Content | PLR Internet Marketing

6 Ways to Make a Living From SEO

July 12, 2011 By Guest 21 Comments

Megan Duckett owns a theatrical-sewing business in California that she named “Sew What?” She wanted to branch out and figured setting up a website would expose her business to new customers nationwide, and hopefully around the globe. Setting up a site, hiring one employee, soliciting past clients and cold-calling new ones did just enough to keep the business afloat; 20% of her sales were to other states, and she conducted two overseas transactions. Then Megan discovered SEO Services.

In 18 months Megan’s revenues skyrocketed 45%. Consequently, her business now employs 33 people in a 15,000-square-foot facility, and there are plans for expansion. One third of her sales are in California, 2/3 in other states, and she’s made 55 international transactions. When interviewed by Businessweek, Megan said, “It’s all been the search engine optimization and some low-budget, pay-per-click ads I’ve placed on certain industry terms…”

How Can I Do That?

1. Keyword Research

Know your competition. Use some free tools like SEOmoz Term Extractor, Open Site Explorer and Alexa Search Analytics to keep tabs on hot keywords in your niche. Take notes on what keywords your competitors rank highly for, which keywords rank poorly for them, and even the mediocre terms.

These tools also help you keep tabs on keywords that are diminishing in use so that you can update your website accordingly. Older websites, i.e., established domains, have more trust than newer websites, so older sites tend to rank higher for those mediocre terms than fresh competitors.

2. On-Page Optimization

Make sure to use keywords in outgoing links, title tags, meta descriptions, H1 and H2 headers, in bold face, and in the ALT text of images. Keep “keyword density” in mind here. Keyword density is the ratio of keywords and key phrases to the total number of words on a page. Blogs benefit from a keyword ratio of 2% to 5%, while the optimum ratio for eCommerce websites is slightly higher at 4% to 8%.

3. Content Like No Other

When writing about the latest product or event in your niche, avoid regurgitating what your competitors have written on the topic. Go into greater depth where possible with facts, stats and graphs or charts. When writing opinion pieces or reviews, do so with more clarity and depth than your competition. In short, valuable content is writing that’s easy to understand, factual (therefore reliable), and straight to the point.

4. Pay-Per-Click (PPC) Advertising

Paying to have your website at the top of the search engines guarantees more traffic, a precursor to potential sales. The PPC model is affiliate-based, and as a merchant you want solid affiliates. The cost per click (CPC) paid to search engines varies based on factors such as which search engine is used, keyword competitiveness, the day and time a visitor is surfing the web, along with visitor interest, intent and location. Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter operate under a complex bid-based model.

5. Linking

Building quality backlinks takes time, but the rewards can be tremendous. The goal is to have websites that rank high in the search engines link back to you. This generates a ton of traffic.

6. Blogging

Run a companion blog to your website that shows customers you are passionate about your niche. Not just passionate about what can be sold, but a fellow enthusiast, be it camping, marketing, martial arts, whatever. Use SEO techniques to get your blog ranked higher so web surfers can share in your enthusiasm for a given niche, and then find your website.

Amber McDougon is a professional writer and blogger with a particular
interest in the open source Joomla platform. She has been helping
companies build and maintain their online relationships with customers
since 2005. http://www.inetzeal.net/

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Writing Great Content

July 3, 2011 By Warren 8 Comments

For many, the thought of writing may seem a little frightening, I mean even with spell check we all seem to let a few spelling mistakes fall through the cracks that then appear for the entire world to see, and criticize.

So how exactly do we offer up great content for our readers? I mean we’d all agree that our readers are important and deserving of something special, and interesting to read on a regular basis. And furthermore since we as blog owners love the resulting traffic, we’d of course prefer it if they were getting those great articles from us!

So what is a blogger/writer to do?

Write ahead of time, don’t wake up at 8:00 am knowing you need to publish at 9:00 because chances are you won’t be mentally prepared, and by waiting till the last minute you are forcing yourself to produce quality, rather than letting it come naturally.

I don’t know about you, but creativity isn’t something I can turn on at will. I have days where I can write a great article in no time at all, and others where I simply sit and stare at the screen, occasionally writing and then deleting the drivel I’d written, and hoping for some creative inspiration to strike.

Have a planned writing schedule. Sometimes having a schedule of what topics you’d like to cover, and when can take some of the stress of continually finding new subjects to write about out of the equation. Many sites have something similar to a calendar of events, only it’s more of an editorial calendar.

Research your topic. This might seem like common sense to some, but I often see articles that could be bolstered up with a few pertinent facts and figures that would go a long way toward shoring up the article, and giving it more substance.

Stay on topic. If you have a personal development blog where you go through the trials and tribulations of life, and how to get the most out of it, then wandering off to discuss your favorite keyword research tool, might not be the best idea. The readers you’ve attracted are there for the current topic, and articles, and many won’t even own a website or blog.

Make sure you follow through, if you tell your readers you are going to join the gym next week, and start sharing your experience, and successes with them, and then simply forget, or change your mind many of them will see it as a lack of commitment to not only yourself, but also to them, your readers!

Write informative “how to” articles that do something to either help your reader, or simply improve some aspect of their lives. Too often we are being sold in life, and too few seem to be the help we need from time to time.

Interact with your readers. We all know how much we appreciate comments on our blog, but if we don’t take the time to respond to as many readers (hopefully all if it’s possible) as we can, we’ll soon find fewer and fewer people taking the time to engage with us. The comments section of your blog is a great place to not only get to know your readers, but also find out what they enjoy most about your site, and perhaps what they’d like to see in the future.

Read through the finished post to make sure you’ve covered all the point’s you wanted to make. From time to time while I’m writing I’ll skip from one paragraph to the next, and if ever I forgot to head back and finish that first paragraph, I’m sure my readers would be wondering what the heck I was trying to get across. The simple act of reading your post before you publish it, can often show you things you might otherwise have overlooked.

Two words, “spell check”. Most programs have it built in, and even most email services include it as a standard feature. Nobody (least of all your loyal readers) expects you to be perfect, or even 90% grammatically correct, but taking the time to read through, and spell check a document can often show you a spelling mistake or two that take no more than a second to fix. The end result will be well worth it!

And last, but not least have fun with it! This isn’t like when we were back in college and being graded on every aspect of what we wrote. Most of us (including the professional bloggers among us) write because we enjoy it and have a need to share our knowledge, thoughts and experiences with others. In most cases it is this willingness to help others that determines how successful we are at what we do.

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Filed Under: Blogging Tagged With: blog, Blogging, content, create, proof, readers, schedule, spell check, writing

Text Links Versus Image Ads

June 24, 2011 By Warren 4 Comments

Most visitors pass through one of two types of links. Text links are when you string together a word, phrase or sentence that’s hyperlinked to another domain. Image ads are things like banners, button, and pictures – graphical images that are hyperlinked with a URL.

Both types of links have their benefits and drawbacks. Which type you use will be based on your site and your traffic – and you should ideally test both types to see which performs best with your particular demographic.

In general, text ads tend to pull a lot more clicks than image ads, because people have become “banner blind.” That means people have learned to ignore banners, because they know they’re ads.

Text ads are a part of every website, so they’re harder to ignore. This is one reason why AdSense is so successful. Of course, some sites could benefit from a few image ads. If your site is primarily text, you might be able to make it look more appealing through the use of a few graphical banners.

Choose attractive banners with a clear call-to-action, such as banners that clearly state, “Click here for ____!” New Internet users may not realize they can click graphics, so it’s important for banners to have this kind of call-to-action.

Just be careful not to overdo the ads on your site. Two or three graphics per page is plenty. If you put more than this, you risk your site looking like a banner farm, and visitors may leave before they even have time to read any of your content.

Text links are generally more effective than banners. They can be blended in with your content and can look more like recommendations than ads. For some reason, people prefer to buy through recommendations rather than blatant ads, so text links can help you get a higher click-through ratio than you might get with banner ads.

Coding a text link is very simple. To create a text link on your site, you need to use the “a href” code. A simple text link code might look something like this:

<a href=”http://www.domainname.com”>Here’s where the text you want hyperlinked will go.</a>

Coding a banner link is only slightly more complex. You still use the “a href” code, but you also have to use the “img src” code along with it. It should look something like this:

So the first URL in that piece of code is the URL where you want your traffic to go. The second one is the URL where the image is being hosted on your server. This will make the image show up and when the user hovers his or her mouse over it, they’ll see that it’s clickable.

Make sure you test your links to be sure they’re going to the right place. If you accidentally link to the wrong place, you could end up losing a lot of money in commissions or sales, so it’s very important to make sure your links are in working order.

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Filed Under: Internet Marketing Tagged With: ads, advertising, banners, content, image ads, text links

Auto bloggers are dead, true SEO rises

April 20, 2011 By cpvr 4 Comments

Auto bloggers have been the talk of the web for quite some time now, but for what? Auto bloggers bring nothing new to the online world – these people strive to steal other’s works, take credit, and make money from it – but this isn’t funny. A lot of webmasters are sick and tired of auto bloggers ranking for their keywords – and quite frankly, we are too.

..How do I stop an autoblogger? Easy, beat them at their own game – write quality content, and drive backlinks towards your site – that way, they have to work harder, and can’t compete against you. Google has been knocking out a lot of autoblog websites from search, and that’s good news, because true webmasters should be winning – and its always been that way, quality content, over spam.

What if an autoblogger is beating me?

Step up your content writing skills, and guest posts along the way – also build more links – either through link exchanging, press releases, or article marketing – I’ve yet to see a true webmaster get beat by an auto blogger – why? Because autoblogging is stupid, and very annoying – its not unique, its copying, and really if you copy someone, then strive to be better than them – sure, you can have a highly ranked auto blogger, but what if someone reports you? Then, you’re screwed.

So, one thing I’d recommend to all webmasters is – work hard if an auto blogger is beating you – strive to have the best content, and strive to outlast auto bloggers – if Google can strive to knock these people out, so can you.

I recently asked this question on my twitter @cpvr and this was said.

“@cpvr @robert_kennedy I think we all are. Is there a better phrase than #SpammySEO? Link churning, or something?”

“@rtowendy @cranberrydotca RT @cpvr: @MuskokaLakeWine @Robert_KennedyLike call the titles “Autobloggers, Fake seo dead”"

Ya, so of course, auto blogging is dead, and true SEO is rising.
So, focus on not auto-blogger, but focus on quality content that helps you rank higher – for certain keywords, because we all know that “Content is king”, but it has to be of quality, that way people link you and come to your site for resource – and being unique – nobody likes a copycat – and nobody likes people that copy in order to succeed – so if you run an autoblog, then you need to focus on developing other sites, that aren’t using other’s RSS feeds for content – or anything of that matter.

It’s not hard to come up with your own content, its actually quite easy if you’re a true webmaster, or SEO person that knows how to be creative – so the fact remains, auto blogger is dead, and true SEO is back.

Great job Google for dropping the ban hammer on a lot of the cheating webmasters – they give “true” SEO a bad name, why? Auto blogging sucks and so does the people that copy other’s content – we’re sick of it, Google is sick of it, and I’m pretty sure a lot of other search engines will follow.

Written by Cpvr, the owner of the largest Virtual pets forum.

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Filed Under: SEO Tagged With: article marketing, auto bloggers, auto blogging, autoblogging, Blogging, blogs, content, content is king, quality content, seo, writing

Want More Traffic?

March 15, 2011 By Warren Leave a Comment

For those of you reading this, I’m going to assume you already have a website or blog and are looking for a way to increase the number of visitors you receive to that site. Obviously the more traffic we can generate, the more potential sales we can enjoy. I’m constantly on the lookout for more efficient streams of traffic and love adding them to my inventory of traffic sources.

Today I’m going to talk about a very basic way that each one of you can get more traffic. In fact you can grow your traffic exponentially using this method, and it’s something that every single one of you can do.

I’m sure you’re familiar with the saying “content is king”, well there might be a reason so many people are claiming this to be true. Because it is! Content is what makes the internet go round and round, and it’s what keeps visitors coming back time, and time again.

Let’s say for instance you have 25 pages worth of articles that you’ve written on a topic that ties in with the theme of your blog, whatever that might be. Let’s also say that you’ve done a small amount of SEO, and back linked those articles to the point you are getting 1 visit per day per article. Now 25 visitors might not seem like much, but it’s something you can at least work with.

Br growing the content you have from twenty-five to fifty, you can effectively give yourself fifty landing pages for people to land on your site. Go one step further, and optimize those articles and build a few backlinks to them, and they’ll start to do well in the search engines resulting in even more traffic to your blog.

Using tools to do some keyword research prior to writing the articles is a more advanced trick you can use to zero in on articles that are going to have very little in the way of competition. By spending a bit of time researching topics, prior to writing them you can find areas that have been overlooked, or else haven’t been written about in a long time.

Increasing the number of pages you have on the internet is the easiest way to increase traffic. It also gives you something with which to promote.

For more traffic tips, and to learn how I increased my own traffic by over 1500% pick up a copy of “Blog Traffic Tactics” today!

Filed Under: Blogging Tagged With: blog traffic, blog traffic tactics, content, content is king, increase your traffic, website traffic

Always Be Creating – ABC

March 5, 2011 By Warren 4 Comments

ABC = Always Be Creating

In this business you’ve started there are a million things that need to be done, many that you can do yourself, and many that cost a small fortune if you want someone else to do it for you. A 1000 word article like this one would cost about $25.00 to have someone write for me, and there is no guarantee that I’d agree with the way it was written, or even the content that was contained within it as we all have different skills and talents. I’m pretty sure a writer would do a much better job of punctuation and grammar than spell check or I could do, but the point I wish to get across is solely mine, and therefor easiest for me to explain to my audience. (Plus if there weren’t any errors they’d know it wasn’t mine!) LOL

Always be creating is a habit that you should develop early on, as it will go a long way toward your success and prosperity. Human beings dislike boredom and will try and fill those empty moments with something, anything. They’ll surf the web, watch TV, play video games, go eat something, look out the window, and just about a million other things to avoid boredom. We also love to accomplish things, and revel in achievements and small successes even if they happen to be small.

So how can we use this to our advantage? We fill empty moments with small tasks that work for our business, and push us further toward our goals. Instead of just sitting there while a program installs itself take that two minutes and head over to one of your favourite blogs, and leave a comment for the site owner. You’ve just built a back link, and one more road a potential visitor can travel to get to your site. Now taken by itself it isn’t much, but over the course of a year, it can add up quite nicely.

Make a list of tasks that you can do that can help your business, content that you can create for it. In this business the more assets you have, and have built the closer you are to the success of your business and to your goals as well. You should always be building your assets, and moving forward.

Each of our businesses are slightly different so I’ll use mine as an example because I believe many of my readers are either in the same industry, or are entering into it. These are some of the assets I can spend my time working on, and content that I can use.

Blog Comments
both on other blogs and responding to questions or comments on mine. These only take a minute and contribute to the traffic in a small way.

Write a Paragraph (or chapter) in my new e-book
I write and sell e-books for profit and to educate my readers so by continually adding content to whichever book I’m working on at the moment the closer I am to completing it.

Record a Podcast
I’m currently in the process of converting all 400+ posts of mine into audio versions for those people who either can’t read them, or simply prefer them that way. If it goes smoothly it only takes a few minutes to record and upload one and eventually they will all get completed this way using nothing more than “spare” time.

Brainstorm Topics
I’m continually looking for new topics to write about so spending a few minutes can result in a handful of topics for me to write on when I decide to work on my next article. There is nothing worse than having to publish in 30 minutes and having no clue what I’m going to write about.

Write an article
If I have the time then writing tomorrows post, or even just writing a “spare” to have sitting on my hard drive for one of those days when I can’t think of anything to write is a great way to spend 45 min or an hour. Imagine having a months’ worth of quality articles stockpiled in case of holidays, or emergency, or simply to have as an added asset. At $25.00 a pop, you’ve just built yourself a $750.00 asset in the form of targeted articles for your blog.

Write a Guest Post
You can never have too many guest posts, and if you understand the value of a relevant back link, and the associated traffic that can come with it; you know that having a small stock pile of these goes a long way toward the promotion of your blog. These can also be used for article marketing as well.

E-Mail your list
Research a product, service, or tip that you can offer up to your subscribers, and send out a quick email letting them know about it. Worst case scenario you don’t make any sales, best you do. Either way it’s a good chance to develop that relationship you’re building with them.

Add to your social network
If your adding followers, or Fans on Facebook, or any other social network for that matter, spend a few minutes and add a few relevant people or seek out one’s to add to your network. If you are a member of Twiends, then go invest a few minutes into visiting some of the websites, or watching the video’s to build up some credits that you can then convert into fans, followers, views, or visitors. I have 4,000 credits in there from messing around in my spare time, and I still have a huge following, and fan base.

Educate yourself
with so many aspects to our business there are hundreds, or thousands of things that we could be learning. If you’re like me, you no doubt have a few SEO or Internet Marketing courses on your hard drive. Take a few minutes to watch some of the video’s, or simply surf the web in search of information on a topic you’d like to learn more about. If those fail, there are always good old fashioned books to keep you going!

These are just a small handful of ideas, and there are dozens that you can come up with on your own I’m sure. The main point is to always be creating content for your visitors, or assets for your business. Traffic, readers, Followers, Fans, back links, articles, guest posts, video’s, podcasts, affiliate reviews…. These are all assets that you could be building that will have a benefit for your business.

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Filed Under: Blogging Tagged With: articles, blog, blog comments, Blogging, brainstorm, content, educate, email your list, guest posts, podcast, social network grow your business, twiends

10 Things to Help YOU succeed in Business

February 14, 2011 By Warren 7 Comments

Launching an online business is exciting, and filled with hope, and opportunities, but it does also have a certain amount of unique challenges that go along with it. Here are some things I feel will benefit you and your online business, and come from my personal experience in internet marketing.

1. Quality content vs. going for simple quantity. Too many people are publishing volume articles of low quality in the hopes that if they saturate the internet with it, they’ll end up with more sales and leads. This can be a great thing for you, because by spending the time to produce high quality pieces both for blog posts, and in the internet marketing products you create you will stand out from the masses who are focusing on just getting something out regardless of what it is.

2. ABC Always be creating content (Thank you Darren Monroe for one of many great tips!) It’s important to be devoting time each and every day toward furthering your online business, and part of that is the production of content, both free in the form of articles, training video’s, guest posts, etc. as well as in content that you can put towards products you intend to sell, after all if you don’t have anything for sale, then even if you do get thousands of visitors a day, you’ll never truly reach your income potential, and be left wondering just what happened.

3. Building your network is something you should always be working on, respond to your comments personally, spend some time retweeting those in your Twitter circle, answer the questions that are posed to you in emails. By working on your network of contacts in a personal manner, you’ll be building valuable relationships that will go a long way toward building your business at the same time.

4. I talk a lot about the importance of setting goals, and making a plan to reach those goals. After all if you don’t know where you are heading, or just how you intend to get there, your chances of ever arriving, are extremely limited to say the least. Make sure you set goals regularly, have a daily “to do” list, also make sure you have monthly, 3 month, 6 month, and 12 month goals, and that they all line up with each other. For example if you’d like to have 10,000 RSS subscribers at the end of the year, make sure you have a plan in place, and are working toward it with your shorter term goals.

5. Don’t be an island. What I mean by that is don’t try and go it alone, there are so many talented individuals who have already been where you are now, and even more that are heading to the same place you are. Network with them, and share ideas with them, we can all learn from each other, and I guarantee you we have a much greater knowledge collectively than we do individually. Reach out and introduce yourself to types of people, those you can help, and those who can help you. Don’t be discouraged that not everyone wants to connect, some individuals won’t want your help, and others are only in it for themselves.

6. Always be educating yourself on the different aspects that are relevant to your online business. There are so many different areas to work on that it is a lifelong process, and if you develop the habit of learning, reading, watching training video’s, etc. on these areas, you’ll find yourself becoming a much better internet marketer because of it. Here are just a handful of areas you could be focusing your online education on:

- Marketing

- Internet Marketing

- Affiliate Marketing

- Search Engine Optimization

- Traffic generation techniques

- Keyword research

- Analytics

- Social Media Strategies

- Writing

- Copywriting

- Web design

- Graphic design

- List building

- Relationship building

- Sales funnels

- Outsourcing

- Consulting

There are probably hundreds more that could be added to this list quite easily, but you get the picture. Developing your online education should be something you focus on early, and continue doing for life, it isn’t something you can just blitz through in 12 weeks, and be done with. Our business is constantly changing and evolving, in order to stay on top, we need to evolve with it.

7. Just like education should be started from the very beginning, and continue throughout your online career, so should your list building efforts. Time and time again, you’ve heard “The money is in the list” yet so many of you haven’t started a list building campaign, and when I ask you about it, the answer is generally that you don’t want to commit to the $20 a month fee that comes with an email solution such as Aweber. Leaving hundreds or thousands of dollars on the table because you aren’t willing to invest the price of a few drinks each month is not a reason, but an excuse. Start building your list now. Here is a coupon so you can get your first month for just a dollar, take advantage of it.

8. Track your results. You should always be tracking and testing the different campaigns you have running to see where the results are stemming from. If you are driving traffic to an offer from 12 different sources, but 2 or 3 are resulting in 80% of the traffic you should be focusing your time and energy on those few areas. By logging the results you are experiencing from different aspects of your business, you will also have a handy reference guide next time you decide to launch a product, need to set up a new SEO campaign, or perhaps use some similar type keywords that you’ve used in the past.

9. Focus! This might sound like a lesser important piece of this list, but it is actually one of the most important ones. There is something that is quite real in our line of work, and it is called “information overload”, and it can not only get in your way, but block it entirely if you aren’t careful. Spend the time researching the areas that you feel are important to your business, and then work those aspects until you’ve succeeded with them. Too many people in internet marketing bounce from one idea to the next looking for that get rich quick method that will provide them with an easy living with next to no work involved. Rather than waste your time, listen to my advice, and spend the time doing the work now so that you can enjoy the benefits of a business that is well built and providing you and your family with an income.

10. Last but not least, don’t give up, don’t ever give up! If something isn’t working, reevaluate, reeducate, and figure out why. Maybe ask someone who has already been there before you for some advice, then choose to listen to it, or seek out more advice, but don’t give up. This business is no harder, nor easier than any other business out there. It is possible as you can see by all the people who have already succeed before you. If they can do it, so can you. Failure is not an option!

If internet marketing is something you are truly passionate about, then the only thing standing between you and success are time, commitment, education, and application. If you believe that you can, then you will, it’s only a matter of time! See you there!

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Top 10 Blog Killing Mistakes

January 28, 2011 By Warren 36 Comments

Some people blog for fun, others for profit, while still others seem to never really get started doing either for some reason. I mean sure, it starts out all fun and exciting, but after a flurry of 30 or 40 posts something seems to happen and the excitement wears off, and the whole idea just sort of fizzles out.

If you’ve fallen prey to this particular situation, perhaps you were making one of these ten mistakes right off the bat, and were setting yourself up for failure. Maybe it isn’t too late to recover, or perhaps you’ll discover that the topic you chose for your blog just wasn’t a good fit for either of you.

1. People start off by reading a popular blog that’s been online for a few years, and the owner earns his living by working just a couple of hours a day, and that appeals to them, and so they launch a blog with the sole intention of making money blogging. Typically in cases like this they won’t even choose something they are knowledgeable, but rather something they feel will end up being profitable for them.

It’s important to blog about something that is so much a part of you that it can be called nothing other than passion. It’s that topic you could go on about for hours, and that you spend all your free time reading, or learning about. This is the only way you’ll be able to invest the time and effort into producing high quality content that is going to be bringing in visitors for years to come, as well as being linked to by other blogs within your niche. The passion you have for a subject will come out in your writing, and in the things that happen on your blog.

2. People are unsure of how to choose a posting frequency for their blog, and end up posting either too frequently, and burn themselves out, or start to look at the next post as a chore, or they go the other route and post either too infrequently or sporadically. Visitors to your blog will become “trained” to the posting frequency you post with, and will come to expect a post to be there when it’s supposed to be.

3. They go with a free blogging site, rather than invest in a domain that can be branded and built upon. If you are starting out with the intention of dropping it, then by all means use something temporary. But if however you plan to be around for a while, invest in a domain and some hosting, and start building as if you’re going to be around forever!

4. Letting the comments remain empty, or worse they allow spammers to have their way with their blogs. A blog with no comments seems like an empty blog to people, and they are less likely to stick around to find out whether or not you’re a decent writer. It’s just easier to hit that back button, and check out the next blog on the list. Participate in comment groups, try seeding them until they take off, reward your commentators somehow, and just make it attractive for people to leave your comments in the first place. Once you have them coming in, make sure you monitor them, and respond to them in a timely manner. Try emailing some of them to personally thank them for leaving the comment in the first place. I guarantee you the majority of blog owners aren’t doing this, and it will stand out.

5. They invest 30 second coming up with a blog title. The most important part of your post is the title, and it deserves some thought and consideration. Make it catchy and intriguing to those who see it, and make sure it leaves them wanting for more of whatever it implies.

6. Writing amazing content and sitting back waiting for the flood of visitors to arrive. Writing high quality blog posts is unfortunately only the beginning of your journey. You need to promote your blog using methods like Social Media, Blog commenting, Article Marketing, SEO, just to name a few. It’s important that you let the world know where to find you in the first place, your killer content can do the rest, and bring them back

7. Failing to follow up on a post! There’s nothing I hate more than when a blogger writes a post starting out a project, with all these goals in mind and tells you that he will be blogging about the progress, and then just seems to forget that he wrote it. I think perhaps at times the lack of comments convinces new blog owners that nobody is reading what they are writing, so after writing something, they don’t feel a great need to follow up on it.

8. Bouncing from topic to topic. We discussed the importance of blogging about a topic that you’re passionate about, and sometimes the lack of this results in posts ranging from working out, to dirt bikes, and over to gardening. Now I might be inclined to follow the first two, but I’m out of here when we start talking perennials. It’s important to have a focused topic for your blog in order to keep the attention of your readers.

9. Forgetting to proof the post before hitting the publish button. It’s important to not only spell check your article prior to launching it, but also reading it through a couple of times, preferably out loud. This will allow you to catch mistakes that otherwise might go unnoticed. Typically when a blogger lets these posts go live with errors in them, they never again go back to that post, and it remains there for all who stop in to visit, and reflects on you as a blogger.

10. And the top tenth reason new bloggers kill their blog right out of the gate is trying to monetize it before they have invested the time to grow their traffic. Filling a new blog up with ads and AdSense will only annoy the 8 readers you have, better to focus on building your community of readers before you plan to make money with it.

The bloggers that thrive and flourish are those that learn from the mistakes of not only themselves, but also of others. Spend some time reading about the mistakes the bloggers before you have made, and learn from them. Blogging can be fulfilling and rewarding both personally and financially if done right.

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Social Media Marketing Plans

December 18, 2010 By Warren 9 Comments

We are about to roll over into the year 2011, and I’m sure by now most of the older marketers and online business owners have most likely implemented some sort of social media marketing plan by now so that they can connect with their audience and react in real time to situations that may arise in the online realm. For those who have not yet started, or perhaps are new to starting an online business or are currently in the process of launching their new business, this is the perfect time to start working on the social media aspect of your business and ensure that you cover your bases right the first time.

If you take a look at the top twenty websites in the world at almost any given time, you’ll notice there are several social media sites listed, and this fact alone should be enough to prompt you to get over there, and create an online presence on each of those sites in order to capitalize on the massive volume of traffic that they each generate. Twitter is my third highest source of traffic to my website following Google in first (who provides me with 60% of my traffic) and direct traffic in second place. Traffic is, and always will be the lifeblood of your online business, and you can’t afford to overlook these social media sites that are already ranked so high, and receive so much traffic each and every day!

Take a look at the traffic stats for Twitter and notice the direction the traffic is trending, it’s a pretty strong indicator that social media is not only gaining ground, but gaining it fast!

Setting up a Twitter account takes no time at all, but after that it’s a good idea to design a background for your account. If you can’t make your own, head over to Fiverr and have someone make one up for you, or if you need higher quality find a designer who is willing to make it for you. Generally you can get some pretty nice ones between twenty-five and fifty dollars. Then rather than worrying about finding a massive following in the shortest amount of time, actually spend time finding quality followers that are willing to interact with you, and eventually you’ll notice that these people just might become your client, or customers. I’ve seen people with less than 1000 followers earn more than someone with 10,000 followers simply because his followers were more responsive, and he had spent the time to build trust with them.

Facebook is another obvious choice for setting up a page with, and developing it with your fans in mind. Offer them something that they can’t get everywhere else on the internet, and you’ll soon notice that people start liking and following your fan page and its updates. Part of having a fan page is gaining access to all kinds of wonderful stats about who is interacting with your page, how many fans it has, where they come from etc. There is a whole wealth of data available to you to help you tweak and enhance your page to make it as productive and profitable as you can.

Mobile marketing is the latest and greatest buzz word in the internet marketing circles, and for good reason. Everyone has a cell phone! Ok, you might be saying, “not everyone has a cell phone” and your right… but 250+ million Americans carry mobile phones, that’s over 80% of the nation’s population.
According to the International Telecommunication Union Cell phones subscriptions are about to top 5 billion globally! Do you imagine any of these people might be accessing Twitter or Facebook or their other favorite social media network from their phones? Of course they are! By setting up a social media marketing campaign you’ll already be on your way to developing a mobile marketing campaign. (More on that in a coming article)

I’ve listed only the top two social media networks, but after you build up these two, you might very well want to expand yourself and open yourself up to a wider audience by investing some time and resources into other social media arenas that are available to you online.

So how exactly does a social media marketing plan work? Glad you asked!

Content (Engagement)
Communication Channels (Facebook, Twitter, YouTube, Flickr, You’re blog)
Marketing Message (both online and offline)
Engagement (relationship building)

Content:

Well first you need content which will help you to engage your visitors and can come from any number of sources. For my site, I use blog posts, status updates, twitter updates, etc., but also have audio, and video as well as images. Some people utilize images (Flickr) to capture the attention and focus of people and then start the next process which is communication.

Communication channels:

Opening up communication channels is a crucial aspect to your online business, and just launching a blog or a website isn’t enough so creating and developing a presence on sites like Twitter, and Facebook will give you additional channels with which to engage your visitors with your content. (The content brings them in)

Marketing message:

While it’s great to provide content that is valuable to the people you reach, there still needs to be a clear marketing message so that you are able to turn these visitors into prospects, and then into customers.
Offer up valuable information that is specific to your niche, and then offer your products or services around the information in such a way as to not be a sales pitch but more of a recommendation that will be seen as something that will make their lives easier. If you happen to be selling a social bookmarking tool that automates the process of social bookmarking, then perhaps offering tutorials or training courses on the product could be one source of content that brings in potential customers.

Engagement:

A mistake that many people make is forgetting about all those fans, or followers that they spent so much time, effort, and money trying to attract in the first place. Now that you have built up your traffic, and visitor base, spend time engaging them. Keep them informed of any information that they might find relevant or valuable. Perhaps there is a promotion going on that you heard about, but isn’t public knowledge yet, share it with your readers. It will go a long way toward building trust with them. Remember, engagement is about communication, so communicate with them.

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What is Bounce Rate?

November 7, 2010 By Warren 7 Comments

Bounce rate is definitely something you’re going to want to take into consideration when you’re evaluating the analytics for your website or blog. If you’ve installed Google Analytics you will have a screen that looks something like the one below.

Now from this graph you can see that they have a bounce rate of 36.6% and people are spending close to three minutes on the site when they arrive which is pretty good. This allows quite a bit of time for you to show your visitors your writing style, the products or services you’re promoting, and maybe even make a sale.

So what is bounce rate? Well typically every visitor to your site will “bounce” or leave your site eventually through various methods, but bounce rate will only take into consideration the visitors who came, and left while only visiting one page. The formula used to calculate bounce rate is:

Bounce Rate = Total Number of Visits Viewing Only One Page / Total Number of Visits

Some will leave through an advertisement that you have displayed on your site, they may simply close the browser window after they finish reading your blog post. Some will arrive via Google after typing in a keyword, or key phrase, that is related to the topic on your page. The more relevant the page is to what they typed into Google, chances are the longer that person will stay. For instance if someone types in “What is bounce rate?” and this article comes up, then hopefully I did a good job in explaining it, and that person will stick around to read the article. If however I mistitled or did a poor job of explaining the concept that person might simply hit the back button and check out one of the other websites that were listed in the search results, which would increase my bounce rate. Obviously If Google sends me 1000 people for that search term, and they all hit the back button and go visit another site, they will not only record the high bounce rate, but will also stop sending me traffic for that search term as well. So it’s important to try and write for your readers and not for Google.

Typically the lower the bounce rate of a site the better, however this may not always be true. MFA sites (made for AdSense) would probably appreciate having a higher bounce rate since the goal for these sites (which I personally dislike) is not to keep your interest, but to get you to click out of the site using one of the Google ads on the page. I personally like seeing a very low bounce rate and will continue to work on my sites to see this number go lower, because this will mean I’ve engaged my audience and kept their interest which in turn means I’m providing them value through my content and hopefully showcased some of the products and services available on my site so that when they are in the frame of mind to make a purchase, it will hopefully be through my site, or my link.

So what is considered a good bounce rate? That will depend entirely on the site in question, I have blogs with bounce rates under 5% and others with 65% and both do quite well in terms of traffic, subscribers, etc. But I also have websites with very little text and a buy it now button at the bottom with bounce rates in the 90’s that is only there to sell a PayPal Donation script www.paypaldonationscript.com and as such does quite well at Its job. This is a zero maintenance website that makes money month in and month out, so while I’m sure I could lower the bounce rate, what would be the purpose?

It’s important to have a clear idea of the goal of the website in order to determine which you’re your bounce rate should be heading. Once you’ve determined that, it is a simple matter of either providing higher quality content, or perhaps more interactive media in order to lower your rate, or perhaps tweaking and improving your sales copy if you’d like to try to convert visitors quicker, or make them take an action that suits your needs. Either way bounce rate is something you should be aware of, as well as keeping an eye on it and the direction it’s heading to ensure that it’s in line with your particular marketing model.

I’ll use PLR Internet Marketing as an example; the bounce rate for this site is up around 67% despite the fact that visitors spend an average of 2 minutes here. It would be a simple matter for me to lower this number, I could simply take out my fade in popup that new visitors see asking them to optin to my list in exchange for downloading my 79 page eBook that I’m offering. Many people when they see any sort of popup will instantly click out to escape. Now I know this is true, so why do I leave it in there? Because bounce rate isn’t the only thing I’m tracking. I’m also tracking subscribers to this site, and with that subscriber fade in, I have a much higher subscription rate than without it, so it ends up being a personal choice. But it brings into focus the fact that you need a clear idea of what the goal of your website is.

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