One of the easiest ways to get indexed quickly is to ping your site.  You don’t have to own a blog to ping your site at places like pingoat.com or Pingomatic.com.

Just add your site’s name and URL, and leave the RSS feed link blank.  (It’s not necessary.)  Sometimes this technique alone can get you indexed in a day or two. Next, you should submit your link to various social bookmarking sites.

These sites get crawled several times a day, so they can be a very good way to get your own site crawled and indexed quickly.  You should get an account at all of the major bookmarking sites.  Don’t miss StumbleUpon, Digg, Furl, del.ico.us, and Slashdot.

Press releases can be very helpful in getting your site crawled and indexed quickly.  Most of the more popular press release sites have good PageRank, get crawled often, and can even get your press release posted on a number of different sites that borrow news from the PR directories.  Sometimes it can be worth submitting a press release simply for the ease and speed of being indexed.

Article marketing is another way to get indexed fast.  Submitting an article or two can also help you get backlinks, better PageRank, and targeted traffic to your site.  A lot of article directories have very good PageRank, so it definitely has benefits other than just quick indexing.

Blog commenting can be a very good way to get indexed quickly.  You’ll need to find blogs that don’t have the “nofollow” tag, because blogs that have “nofollow” won’t let search engines crawl the links anyway.

This is debated by SEO experts – some saying the “nofollow” tag doesn’t even matter, since some search engine spiders ignore them anyway. Others claim you might get a small amount of traffic from the blogs themselves, but “nofollow” blogs will do nothing to help you get indexed faster.

You should also make sure you do all you can to maximize the ability of spiders to crawl your site.  You should have links that are easy to find and follow, use text links instead of only image links, don’t use Flash or image maps unless you also have text links for spiders to follow, and make sure you keep your site as clean as possible.  Having too many links on your main page can confuse spiders, and your site may not be indexed properly.

Forums often get crawled on a regular (daily) rotation since the content is updated often.  Popular forums have had posts on their site show up on Google just minutes after they’re posted!  It’s very common for posts on very popular forums to be in Google in under 24 hours.  Posting a small link in your signature on some of these forums can help you get your site indexed quickly.

Finally, you can exchange links with other webmasters in your niche.  Not only is this a great way to build backlinks, but if their sites get crawled often, you’ll be adding to the chance that your site will be crawled and indexed quickly, too.  Link exchanges won’t penalize your site, either – unless you amass too many, too soon – so stick with organic growth (a few a day) and it won’t put up any red flags for the search engines.

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Filed Under: SEO Tagged With: com, Google, index, indexed, links, pagerank, pingoat.com, pingomatic, rss, seo, social bookmarking, spider

How Hub Pages Helps You Get High Ranking in Google

August 13, 2011 By 10 Comments

High ranking on Google should always be foremost on every marketer’s mind – especially when you’re a new marketer. However, setting up a site is not enough to draw the traffic. Search engines love sites that provide new content on a regular basis. This is why places like social networking sites are helpful to marketers.

One useful and free tool online that marketers can use to raise their rank in Google and get more traffic to their website is HubPages. Using it is similar to how you’d set up a lens on Squidoo, but there are a few differences.

First, just like with a lens, your Hub Page will need a title that uses your keywords. Remember that relevant keywords are how the pages get found. Not all keywords will perform as well for you.

For example, the word ‘chocolate’ gets over sixteen million global monthly hits, while the phrase ‘Godiva chocolate’ gets less than fifty thousand global monthly searches. But the lesser-searched keywords also means fewer competitors.

Include keywords in your content, too. You have to be careful that you aren’t over the top in promoting your own or any other website. Any Hub that does that takes a hit in scoring and could get shut down. You’ll get a chance to fix your mistake and resubmit the page but you want to avoid the hassle if you can.

You can pretty much use your HubPages to promote your site and gain ranking in Google, but you have to be aware of the rules for using the site. You can’t have more than two links to the same site.

No matter how eager you are to get started, be careful that you don’t create a lot of pages with sloppy content in a short amount of time with links pointing to the same site. If you do that, search engines will assume you’re spamming.

The purpose in writing the content of course is to use Hub Pages to get the traffic to come to your site. Content that’s duplicated from another site (or if you’ve written the content before) is a no-no on a Hub Page.

Just like Squidoo, Hub has an excellent Page Rank with Google and that means by setting up pages on their website, you get to ride their coattails right up into a higher ranking by using their popularity.

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Filed Under: SEO Tagged With: Google, high rankings, hub pages, page rank, promote, traffic, website

Stake Claim to Your Domain

July 30, 2011 By 14 Comments

domain names

A domain name is like a virtual identification card. It’s a way for people to verify your online presence. Many mistakenly believe having a bad domain name is better than not having one at all, which is incorrect.

Having a bad domain name can backfire and even cause you to lose customers. Having a bad domain name makes you look unprofessional while a good domain name leaves a positive impression and fosters a feeling of trust within your clients.

A well chosen domain name will also allow your website to rank higher in search engine results, which in turn allows your site to be seen by even more people. Since your domain name will be on your letterhead, business cards, and more if you choose to take the business offline as well, you’ll want to choose a name that is reflective of your business.

Now that you understand the importance of a domain name, it’s time to make a list of potential domain names for your website. You don’t just have to use your company name.

In fact, it might be better not to if your company name is long or difficult to spell. One company had a difficult name to remember so it launched a website for its most popular product and found that customers were able to remember that domain name. This resulted in better customer conversions and higher search engine rankings since more customers were searching for the product than the company.

If you’re the face of your brand, you might consider using your name as your domain name. For instance, Martha Stewart and Donald Trump are two people that are the face of their business. If that’s the case for you, then you’ll want to use your name as the domain name. But it’s best to use a keyword in your niche.

Once you’ve come up with a list of potential domain names, go through and cross out anything that’s too long. Try to stay under twenty characters so your domain name is easy to remember.

Cross out anything that might have negative connotations. If you’re using several words write them without spaces to be sure that your domain name wouldn’t be potentially offensive.

After you’ve gone through your list and crossed some out, rank these domain names in order of your most favorite ones to your least favorite ones. Go online and research which domain names are available.

You can do this through a popular domain register like Godaddy or NameCheap. Once you find a domain name that’s available, be sure to Google it before buying it. Make sure that no one else is using a similar name for something dishonest, spammy or offensive. While this might seem like a menial task, you don’t want your business confused with a similar website that’s not ethical.

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Filed Under: E-Business Tagged With: Business, domain, domain name, godaddy, Google, namecheap
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