February 3, 2012

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February 2012 Goals

February 1, 2012 By Leave a Comment

February 2012 Goals

Wow, our first month of 2012 sure seems to have flown by! January usually starts out strong for most people, with New Year Resolutions and goal setting being front and foremost on many people’s minds. Bloggers and small business owners are no different.

As I head into February one thing is front and center in my thoughts. This marks the end of my 2nd year with PLR Internet Marketing. March 1st begins the third year for me, and I’d like to achieve as many things before then as I can. (I feel so much more productive when I can list all the various accomplishments I’ve achieved with my site during any particular time period) J

I have an online interview lined up for March where I’ll discuss not only what’s been happening with my site during the 2nd year, but also my plans, hopes, and dreams for 2012 and my third year with the site so I won’t go into that here. What I do want to do however is set some last minute goals for February to make sure I get the most out of my business year.

I should point out that I do use goals, and goal boards constantly, but posting something publically is always a little more “concrete” as there are a lot more people holding you accountable. I only wish February wasn’t a short month! LOL

So without further ado, here are my goals for February 2012:

  1. Write an eBook. This will be something along the lines of an “Operations Manual” for professional bloggers. (Anyone looking to make some money with their blogs) I want to make this very in depth and content rich, so this will likely take up a fair bit of time and energy.
    Since I did write a post title “30 Days to an eBook” though, I’d better make sure it happens!
  2. Open up my internet marketing forum to the public. The forum will be going from a paid structure to free for all users.
  3. Issue a press release to announce the launch of the forum opening.
  4. Send out 3 press releases. (I’m investing some of my marketing dollars this year into a serious press release campaign to track and assess the benefits of a sustained approach. Previously I’d only sent out a couple, and that was sporadic at best.
  5. Start a commenting tribe within the forum. Comment tribes are a great way to generate comments and traffic  but there are still quite a few people who either haven’t heard of them, or don’t belong to any groups.
  6. Holding with goal number 4, I’ll send out a press release to announce the tribe launch.
  7. Complete interview for www.Aaronhoos.com outlining my 2nd year successes and challenges, as well as my 3rd year goals, hopes, and dreams for PLR Internet Marketing.
  8. Make 300 comments on blogs I follow. (Roughly ten a day) This is something I’ve been neglecting, and I need to get out there and interact more.
  9. Publish 29 posts on the PLR Internet Marketing blog.
  10. Record 20 podcasts. I’d like to eventually have all 630+ articles in audio version as well as written.
  11. List out my 3rd year goals for my business.
  12. Install DLGuard on www.blogtraffictactics.net to track sales and downloads.
  13. Install an affiliate tracking software on Blog Traffic Tactics to launch and take advantage of affiliates for the book.
  14. Issue a press release announcing the affiliate program. (This will fulfill my 3 press releases)
  15. Hand out 100 +K (Klout) to the various Twitter users I follow. (I’ve been lax in this regard, but since I keep getting Klout Perks, I should really participate more)
  16. Launch www.earningsuccess.com with Aaron Hoos and start marketing it.
  17. Start paying attention to www.thehappyself.com (One of my blogs that I’ve been neglecting, and yet still gets hundreds of visitors a day)
  18. Make sure my Fiancé gets her driver’s license! (I’m currently spending 80 hours a month driving her into the city and back for work. Time that would be better spent working my business!)
  19. Build a “Link Partners” page, and start doing link exchanges. I’ve never taken advantage of this and I’ve noticed a competing website shoot up to the 3rd position using primarily this method. So for all you bloggers, affiliate marketers, and internet marketers who would like to participate shoot me an email, and we’ll get things rolling!
  20. Expand my own “Operations Manual”. This is a document I keep for my blog and business that outlines all the pertinent information outlining the day to day activities. It serves as a great training document for employees, and outsourcers as well, and I highly recommend you create one for yourself.

That’s it, 20 goals for the next 29 days! It should keep me busy especially since some of these are fairly decent sized goals (like the eBook). I’ll post the interview, as well as a follow up in the first week of March letting you know how I did with it. I’m pretty sure you’ll call me on it if I come up way short! J

Take care, and have a great month!

 

Filed Under: Blogging Tagged With: affiliate program, blog, Blogging, comment tribe, comments, Earning Success, ebook, goals, internet marketing, interview, link partners, operations manual, podcasts, press releases, The Happy Self, year end

Marketing Experiment #1 (Letting the customer pick the price to pay)

July 2, 2011 By 34 Comments

As an internet marketer, I’m continually studying the different models that companies are using to promote, and hopefully sell their products with. Unfortunately I think the old methods of blasting 3000 ads per day to each, and every person is not only a waste of time that is showing diminishing results for the company spending all that money, but an intrusion on the majority of those seeing them.

I don’t know about you, but I’m going to guess at least half of you have no need for that particular brand of tampon you saw on the billboard while you waited in traffic this morning. I’m also not sure I can remember the last time I changed my dog food brand based on a television commercial. I’m pretty sure it’s never happened, to me at least.

Most companies are taking a wait and see approach, hiring the youngest and brightest stars out of university, hoping that they will lead them into the next new, new thing! Unfortunately, it doesn’t seem to be happening for them.

I was pondering what would happen if the marketer were to allow the consumer the choice of what they’d like to pay for the product. I wonder how many would choose to pay full price, how many the lowest, and how many would aim somewhere in the middle.

I once read a book called “Maverick”  that outlined how Ricardo Semler of Semco, after taking over his father company made some daring, and drastic changes. One of which was allowing the employees the ability to set their own paycheck. Radical, and yet it worked out for them spectacularly!

I kind of think the majority of people would try to be fair, and would base their decision partly on the value of the product, and partly on their current economic situation. It was an interesting concept to ponder.

Then I thought, why not put it to the test!

For the next few days, I’m going to put one of my products on sale. Not 50% off, not 60% off, and not even 75% off. Instead, I’m going to tell you the current price, and let you choose any amount between $1.00 and full price. I think it will be an interesting experiment, and if nothing else, I’ll get to share some product with a few people.

Blog Traffic Tactics is an eBook I wrote that outlines all the methods I personally used to drive my blogs traffic over 1500%! I sell this regularly for $17.99 and if you take a look on the bottom right side of the page, you’ll see it listed at that price. I also offer it to my subscribers at the discounted price of $12.99, and sell quite a few at this price. www.Blogtraffictactics.net

For the next few days, anyone who would like a copy can simply choose any amount between $1.00 and $17.99, and I’ll send it to them, no questions asked. You choose what you can afford, and we’ll leave it at that.

blog traffic

 

I’m going to let this run for a few days (let’s say midnight of July 4th).

 

If you’d like to order a copy, you can email me the request and amount you’ve chosen to pay, as well as sending the money via PayPal to contact@plrinternetmarketing.com, and I’ll email you a copy of the book within the next few hours depending on the time zone you happen to be in. (If you are in India, it could be up to 8 hours before I wake and see your message and payment.

I’f you’d like to see this experiment make the rounds, please share with a retweet, stumble, or what have you! Always appreciated!

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Filed Under: Internet Marketing Tagged With: blog traffic tactics, ebook, internet marketing, marketing experiment, steal, traffic, you pick the price

Creating a Minisite

June 28, 2011 By 1 Comment

mini site

The word “minisite” can refer to a number of different things.  Some people call small niche article sites minisites, but that isn’t the general use of the word.  In Internet marketing, the word “minisite” is generally used to refer to very small websites that are set up to sell a product – usually an eBook or other digital download.

Most minisites are only 1-5 pages.  Some of them are only a single sales pitch page, plus perhaps a thank you page for after the customer orders.  Others have a contact page, a terms of service page, a frequently asked questions page, or other general pages.

For the purpose of this tutorial, we’ll just work on creating a single page minisite, and we’ll cover only the design – not the sales copy.  Most minisites have several key parts.  They usually have a header and footer, although some have only a header, or may have neither.

They also have a sales letter of some sort, which is used to sell the product.  Finally, they have an order button that is clicked when a customer wants to purchase the product.  Some minisites also have an eCover, which is a computer-generated image that mimics what the product might look like if it was a physical product.

For example, if the product is an eBook, the eCover might look like a hardcover or paperback book cover (sometimes a spiral notebook, too).  If the product is a membership site, the eCover might be a membership card.  Software products usually have a 3D software box as their eCover.

The first step in creating a minisite should be creating your eCover, if you intend to use one.  Most people create their eCovers with Photoshop, because most eCover action scripts only work with Photoshop.  If you don’t have Photoshop, you may need to create it from scratch, or have it made for you by a professional graphic designer.

After you have your cover design, you’ll need to create a header.  Although some marketers don’t use headers, most do.  A well-designed header can draw attention to your headline, and it can make your site look more professional.

The header should contain your product’s name and a tag line – like a one-sentence blurb that tells what your site’s about.  It should also contain a photo that’s related to your niche, and it might also contain a small version of your ecover – all tied into a theme for your demographic.

Let’s say you’re creating a minisite to sell your dog-training eBook.  Your header would potentially contain a picture of a woman pointing at a dog, and the dog sitting down.  Then the text on the header might say something like the following: Dog Training 101: The Ultimate Guide to Training Your Puppy or Adult Dog!

Don’t make your header too large.  If the header is so large visitors can’t see the headline without scrolling, it’s too big!  It should attract attention to the headline, not hide it.  Headers are generally between 700 and 800 pixels wide and 100-200 pixels in height.

The footer is usually the same width, but about half the height of the header.  It may only contain the product name or logo, but may also contain an image or copyright notice. Finally, you need an order button that draws a lot of attention.  Your button might contain your eCover, plus a brightly colored button and a call-to-action, such as “Click Here for Instant Access!”

If you have the money to invest, you might consider ordering a minisite package from a professional designer. For about $300, you’ll get the header, footer, eCovers, and sometimes extra banners that you can use for off-site promotions.

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Filed Under: Internet Marketing Tagged With: banners, digital download, ebook, footer, header, internet marketing, mini site, niche site, product, promotion, service

What Graphics Do You Need in Your Toolbox?

June 20, 2011 By Leave a Comment

graphics packs

Almost every marketer needs graphics.  Many graphics are available pre-made.  You don’t necessarily need to have every single graphic customized for your use only.  Some graphics should always be custom made, but others can easily be stock material.

If you’re making sales pages of any kind, there are a few types of graphics you should almost always have.  You don’t necessarily need a header and footer, but you can’t get away with having no graphics at all.  Some of them are absolutely essential!

The most important thing you need if you’re selling an eBook, software package, membership site, or other digital products is a good eCover.  This will have to be customized with your product name.

A good eCover graphic lends credibility to your product.  If your eCover is poorly done, a lot of people will think the product itself is sub-par.  If your eCover is especially attractive, it will make it seem like your product has a higher value.  A good eCover is essential, especially if you’re selling to other marketers!

A guarantee graphic is also important.  Guarantee graphics help draw attention to your money back guarantee.  A guarantee is vital if you want to achieve maximum conversions, because so many people have been burned on Internet products before.  If you don’t have a clear-cut guarantee policy on your sales page, or if visitors don’t see it, you could be throwing sales out the window.

An attractive order button that draws attention is almost as important as your eCover.  The order button is what people need to click in order to purchase your product.  If they somehow miss the button, or if it’s difficult to see, people might get frustrated and leave.

Also, some people specifically look for the order button on your site first.  The price of a product is usually near the order button, so some people will instinctively scroll down to the order button before they even read the sales letter.

If your order button is especially tempting, your price is good, and your eCover is exceptional, they may hit the order button and buy without even reading the sales letter.  This is especially true if they’ve already heard a lot about your product before they make it to your sales page.

Bullets or accent graphics can also be important.  They help draw attention to essential benefits and features.  They should be used sparingly.  Using bullets to accent everything on a page takes away from their usefulness, because they should only be used to draw attention to your most important benefits.

If you’re running an affiliate program, you must have a selection of banners for affiliates to use to advertise your site.  Although some affiliates will only promote you through text links or emails, a lot of affiliates will still need banners for websites and blogs.

Remember, pre-made graphics can really save you time and money, but it can also pay to have part of your graphics custom made.  Great custom graphics can really help skyrocket sales.  Save the stock photos for use on Squidoo lenses and in your blog to stay in line with the niche theme.

 

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Filed Under: Internet Marketing Tagged With: affiliate program, banners, digital products, e-book, e-cover, ebook, ecover, graphics, order button, sales page

How Long Does an eBook Need to Be?

June 15, 2011 By Leave a Comment

 

As a work at home marketer, you need to understand the main reasons that people purchase eBooks. They buy them for discretion, for convenience, and because they’re readily available at a time when their problem has caused them to go online and seek out a solution.

You might be stumped by the question of how long an eBook needs to be. The answer to that question is ‘as long as it needs to be.’ An eBook should last as long as it takes to get the point across or to teach the information.

When the information is delivered in full, the eBook is complete – and that may mean it turns out to be 10 pages or 100 pages. You might have seen some eBooks that are sixty or seventy pages long and yet the meat of the eBook only lasts through the first forty pages.

The remaining pages are fluff or filler pages just to pad the page count so they can up the price. Don’t do this to your customers because then they walk away feeling ripped off. Customers know the difference between quality and quantity.

That’s why you don’t want to pad pages. It’s a waste of your time and the customers’ money. In fact, many consumers have stated that they would have paid hundreds of dollars for a short report they read that was packed with value, compared to a fluff and filler eBook that contributed nothing of value to them.

The reason why some online marketers pad eBooks is that they heard somewhere that an eBook should be at least fifty pages minimum. While that is considered to be the standard, it’s not a set in stone rule. An eBook can be any length whatsoever. The most important part of any eBook is what you have on the pages, not the page count.

Don’t focus on reaching a certain page number. Focus on the writing – on saying what you have to say with clarity. Remember as you write that although you know what you’re talking about and you may have been an expert for many years in what you’re trying to teach, your readers may be beginners.

With that in mind, lay out your eBook content in a step-by-step manner that’s easy for them to grasp. If there’s information that would be nice to add, but doesn’t fit in the exact outline, then add it as a bonus product to the main PDF file.

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Have a Plan for Your Backend Sales

June 7, 2011 By Leave a Comment

backend sales

Every good marketer knows how important it is to increase the lifetime value of the customer.  It’s much cheaper to make a sale to a previous customer than it is to get a new one onboard.  The cost of acquiring new customers can be high, but getting more money out of existing customers won’t cost you a penny.

Building a backend to your business isn’t hard but without one, you’re limiting your financial potential.  A backend is how you continue selling to an existing customer. Let’s say you sell an eBook on how to make money blogging.

Your eBook could discuss what a blog is, how to set one up, and how to make money from it.  Your backend sales could come from affiliate items (if you don’t feel like taking the product creation route again) or a new eBook, membership site, or video/audio package you sell.

Whenever you first start selling online, always think of complementary topics you can tack on as a backend. For our example, your backend sales could be about social networking on other web 2.0 sites like Squidoo, MySpace, or bookmarking sites.

After they’ve begun seeing success, your backend sales could focus on more paid methods of marketing, such as AdWords.  You progress your offers with your audience like stepping stones, moving from the first logical starting point to a more advanced stage.

Plop your offers right into your autoresponder system and it’ll automatically cater to the needs of your subscribers the longer they stay on your list. Another common way to add a backend onto a product is to offer personal coaching.

Personal coaching can be expensive, sometimes costing thousands of dollars per month.  A lot of marketers offer this as a backend strategy, giving them the potential to significantly increase the return on their investment (ROI) of acquiring the prospect.

If you take care to create backend offers that add value to their needs and which are of top quality, they’ll continue buying from you. If you promote anything and everything just for the sake of cashing in, they’ll lose trust in you.

Your backend sales strategy isn’t all done just through your autoresponders. You can put links to backend products on your “thank you” pages.  And don’t forget that each product can act as a backend item for another one. So you might start with an eBook about MySpace and then use a blogging eBook as your backend item for the customer.

Just make sure you don’t set yourself up for limited profits by using a single product without implementing a backend strategy that will work to increase your ROI over and over again. You’re building a business, not dabbling in a few hit or miss sales.

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7 Habits of Highly Effective Bloggers

January 31, 2011 By 7 Comments

7 habits of highly effective bloggers

Becoming a blogging success isn’t something that happens overnight, and while it might seem to an outsider to come easily to them, nothing could be further from the truth. Blogging is usually brought on by an individual being passionate about a certain topic and needing an outlet to share that passion with those around him.

If you’ve ever met a passionate blogger at a party, or convention you know just what I’m talking about. He knows his subscriber numbers off by heart, and can tell you with amazing accuracy just how many people will subscribe to his newsletter today while he is away. He most likely knows how many followers he has on Twitter, and is quite proud of the fact that his Facebook Fan page has just hit the 10,000 mark. He just can’t shut up about this community that he has built with his own mind, so to speak.

It’s this passion and thirst for knowledge they have for their chosen profession that makes them successful, and the work that has gone into their blogs over the last few years would most likely amaze and astound you. They might make it look easy, but it wasn’t. There were many marathon sessions of typing, and coding, tweaking, and customizing to bring about what you see there today.

There are some habits that successful bloggers share, and perhaps if you too adopt some of those habits, you can experience both the personal satisfaction, and the financial reward that comes with owning and running a highly successful blog.

Habit #1

They realize the importance of choosing a topic with which to write about, and they stick to it, rarely wandering away from what it is they are passionate about. Due to the fact that they need to know absolutely everything there is to know about their chosen topic, they spend countless hours researching different topics, and embarking on long fact finding missions that ultimately benefit their readers even more than themselves, because in the end, that is who he’s  writing for.

Habit #2

They decided early on in their blogging career, just how often they would post, and they have stuck with that posting frequency, day in and day out, year after year. Some posted once a week, while others posted twice per day religiously, It didn’t matter to them that in the beginning there were only a handful of people reading the information they were sharing. They understood that one day, the readers would come.

Habit #3

They have mastered the art of setting goals and following through with them. Most have lists of improvements, potential blog topics, even partial articles that they have written but have yet to complete. Entire hard drives have been filled with training courses and eBooks that will help them to achieve the goals they have set for themselves. Each day, they take steps toward those goals, and every once in a while, they quietly pass one by, and simply mark it off, and replace it with something new. 10,000 fans get scratched out, and 20,000 will now go up in its place.

Habit #4

They have learnt the importance of networking, and actively participate in discussions, forums, and social media sites like Twitter, Facebook, and LinkedIn, sharing ideas and concepts with likeminded individuals. Building a social network is part of their business model, and they work hard on it, growing it over time into something impressive and far reaching. It isn’t unusual to see these people with twenty, fifty, or even one hundred thousand contacts in their social media circle.

Habit #5

They are nothing if not disciplined; they wake early and often retire late, despite the fact that many of them no longer punch a clock. A strong work ethic is evident in their writings, and even the design of their websites. Most bloggers are continually striving to improve what many would think of as already perfect. It is this discipline that keeps them moving forward, and ever upward.

Habit #6

They are builders. Over the years they have devoted numerous hours toward the building of assets in the form of blog posts on their website, video’s and training programs, EBooks, back links, and guest posts. The list could go on and on. Building these assets on a consistent basis is what has brought them to whatever level of success they are at. Many continue to build, long after they have reached the top.


Habit #7

They are teachers, always sharing the wealth of knowledge that they have gleaned over the years, though both research and application of the many different methods they have employed over the course of time. Many of the top bloggers are continuing to be sought after to speak at events and conferences as experts in areas that run parallel to blogging. List building, Search Engine Optimization, internet marketing, affiliate marketing, relationship building are just some of the aspects they have grown and developed into fine honed skills that are now an integral part of their businesses.

When you get into blogging it becomes a lifestyle choice, like working out, or eating healthy. It isn’t something that you go into thinking “I’m going to try this for a month or two, and see if I like it”, instead it is something you go into because of a need to express, and a need to explore the ideas that are within you, as well as those that you have yet to learn.

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Building Your Sales Funnel

January 27, 2011 By 7 Comments

Probably the biggest earner on your blog or website will end up being your sales funnel, and that’s why it’s important to start building it right from the beginning. Later on you will find that it needs to be tweaked here and there, as well as monitored in order to ensure that it’s performing to the best of its ability.

So, what is a sales funnel? Simply put it’s a funnel where you put all your leads into, and it spits out all the paying clients out the other side. Ok, that might be a slightly simplistic explanation so I’ll go into it a little further.

A sales funnel starts with your blog, or website and the visitors who arrive there through the different methods you employ to drive traffic, whether it be Social Media, SEO and the resulting search engine traffic, or perhaps you keep them coming back with the killer content that you keep writing. Regardless it’s important that you have a way of reaching out and communicating with those visitors and you achieve this by capturing their email addresses when they visit.

People ask all the time when they should start building their list and the answer is a resounding NOW!!!

If you aren’t already building your list, you’re losing money. Stop losing money, head over to Aweber now, and sign up for an account, it’s only $1 for the first month, and $19.00 after that until your list starts to grow. Don’t worry that it gets more expensive after your list gets bigger, because as it gets bigger so will the income stream coming in from that list.

You need to offer people a reason to sign up with you, and allow you permission to contact those regarding updates, promotions, or offers that you feel would be a good fit for them. Typically blog owners will invest some time in writing and EBook, or having one outsourced for them. Another popular offer is a free course that they can then set up to drip feed out to each subscriber, perhaps a 7 day course on increasing traffic to your blog by 60%. Whatever it is, make sure it’s somewhat unique and holds some value. You don’t want to start your relationship off with these people by sending them junk.

After the person signs up for your offer, they have effectively entered your sales funnel, now it’s time to convert those leads into customers, after all they signed up for your free EBook, or ECourse, perhaps a more comprehensive traffic program would benefit them?

Since it is so important for you to grow that list, it’s important that you employ multiple ways of converting that traffic into subscribers. I currently use five different methods to accomplish this. First I implemented a signup box offering my visitors my EBook E-Business; “The Insider’s Edge” and located it prominently in the top right location on my blog.

Second I built a squeeze page with a sales letter (yes a sales letter to give away a free eBook) telling the people who visit it how it will benefit them, and why they need to download it. You can see the page here. http://www.plrinternetmarketing.com/e-business/

Next I implemented a light box hover that is available from within your Aweber account (if you decide to start building your list and need help implementing this, please let me know and I’d be glad to help you.)
My light box hover fades into the screen similar to a popup (though a little less annoying) and shows up one time for each visitor. This light box hover receives the most subscribers of all the methods I employ.

Next when a visitor arrives at my Facebook Fan page, the first screen they are presented with is an optin offering my free eBook in exchange for their email address.

And finally, can’t ignore the Twitter factor, so I’ve elected to make use of the DM feature that comes with a free Social oomph account, and whenever someone new follows me, they are automatically sent a message offering them my free eBook, and sending them to my squeeze page.

By using these 5 different methods of gathering subscribers, I’m able to grow my list by 10 to 20 people each and every day on autopilot. That’s 3650 to 7300 each year without including any extra promotion I might do.

Capturing the lead is only the start. After you’ve got that email address you need to build a relationship with that person, and build trust with them, people would much rather buy from someone they know, than a total stranger. The way we do this is by sending them content that will help them in some way, now since you already know they are trying to drive more traffic to their blog, you might try sending out and email with a list of 100 free ways to increase the traffic going to their blog. You don’t want to sell these people, you want to help them with the hope that in return when it does come time for them to make a purchase, and they will consider making it through you. If you go into this with the mentality that they are just there for you to sell to, they will quickly be unsubscribing from your list.

A great way to effortlessly start building that relationship is to employ the use of an auto responder, which of course is built into Aweber. You can pre-write a series of email messages and then have them sent out at a predetermined time to your subscribers. I have six in mine, and each one goes out after one weeks’ time allowing them time to complete the various steps within my eBook, and reminding them who I am. I also send out my weeks blog posts every week so that they are getting some valuable information to help them with their business, or website.

Now I’ve started off building my sales funnel by giving my readers a valuable resource for free, in this case a 79 page EBook that took 3 months to write, this also helps build in something called reciprocity with my subscribers. After that I continue to email them to keep them on track with the goals that are set out in the book, as well as with information that will help make things easier on them. Within these emails I’m also suggesting services that they may or may not choose to avail themselves to, but if they do, my affiliate links are embedded within, and I’ll earn a commission from the referral.

Now while the visitors that you can convert through your own website might be free, it’s also important to know the cost of acquiring new subscribers so that you can then invest in acquiring even more using methods like PPC.  By calculating the cost of subscribers and knowing what your subscribers are worth to you, you can then determine at what point you are still profitable.

You should probably wait a year before you start trying to figure out what your subscribers are worth, because until that point you may not have made a consistent amount on a month to month basis. After that though it’s a simple matter to figure out if you’ve got a list of 2,000 people and after a year of marketing to them you’ve made $20,000 dollars you know that each subscriber is worth about $.83 a month, or  per year, or almost $10.00 a year. After that you can then determine just how much you’re willing to spend to acquire new ones. If you are spending less than $.83 cents each you will start making a profit in the first month of having them, however most will stay with you for some time, so you can probably afford to pay a little bit more.

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Filed Under: Internet Marketing Tagged With: aweber, blog, capturing the lead, cost per lead, ebook, ecourse, email list, internet marketing, list building, marketing, sales funnel

Want a New Car?

January 16, 2011 By 1 Comment

car payment

How many of you could find a use for an extra four or five hundred dollars a month? If you knew that you were ignoring a revenue stream that could easily create an extra five hundred dollars each month, and continue to grow as you grew your business would you consider it? What if I told you it was primarily a passive income that would grow along side of your blog running mainly on auto pilot? Now I’m not telling you that there is no work involved, but I’m telling you that it isn’t as hard or complicated as some might think.

I’m talking about email marketing, growing your list while continuing to write for, and promote your existing blog or website. Investing the time to offer your visitors an incentive for signing up to receive your emails is something that will continue to pay for itself for many years to come.

By gathering just ten subscribers per day (which is an easily attainable number) you will quickly reach 1200 subscribers, usually within four or five months, the reason for this is because you will likely have some unsubscribe after they have downloaded the free gift you are offering in exchange for their address, don’t worry, this is the nature of the business unfortunately.

With 1200 subscribers in your Aweber account that you can now start building a relationship with, as well as start marketing to, you will be able to generate an income that runs alongside of whatever your blog or website currently earns with advertising, or affiliate income. The average subscriber is worth about ten to twelve dollars a year, even if you only achieve half that number in the beginning, you’ll still be able to generate an extra $500.00 each month with your list. Over time as you learn the intricacies of email marketing this number will grow, and you will of course be adding to your list each and every month as well.

So what can you offer to your visitors in order for them to leave their email address behind in order for you to be able to reach out and contact them later on? Well, you could invest the time and resources in creating an EBook that fits with the theme of your blog, or website and offer it out to them in exchange. Generally these will do better than simple reports that many people are offering. You could put together an e-course and have it go out via auto responder sequence to them after they sign up. Often other marketers will even let you use their EBooks as giveaways until you can come up with your own. You of course can’t make any changes to the EBook, as the reason they let you give it away to your readers is so that they can get their name out there, as well as they usually have a handful of affiliate links contained within the book. But this is still a good deal for you, as you get a quality written book, generally by an expert in your field who is already well known, and they might make a few dollars if one of those people who downloads it makes a purchase through one of the affiliate links.

For anyone in the internet marketing niche, feel free to download my EBook “E-Business; The Insider’s Edge” and use it for a giveaway on your site until you are able to write your own. The only thing I ask is that you keep it intact, as I did invest 3 months into putting this resource together.

To start growing your email list today, head over to Aweber and get started today, and before you know it you’ll be enjoying just one more source of revenue each and every month.

Click here to visit Aweber!

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Filed Under: Internet Marketing Tagged With: aweber, blog, Blogging, e-business, ebook, email marketing, free offer, income, list building, making money online, promote, The Insider's Edge

30 Days to an EBook

December 2, 2010 By Leave a Comment

Writing

No matter what niche or market you happen to be in, a great way to earn some extra money with your blog or website while also setting you up as an expert in your field is to write an eBook, and market it to the world.

With dedication and commitment, mixed in with some decent research skills, almost anyone can write a high quality eBook for their audience, and the more time you are willing to invest into the project, the higher quality result you’ll be rewarded with.

So just where do you start? Well it helps if you already have a grasp of the subject matter that you have chosen for your website and possibly eBook, so you might already have a good idea of just what questions are being asked and where your knowledge might be best spent to help the most amounts of people. The first step in your eBook project will be to settle on a topic, and rough length for the book, I say rough because typically you can’t just set a number in stone, because it usually ends up that the content decides the final total or word count.

Try to choose what content you would like to present to your readers, and then spend some time developing the chapters that you would like to cover, you should have a rough estimate of how many words it will take you to cover each chapter, and obviously the more information you have to cover, the more words you will need. Try to avoid filling your eBook with filler words just to keep the word count up. The more content you can cram into your book the more beneficial it will be to your readers, and when you launch your next eBook, you will already have a pool of potential buyers for it, especially if it is in the same niche, or is a follow up to the first book.

I am going to share a sample writing schedule that you can use as a guideline, feel free to modify it to suit your needs accordingly, it is just meant as a guide to keep you on track, and ensure that you get you’re eBook launched in a reasonable amount of time.

Day 1     – Research several topics, and try and settle on one that will both be enjoyable for you to research and write, as well as to appeal to as large an audience as possible within you’re niche.

Day 2     – Write out you’re chapters ensuring that you cover all the material that you feel you need to get across to your readers in order for them to fully understand the topic you have chosen.

Day 3     – Fill in your copyright information, your chapters, as well as your intro for the book, now might also be a good time to brand it with your website, logo or whatever you intend to use.

Day 4     – Try to write one chapter each day, don’t worry about punctuation or grammar too much at this point, you will need to proof it several times as well as edit it for publication or launch.

Day 5     – For this example we will assume an eBook of 20 chapters, hence 20 days’ worth of writing.

Day 23   – Now that you have a rough copy of the book completed its time to go through it looking for typo’s misspelled words, doubled up words, etc. You will want to go through it at least 4 or 5 times, because our minds can trick us by reading ahead and will try to see what it anticipates rather than what is actually there. This is why a book can hit the shelves after being proof read by no less than 6 people and still have errors in it.

Day 24   – Find at least 3 or 4 people who will read through your new book looking for any errors, as well as to offer up any suggestions that they might have regarding the content, whenever possible use people who will likely be the end user so that the feedback will be as accurate as possible for your needs. Have the highlight any changes they make so that when you get each one back, it will be a simple matter to implement any changes you think might enhance the book. Remember, just because someone makes a suggestion, doesn’t mean you have to implement it. If you don’t think it aligns with the way you want the book to be read then by all means leave it out.

Day 25   – Have the graphics done up for the book, any interior images you might need as well as the cover image for the book, if you intend to offer banners to help promote the eBook now would be a good time to have them done so you can ensure the entire package is branded the same way.

Day 26   – Spend the day writing the sales  copy for the book, here is where you sell the potential customer on the benefits of the book, as how it will affect/enhance their lives, you can write this yourself, or outsource it. Typically if you hire a seasoned copywriter you can expect a higher conversion rate and in turn higher profit margin for your book.

Day 27   – Prepare to launch your eBook to the world, if you will be submitting to Clickbank in order to capitalize on the power of affiliates, also it might be a good idea to write and schedule a press release to announce the launch or publication of your new eBook, this will provide you with thousands of readers instantly and potentially some sales as well as get the word out about your new book and what it has to offer.

Days 28 through 30          – Now is the time to avail yourself to the social media avenues you have available to you, mail it out to your list, have your friends or joint venture partners mail out for you, offer to do ad swaps with other list owners. Schedule regular tweets over the Twitter-Sphere and ask your followers if they would be so kind as to retweet it to their followers as well. Many of us will be glad to help out, and make your eBook launch as successful as possible.

Writing and launching an eBook can be a rewarding experience for you and can bring you a residual income for some time to come, while also showing your readers how knowledgeable you are on your chosen topic.

Podcast version

 
Filed Under: Blogging Tagged With: affiliates, branded, clickbank, conversion, copyright, e-book, ebook, expert, Facebook, how to write an ebook, list, money with your blog, niche, outsource, social media, step by step, twitter, writing an ebook
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