How often do you create goals? Do you create a new goal every time you have a new project or only after you reach one of your existing goals? Creating goals is a very important part of life and if you run a website, then goals are the way you can measure growth.
Often times people will create goals based on their fantasy and that never works out. You need to set a goal that is reachable, yet far enough out there that you will have to work to reach that goal. As a blogger you will find that there are a lot of different goals you can set for yourself but you need to set the right ones.
As far as the goals go, you need to create them based on numbers and only numbers. Most bloggers will say they want to rank first for a certain keyword or get a lot of new subscribers but none of those are based on numbers. What you need to understand is that a number based goal is easy to track and that is why you use them.
Blogging Goals For Everybody
Traffic
How are you currently measuring your traffic? Do you base your traffic off of how many total pages are viewed or by how many unique visitors you get? The reason why this is important to know is because you need to use the same method time and time again or else your goal tracking will be off. One of the goals I would set is how many visitors to the blog per day. 500 visitors, 1000 visitors or even 2500 visitors, these are all great goals to set for yourself.
Tip: As far as traffic goes, I would recommend setting a goal based on unique visitors per day, per week and per month. Determining the amount of traffic you get is really easy so that should be a goal that every blogger has.
Search Engine Position
If you are watching where you are on the search engines, then you need to track where you are for all your main keywords. Blogs will rank for a lot of smaller keywords and that is ok if you don’t track them but make sure you know the bigger keywords that you rank for. The way I would set a goal for keywords is to write down the keyword that you want to rank for and which position you want to be by what time. You need to write down but the time and the position because leaving either one open is not a set goal.
Posts
How many posts do you plan on writing every day? Most bloggers will write 1 post a day and for some that is enough but for others they need to write more. A goal that I would recommend setting is “X amount of posts in X amount of days”. The reason I would setup a goal like that is because you don’t have to write 1 post every day for 30 days, instead you could write 2 posts per day published every other day for 30 days. In the end you get the same result as far as posts go.
Setting goals is very important and that is why you need to use them. Many bloggers think that goal setting just gets in the way of their actual success but when you think about it, how do you know what success is if you never set a goal?
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