May 23, 2012

e-Business Ideas

E-Business Ideas

Starting your own e-business might sound easy, what with all the turnkey operations, website building tools, and more, but there is a lot that must go into it if it is going to be successful. Often times, the most difficult part of starting a successful e-business is coming up with the idea. Because of the sheer number of websites already existing, and the thousands upon thousands of new ones being created every day, it can be a daunting task to try and come up with a good e-business idea. Here, we’ll go over the process behind starting an online business of your own, what aspects go into the creative process, and how to get your fledgling business off the ground.

While there are lots of online businesses for virtually every market out there, it is possible to get ahead by putting a new twist on an existing idea, or providing a better product or service in less time for less money. It is not crucial that your e-business idea be completely original, but it is important that there be some way for it to stand out from the sea of other, undoubtedly quite similar ideas floating around it.

When trying to consider possibilities for a new online business, take a look at existing examples of highly successful online businesses. eBay, Amazon, eHarmony, and similar sites all took a relatively simple idea, adapted it for the internet, and turned it into a highly polished and efficient business. Are there any other relatively simple ideas out there that could be commandeered and turned into an online business? What can you offer online that currently cannot be found on the internet, or that you can do better, cheaper, faster? Keeping these things in mind will help you ensure that your business has an edge over the competition.

Another important aspect of making sure your e-business gets off the ground is to use a variety of internet marketing strategies. Many online businesses use techniques such as SEO (search engine optimization), affiliate marketing, and more in order to ensure they get a large amount of traffic, thus increasing their customer base. If you want to get ahead in the online business world, it is going to require a fair investment of time and resources into first making sure you are noticed and taken seriously. By creating a relatively unique and noticeable site you can take your ideas to their natural conclusion as an online business.

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Keyword Research

Keyword Research

Keyword research is a crucial aspect of SEO, or search engine optimization, and is used in order to determine the best keywords to use on a given optimization project. If you work from home, such as if you operate an e-business or make money blogging, then you can benefit by doing a little keyword research of your own. Knowing which keywords you want to use in a search engine optimization project will allow you to get the best results for your money, and here we’ll go over a simple way to do some research on the subject, as well as how it can benefit you.

Perhaps the easiest way for someone wanting to do keyword research is through the use of Google AdWords. Google AdWords is an internet marketing tool that allows you to put in a key phrase or search term, and provides you with a report on how many people are searching for that exact term and similar or related terms each day, each month, and so on. It also provides information on the number of websites in competition for search results on that term, which translates roughly to how difficult it would be for you to appear early on in the search results page.

For example, suppose you run an e-business that sells women’s clothing. You might use Google AdWords to find out how many people search for terms like “women’s fashion,” “trendy clothing,” “cheap women’s clothing,” and so on. By comparing the number of searches to the competition for a given key phrase, you can choose target key words to optimize for that will give you the best results. For example, suppose “women’s fashion” has fifty thousand searches per day, but has a high level of competition. In contrast, suppose “trendy clothing” has forty thousand searches per day, but has less competition. In this case, it might be worth it to take the less popular search in exchange for a higher chance of appearing in the search results.

SEO can help your website, business, or blog increase the amount of incoming traffic. Because almost every online business and blog relies on traffic in order to turn a profit, search engine optimization can help many people increase the success and the efficiency of their websites. If you are looking for a way to give your site or blog a boost, then starting a search engine optimization project is a good start.

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SEO Tips

SEO Tips

Search engine optimization, also known as SEO, is an important aspect of internet marketing and is crucial for virtually every website that wants to bring in more traffic. Whether you make money blogging and want to increase your readership, or run an e-business and want to attract more potential customers, search engine optimization should play a large role in your ability to do so. Here, we’ll go over a few simple tips that you can use to boost your search engine ranking, as well a little bit about how search engine optimization works.

Search engine optimization relies upon and takes advantage of the way in which search engines compile databases of websites. Whenever a user inputs a query in the form of key words or phrases, the search engine “crawls” the web looking for matches for those key words. After the search engine has a list of websites it thinks fit what the user is looking for, it compiles them into a results page. A number of different factors go into determining the resulting “rank” (how early in the results page a site appears) of the various websites, and using these factors to your advantage is a key aspect of SEO.

There are two different types of SEO: black hat and white hat. Black hat optimization uses deceitful or dishonest methods such as cloaking, hidden text, and unauthorized redirection to trick search engines and users alike, and should be avoided. In fact, search engines that catch sites using black hat SEO typically ban them from their results pages. White hat SEO relies on the creation of high quality content that users will want to read or watch, and thus the best way to optimize your website (and also the simplest) is to create content for it.

Including particular key words or phrases that relate to your products or services can increase your search engine rank for those same words. For example, an e-business that sells e-books might create a business blog and write some articles on the benefits of “cheap e-books,” or mention how they have a large “e-book library.” There are plenty of tools you can use to determine which key phrases will help you the most. Search engine optimization is a useful tool for drawing in large numbers of users to your site, and if your e-business or blog relies on readers and users to generate income, you should take advantage of SEO as soon as you can.

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Social Media Tools

Social Media Tools

The explosion of social media on the internet is a relatively recent phenomenon, perhaps originating with sites like MySpace and more recently evolving into global networks such as Facebook and Twitter. While the majority of people use these sites primarily for keeping in touch with friends, planning events, and sharing photos, news, and more, many businesses have also taken advantage of the way they work in order to promote new products and services. Here, we’ll go over how to use social media as internet marketing tools, as well as how your real world or e-business can benefit from using them as promotional techniques.

Social media websites provide a unique playing field for businesses, because of the unusual relationship that consumers have with the site. One of the most useful aspects of social networking sites, such as Facebook, is that users typically enter a fair amount of personal information to the site. Businesses that want to purchase advertising space on the site have the benefit of not only having their ads seen by literally hundreds of millions of people (Facebook has over five hundred million users), but also of being able to target their advertising at certain users based on the personal information entered.

For example, suppose you run a company that makes clothes designed for women between the ages of sixteen and twenty-eight. You can use these parameters to ensure that your ads are displayed only on the pages of women in this age group, thus increasing the likelihood of those viewing the ad actually being interested in your product. You could specialize it further and advertise clothes made from sustainable materials, and have those ads be displayed on the pages of users who create notes, status updates, and other posts with a few key terms. Web 2.0 internet marketing tools can take great advantage of the way social networking and media sites work, allowing you to get significantly more effective results.

Another type of internet marketing strategy that is particularly effective on social media and networking sites is viral marketing. Viral marketing relies heavily on individual users who are not affiliated with the original advertiser helping the advertisement reproduce. This self-perpetuating style of advertising is often best suited to ads that are funny, strange, or otherwise stand out. By allowing users to do the advertising for you, you can simply sit back and allow the marketing strategy to work for free.

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Article Marketing Tips

Article Marketing Tips

If you run an e-business or other website as a source of income, then you are probably constantly looking for ways to increase the amount of traffic to your site. Even if you make money blogging and have a few ads on the site, you can greatly benefit from upping the number of readers you have. Article marketing is a unique type of web promotion that can significantly impact the traffic to a web site, as well as several other factors. Here, we’ll go over a few of the ways you can use article marketing to your advantage, as well as how the process itself works.

Article marketing is an effective form of internet marketing that allows websites to increase the number of users that visit their site, as well as the sale conversion rate of those users. This form of SEO (search engine optimization) also provides the site with a solid amount of rich, valuable content that users actually want to see. This not only increases the amount of traffic to a website (meaning more revenue from ads and more potential customers), but also gives a site a professional, complete appearance that many users look for.

Another benefit of article marketing is the relatively low cost to the webmaster. An entire site’s worth of content can be created relatively quickly, and for a modest fee, allowing you to significantly beef up the content of a website without using any of your own time and little of your funds. If you are looking for a way to increase the amount of information regarding products or services your e-business provides, then article marketing is the perfect way to do so.

Article marketing helps increase the amount of traffic to your site because of the way search engines rank pages. Search engines send out automated pieces of code called crawlers to browse through websites and look at text, video, images, and so on. This information is sent back to the search engine, and is compiled into a database. Therefore, when you include articles on a given topic that relates to your website (say, articles on auto repair on your website about cars), the chances of your website appearing earlier in the search results page for related searches are increased. Search engines also try to ensure that the content on a given page is unique, meaning that the creation of articles specifically for your site is important.

Working From Home and Time Management

Time ManagementOne of the concerns, aspiring Internet Marketers have when contemplating starting a home based business in the internet marketing field would have to be how to separate work time from play time.

In the beginning your e-business may require a greater time commitment from you, at least until you get things rolling. One of my favorite things about internet marketing is the automation. I built my business so that as time went forward, I’d be spending less time working, and more time having the freedom that comes from working from home.

I’m going to give you a few tips that have helped me with my own time management, in order for you to be a little more productive with the time you’re investing into your business. Workflow and productivity are two important ingredients for a successful business in any niche.

Planning and Setting Goals:

It’s important that you have clear set goals so that you don’t end up spinning your wheels throughout the day; it’s a good idea to have your goals written out and displayed prominently so you can keep track of them throughout the day. I use 3 types of goals personally. The first one is my long term goals, where I list my company’s objectives, things I’d like to achieve over the course of the next twelve to twenty-four months. I include things like income expectations, traffic numbers, joint ventures in place, etc. These goals give me a broad overview of what I’d like to see happen within my business long term.

Next, I break my goals into smaller chucks that are easier to manage. For example if you set your income goal as 120,000 a year, then you know you have to set your monthly target for $10,000 in order to achieve your long term goal, this can then be broken down further so you know your daily target.
What works for me, is a simple whiteboard that I picked up from Staples. It has a calendar that I can fill in as each month turns over, and it has a spot to the right, where I list out my goals for the month. I fondly refer to it as the “Goal Board”.  On my goal board, I’ll list out twenty things I’d like to accomplish with my business by the end of the month. Here I set targets for things like twitter followers, twitter income, Aweber subscribers, etc.

The last part of this process is breaking it down to a daily level. This way, you know exactly what you have to do, and approximately how long it will take you. It’s a good idea to break down your tasks into your “Daily duties”, everyone’s will be different. I’m going to include my list for today to give you an example.

Daily Tasks:

-          Backup data

-          Track stats and earnings for all sites

-          Check and respond to voice/email/tweets etc.

-          Research and write tomorrow’s article and schedule

-          10 Directory submissions for my website/websites

-          10 blog comments on various blogs

-          Create 10 backlinks using Angela and Paul’s method

-          Bookmark my post to 10 bookmarking sites

-          Submit 2 articles for article marketing

-          Do my Twitter maintenance (Follow/unfollow/schedule/etc)

-          Fulfill or outsource any outstanding services for clients

-          Track my keywords and rankings

-          1 hour on research and educational (if you’re going to be the expert in your field you need to keep up on what’s new and cutting edge)

-          Spend 1 hour on project (Can be any module you wish to add to your business)

This keeps me on track, and makes me much more productive that if I started work with nothing more than a vague notion of what I should be doing today. Another thing you might want to try is breaking your daily duties down into blocks of time, this way you can know at a glance how your day is progressing, and whether you’re behind, or ahead of schedule for the day.

Organization:

Organization should be another key ingredient in your business regardless of what it is. In order for you to accomplish your goals for the day, you need to have an inventory of materials and resources available or you’ll end up wasting precious time and energy.

“Make sure you keep a small inventory of the things you’ll need to run your business”

Keeping things organized is definitely a skill that I lack, so it’s a bit harder for me. What I ended up doing was devoting an entire day to organizing my offline and online files in a system that makes it easier for me. In our line of work, were constantly downloading, uploading, writing, revising, files upon files upon files. It’s important to structure your files in such a way that you can easily find then when you need them, and also recognize what you’re seeing so you know if you’re looking at an early revision or the latest one!

“Focus on the task at hand, until it’s complete”

Review:

From time to time, it’s important to go back and review the goals, and objectives that we’ve set for ourselves. This is a great way to keep ourselves on track, and remind ourselves of the things we’ve already accomplished, as well as the things we might be avoiding. (You know what I’m talking about) J

Once again, thanks for stopping by and I hope you have a productive day!

Warren

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e-Business – Starting a Successful e-Business

ebusinessStarting your very own business is not an easy task to set about doing, although starting an e-business is often significantly easier. Running a business over the internet can provide several advantages, and there are a number of emerging business models that are only possible when done online. If you are considering starting your own business, then taking it online can make things a lot simpler. Here, we’ll go over some of the advantages online businesses enjoy, as well as how to get your business off to a strong start.

There are a number of benefits to running an e-business that those with real world business do not get to take advantage of. One of the largest advantages to an online business is that there is no necessity for a real world location, thus eliminating the need for rent, hiring a staff to run the business, business equipment, and much more. Online businesses also gain access to a significantly larger customer base (numbering in the hundreds of millions) than do real world businesses, which typically only serve a limited local area. Essentially, if you want to get the most bang for your buck out of your own business, and if it can operate just as well (or better) online, then taking it to the internet is probably the best course of action.

There are several important differences between e-business and real world business that you will want to be aware of when setting up a strategy. For example, getting noticed online is even harder than it is in a real world setting, and it is important to not only find ways to separate your business from the competition (better products, lower prices, unique ideas, and so on), but to make sure that users are aware of your business in the first place. Fortunately, there is a wealth of different internet marketing forms that can provide easy and effective means for you to help your business take off.

One of the easiest ways to make sure your e-business is noticed is through a process called search engine optimization. This type of marketing is designed to help your website appear early on in the search results for key terms that relate to your business. You can also purchase articles, video, and other content, and then edit them to suit your needs under the private label rights license. By following these easy tips, you can help your business get off to a great start.

Get your Free copy of my book E-Business, “The Insider’s Edge”

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Driving Traffic with Twitter

Twitter Traffic

If you work from home over the internet, either running an e-business, website, or a blog, then you know the importance of having a high volume of traffic. Increasing the traffic to a given website or blog is often the best way to increase the amount of money it makes, be it from advertising revenue or the selling of products. One of the best ways to increase the amount of traffic to a site is through SEO, or search engine optimization. Search engine optimization relies on several different factors, although many of them can be accomplished through the use of social bookmarking sites. One such site, Twitter, has become widely used over the course of the last couple years, and is an excellent way to draw in traffic. Here, we’ll go over a few simple ways you can use Twitter to increase your site traffic.

The nature of Twitter, that is to say the short and sweet posts that anyone can see, makes it ideal for viral marketing and search engine optimization campaigns. In fact, it would be difficult to design a social bookmarking site more perfectly suited to creating large numbers of unique back links.

One of the most effective methods for drawing traffic through Twitter is by creating a viral marketing “seed,” typically a humorous, strange, or otherwise entertaining video or image. This video or image is then posted to Twitter, where it can be seen by millions of people. The viewers who enjoy the seed then repost it, which essentially creates a chain reaction of free advertising for the creator of the viral seed. This devious internet marketing technique is an excellent way to create a highly effective yet very cheap advertising campaign. For reference, see the “Old Spice” deodorant product’s page on Twitter, and you’ll get the picture.

Twitter can also be used for back linking, because of the ease and frequency with which its members create links to virtually any page they find worthwhile. The social bookmarking functions are almost perfect for SEO, and the high number of traffic to many members’ pages mean that the quality of these back links remains quite high. By using Twitter as a source of high quality, persistent, and popular back links, you can dramatically increase the search engine rank (how early in results pages a site appears) of your site, thus increasing the amount of traffic it receives.

Podcast version

 

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