February 3, 2012

You are here: Home / Archives for email list

How To Market Your New Product

January 28, 2012 By Leave a Comment

How To Market Your New Product

Did you just create a new E-book or software? A lot of people are creating new E-books but the biggest problem they have is they don’t know how to market it. What you need to understand is that if you don’t know how to market your new product, then there really is no point to even make it.

Something that I would highly recommend is before you ever create a product you should first come up with the marketing plan for it. This is something that most people don’t do and that is why they have trouble selling the product that they just spent weeks or even months on. Trust me, you will be better off creating a marketing plan than putting another hour or two into the product itself. When you create a product you can always give updates to it, with your marketing strategy you can’t do this.

How To Market A Product

Facebook Ads

The very first thing that I will do to market my product is to use Facebook ads. The reason I would use Facebook ads before anything else is because they are easy to track, they are cheap, you can customize everything that you need and best of all Facebook has almost a billion people on the site. Did you know that there are almost 500 million people on Facebook each day? This is a huge number and if you can market your product to even a small fraction of that number, then you will be doing really well. Marketing a product will take time but with Facebook that time is cut in thirds because of how much traffic they get.

Twitter Updates

If you have a Twitter account, then you are hopefully doing updates on a daily basis. The nice thing about Twitter is that you can give a little introduction to your product and then a link pointing your following to it. A lot of people use Twitter for the wrong reasons but if you do things right, then you will see some traffic and hopefully sale from it. Just remember that not everybody has a Twitter account and most people don’t use it on a daily basis so you will have to send a few updates at different times to ensure that all your followers see your update.

Emails

Do you have an email list? Do you have a bunch of friends that might like what you have to offer? The best part about emails is that you can send an email to your list as many times as you need to in order for them to see it. What most people don’t realize is that sending somebody an email will be much better than getting them to show up on a site all the sudden because with an email they will know who you are and what you have to offer before even opening it up. This is why using emails is a great way to market a product.

Guest Posts

Another thing that you need to do in order to market your new product is to get other people to know about it and the best way to do this is through guest posts. The nice thing about doing a guest post is that you don’t have to worry about promoting to the same people over and over again. With a guest post you will be promoting your product to people that you don’t know and who probably don’t know you. Doing a guest post is also a great way to show that you are an expert in your field and this will make it a lot easier to sell something to somebody you don’t even know.

Blog

The last thing that I would do to market your new product is to use your personal blog. If you don’t have a personal blog, then it is time that you get one. The best part about using a personal blog to get more sales is that you will probably already have a following and that means that you will be able to turn your following into money. Trust me, using your own blog to promote your new product may seem like too much but your readers want to know about what you have been doing too.

Another thing that you can do if you have a really good product is to enlist the help of affiliates. This is something that is a great source for marketing later on but for right now you should stick to the methods above. Just know that in order to make any money from the product that you just create you will have to market it somehow. My advice is to make sure you are using every marketing technique that you can in order to make the most money in the shortest amount of time.

Filed Under: Internet Marketing Tagged With: blog, e-book, email list, emails, facebook ads, guest posts, how to, market, marketing strategy, product, software, twitter

Why I Recommend Aweber

January 26, 2012 By 5 Comments

Why I Recommend Aweber

If you subscribe to any blogs, then you probably already have seen Aweber in action. Aweber is the most popular email services out there and for good reason to. There are a lot of things that bloggers like about Aweber and that is why I highly recommend it.

What I Like About Aweber

Easy To Use

One of the things that I love about Aweber is that they are really easy to use. Most people think that Aweber is tough to use with everything that they offer but it is all of this stuff that makes them one of the simplest to use. I know where are other services out there that say they are the easiest to use (Mailchimp) but the truth is that for bloggers, having more is what makes things easy.

Great Support

Do you have having to try and learn everything on your own? If you have not dabbled with autoresponders before, then you are probably missing out on a lot of stuff and that is why having the support there is a great thing. I am not saying that the other email services don’t have great support but Aweber seems to have more skilled support specialists and that probably has something to do with how big of a company they are.

Many Different Themes

As a blogger you probably have your own theme that you use for your blog and that is great. This is also why I recommend using Aweber because you can now upload your theme as the background of your email. The benefit of doing this is so that your readers will know who the email is from by just looking at it. Trust me, this may not seem like a huge deal but it is to many people.

Affordable

Not only are there a lot of reasons to buy Aweber and all of its features, it is also really affordable. If you have an email list of under 500 people, then it is not that cheap but once you get a list of 1500 or more, then it really starts to beat out the competition. This is probably why Aweber is the autoresponder that most big businesses use because there are better deals once you have a substantial list built.

Great Tracking

The last thing that I want you to know is that Aweber offers some of the best tracking available. With Aweber you never have to wonder how many people read your email, who opened it, when they opened it and how many people clicked the links in the email. With Aweber all the stats are broken down for you so that you can see exactly how effective that email was so that you can make adjustments later on.

Choosing an email service is sometimes difficult but if you ask me, there is nothing difficult about using Aweber as your auto responder and email service. If you want to ensure that you capture as many emails as you can, then Aweber will definitely do this for you. I don’t want to get into all the particulars about Aweber since you have probably already heard about them but just know that if you are not using them, then I would recommend that you at least try them to see how great they really are.

Filed Under: Internet Marketing Tagged With: autoresponder, aweber, bloggers, blogs, businesses, company, email list, email service, list, support

The Traffic is in the List

September 4, 2011 By 4 Comments

We’ve all heard the phrase “the money is in the list” and while that is true, it still gets overlooked or placed on hold while marketers focus instead on other aspects on their online business. If you aren’t yet sold on the financial benefits to building your email list, then perhaps you’ll be open to the idea of an additional traffic source.

We readily invest in search engine optimization techniques, spend countless hours leaving comments on other blogs, and share our content on social bookmarking sites in the hopes of generating a few dozen more visitors each day. So why is it so many bloggers ignore the traffic potential that a personal email list holds for them?

When we build a list, we also cultivate a relationship with those subscribers by offering up valuable information in exchange for the privilege of also marketing to them from time to time. Often that valuable information will come in the form of a blog post on your site, and those readers who are interested in that particular topic will click through from their email account over to your blog.

If you take a look at the following graphic you can see that the visitors who arrived at my site via Feedburner stay longer, visit more pages, have a much lower bounce rate, and are generally much more engaged than any other traffic sources including Google.

(Click to enlarge)

Since you’ve actually taken the time to develop a relationship with these people, they are much more likely to spend time there, and interact in some way. They are more inclined to read more of your content, or perhaps even make a purchase from your site if you offer something that can help them in some way.

Using an email service like Aweber, it’s a simple matter to set things up so that your readers are automatically sent either a preview of your blogs most recent updates, or even a full text copy that they can read within their email client. I personally prefer to send them a weeks’ worth of blog post updates at once with a snippet that they can then follow through to my site.

By limiting these contacts to once a week the reader isn’t continually being bombarded by emails from you, but at the same time isn’t very likely to forget about you. As you continue to grow your list, the number of visitors who click through to your site will continue to increase, and your daily visitors will continually grow higher, and higher.

Having a responsive list holds value for you in so many different ways, and traffic is merely one of them. Should you launch a new Facebook fan page, new product, or simply wish to drive traffic to a new website, you have access to thousands of people with no more than a click of your mouse.

Yes, the money is in the list, but so is the traffic, so are the relationships, and so are the many opportunities that a marketer decides to make of it!

 

Filed Under: Blogging Tagged With: aweber, blog, email list, email marketing, launch, marketing, relationships, subscribers, traffic

Setting Up a Squeeze Page and a Blog Opt In Box

August 18, 2011 By 4 Comments

Regardless of whether you’re new to marketing or you’ve been around for years, you’ve inevitably heard the term “squeeze page.” You may also have heard the term “landing page.”

Sometimes, they’re one and the same, but a landing page can be anywhere that the customer enters your site. A squeeze page can be used as a landing page and that’s what smart marketers do.

On the squeeze page will be a way for them to put in their email address in order to get a free bonus product or to sign up for a newsletter. That’s what an opt in box is on a website. That’s the very purpose of the squeeze page. You want a way to have further communication with the people who visit your site.

To set up a squeeze page, you need to make sure that it does what it was created to do and that is to help you build a solid email list. This page is where you want some action to take place.

This is also the page where you need to make sure that you make it worth the visitor’s time if they opt in. The text for your squeeze page should not have a lot of sales copy. You want one or two headlines that draw attention and capture interest.

You also want to talk about how you or your product can make their lives better, using a shortlist of the top bullet points that will convince them to share their name and email address.

Keep in mind as you write, what your squeeze page should do for you – give you a way to further contact the people who visit your site. If you have a lot of site traffic but people aren’t opting in, then you need to revamp your squeeze page and begin testing various elements from the headlines to the bullet points to the offer – even down to the color scheme of the squeeze page.

The squeeze page should keep everything “above the fold.” This means that there’s no scrolling required to see all of the copy on your site. You want the opt in box visible. This isn’t the place to try to convince them to buy something – that’s what the sales letter will do when you direct them there once they’re confirmed as a subscriber to your list.

For your offer, try testing a variety of items to see which helps you build your list better. It might be a simple 5-page report. Or it could be the promise of weekly newsletters. Split test to see which one works and then tweak it until it performs at its very best.

And don’t forget to add the opt in box to other pages, such as your blog. Just add a text widget to the sidebar of your blog and paste the opt in HTML code into that area, ensuring the width and height works well for your blog theme. And always make sure you test the opt in boxes to see if they’re working properly.

Incoming search terms for the article:

  • opt in box (2)
  • how to set up a squeeze page with a blogger blog (1)
  • how to set up plr squeeze page (1)
  • optin box blogger (1)
  • squeeze box opt in email (1)
  • squeeze page box (1)
  • what should opt in box say (1)
  • what to say on an opt in box (1)
Filed Under: Internet Marketing Tagged With: blog, email list, landing page, marketers, opt in box, squeeze page, subscriber, subscribers

Building Your Sales Funnel

January 27, 2011 By 7 Comments

Probably the biggest earner on your blog or website will end up being your sales funnel, and that’s why it’s important to start building it right from the beginning. Later on you will find that it needs to be tweaked here and there, as well as monitored in order to ensure that it’s performing to the best of its ability.

So, what is a sales funnel? Simply put it’s a funnel where you put all your leads into, and it spits out all the paying clients out the other side. Ok, that might be a slightly simplistic explanation so I’ll go into it a little further.

A sales funnel starts with your blog, or website and the visitors who arrive there through the different methods you employ to drive traffic, whether it be Social Media, SEO and the resulting search engine traffic, or perhaps you keep them coming back with the killer content that you keep writing. Regardless it’s important that you have a way of reaching out and communicating with those visitors and you achieve this by capturing their email addresses when they visit.

People ask all the time when they should start building their list and the answer is a resounding NOW!!!

If you aren’t already building your list, you’re losing money. Stop losing money, head over to Aweber now, and sign up for an account, it’s only $1 for the first month, and $19.00 after that until your list starts to grow. Don’t worry that it gets more expensive after your list gets bigger, because as it gets bigger so will the income stream coming in from that list.

You need to offer people a reason to sign up with you, and allow you permission to contact those regarding updates, promotions, or offers that you feel would be a good fit for them. Typically blog owners will invest some time in writing and EBook, or having one outsourced for them. Another popular offer is a free course that they can then set up to drip feed out to each subscriber, perhaps a 7 day course on increasing traffic to your blog by 60%. Whatever it is, make sure it’s somewhat unique and holds some value. You don’t want to start your relationship off with these people by sending them junk.

After the person signs up for your offer, they have effectively entered your sales funnel, now it’s time to convert those leads into customers, after all they signed up for your free EBook, or ECourse, perhaps a more comprehensive traffic program would benefit them?

Since it is so important for you to grow that list, it’s important that you employ multiple ways of converting that traffic into subscribers. I currently use five different methods to accomplish this. First I implemented a signup box offering my visitors my EBook E-Business; “The Insider’s Edge” and located it prominently in the top right location on my blog.

Second I built a squeeze page with a sales letter (yes a sales letter to give away a free eBook) telling the people who visit it how it will benefit them, and why they need to download it. You can see the page here. http://www.plrinternetmarketing.com/e-business/

Next I implemented a light box hover that is available from within your Aweber account (if you decide to start building your list and need help implementing this, please let me know and I’d be glad to help you.)
My light box hover fades into the screen similar to a popup (though a little less annoying) and shows up one time for each visitor. This light box hover receives the most subscribers of all the methods I employ.

Next when a visitor arrives at my Facebook Fan page, the first screen they are presented with is an optin offering my free eBook in exchange for their email address.

And finally, can’t ignore the Twitter factor, so I’ve elected to make use of the DM feature that comes with a free Social oomph account, and whenever someone new follows me, they are automatically sent a message offering them my free eBook, and sending them to my squeeze page.

By using these 5 different methods of gathering subscribers, I’m able to grow my list by 10 to 20 people each and every day on autopilot. That’s 3650 to 7300 each year without including any extra promotion I might do.

Capturing the lead is only the start. After you’ve got that email address you need to build a relationship with that person, and build trust with them, people would much rather buy from someone they know, than a total stranger. The way we do this is by sending them content that will help them in some way, now since you already know they are trying to drive more traffic to their blog, you might try sending out and email with a list of 100 free ways to increase the traffic going to their blog. You don’t want to sell these people, you want to help them with the hope that in return when it does come time for them to make a purchase, and they will consider making it through you. If you go into this with the mentality that they are just there for you to sell to, they will quickly be unsubscribing from your list.

A great way to effortlessly start building that relationship is to employ the use of an auto responder, which of course is built into Aweber. You can pre-write a series of email messages and then have them sent out at a predetermined time to your subscribers. I have six in mine, and each one goes out after one weeks’ time allowing them time to complete the various steps within my eBook, and reminding them who I am. I also send out my weeks blog posts every week so that they are getting some valuable information to help them with their business, or website.

Now I’ve started off building my sales funnel by giving my readers a valuable resource for free, in this case a 79 page EBook that took 3 months to write, this also helps build in something called reciprocity with my subscribers. After that I continue to email them to keep them on track with the goals that are set out in the book, as well as with information that will help make things easier on them. Within these emails I’m also suggesting services that they may or may not choose to avail themselves to, but if they do, my affiliate links are embedded within, and I’ll earn a commission from the referral.

Now while the visitors that you can convert through your own website might be free, it’s also important to know the cost of acquiring new subscribers so that you can then invest in acquiring even more using methods like PPC.  By calculating the cost of subscribers and knowing what your subscribers are worth to you, you can then determine at what point you are still profitable.

You should probably wait a year before you start trying to figure out what your subscribers are worth, because until that point you may not have made a consistent amount on a month to month basis. After that though it’s a simple matter to figure out if you’ve got a list of 2,000 people and after a year of marketing to them you’ve made $20,000 dollars you know that each subscriber is worth about $.83 a month, or  per year, or almost $10.00 a year. After that you can then determine just how much you’re willing to spend to acquire new ones. If you are spending less than $.83 cents each you will start making a profit in the first month of having them, however most will stay with you for some time, so you can probably afford to pay a little bit more.

Incoming search terms for the article:

  • internet sales funnel (16)
  • internet marketing sales funnel (12)
  • sales funnel ppt (4)
  • the internet sales funnel (4)
  • sales funnel internet marketing (3)
  • sales funnel plr (3)
  • list building sales funnel (2)
  • sales funnel internet (2)
  • how to build your sales funnel (2)
  • building sales funnel (2)
  • setting up your sales funnel plr (2)
  • sales funnel free ebook (1)
  • sales funnel free (1)
  • sales funnel for list building (1)
  • sales funnel for internet marketing (1)
  • sales funnel builder software (1)
  • sales funnel 27% (1)
  • write sales funnel (1)
  • sales funnel internat marketing (1)
  • sales funnel marketing (1)
  • sales funnel sales letter squeeze blog ebook (1)
  • sales funnel tutorial (1)
  • using the internet sales funnel (1)
  • what is a sales funnel internet marketing (1)
  • purchase funnel web marketing (1)
  • marketing sales funnel internet marketing (1)
  • how to write sales funnel (1)
  • how to set up an ebook sales funnels (1)
  • how to set a sales funnell for plr sales (1)
  • How To Build Effective Sales Funnels How To Boost Your Sales (1)
  • high converting product sales funnel plr (1)
  • funnel internet (1)
  • ebook sales funnel (1)
  • ebook marketing sales funnel (1)
  • Implementing Sales Funnels 2011 (1)
  • internet marketing build sales funnel (1)
  • making the sales funnel better (1)
  • funnel web marketing (1)
  • list building and using a sales funnel (1)
  • light box plr (1)
  • internetmarketingsalesfunnel (1)
  • internet sales funnel ppt (1)
  • internet marketing sales funnel free (1)
  • Internet marketing funnel (1)
  • building internet marketing funnel (1)
Filed Under: Internet Marketing Tagged With: aweber, blog, capturing the lead, cost per lead, ebook, ecourse, email list, internet marketing, list building, marketing, sales funnel

Building Your Opt-In List – Three Steps to Start Building

September 2, 2010 By Leave a Comment

Opt-In List Building

Building your opt-in list is a very important step in internet marketing. This can be done easily if you set your emails up for success. This will allow you to grow your lists quickly. You may have heard many success stories about people who have started opt-in lists and made good money with them. Perhaps this is the reason you decided to start an opt-in list. However, you may still not be making a profit. You may actually be losing money, and you may have a large list. Perhaps not many people are buying from you.

The most common mistake people make while building their opt-in list is coming into the market without learning what they need to know about it. If you have already started your opt-in list but it is not doing well, you can make it better. Perhaps in the past you’ve chosen a topic that you viewed as popular, but no one is buying from you. Sending an email to people does not ensure that they will buy from you right away. However, there are a few tips that will help you to make your opt-in list successful.

The first tip that will help you to build your opt-in list is making sure that your customers trust you. This should be your first priority. They should trust not only you, but also the product that you sell. You should gain their trust before you even try selling anything to them. You cannot become an expert overnight simply because you have launched a campaign. This also does not make you a trusted resource. Before starting your opt-in list, go to an article directory and submit articles about topics that are related to your business online, or other topics you have knowledge about.

The next step in building your opt-in list is to find a service or product to provide that people will actually need. It may not be your area of expertise, but whatever you choose to provide should be something that you have learned much about through extensive research. Knowing your product well is part of being professional. You may choose a product that you are interested in, but this should only be done if the product attracts a larger audience. You can also give those subscribed to your email promotional materials that they can give to others or use for themselves.

The final step in building your opt-in list is making friends. You should befriend other opt-in list users. This will benefit you if the person is successful, because you can learn much from their experience in building opt-in lists. They will provide firsthand experience of what not to do, as well as what you should do. As your list grows, you will be able to provide your customers with a higher quality of content. Remember to stay manageable and organized. If you need help, then seek it out or hire someone to help you. Always ensure that your customers are satisfied and happy.

Try out Aweber for 1$ for the first month and get started today!

Filed Under: Internet Marketing Tagged With: building your opt in list, email list, internet marketing, list, list building, money, opt-in, profit

Building Your Opt In list

July 9, 2010 By 1 Comment

Building your optin listIn this internet marketing age, one of the most important assets your website or business can have is a targeted list of email subscribers, a list of people that are interested in your particular niche or topic of interest.

The average subscriber is worth approximately $12.00 per year to the list owner. Now $12.00 may not seem like a whole lot of money, but when you start building your list generating just 10 new subscribers per day means 3650 subscribers a year. Now if you do the math, what this means is about $43,800 each and every year. Not bad, considering for many website/business owners this isn’t even their primary source of income. The great thing about this is 10 is a very realistic number, and easily achievable…let me share a few tips to get you started.

1. the most obvious, yet often overlooked is having the opt in form in the first place, if you don’t have anywhere for me to sign up, how can I? I recommend locating the opt in form somewhere above the fold, and easily seen. For PLR Internet Marketing I’ve chosen the top right hand corner, now I could easily have placed my absence code here, but is my adsense going to generate $43,800 for me each year? Probably not. If you notice our Opt in form can be seen on each and every one of the pages on PLR Internet Marketing.

2. Don’t just have the opt in form; offer your readers something of value, this does two things, 1. It gives your readers something of value, which helps build trust. I spent 3 months writing and editing E-Business; “The Insider’s Edge” and could easily have continued to sell it at $19.99, but instead decided to offer it to my readers for free in order to provide them with value, and also build trust with my readers. 2. There is something powerful in business called “The Law of Reciprocity”, now what this means is that when you do something for someone else, they feel a compelling urge to reciprocate. Now as we’ve established both trust, and given something of value to the reader, if they are in the market for a service or product you are offering or recommending, they will now be much more inclined to purchase it from you rather than some stranger, or website they have no previous relationship with.

3. Design a professional squeeze page or sales page with your offer and then drive traffic to that page. If you go to http://www.plrinternetmarketing.com/e-business/ you will see the squeeze page I had designed to offer my eBook to people. This page is a great way to convert new traffic sources into both customers, and readers for many years to come.

4. Add a lightbox hover. This is the opt in box that fades into the page promoting your offer. You can set it up to show every time (I don’t recommend), you can have it show up once per visitor as I have done, (note will also show up again if cookies are cleared), or you can set the duration…e.g. every 30 days. My conversions increased by 30% after I added this.

5. Do you have a Twitter account? Have your offer sent in a direct message to new followers. I receive anywhere from 30 to 100 new followers each day. Twitter accounts for a whopping 50% of all my subscribers. You can use a free site like Social oomph to automatically send your new followers to your squeeze page offer, again…the better the offer, the higher your conversions will be.

6. Does your website or business have a Facebook fan page? If so, make sure you’re capturing leads there as well. Setup an opt in form as your landing tab, so that your new fans have the opportunity to sign up for your offer or gift directly from there. I’ve recently started an Internet Marketing fan page, that has quickly grown to 3000 fans, each of whom had the opportunity to sign up for my free eBook.

7. Run promotional ads for your eBook, ecourse, giveaway, etc. Google’s Adwords, Facebook Ads, etc. are a great way to drive traffic to your your offer. If you set the value of each subscriber at $1.00 per month, then you know that if you can acquire each new lead at or around this figure your already ahead. I know that if I pay $1.00 for a lead, that I can recoup that cost in as little as a month, with each successive month being pure profit. It’s important to know the value of your subscribers so that you can calculate at what point you’re still profitable.

These are just a few tips to help you build your own opt in list up to a profitable level. Remember, your list if used properly will easily be your most profitable asset. If I lost every other aspect of my business tomorrow, but still had my list, I could still make money each and every month!

To get signed up with Aweber’s email marketing program for $1.00 for your first month, click the link below. You won’t regret it!

Click here to visit Aweber.

Incoming search terms for the article:

  • does optinlistmarketing com work (1)
  • free opt-in plr (1)
  • hover opt in in lightbox (1)
  • hover opt-in forms (1)
  • opt in list marketing com review (1)
  • optinlistmarketing com review (1)
Filed Under: Internet Marketing Tagged With: aweber, building your opt in list, Business, ebook, email list, fan page, internet marketing, lightbox hover, sales page, squeeze page, targeted list, twitter, website