February 3, 2012

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Host Your Own Webinar for Customers and Prospects

July 29, 2011 By 10 Comments

hosting a webinar

Do you feel that you have valuable information to share with your customers and prospects that just won’t in text format? Or maybe you know about some breaking news happening within your industry that your customers might appreciate knowing firsthand.

Are you live at an event that might change how business is done within your niche?

If you answered yes to any of the three questions above, you might want to consider hosting your own webinar for customers and prospects. In addition to allowing you to be on the cutting edge of news or change, a webinar allows you to interact with your customers in a brand new way that presents a more personable image.

Like a virtual conference where you’re the keynote speaker, you can establish your credibility and connect with customers and prospects from around the globe. Best of all, you won’t have to leave your office.

Hosting your own webinar doesn’t have to cost a lot unless you decide to pay for more advanced services. Those worried about the technical aspect can relax. If you have a working web cam, speakers, and a microphone, then you can easily host your own webinar.

If you already have these things, then you simply need an account at a website like Ustream or Livestream – both of which allow you to host your very own webinars live. If you’d like to do your own webinar, then there are a few simple tips to follow to ensure it’s a success.

If you’ll be treating your event more like a conference, then make sure you send out a notice about your event a few days in advance. Then, the day of the conference, send out one final reminder.

Make sure you account for time zone differences. For instance, if you live on the West Coast in the United States but the majority of your customer base is located in Japan, then you’ll want to use the time that will be best for your customers. But for those customers who can’t make the webinar, you can record it so they can still access the information later.

After you’ve chosen the best time for your event, make a few notes about what you’d like to say. Don’t write it out word for word. Just try taking down a few bullet points to help you stay on track during your presentation.

Don’t take questions until the presentation is over. Some people have complained that webinars become diluted by customer interaction and they had to leave before the presentation was completed.

Finally, before hosting your event, find a few friends and do a test run to ensure all of your technology works correctly and you can be heard and seen clearly. Now is the time to troubleshoot for annoying bugs or problems that you don’t want to discover the day of your webinar.

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Filed Under: Internet Marketing Tagged With: Business, customers, host, presentation, prospects, virtual conference, webinar

How to Make Mobile Marketing Work for You

July 26, 2011 By 12 Comments

mobile marketing
Remember the days when making or getting a phone call meant having to track down a landline phone because they were the only phones available? Those days also meant that business didn’t take place in the car or on the plane or sitting at the airport because the communication methods weren’t as advanced. We no longer live in a stationary world.

We now have the benefit of taking business anywhere we are, which means that technology has advanced the way business is run and created a wide open space for anyone smart enough to put mobile marketing to work.

Mobile marketing is basically marketing that can be done on the latest technology such as mobile phones, blackberries, Google Android, iPod devices and more. Mobile marketing means that you have better access to potential customers and they have better access to you.  Mobile marketing gives you, the marketer, the gift of accessibility that you can unwrap to increase profits. How can you do that?

Potential customers can sign up to receive messages via their mobile devices. They sign up for these messages because they get some kind of benefit out of it. By using SMS (short message service), customers can get news about the latest product launch, deals that you’re about to offer, webinar alerts and more. If they decide they don’t want to receive anymore communication from a particular marketer, then all they have to do is opt out via an SMS message.

If you’ve ever seen the words ‘text to win’ in an advertisement on television, then that’s a form of mobile marketing. You might have seen a message flash that reads, “Text ABC Company to…” (followed by a string of numbers).

Those numbers are assigned to a company’s device in order to be able to send or receive SMS messages. You might think this advance in how you can conduct marketing will cost you more than you can afford, but there are monthly programs out there that can work even for the beginning marketer.

Keep in mind that mobile marketing isn’t just limited to text or codes. You can utilize a mobile marketing campaign that includes the same media style you’d use from a home computer such as video, audio and even pictures.

Some of the phones equipped with the latest technology advances have the capability to communicate via mobile marketing platforms. There is too much potential with mobile marketing for you not to join the throngs of marketers who are already putting this method to work and seeing the results.

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Filed Under: Internet Marketing Tagged With: Business, customers, marketing, mobile devices, mobile marketing, SMS, text

Breaking the Copywriting Code to Improve Sales

July 25, 2011 By Leave a Comment

copywriting

There are a handful of simple changes you can make to improve your sales – and one of those changes is the way you present your written content. Believe it or not, there is a formula that copywriters use to convince people to buy products and you can use that same formula on your own website.

The first step you want to do with any sales copy is make sure that you present the problem. Without a problem, people have no need to buy or take any kind of action at all. Presenting people with a problems is the same as letting them know they need to (and can with your help) take the necessary action to resolve whatever the problem is.

So first, you tell them what’s wrong – but you do it from the, “Hey – I’ve been there too” point of view. Never talk down to potential customers (you’re in debt? While I would never let myself get into debt, here’s how you can get out of it).

You have to show them that you understand, that you’ve walked the same road and can feel their pain. Establishing a common bond builds trust. Next, you want to show them how they can have a solution for their problem and you present that solution.

One of the biggest mistakes most people make when presenting sales copy or any other type of content is they fail to break it down into bite sized chunks. When words are written together in long paragraph form without breaks, readers tend to skim rather than read the content if they read it at all.

To get your point across, write your copy in a style that flows easily. Start with clean, crisp headlines followed by your storyline and then begin to break it up into sub-headlines.

Use bullet points in your copy. Bullet points serve an important purpose – they take long paragraphs and put them in an easier to read format. They immediately draw the focus of the reader and you can point out important details within bullet points.

You also want to write your call to action in a way that moves people to act. Sometimes using the same old phrases (Buy now! or Order here!) can backfire. People tend to turn a blind eye to words they’ve seen a thousand times.

Remember the customer’s problem? Here’s where understanding what the problem is can work as a call to action. For example, if you were selling products that successfully treated acne, instead of having a Buy Now call to action, you could use, “Yes! I want to fight my acne starting today!”

You want to think about your call to action and put yourself into the customer’s shoes. How is the problem hurting their life? What emotions are they battling because of it? Embarrassment? Social anxiety?

Don’t forget to use a PS and PPS in your copy. Why? Some people skip the sales copy and head straight to the price point and postscripts to see what the page is summed up about. You can also use these to show what the customer might risk if he doesn’t take advantage of your offer.

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Filed Under: Internet Marketing Tagged With: copywriting, customers, formula, improve sales, sales copy

Set Up a Facebook Fan Page for Your Customers and Prospects to Gather

July 24, 2011 By 17 Comments

fan page
A Facebook fan page is like having a Facebook profile dedicated to your business. While you could make a profile for your business, Facebook will likely flag it and remove the profile, leaving your customers and prospects without a way to connect with your brand on Facebook.

Instead of a profile, you want a fan page for your business. Fan pages are a way for your customers and prospects to identify with you and associate who you are with your brand as well as share the page with others.

Take a moment and define the purpose of your fan page. If you define the purpose of your page as only to sell more, then you need to take a step back. While social media does help businesses promote their brands and sell more products, consumers can always tell when that’s the only reason a brand is online.

Like all forms of social media, your potential ‘fans’ are looking at your page and asking themselves one question, “What’s in it for me?” What you have to figure out is how to best give something back to your Facebook fans. Some fan pages provide coupons, resources or helpful tips. Knowing what you’ll provide your clients in advance will help guide you as you create the page.

Once you’ve determined the purpose of your fan page, it’s time to build it. You can start building your fan page by signing in to your Facebook account. You want to sign in with the one that will be associated with your fan page. After you’ve signed in, visit: http://www.facebook.com/pages/create.php.

Choose your brand name carefully to appeal to your target audience. For instance the company Victoria’s Secret didn’t create a fan page for their brand. They created one for their new line Victoria’s Secret PINK. By doing this, they targeted the audience most likely to purchase their products (college age females).

Now that you’ve chosen your page name and category, make sure you upload a high resolution photo of your logo or one of your most popular products. The goal here is to choose an image that will instantly spark brand recognition in a consumer’s mind.

Next, add some text to the information tab. Hint: you can use text from your about page or any other page on your website. You can even include testimonials for your business. You can import your company blog to the notes section using RSS feeds.

This means new blog posts are automatically posted on your page’s wall. If you want to create a custom landing page, then try Static FBML. Use the search bar to find it and on the left hand side, click ‘Add to My Page.’

This will add an application to your page that allows you to post raw HTML code and have it display correctly to your fans. After your page is set up, make sure you update it two to four times a week so your fan base will continue to grow.

If you’d like to help support us, please visit our own Fan Page, and join more than 32,000 others.  http://www.facebook.com/plrinternetmarketing

Thanks for your support!

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Filed Under: Social Media Tagged With: Business, customers, Facebook, fan page, target audience

How to Be a Super Affiliate Marketer

July 15, 2011 By 6 Comments

Super Affiliates
Too many online entrepreneurs settle for becoming a marketer when they could be so much more. Are you one of them? Have you heard other marketers bragging about making thousands each week when you’re barely squeaking out a few dollars?

Take a look at what separates you from them. It’s not that they’re any smarter or any more talented. It’s simply that they found what worked and then worked it until the profits started rolling in. So how did they do it and how can you copy that success?

First of all, you have to know what you need to promote. Just because you happen to like a product doesn’t mean that it will sell well, so don’t just look for products that make you feel warm and fuzzy inside.

Instead, research what the hot selling products are and look for the products that will give you a higher return. For example, 10% of a $1,000 product is $100 in your pocket. But 50% of a $60 product is just $30 in your pocket, so don’t rely on percentages alone.

Once you find a good item to promote, start marketing aggressively. Talk it up on your website, present it on your blog, write articles about it, bring it to the attention of the public on Squidoo, Hub Pages, Google Knol and on your other social media sites.

Next, go the extra mile. Everyone likes dessert. So after you offer the main course of the product, sweeten the deal with a little something extra that savvy marketers often call a bonus.

It’s sort of like the television offers you’ve heard: “But wait! There’s more!” which is a line used to seal the deal, to tip the scales in the marketer’s favor – which of course is the customer making a purchase.

You want to offer the product and then bring on the extra. You have to make it something the potential buyer really wants and he can’t get it without buying the product. Something that complements the original purchase nicely – not a bonus that’s irrelevant to their needs.

You also want to create a buzz or spread the word about the bonus offer as well. Not only do you let the general public know about the offer, but you also make sure your list knows there’s a special deal waiting for them if they buy.

Anticipation is what creates an appetite among buyers. The worst thing for a marketer is to have a product that no one knows about. While word of mouth will bring in a few customers, your pre-launch days for your product are what will bring in the masses. Do a count down until the product releases and once it goes live, let your customers race out of the gate to be one of the first buyers.

Filed Under: Affiliate Marketing Tagged With: affiliate marketer, affiliate marketing, customers, entrepreneurs, interent marketing, marketer, online, products

The Very Powerful Social Media Today

March 18, 2011 By Leave a Comment

The Power of Social Media

I’m sure most of you know what social media is, and what it can do for your business, but are you aware of just how powerful it is? At no other time in history has the voice of individuals been so loud and broadcast so far. Until recently the only voices that could reach millions were those of giant corporations with monthly ad budgets the size of my mortgage!

Unfortunately that balance of power put the consumer at a distinct disadvantage and left them without a voice. Because of this many larger corporations took advantage of individuals and steamrollered over them if they had a complaint or concern regardless of whether or not it was justified. I’m sure you’ve all heard the stories, or most likely have a few of your own.

I remember my cell phone provider when I was going to college sending me monthly bills for $35.00 and me paying them, until one month they sent one for several hundred dollars. $623.89 to be exact! Now I knew this had to be a mistake, and after calling them and finding out it was for internet usage on my wireless phone (which didn’t have the capability at the time) I knew I would be able to explain and get it straightened out. I was wrong! Despite the fact that the telephone I had at the time could not connect to the internet they assured me the charges would stay until I paid them. They were wrong, my credit took a hit, and we both moved on, but I knew then that life wasn’t always going to be fair.

When a company gets so large that the individual ceases to be important things can only go from bad to worse, and prior to social media, and social networks the only recourse left to the individual was to try and spread the poor customer service story manually via word of mouth, which as you can imagine wouldn’t be all that effective, nor damaging enough for the company to take notice of.

In 2008 there happened to be a folk musician and his band travelling to Nebraska, and ended up having to land in Chicago for a quick turnaround. Sitting on the plane while the passengers started to disembark he heard a lady cry out from behind that they (baggage handlers) were throwing guitars! Sure enough looking out they saw their luggage being mistreated, and later went on to discover that a $3500 custom made Taylor guitar was badly damaged to the tune of about $1500.00!

Dave Carroll, then spent the next nine months in a back and forth battle with United Airlines while they tried to shuffle him from department to department until finally he was told to simply stop emailing them, and that they weren’t going to compensate him for his broken guitar.

He then decided to write three songs about his experience with the airline, and posted the first one to YouTube on July 6th 2009, and quickly garnered over 150,000 views in just a matter of a day or so. As you can imagine United (finally) then stepped up to try and do the right thing out of self-interest and seeing that this particular individual did indeed have a voice by offering compensation which to my knowledge was not accepted and the video was kept online, and the two subsequent videos were later released.

It’s important to note that that single video has now received over ten million views, and garnered the attention of the media worldwide, and will no doubt influence the decision of thousands of individuals thinking of flying that particular airline, especially if they have something of value to carry along with them.

I can only hope that going forward larger corporations and business enterprises will pay a little bit more attention to the voice of the individuals who make up the bulk of those same companies. In actual fact it will likely take many more such stories to have the desired effect, but seeing how the average Joe can now reach out and be heard by literally thousands of people almost instantaneously I’m hoping that day won’t be too far forward.

I myself am just a regular guy who works out of his home, has a handful of friends and very little family to speak of, but I have the ability to write a single blog post and once I hit that publish button it is seen by close to 50,000 people within 24 hours, and that number continues to get larger each day that passes.

Now it isn’t just bad news, or bad customer service that travels fast. Good customer service can easily be talked or blogged about spreading with the same intensity, and to the same audience. I think that it is this fact that will make a very significant change in the way big businesses do their business!

Now we can all take a lesson from Dave’s United story, and apply it to our own businesses. Next time you are making a decision that could impact one of your customers negatively consider the fact that the repercussions could spread far and wide, resulting in not only lost revenue, but also lost reputation for you and your company.

Instead take the time to find and offer a solution to those who might be negatively affected by a decision you’ve decided to make that impacts them in what they perceive to be a negative way. This might be something as simple as acknowledging them and listening to them and why it is they are frustrated, or it could mean issuing a refund and offering to let them keep a product for free. The important thing is that they (the customer) are leaving with a good impression of both you and the policies you have chosen to reflect your small, medium, or even large business.

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Filed Under: Internet Marketing Tagged With: Business, customer service, customers, Dave Carroll, social media, the power of social media, United breaks guitars, youtube

Tips for Growing Your Email List – Rewarding Your Subscribers and More

September 29, 2010 By 4 Comments

Growing your list

There are many practical tips for growing your email list. If you have recently started your business or launched your website, you likely will not have an email list to send to. You can start out by placing a form on your website to sign up for your email newsletter. Put a link to this form on each page of your website so that members will have access to it from anywhere. You may try including a link in a header or footer so that it is not awkwardly listed on your pages.

Once you have completed these steps, you can also place this link in your email signature. If you have others working for you, ask them to include it in their email signatures as well. Place it in your invoices for your companies as well. Other tips for growing your email list include posting free articles on your website. Ensure that these articles also do not require any subscription or registration. When sending out emails, make sure that they are personal for each of your clients, especially when you are asking them to sign up for your newsletter.

In your contact form on your website, include a checkbox that will allow others to sign up for your newsletter. Also add one to your checkout page for e-commerce. Of course, if you already have a list of email customers, you can take different steps. However, do not presume that because they are your customers that they want to receive your newsletter. Be sure to ask their permission to avoid irritating them. If you have an e-commerce store then you probably have a large list of customers. Again, don’t start sending these customers emails without their permission. If they don’t buy from you often, they may not even know who you are.

Yet another tip within the tips for growing your email list is to reward your subscribers. You can do this in one of two ways. The first is to offer free gifts or incentives from your website. This will allow your subscribers to gain your trust and try what you are offering them. If they are able to share your product with others or use it for themselves, they may enjoy it and want to buy from you more often. At the very least, they will be open to hear what you have to say.

The other way you can reward your subscribers is if you have a blog, or perhaps an electronic newsletter. Instead of offering only an RSS feed for your blog, offer an email subscription as well. Most blog readers prefer to read emails than RSS feed. Thus, make sure that you give people the option. If you don’t, you may be neglecting many people that could have been your potential subscribers or customers. Offer users a gift for subscribing, such as a product of yours or a complimentary lesson, or perhaps access to a part of your website for a time, or a program.

Start building your list today!

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Filed Under: Internet Marketing Tagged With: customers, ecommerce, emails, growing your email list, list, rss feed, subscribers

Market Research – How to Use It for Online Marketing

September 16, 2010 By 2 Comments

Market Research

Market research may seem to be easier to conduct offline than it is online. The truth of the matter is it’s actually the other way around. Marketing research is easier to conduct online than it is offline. So if you’re doing research for your e-business, you’re in luck. Most people take care of their basic needs online, including paying bills, shopping and communication. So you have plenty of chances to do market research for your internet marketing plans.

To start off, you want to find your target audience. If you don’t know who your target audience is, you can find out for free. Just look online for magazines that pertain to your niche. You can usually get previews of articles online. After reading a few articles in various magazines, you should begin to pick up on a theme. The information presented in these magazines is what your target audience wants to read about. Therefore the information you present in your products should be set up in a somewhat similar fashion. Once you’ve got the information that you need, you’re now ready to reach out to people in your niche. This is an important step. You need to confirm that the information you’ve collected is, in fact what they want. Dated information means that the needs and wants of your target audience have more than likely changed.

How do you reach out to your target audience? Have them take surveys. This is a very common method of market research. There is a reason for this. Surveys work. They are a great method of gathering information and getting into the minds of your target audience. Everyone has been on a site where they get a little pop-up window asking for 5 minutes of their time to take a survey. These surveys are designed to help improve the company and the products that they present to you. If they see similar responses in a large enough group of people, they may create a product centered on the needs of those particular consumers.

What if you can’t afford to conduct market research through surveys? Are there easier ways to get the information that you desire? Yes, but it depends on your e-business niche. If you run an SEO company, you may want to ask your customers what you can do to improve your service. You can ask them what services they may want to see you offer, or how they would rate your customer service. Speaking to your customers directly is a good way to get honest opinions. When taking online surveys, a lot of people just rush through them. By having your customers email or call you to take to you, you’ll get a chance to establish a real rapport with your customers, and you’ll likely get better, more detailed answers.

If you own something a little bit different, such as an internet marketing, affiliate marketing or work at home company, you can still take part in research. Even blogging industries can conduct market research. Just ask the questions that you want to know the answers to. You’ll receive emails, comments and testimonials that will help you collect the data that you require.

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Filed Under: Internet Marketing Tagged With: Business, customers, e-business, internet marketing, market research, offline, online, online marketing, products, seo, surveys, target audience

Brand Marketing – How to Brand Yourself

August 27, 2010 By 1 Comment

Branding your Company

Before learning how to brand yourself (or your company), you have to know what branding is. Most people think branding is the name of the company. This is only part of branding. There is much more to it than that. And just as your name is your identity but not who you are, a company’s name is only part of their brand. Branding is actually establishing the personality of your company. If you look closely at any type of brand marketing, whether online or off, you’ll notice that every company has their own unique personality. They want to be known as something specific. Branding your e-business means that you have to establish your own unique personality among the countless numbers of internet marketing and affiliate marketing companies. How do you do this?

Branding isn’t easy. It takes time and effort to brand yourself. All major companies had to work their way to the point where they were successfully branded. It might have taken years. Therefore, before beginning to brand, you should have a realistic view of how long it will take to brand your company. Then you can begin brand marketing to establish your company’s presence and personality. Think about what sort of message you want to send to your customers. What do you want to be known for? Don’t generalize your answer by saying you just want to be the best or most successful. You have to make yourself unique.

Your next question is likely “How do I make myself unique?” The straightforward answer is to offer something competition doesn’t. But this can be very difficult to do, especially if you’re just starting out. Do a bit of investigating. Look around at the e-business world. Dig into the companies that are in your niche. What are they offering? What makes customers flock to them? Where are they successful? Where are they failing? After finding the answers to these questions, answer them for your own business. What do you have to offer people? What is going to make customers come to you? Can you offer things your competition doesn’t offer?

One important trick in brand marketing is to give away things for free. It might make you cringe, but in reality, free information or products is actually the best method of brand marketing. A lot of websites will offer you a free e-book for signing up on their mailing list or to their newsletter. This is a great way to brand yourself. It gives people a chance to see how much you know about your niche. It lets them judge for themselves whether they’ll be with you for a short while or the long haul.

PLR (private label rights) products also help to brand your company. There are several levels of PLR, but the important thing about it is you own the rights to the information. So even if you allow other people to sell it as products on their own websites, the information on the inside is still yours. This is a great way to increase customers. The wider you cast your net, the more fish you’ll catch.

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Filed Under: Internet Marketing Tagged With: affiliate marketing companies, brand, brand marketing, branding, customers, e-business, how to brand yourself, mailing list, newsletter, PLR, private label rights

Internet Marketing Services: What You Need To Know

July 23, 2010 By 2 Comments

Internet Marketing ServicesIf you are the owner of a business, any kind of business, whether it be a traditional business with a physical location or one that is online only, and whether you have been around for one week, 5 years, or decades, you should look in to the value of Internet Marketing Services and what the implementation of these services can do for your bottom line. With the increased number of businesses going online, the competition for customers is only increased. By marketing your product or services correctly you will get ahead of the competition and you will stay there.

In the old days, the ones before the Internet, advertising was easier. There were options like television, radio, billboards, and newspapers. These advertising outlets were the primary ways to get your name seen by the public. Of course there were (and still are) right ways and wrong ways to make use of these forms of advertising, from add content to market saturation, and there were professionals available to guide you through the process.

You still need marketing today, and you still need to be concerned with content and saturation, however you need to understand how these two and so many other words and terms relate to the new world of advertising. No longer can you rely on these traditional forms of advertising, at least not exclusively, and you need to recognize the new mediums available. What’s more you need to have professional guidance to be sure you have the proper coverage.

It is this guidance that is provided by today’s internet marketing services. These services are staffed by people who not only understand the internet, they understand how it works behind the scenes as well as how it is used by the average consumer. Rather than attempting to learn this information and use it effectively, your business will likely be better served by hiring a respected service. You will save the time and the hassle of trying to do it yourself, and your bottom line is likely to increase as these web experts get your information seen.

You may be asking yourself what it is, exactly, that these services do. In short, they increase the exposure your business receives by marketing your business on the internet. You can no longer rely on radio and tv commercials, road side billboards, or print ads in the form of fliers and newspaper advertisements. You need to be visible on the internet too. While this may be quite clear, the process of getting it done may not be.

Visibility on the internet is a process that requires the use of a number of services and strategies that come together to form a web presence that will increase your visibility. This is done through search engine optimization, email campaigns, and many more creative uses of the technology available today through the world wide web. You could spend a lifetime learning about keywords, back links, and other strategies, or you can trust this knowledge to the experts.

Your web site needs to have a high ranking, and it needs to be designed in such a way that increases its potential. You need to employ an email strategy that causes people to remember your business and what you offer. You should be seen on the social networking sites, and your content across the board must never be allowed to become stale. These are just a few of the services managed by internet marketing.

At the end of the day you must advertise today as the market exists, which means making use of all the available mediums and using each one properly based on your type of business and the audience you intend to reach. To achieve your goals you will be wise to include internet marketing in your business plan, not merely as a way to keep up in today’s highly competitive market, but to dominate it.

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Filed Under: Internet Marketing Tagged With: advertising, businesses, customers, email campaigns, internet marketing, internet marketing services, marketing your product, Search Engine Optimization
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