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Have a Plan for Your Backend Sales

June 7, 2011 By Leave a Comment

backend sales

Every good marketer knows how important it is to increase the lifetime value of the customer.  It’s much cheaper to make a sale to a previous customer than it is to get a new one onboard.  The cost of acquiring new customers can be high, but getting more money out of existing customers won’t cost you a penny.

Building a backend to your business isn’t hard but without one, you’re limiting your financial potential.  A backend is how you continue selling to an existing customer. Let’s say you sell an eBook on how to make money blogging.

Your eBook could discuss what a blog is, how to set one up, and how to make money from it.  Your backend sales could come from affiliate items (if you don’t feel like taking the product creation route again) or a new eBook, membership site, or video/audio package you sell.

Whenever you first start selling online, always think of complementary topics you can tack on as a backend. For our example, your backend sales could be about social networking on other web 2.0 sites like Squidoo, MySpace, or bookmarking sites.

After they’ve begun seeing success, your backend sales could focus on more paid methods of marketing, such as AdWords.  You progress your offers with your audience like stepping stones, moving from the first logical starting point to a more advanced stage.

Plop your offers right into your autoresponder system and it’ll automatically cater to the needs of your subscribers the longer they stay on your list. Another common way to add a backend onto a product is to offer personal coaching.

Personal coaching can be expensive, sometimes costing thousands of dollars per month.  A lot of marketers offer this as a backend strategy, giving them the potential to significantly increase the return on their investment (ROI) of acquiring the prospect.

If you take care to create backend offers that add value to their needs and which are of top quality, they’ll continue buying from you. If you promote anything and everything just for the sake of cashing in, they’ll lose trust in you.

Your backend sales strategy isn’t all done just through your autoresponders. You can put links to backend products on your “thank you” pages.  And don’t forget that each product can act as a backend item for another one. So you might start with an eBook about MySpace and then use a blogging eBook as your backend item for the customer.

Just make sure you don’t set yourself up for limited profits by using a single product without implementing a backend strategy that will work to increase your ROI over and over again. You’re building a business, not dabbling in a few hit or miss sales.

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Filed Under: Internet Marketing Tagged With: backend sales, Business, ebook, internet marketing, make money blogging, product, ROI, sales

7 Habits of Highly Effective Bloggers

January 31, 2011 By 8 Comments

7 habits of highly effective bloggers

Becoming a blogging success isn’t something that happens overnight, and while it might seem to an outsider to come easily to them, nothing could be further from the truth. Blogging is usually brought on by an individual being passionate about a certain topic and needing an outlet to share that passion with those around him.

If you’ve ever met a passionate blogger at a party, or convention you know just what I’m talking about. He knows his subscriber numbers off by heart, and can tell you with amazing accuracy just how many people will subscribe to his newsletter today while he is away. He most likely knows how many followers he has on Twitter, and is quite proud of the fact that his Facebook Fan page has just hit the 10,000 mark. He just can’t shut up about this community that he has built with his own mind, so to speak.

It’s this passion and thirst for knowledge they have for their chosen profession that makes them successful, and the work that has gone into their blogs over the last few years would most likely amaze and astound you. They might make it look easy, but it wasn’t. There were many marathon sessions of typing, and coding, tweaking, and customizing to bring about what you see there today.

There are some habits that successful bloggers share, and perhaps if you too adopt some of those habits, you can experience both the personal satisfaction, and the financial reward that comes with owning and running a highly successful blog.

Habit #1

They realize the importance of choosing a topic with which to write about, and they stick to it, rarely wandering away from what it is they are passionate about. Due to the fact that they need to know absolutely everything there is to know about their chosen topic, they spend countless hours researching different topics, and embarking on long fact finding missions that ultimately benefit their readers even more than themselves, because in the end, that is who he’s  writing for.

Habit #2

They decided early on in their blogging career, just how often they would post, and they have stuck with that posting frequency, day in and day out, year after year. Some posted once a week, while others posted twice per day religiously, It didn’t matter to them that in the beginning there were only a handful of people reading the information they were sharing. They understood that one day, the readers would come.

Habit #3

They have mastered the art of setting goals and following through with them. Most have lists of improvements, potential blog topics, even partial articles that they have written but have yet to complete. Entire hard drives have been filled with training courses and eBooks that will help them to achieve the goals they have set for themselves. Each day, they take steps toward those goals, and every once in a while, they quietly pass one by, and simply mark it off, and replace it with something new. 10,000 fans get scratched out, and 20,000 will now go up in its place.

Habit #4

They have learnt the importance of networking, and actively participate in discussions, forums, and social media sites like Twitter, Facebook, and LinkedIn, sharing ideas and concepts with likeminded individuals. Building a social network is part of their business model, and they work hard on it, growing it over time into something impressive and far reaching. It isn’t unusual to see these people with twenty, fifty, or even one hundred thousand contacts in their social media circle.

Habit #5

They are nothing if not disciplined; they wake early and often retire late, despite the fact that many of them no longer punch a clock. A strong work ethic is evident in their writings, and even the design of their websites. Most bloggers are continually striving to improve what many would think of as already perfect. It is this discipline that keeps them moving forward, and ever upward.

Habit #6

They are builders. Over the years they have devoted numerous hours toward the building of assets in the form of blog posts on their website, video’s and training programs, EBooks, back links, and guest posts. The list could go on and on. Building these assets on a consistent basis is what has brought them to whatever level of success they are at. Many continue to build, long after they have reached the top.


Habit #7

They are teachers, always sharing the wealth of knowledge that they have gleaned over the years, though both research and application of the many different methods they have employed over the course of time. Many of the top bloggers are continuing to be sought after to speak at events and conferences as experts in areas that run parallel to blogging. List building, Search Engine Optimization, internet marketing, affiliate marketing, relationship building are just some of the aspects they have grown and developed into fine honed skills that are now an integral part of their businesses.

When you get into blogging it becomes a lifestyle choice, like working out, or eating healthy. It isn’t something that you go into thinking “I’m going to try this for a month or two, and see if I like it”, instead it is something you go into because of a need to express, and a need to explore the ideas that are within you, as well as those that you have yet to learn.

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Filed Under: Blogging Tagged With: 7 habits, blog, Blogging, consistency, ebook, effective bloggers, Facebook, goals, list building, social media, success, topic, twitter, videos, writing

Building Your Sales Funnel

January 27, 2011 By 7 Comments

Probably the biggest earner on your blog or website will end up being your sales funnel, and that’s why it’s important to start building it right from the beginning. Later on you will find that it needs to be tweaked here and there, as well as monitored in order to ensure that it’s performing to the best of its ability.

So, what is a sales funnel? Simply put it’s a funnel where you put all your leads into, and it spits out all the paying clients out the other side. Ok, that might be a slightly simplistic explanation so I’ll go into it a little further.

A sales funnel starts with your blog, or website and the visitors who arrive there through the different methods you employ to drive traffic, whether it be Social Media, SEO and the resulting search engine traffic, or perhaps you keep them coming back with the killer content that you keep writing. Regardless it’s important that you have a way of reaching out and communicating with those visitors and you achieve this by capturing their email addresses when they visit.

People ask all the time when they should start building their list and the answer is a resounding NOW!!!

If you aren’t already building your list, you’re losing money. Stop losing money, head over to Aweber now, and sign up for an account, it’s only $1 for the first month, and $19.00 after that until your list starts to grow. Don’t worry that it gets more expensive after your list gets bigger, because as it gets bigger so will the income stream coming in from that list.

You need to offer people a reason to sign up with you, and allow you permission to contact those regarding updates, promotions, or offers that you feel would be a good fit for them. Typically blog owners will invest some time in writing and EBook, or having one outsourced for them. Another popular offer is a free course that they can then set up to drip feed out to each subscriber, perhaps a 7 day course on increasing traffic to your blog by 60%. Whatever it is, make sure it’s somewhat unique and holds some value. You don’t want to start your relationship off with these people by sending them junk.

After the person signs up for your offer, they have effectively entered your sales funnel, now it’s time to convert those leads into customers, after all they signed up for your free EBook, or ECourse, perhaps a more comprehensive traffic program would benefit them?

Since it is so important for you to grow that list, it’s important that you employ multiple ways of converting that traffic into subscribers. I currently use five different methods to accomplish this. First I implemented a signup box offering my visitors my EBook E-Business; “The Insider’s Edge” and located it prominently in the top right location on my blog.

Second I built a squeeze page with a sales letter (yes a sales letter to give away a free eBook) telling the people who visit it how it will benefit them, and why they need to download it. You can see the page here. http://www.plrinternetmarketing.com/e-business/

Next I implemented a light box hover that is available from within your Aweber account (if you decide to start building your list and need help implementing this, please let me know and I’d be glad to help you.)
My light box hover fades into the screen similar to a popup (though a little less annoying) and shows up one time for each visitor. This light box hover receives the most subscribers of all the methods I employ.

Next when a visitor arrives at my Facebook Fan page, the first screen they are presented with is an optin offering my free eBook in exchange for their email address.

And finally, can’t ignore the Twitter factor, so I’ve elected to make use of the DM feature that comes with a free Social oomph account, and whenever someone new follows me, they are automatically sent a message offering them my free eBook, and sending them to my squeeze page.

By using these 5 different methods of gathering subscribers, I’m able to grow my list by 10 to 20 people each and every day on autopilot. That’s 3650 to 7300 each year without including any extra promotion I might do.

Capturing the lead is only the start. After you’ve got that email address you need to build a relationship with that person, and build trust with them, people would much rather buy from someone they know, than a total stranger. The way we do this is by sending them content that will help them in some way, now since you already know they are trying to drive more traffic to their blog, you might try sending out and email with a list of 100 free ways to increase the traffic going to their blog. You don’t want to sell these people, you want to help them with the hope that in return when it does come time for them to make a purchase, and they will consider making it through you. If you go into this with the mentality that they are just there for you to sell to, they will quickly be unsubscribing from your list.

A great way to effortlessly start building that relationship is to employ the use of an auto responder, which of course is built into Aweber. You can pre-write a series of email messages and then have them sent out at a predetermined time to your subscribers. I have six in mine, and each one goes out after one weeks’ time allowing them time to complete the various steps within my eBook, and reminding them who I am. I also send out my weeks blog posts every week so that they are getting some valuable information to help them with their business, or website.

Now I’ve started off building my sales funnel by giving my readers a valuable resource for free, in this case a 79 page EBook that took 3 months to write, this also helps build in something called reciprocity with my subscribers. After that I continue to email them to keep them on track with the goals that are set out in the book, as well as with information that will help make things easier on them. Within these emails I’m also suggesting services that they may or may not choose to avail themselves to, but if they do, my affiliate links are embedded within, and I’ll earn a commission from the referral.

Now while the visitors that you can convert through your own website might be free, it’s also important to know the cost of acquiring new subscribers so that you can then invest in acquiring even more using methods like PPC.  By calculating the cost of subscribers and knowing what your subscribers are worth to you, you can then determine at what point you are still profitable.

You should probably wait a year before you start trying to figure out what your subscribers are worth, because until that point you may not have made a consistent amount on a month to month basis. After that though it’s a simple matter to figure out if you’ve got a list of 2,000 people and after a year of marketing to them you’ve made $20,000 dollars you know that each subscriber is worth about $.83 a month, or  per year, or almost $10.00 a year. After that you can then determine just how much you’re willing to spend to acquire new ones. If you are spending less than $.83 cents each you will start making a profit in the first month of having them, however most will stay with you for some time, so you can probably afford to pay a little bit more.

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Filed Under: Internet Marketing Tagged With: aweber, blog, capturing the lead, cost per lead, ebook, ecourse, email list, internet marketing, list building, marketing, sales funnel

Want a New Car?

January 16, 2011 By 1 Comment

car payment

How many of you could find a use for an extra four or five hundred dollars a month? If you knew that you were ignoring a revenue stream that could easily create an extra five hundred dollars each month, and continue to grow as you grew your business would you consider it? What if I told you it was primarily a passive income that would grow along side of your blog running mainly on auto pilot? Now I’m not telling you that there is no work involved, but I’m telling you that it isn’t as hard or complicated as some might think.

I’m talking about email marketing, growing your list while continuing to write for, and promote your existing blog or website. Investing the time to offer your visitors an incentive for signing up to receive your emails is something that will continue to pay for itself for many years to come.

By gathering just ten subscribers per day (which is an easily attainable number) you will quickly reach 1200 subscribers, usually within four or five months, the reason for this is because you will likely have some unsubscribe after they have downloaded the free gift you are offering in exchange for their address, don’t worry, this is the nature of the business unfortunately.

With 1200 subscribers in your Aweber account that you can now start building a relationship with, as well as start marketing to, you will be able to generate an income that runs alongside of whatever your blog or website currently earns with advertising, or affiliate income. The average subscriber is worth about ten to twelve dollars a year, even if you only achieve half that number in the beginning, you’ll still be able to generate an extra $500.00 each month with your list. Over time as you learn the intricacies of email marketing this number will grow, and you will of course be adding to your list each and every month as well.

So what can you offer to your visitors in order for them to leave their email address behind in order for you to be able to reach out and contact them later on? Well, you could invest the time and resources in creating an EBook that fits with the theme of your blog, or website and offer it out to them in exchange. Generally these will do better than simple reports that many people are offering. You could put together an e-course and have it go out via auto responder sequence to them after they sign up. Often other marketers will even let you use their EBooks as giveaways until you can come up with your own. You of course can’t make any changes to the EBook, as the reason they let you give it away to your readers is so that they can get their name out there, as well as they usually have a handful of affiliate links contained within the book. But this is still a good deal for you, as you get a quality written book, generally by an expert in your field who is already well known, and they might make a few dollars if one of those people who downloads it makes a purchase through one of the affiliate links.

For anyone in the internet marketing niche, feel free to download my EBook “E-Business; The Insider’s Edge” and use it for a giveaway on your site until you are able to write your own. The only thing I ask is that you keep it intact, as I did invest 3 months into putting this resource together.

To start growing your email list today, head over to Aweber and get started today, and before you know it you’ll be enjoying just one more source of revenue each and every month.

Click here to visit Aweber!

 

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Filed Under: Internet Marketing Tagged With: aweber, blog, Blogging, e-business, ebook, email marketing, free offer, income, list building, making money online, promote, The Insider's Edge

30 Days to an EBook

December 2, 2010 By Leave a Comment

Writing

No matter what niche or market you happen to be in, a great way to earn some extra money with your blog or website while also setting you up as an expert in your field is to write an eBook, and market it to the world.

With dedication and commitment, mixed in with some decent research skills, almost anyone can write a high quality eBook for their audience, and the more time you are willing to invest into the project, the higher quality result you’ll be rewarded with.

So just where do you start? Well it helps if you already have a grasp of the subject matter that you have chosen for your website and possibly eBook, so you might already have a good idea of just what questions are being asked and where your knowledge might be best spent to help the most amounts of people. The first step in your eBook project will be to settle on a topic, and rough length for the book, I say rough because typically you can’t just set a number in stone, because it usually ends up that the content decides the final total or word count.

Try to choose what content you would like to present to your readers, and then spend some time developing the chapters that you would like to cover, you should have a rough estimate of how many words it will take you to cover each chapter, and obviously the more information you have to cover, the more words you will need. Try to avoid filling your eBook with filler words just to keep the word count up. The more content you can cram into your book the more beneficial it will be to your readers, and when you launch your next eBook, you will already have a pool of potential buyers for it, especially if it is in the same niche, or is a follow up to the first book.

I am going to share a sample writing schedule that you can use as a guideline, feel free to modify it to suit your needs accordingly, it is just meant as a guide to keep you on track, and ensure that you get you’re eBook launched in a reasonable amount of time.

Day 1     – Research several topics, and try and settle on one that will both be enjoyable for you to research and write, as well as to appeal to as large an audience as possible within you’re niche.

Day 2     – Write out you’re chapters ensuring that you cover all the material that you feel you need to get across to your readers in order for them to fully understand the topic you have chosen.

Day 3     – Fill in your copyright information, your chapters, as well as your intro for the book, now might also be a good time to brand it with your website, logo or whatever you intend to use.

Day 4     – Try to write one chapter each day, don’t worry about punctuation or grammar too much at this point, you will need to proof it several times as well as edit it for publication or launch.

Day 5     – For this example we will assume an eBook of 20 chapters, hence 20 days’ worth of writing.

Day 23   – Now that you have a rough copy of the book completed its time to go through it looking for typo’s misspelled words, doubled up words, etc. You will want to go through it at least 4 or 5 times, because our minds can trick us by reading ahead and will try to see what it anticipates rather than what is actually there. This is why a book can hit the shelves after being proof read by no less than 6 people and still have errors in it.

Day 24   – Find at least 3 or 4 people who will read through your new book looking for any errors, as well as to offer up any suggestions that they might have regarding the content, whenever possible use people who will likely be the end user so that the feedback will be as accurate as possible for your needs. Have the highlight any changes they make so that when you get each one back, it will be a simple matter to implement any changes you think might enhance the book. Remember, just because someone makes a suggestion, doesn’t mean you have to implement it. If you don’t think it aligns with the way you want the book to be read then by all means leave it out.

Day 25   – Have the graphics done up for the book, any interior images you might need as well as the cover image for the book, if you intend to offer banners to help promote the eBook now would be a good time to have them done so you can ensure the entire package is branded the same way.

Day 26   – Spend the day writing the sales  copy for the book, here is where you sell the potential customer on the benefits of the book, as how it will affect/enhance their lives, you can write this yourself, or outsource it. Typically if you hire a seasoned copywriter you can expect a higher conversion rate and in turn higher profit margin for your book.

Day 27   – Prepare to launch your eBook to the world, if you will be submitting to Clickbank in order to capitalize on the power of affiliates, also it might be a good idea to write and schedule a press release to announce the launch or publication of your new eBook, this will provide you with thousands of readers instantly and potentially some sales as well as get the word out about your new book and what it has to offer.

Days 28 through 30          – Now is the time to avail yourself to the social media avenues you have available to you, mail it out to your list, have your friends or joint venture partners mail out for you, offer to do ad swaps with other list owners. Schedule regular tweets over the Twitter-Sphere and ask your followers if they would be so kind as to retweet it to their followers as well. Many of us will be glad to help out, and make your eBook launch as successful as possible.

Writing and launching an eBook can be a rewarding experience for you and can bring you a residual income for some time to come, while also showing your readers how knowledgeable you are on your chosen topic.

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Filed Under: Blogging Tagged With: affiliates, branded, clickbank, conversion, copyright, e-book, ebook, expert, Facebook, how to write an ebook, list, money with your blog, niche, outsource, social media, step by step, twitter, writing an ebook

20 Tips for Branding Yourself

October 24, 2010 By 7 Comments

Brand yourself

Whether you’re a fully established business, or a newly started online business it’s important to start branding your company right from the beginning in order to maximize the results that you and your business will start to see over time. I’m going to share some of my ideas and methods below that I use, as well as a few I’ve yet to implement.
1. Use the name you wish to brand in your domain name whenever possible, if you wish you brand yourself as an individual, don’t be afraid to register yourname.com, just be aware if you do build it up into a million dollar business and wish to sell, it will be harder to do if it’s branded to yourself.

2. Spend the money on getting yourself a decent logo; have you ever taken a look at some of the better logo’s that are around? There are some amazingly simple, yet astounding images that have been created for companies around the globe that embody the spirit and name of certain companies.

3. Create a Twitter account, and either design a custom background for it, or have one created for you, remember to incorporate your logo, or “brand” into all graphics that you put out whenever possible to achieve consistency, and promote brand awareness. Notice that my website, Twitter account, Facebook fan page, eBooks, banners, etc. are all branded to my company. This way over time people will start to associate these images with me, and my business or website.

4. Sponsor a WordPress theme, or plugin and make it available to people on the web, have you ever seen themes that included a footer that said “made possible by” or “Sponsored by”, not only is the name of the company or website on hundreds or thousands of these templates, but there is also a link back to their website which provides them with additional SEO benefit as well.

5. Build, or outsource a piece of software or productivity tool and have it branded with your company name then offer it to users. There are thousands of software sites that will carry your software and offer it to their visitors for download. Again, these software sites (which are usually very high traffic sites) will provide a link back to the website that produces the software which again will provide you with additional SEO benefits.

6. Create a signature in your email to promote your website or company. I have my name, company with a brief description as well as an invitation to follow us on Twitter. I’m not sure how many people have visited my site due to emails I’ve sent out, or how many followers I’ve gained by it, but I can tell you it’s more than if I didn’t utilize it.

7. If you’re an internet marketer you are most likely capturing email addresses and building a subscriber list in order to market to them. Rather than send out the generic text emails, try branding your emails. I’ve designed my emails to look like my website, complete with a header graphic, links and again, an invitation to follow me on Twitter. Are you starting to see a trend yet? Every form of communication media that I use is branded in such a way as to promote my companies assets.

8. Set yourself up as the expert in your field. This will keep people coming back time, and time again for your tips, and information and they will start to associate you and your brand with one of the industry leaders that they can turn to for advice on the different topics that you cover. Now being the expert in your market will require a dedicated consistency to learning as much about your topic as you possibly can, but if it’s something that you are passionate about then it shouldn’t be an issue.

9. Fill in applicable fields like your forum signature, or Skype, MSN, anything that will allow you to enter text to describe you to an audience. Don’t just limit yourself to your name (unless that is what you are branding).

10. Brand your YouTube account so that you maintain a consistent image on there also. YouTube is currently ranked the third highest traffic website on the internet, if you aren’t already on there, get over there and set up an account and make yourself available to the audience over there also. It’s all about placing yourself and your company or website in front of as many people as possible.

11. Article marketing, write articles on your topics and publish them on high traffic article directories with a resource box that points back to your website. This will also help set you up as an expert in your chosen niche.

12. Comment on related blogs, and make sure to add value to the discussion so that people will be encouraged to click through to your site, where you can then hopefully convert them into loyal readers.

13. Brand and release reports on topics in your industry, offer them for free on your website as well as availing them to other site owners to offer up to their readers. If I write a blog post about affiliate networks, and you’ve given me a report discussing the top 20 networks I’ll be more than happy to include it in my post. This gives your site a much wider reach than it might normally have because now my readers have the option of downloading and reading your branded report.

14. Take it a step further and write an eBook that solves a problem or teaches readers how to accomplish something. This will again set you up as an expert in your field, and will provide you with another branding opportunity. If you’ve downloaded my eBook E-Business; “The Insider’s Edge” you’ve noticed that the book is branded with both my header as well as links at the bottom of each page where the reader can visit my site directly. There are thousands of copies of my eBook out there promoting my business while helping people at the same time.

15. Create and brand your own products. This will provide you with more branding opportunities, and more importantly an income source for you and your site.

16. Use press releases to announce upcoming product launches, or other newsworthy events that your company experiences. This will help get your name out in front of a national audience in a very short time. It is not uncommon for thirty or forty thousand people or more to read your release in just a matter of a few days. That’s a pretty big audience by anyone’s standards.

17. Have banners created to promote your brand or website, and strategically place them on other sites in your industry. You can take part in banner exchange programs to maximize your exposure and open yourself up to new audiences and readers that frequent other blogs or websites in your niche.

18. Create an avatar to represent your brand so that when you comment or post on the internet you are again leaving behind something recognizable for people to see and associate with you and your brand.

19. Create a favicon for your website to set yourself apart from other websites. If you look through your bookmarks you’ll easily see sites that you recognize just from their favicon.

20. Brand yourself offline as well as online, have your business cards and stationary reflect the image that you are trying to build online. Make sure any collateral you send out has not only your contact information and website address, but also your logo as well.

These are just a few methods that you can use to start building brand recognition and setting yourself apart from others in your market. Building a brand is an ongoing process and will continue for as long as you own your business. Make sure you have a program in place that not only promotes your brand, but protects it also. Keep one ear to the ground so that you can deal with any issues or problems that occur as soon as they take place. There is nothing worse than stumbling over a post that slams your company because someone sent you an email addressing some issue they had with your product or service only to have it slip through the cracks and never be dealt with by you or your team.

Podcast version

 

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Filed Under: Internet Marketing Tagged With: 20 tips, article marketing, blog, brand, brand awareness, brand recognition, branding, Business, business cards, company, corporate identity, ebook, expert, Facebook, favicon, forum, industry, internet marketer, internet marketing, niche, product launches, promote, reports, signature, software, sponsor, theme, twitter, website, wordpress, youtube

Make Money Blogging

October 16, 2010 By 3 Comments

Write an Ebook

For a lot of you reading this post, you already have an existing blog, or perhaps are considering starting one up. Some of you will be making money with your blog, and still others will find making any amount at all a challenge. There are literally thousands of sites out there claiming to be able to teach you how to make money blogging and some will have some truth in them, while others will be filled with hype and promises that never deliver. I’m going to share with you one method for earning money with your blog, while also setting you up as an expert in your field.

Being a blogger is rewarding in and of itself, but at the same time we all need to pay the bills. For some of you, this is a hobby and making some extra money with your blog is just a side bonus and perhaps a way to make the car payment or some such. For others who are more dedicated, or are willing to treat it more like a business, it can be a full time income that provides for you and your family. Regardless of which group you’re in, you can all benefit from this method, which you can all manage quite easily with just the skills that you already possess.

When someone types into Google’s search bar that they are looking for cooking recipes, whatever sites they find listed and click through to already have the preconceived perception as being a bit of an expert or authority on that particular topic. If you’ve done your job, and are passionate about the topic that you cover, you’ve probably read numerous articles, written even more and are probably more than a little passionate about that topic, I mean after all you went to the trouble to start up a website devoted to it so I’m going to assume you know a fair bit on that subject, and will most likely continue to learn and teach even more.

One way that you can make money blogging is to write a book on the subject matter of your blog. Incidentally this is also a great way to set yourself apart as an expert in your field or niche since not everyone will invest the time and effort into such an endeavor. Many of you will respond that you aren’t writers but let’s face it, you write all the time, and people are interested in what you have to say (your readers). A book is just a large collection of blog posts basically, so if you’re able to write a post, you are more than capable of writing an eBook, or even a hard copy book.

I would suggest starting off with an eBook, and devote a part of each day to writing 1000 words or so to the project that you choose.  If you’re going to sell your book, then plan to write anywhere from 10,000 to 50,000 words depending on the subject matter and how much you plan to charge for your eBook. This number is of course going to vary hugely upon both the writer and the subject matter.  I’d suggest trying to give your reader more value for his money if possible. What I mean is if you are charging $20.00 per copy, then try to write $40.00 worth of value into the book. This will provide you will a lot of free word of mouth advertising because people will experience the value you’ve provided them with, and they will wish to share it with others.

Selling a $20.00 eBook can be a nice source of income for you and your blog. If you sell just one book a day to one of your readers then that will provide you with an extra $600.00 a month for doing something that you’re doing for free anyway. I’ve seen many people take this even further and they end up publishing books that they feel offer exceptional value, and allow them to reach an even wider audience while also providing you with more expertise and revenue in the form of royalties. Self-publishing is also an option, and easier than most people think.

There are hundreds of ways to make money blogging, and this is just one of the easiest of them that is within your reach with no other tool than your mind, and your time. You’ve already proven that people wish to read what your write, hear what you have to say by the number of readers you’ve attracted to your blog. Do yourself and them a service, and write a book that will benefit them further, and offer it up for sale, you might be surprised by the results.

Another way that you can put your writing to good use is to offer up a valuable eBook in exchange for a readers email address, that you can then use to market to them occasionally. I’m not saying try to sell to your list day in and day out, but if you can develop a rhythm where you email them helpful information or tips that will improve some aspect of their lives while at the same time sprinkling in some suggestive selling then it will be worth both your readers and your time.

If you’re serious about making money with your blog, then go ahead and take that next step, brainstorm a topic that will benefit your readers in some way, settle on a topic, and then start doing some research and begin the project today!

Good luck in your endeavors!

Warren

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Filed Under: Blogging Tagged With: blog, Blogging, ebook, make money blogging, money, readers, rewarding, selling ebooks, writing

12 Tips for a Better Blog

October 14, 2010 By 7 Comments

Here’s a list of ideas that you may or may not have heard of already, perhaps you’ve taken the time to implement some, but are still waiting for others. I hope this gives you that push to take your blog to the next level. You can choose to implement just one or two, or you may decide on several, either way I want to wish you all the success with your blog.

1.       Install Google’s analytics, this might seem like a no brainer for those who are already using it, but I’m always amazed at how many people still haven’t taken advantage of it. It’s simple to setup, free to use, and gives you access to a wealth of data that will tell you exactly where your readers are coming from, which ads they are clicking, how long they stay on your site and so much more. It is one of the most powerful tools I have as an internet marketer, and did I mention that it’s free?

2.       Check the html code on your site for errors with sites like http://validator.w3.org where you type in your URL and they tell you how many errors and warnings you may have, as well as where they occur in the page, and they even offer suggestions on how to fix them.

3.       Optimize the images on your site both so that they load quickly and also so they are named in such a way as to provide you with some SEO benefit. Each day I receive a handful of visitors to my site through Google Images, and you never know which reader may stay on to become a loyal reader for years to come.

4.       Turn on your comments. Most of you already do this, but for the few out there that don’t (I was one for a while) it really is a great way to interact with your readers, as well as it provides you with free content that other’s write for you, and as we all know Google loves content!

5.       Install the subscribe to comments plugin, so that people are notified about subsequent comments left on the same post, often when I answer a question, I’ll get a response back right away because that person who asked the question had checked the box asking to be notified when a new comment was posted. It’s also a great way to get people to come back to your blog. If I leave a comment somewhere, and subscribe often I will return to read each subsequent comment left which then gives the blog owner another chance to capture my attention and I might just stay to read another article, or perhaps I’ll see an ad that interests me enough to click on it, and the site owner will earn anywhere from a few cents to several dollars.

6.       Go through and check your site for broken or dead links so that your readers will have less chance of stumbling into a dead end 404 page, there is plenty of software out there that can do it quite quickly.

7.       Add a Tweet this button to your posts so that others may share them with their own followers, remember I’m a blogger and if I find your article interesting and retweet it, I’ve now exposed your article as well as your site to my followers. This could open you up to thousands of new people who might not otherwise have stumbled upon your blog. It twitter isn’t your thing there are other social media tools such as stumble buttons, or Digg buttons, etc. Try and find one that works best for you. I was getting thousands of visitors from Stumbleupon, but ended up going with my retweet button because the people that came from Stumbleupon are used to quickly clicking in and out, so my bounce rate was getting higher and higher the more traffic I received from them. With Twitter if someone retweet an article on affiliate marketing chances are the only people who will click through are people who are interested in that topic, and there is a much greater chance they will stick around to read the article and perhaps check out the rest of what my site has to offer.

8.       Try doing some competitive shopping, spend a day visiting blogs around the net, and find things that they have implemented that you think your blog and readers would benefit from, this is the best way to go, because you can see what it looks like implemented before you even add it. Another blog might inspire you to add a certain plugin, or add some add space, perhaps take some away. Owning a blog is great because your site is continually changing and improving as you grow with your readers and it’s so much fun to see it progress, both for you and your readers. I love when a blog I frequent experiences positive change, I’m happy and excited for them.

9.       Create a video in the form of a commercial for your blog or website, I’ve seen some really cool work out there, and even if you don’t have the skills yourself you can usually get a pretty good one made up for under $200.00 depending on what you’re looking for.

10.   Spend an entire day visiting other blogs in your niche, and leave great comments on their blogs. Trust me, they love great content as much as you do, and your comment will stay there for years and people will be inclined to click through to your blog to see what else you have to say. The blog owner himself will most likely stop in and check you out, turn him into your next new reader!

11.   Create a Facebook fan page for your blog or website. I created a fan page a few months ago, and I have my blog posts and twitter feed post to it automatically for the fans. It didn’t take long before I soon had an audience of a few thousand people who stop in from time to time.

12.   Write an eBook that you can offer to your readers as a gift for opting in to your email list. You can then communicate with them more fully and individually and start to build your relationship with them further.

There are so many things that you can do to improve both the reader’s experience as well as the functionality of your site if you are willing to invest the time and effort into it.

Good luck to all of you.
Warren

Filed Under: Blogging Tagged With: blog, Blogging, ebook, Facebook, Google Analytics, optin fan page, readers, retweet, tips for a better blog, twitter, visitors

Ebook – Sell It? Or Give it Away? – Which is Best for You?

September 1, 2010 By 1 Comment

EBOOK

Selling or giving away an ebook is the choice of the original author. This does not apply to PLR ebooks. These ebooks come with instructions that tell you how you can distribute the ebook, and what you can do with it. Violating these rights is the same as violating the copyright. It is not recommended to do so. Naturally you want to make a profit off of your hard earned work. You may think that selling an ebook is better than giving it away for free. However there are advantages to both methods.

The advantage to selling it is that you make a profit off of it immediately. But you may have to advertise or market your book in order to get people to buy it. This will require time and dedication. It will also require effort on your part. Your first advertising campaign may not go so well. You may have to tweak your marketing plan in order to get it to work the way you want to. Or it may not work at all. This happens in a lot of cases. Many people wind up making little or no profit at all from their ebook. If you’re going to sell your ebook, you’ll need a solid marketing strategy, and a few backup plans, just in case.

The advantages to giving the ebook away, however, are numerous. Free information is a way to increase visitors and traffic to your website. A free ebook can be like a teaser, or an appetizer. It whets the customer’s appetite for the main course. Giving away ebooks is a common practice in internet marketing and affiliate marketing. This is not a coincidence. These marketers realize that if you want something from someone, you have to give something in return. That’s why you may see pop-ups on certain sites that say “Join our mailing list, and get this ebook for free!” The ebook is usually on a subject that everyone in the niche is interested in. It is now helping to increase their mailing list and their sales.

Giving away an ebook also helps to establish a rapport with your audience. This is a good practice in any sort of e-business, even in blogging and SEO. You want your visitors to realize that you care about their needs. They can get to know you and what you have to offer by reading your free ebook. Think about it as a sample. It lets them know whether you’re the person (or business) that they’re looking for to help them with their needs. It’s important that your ebook is packed with information, and not just useless fluff.

Finally ebooks help you to brand yourself or your company. This can work through selling the ebook or giving it away for free. It usually works better with giving it away though, but you can find success in selling it too. Branding helps establish you or your company’s personality and individuality among your competition. What better way to do that than to show your consumers how knowledgeable you are in your niche?

Podcast version

 

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Filed Under: Internet Marketing Tagged With: Blogging, e-book, ebook, increase traffic, PLR, sell or give it away, traffic, visitors, website

SEO Tips

August 20, 2010 By 22 Comments

SEO Tips

Search engine optimization, also known as SEO, is an important aspect of internet marketing and is crucial for virtually every website that wants to bring in more traffic. Whether you make money blogging and want to increase your readership, or run an e-business and want to attract more potential customers, search engine optimization should play a large role in your ability to do so. Here, we’ll go over a few simple tips that you can use to boost your search engine ranking, as well a little bit about how search engine optimization works.

Search engine optimization relies upon and takes advantage of the way in which search engines compile databases of websites. Whenever a user inputs a query in the form of key words or phrases, the search engine “crawls” the web looking for matches for those key words. After the search engine has a list of websites it thinks fit what the user is looking for, it compiles them into a results page. A number of different factors go into determining the resulting “rank” (how early in the results page a site appears) of the various websites, and using these factors to your advantage is a key aspect of SEO.

There are two different types of SEO: black hat and white hat. Black hat optimization uses deceitful or dishonest methods such as cloaking, hidden text, and unauthorized redirection to trick search engines and users alike, and should be avoided. In fact, search engines that catch sites using black hat SEO typically ban them from their results pages. White hat SEO relies on the creation of high quality content that users will want to read or watch, and thus the best way to optimize your website (and also the simplest) is to create content for it.

Including particular key words or phrases that relate to your products or services can increase your search engine rank for those same words. For example, an e-business that sells e-books might create a business blog and write some articles on the benefits of “cheap e-books,” or mention how they have a large “e-book library.” There are plenty of tools you can use to determine which key phrases will help you the most. Search engine optimization is a useful tool for drawing in large numbers of users to your site, and if your e-business or blog relies on readers and users to generate income, you should take advantage of SEO as soon as you can.

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