You must have heard thousand times that content is king in search engine optimization. But is it truly that important? And even if content is important, how far articles and words can push your page ranking up in search result pages.
First of all, we must face that SEO marketers can do almost nothing without content. But we don’t also deny that simple bulk-generated articles with vanilla words won’t take you anywhere. Let’s face it. All major search engines – Google, Yahoo and Bing – are assigning more weight to contents, which carry value for target audiences. If you are eager to know how a compelling content should in post-panda search engine optimization follow this article.
1. To begin with, cut down on bulk small size articles. Search engines are giving less importance to these articles. In fact, as a site owner or webmaster, we also realize that it is not always easy to make justice to topics within 500 words. According to Gorank.com, right now average page size of any Google search result stands at 943 words. The same stands at 1305 words for Yahoo search results. So, you must go for 750 words onwards articles. If budget limits, opt for less number of article but never compromise on quality.
2. Search engines can’t do away with keywords. But too much, of keywords, is not desirable. In fact, in post-panda world, Google assumes even 2% keyword density as spamming. Isn’t it a fix? However, there is a way-out. You can bypass direct keywords with synonymous keywords without distorting idea of your article. Search engines love this.
3. Search engines like authority sites. It is an open secret. But for you it won’t be easy to earn authority tag from search giants. This is even tougher for competitive keywords. We thought to have a solution.
Don’t start with industry standard keywords. Do some research and find out specific keywords. Try to make them as specific as possible. It is true that they won’t bring in heavy traffic. But if you manage to deliver top-quality articles then visitors would share them on social networks. This will earn your site authority status for those keywords and topics. And once you have authority tag for lesser known and specific keywords, no body stops you venturing into more popular keywords.
4. We often mean written articles only when talk about SEO content. But content can be information in any form – images, video, graphics, charts or audio narration. As an internet marketer, you cannot avoid them. Complement your articles with charts, images, videos and other informative pieces. Your content will be more crispy and user friendly. Besides, search engines also prefer good mix of written words along with other visual, graphical and narrative pieces.
The take away from this article is, value added SEO content never misses the bull’s eye. Understand what search engines are asking for and adjust the content style accordingly without any compromise on value.
About the author: Alyssa Clerke is a blogger who also happens to be a tech freak. She is always on a look out for latest gadgets and apps and right now hunting for some new Android apps. She is a hardcore biker as well and her dream machine is the dyson air multiplier, a futuristic bike.
Always Be Creating – ABC
ABC = Always Be Creating
In this business you’ve started there are a million things that need to be done, many that you can do yourself, and many that cost a small fortune if you want someone else to do it for you. A 1000 word article like this one would cost about $25.00 to have someone write for me, and there is no guarantee that I’d agree with the way it was written, or even the content that was contained within it as we all have different skills and talents. I’m pretty sure a writer would do a much better job of punctuation and grammar than spell check or I could do, but the point I wish to get across is solely mine, and therefor easiest for me to explain to my audience. (Plus if there weren’t any errors they’d know it wasn’t mine!) LOL
Always be creating is a habit that you should develop early on, as it will go a long way toward your success and prosperity. Human beings dislike boredom and will try and fill those empty moments with something, anything. They’ll surf the web, watch TV, play video games, go eat something, look out the window, and just about a million other things to avoid boredom. We also love to accomplish things, and revel in achievements and small successes even if they happen to be small.
So how can we use this to our advantage? We fill empty moments with small tasks that work for our business, and push us further toward our goals. Instead of just sitting there while a program installs itself take that two minutes and head over to one of your favourite blogs, and leave a comment for the site owner. You’ve just built a back link, and one more road a potential visitor can travel to get to your site. Now taken by itself it isn’t much, but over the course of a year, it can add up quite nicely.
Make a list of tasks that you can do that can help your business, content that you can create for it. In this business the more assets you have, and have built the closer you are to the success of your business and to your goals as well. You should always be building your assets, and moving forward.
Each of our businesses are slightly different so I’ll use mine as an example because I believe many of my readers are either in the same industry, or are entering into it. These are some of the assets I can spend my time working on, and content that I can use.
Blog Comments
both on other blogs and responding to questions or comments on mine. These only take a minute and contribute to the traffic in a small way.
Write a Paragraph (or chapter) in my new e-book
I write and sell e-books for profit and to educate my readers so by continually adding content to whichever book I’m working on at the moment the closer I am to completing it.
Record a Podcast
I’m currently in the process of converting all 400+ posts of mine into audio versions for those people who either can’t read them, or simply prefer them that way. If it goes smoothly it only takes a few minutes to record and upload one and eventually they will all get completed this way using nothing more than “spare” time.
Brainstorm Topics
I’m continually looking for new topics to write about so spending a few minutes can result in a handful of topics for me to write on when I decide to work on my next article. There is nothing worse than having to publish in 30 minutes and having no clue what I’m going to write about.
Write an article
If I have the time then writing tomorrows post, or even just writing a “spare” to have sitting on my hard drive for one of those days when I can’t think of anything to write is a great way to spend 45 min or an hour. Imagine having a months’ worth of quality articles stockpiled in case of holidays, or emergency, or simply to have as an added asset. At $25.00 a pop, you’ve just built yourself a $750.00 asset in the form of targeted articles for your blog.
Write a Guest Post
You can never have too many guest posts, and if you understand the value of a relevant back link, and the associated traffic that can come with it; you know that having a small stock pile of these goes a long way toward the promotion of your blog. These can also be used for article marketing as well.
E-Mail your list
Research a product, service, or tip that you can offer up to your subscribers, and send out a quick email letting them know about it. Worst case scenario you don’t make any sales, best you do. Either way it’s a good chance to develop that relationship you’re building with them.
Add to your social network
If your adding followers, or Fans on Facebook, or any other social network for that matter, spend a few minutes and add a few relevant people or seek out one’s to add to your network. If you are a member of Twiends, then go invest a few minutes into visiting some of the websites, or watching the video’s to build up some credits that you can then convert into fans, followers, views, or visitors. I have 4,000 credits in there from messing around in my spare time, and I still have a huge following, and fan base.
Educate yourself
with so many aspects to our business there are hundreds, or thousands of things that we could be learning. If you’re like me, you no doubt have a few SEO or Internet Marketing courses on your hard drive. Take a few minutes to watch some of the video’s, or simply surf the web in search of information on a topic you’d like to learn more about. If those fail, there are always good old fashioned books to keep you going!
These are just a small handful of ideas, and there are dozens that you can come up with on your own I’m sure. The main point is to always be creating content for your visitors, or assets for your business. Traffic, readers, Followers, Fans, back links, articles, guest posts, video’s, podcasts, affiliate reviews…. These are all assets that you could be building that will have a benefit for your business.
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