February 5, 2012

Goals and Money

Goals and Money

In today’s economy it’s fairly standard for both the husband and wife to work in order to make ends meet. Often times even with both incomes coming in, it can still be a struggle to get ahead in life, live free of debt, and enjoy the things that we deem important to us. Before writing this article I did a little test of sorts, I asked 3 people to tell me the top 5 things that were important to them, things they were passionate about, wanted to achieve etc.

I got the typical answers that you might expect, you may even relate to a few of them yourself, and I’ll list them below.

-          Travel (and the time to travel)

-          Health and working out

-          Security

-          To pay off their house

-          College tuition for one child (guess the other one’s are on their own!)

-          Pay off their credit cards

-          Lose weight

-          Start a business

Now these seem like pretty good goals to be working toward, most of them make sense don’t you think?

Now I asked them next, where they were in their journey to achieving these goals, can you guess the answer? For some reason, they didn’t seem to be achieving any of them with any degree of success, I mean sure each month they were paying down their mortgage and one had managed a trip to Hawaii last year, but overall things seemed to have stalled a little bit for each of them.

The next question I asked got me a few blank stares, and odd looks. I asked what they had done yesterday to take them closer to any of those goals. How about within the last month? Year?

Amazing! These people had listed off some of the things they thought would be most beneficial to their lives, and yet had done almost nothing to bring them even a little bit closer to the goal.

It’s important to not only have a vague idea of what it is you find important to you and your family, but also to write it down, measure it, improve upon it consistently so that over time, you’ll come to realize your goals and dreams as reality.

I think for many of us, we get into the routine, and have a hard time breaking out of it until something happens to either change our thinking or to force us out of our current situation. You know that routine I’m talking about, it’s been taught to millions upon millions of us, and is unfortunately not to our benefit, but to our detriment.

It goes something like this:

Go to school, get good grades and graduate.
Go to college or university and get good grades again.
Get a job with a reputable company that pays decent.
Work 40 hours a week, for 40 years.
Retire
Try to live off of 40 % of what you couldn’t live off in the first place!

Sound familiar?

This is the worst possible business model for you as an individual. Trading hours for money is very ineffective, and leaves very little room for growth. You’re limited to the number of workable hours in a week. Even if you chose to work 12 hours a day, 7 days a week, you will still only be paid for 84 hours each week. Personally it doesn’t sound very attractive to me.

There is a better way to make money, and the people who have money have figured it out a long time ago, it’s called leverage. Leverage can be a powerful thing for you, and opens you up to a whole new way of looking at money, and what that money can in turn do to push you closer to your goals, and what you’ve decided is important in your life.

Leveraging your time, now as we pointed out even working 7 long days you’d only be getting paid on 84 hours of work each week, but what if you could leverage that time? What would it look like then? Multi-level marketers and network marketers figured out a long time ago, that if you could get paid on the efforts of others then you could quickly multiply your earnings. In Internet marketing we have a similar method using affiliates, basically if we structure our business accordingly we can not only be working at the goal of selling our product, or products, but we can have literally hundreds or thousands of people working toward the same goal.

Would you rather go to work for 12 hours today to accomplish your goals, or would you rather have 12 people go to work for 1 hour, how about 120 people for an hour? It’s a bit of a no brainer if you ask me, and no matter what it is you do, you should always try to find ways to use leverage to your advantage.

Leveraging your money is another great example of how certain people make a living smarter rather than harder. Warren Buffet has managed to amass a huge fortune simply by leveraging the money he has to work with. They say it takes money to make money, and there is at least a little bit of truth in that, in that if you have money to use as collateral you can borrow even more money, and make that money work for you, creating even more wealth for you. Remember, leveraging money is a great way to generate income, but you should be knowledgeable about the type of investing you are planning.

I think it’s important to look for the leverage in each of our lives, and businesses and utilize them to our advantage. It may take a bit of extra work for me to see if a PPC (pay per click) campaign that I’m using to drive traffic to an affiliate offer is working, but for me, if I can find that magic ratio, where I know I’m spending $1.00 and making $1.50, then it’s well worth the time invested because I can simply scale things up and give myself a raise!

I wish all of you reading this the utmost in success, and it is my hope that after reading it, you’ll write down your list of important things in your life, and the steps you need to take to get you there.
If your goal is to get into shape, list ten things you can do to achieve that goal, and then start implementing them into your life!

Thanks for reading

Warren

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New Business Ideas – Taking your Business Online

Business IdeasIf you already own your own business and want to give it a boost with a fresh idea, or if you are planning on starting your own business but are lacking some inspiration, then you may be interested in taking your business online. The internet offers a variety of new business ideas that can give your existing business or future project a kick start. Here, we’ll go over a few of the ways taking your business online can provide you with an advantage over the competition, as well as how to go about setting up a new business online.

New business ideas are tough to come by, especially those that will make a dramatic impact on your current or future business. Taking your business online can provide a number of benefits for a variety of business models, whether you operate a single local restaurant or shop, stores in a number of different locations, or a home based business. For example, a local restaurant can benefit from an online presence by providing users with a menu online, and the ability to make reservations over the internet. A local retailer can offer directions to their store, or allow users to browse the inventory on their website.

If you are looking for new business ideas for starting your own business, then modeling your business after an existing one online can help. Providing a product or service of a higher quality or for less money than a competitor is a great way to get ahead. Online businesses that cater specifically to a particular area can also make the best of their website by providing enhanced customer service to customers in that area. You can even create a website and take in revenue from on site advertisements, and draw in users with entertainment media or helpful information.

Finding new business ideas online is relatively easy, especially if you are simply looking for a way to enhance an existing business. Keeping in mind that there are a large number of online businesses for virtually every market, it is important to find an aspect of your business that will make it special. Drawing in customers with lower prices, unique products or services, or higher quality material is often the best way to do so. Using your skills and knowledge to your advantage when creating a new business model will allow you to take your ideas to the next level.

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Internet Marketing Service – Online Promotion

Calgary Internet marketing servicesWeb promotion is rapidly becoming one of the most effective ways to bring in more customers for virtually any business model, and is getting more and more important in an increasingly electronic world. Having an internet marketing service to promote your business is often a valuable tool, and can offer a number of benefits that are not found elsewhere. Here, we will discuss some of the various advantages of using a marketing service for internet promotion, and how different business models can take advantage of web marketing.

The primary purpose of an internet marketing service is to bring in more traffic to a business’ website. This is especially true of businesses that do the majority of their transactions online, although it is still greatly helpful to businesses with real world retail locations. Marketing services can help you create rich content that will not only provide users that visit your site with information and media to interact with, which increases the rate of sale conversions your business will see, but also optimizes your website for search engines, bringing in more traffic. Increased web traffic combined with a higher proportion of sale conversions can create a dramatic difference for many different business types.

Another reason to use an internet marketing service is the effectiveness with which they can promote corporate brands, particular products, and more. Content like customer review systems for product comparisons and user testimonials are helpful, but in order to get these you will need to boost the traffic on your site and the sales of your products. Web marketing can make customers more familiar with your particular corporate brand, or the brands of the products your site offers.

Different types of business models will want to take advantage of a different type of internet marketing, although an internet marketing service can provide promotion strategies to fit any business. A local business with a real world retail location, for example, will want to use a marketing service in order to create geo targeted advertising, whereas a business that sells products online will want to promote their products and increase the traffic to their site. Online marketing represents an integral part of any modern business model, and in order to stay ahead in the current corporate climate it is important to have an online presence. By using a web promotion service, you can give your company or home business the boost it needs.

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Internet Marketing – Business Models and Approaches

business models and approachesHaving the right approach to internet marketing can really help you grow your business. There are many business models that can make use of marketing online, as well as a number of different approaches toward doing so. Having the right approach to suit your business model is important because it will allow you to take full advantage of the marketing opportunities the internet provides. Here, we’ll go over a few of the more common marketing business models, as well as the approaches by which you can achieve the best results.

A popular style of internet marketing business model is known as e-commerce. This type of business model essentially deals with goods being sold to the consumer directly, known as B2C, and goods or services being provided to other businesses, known as B2B. Internet publishing is another business model, which deals with online advertising. The sale of advertising space on the internet is a huge business, and being involved in it can be very profitable. Lead-based websites are also a common sight online. These are web sites that turn a profit by producing sales leads and then either converting those leads into sales for their own businesses, or provide those leads to other businesses.

Local internet marketing is a business model that involves a company that is based locally going online to create new relationships. These relationships are taken offline at a later date. This business model typically uses belly to belly trading. This business model is an excellent way for locally owned and operated businesses to expand their relationships both on the internet and in real world trading. If you run a small business or work from home, then using local online marketing can provide you with access to a larger client base and other essential business relationships.

Lastly, an internet marketing business model known as black hat marketing is one that employs undesirable elements in its business, such as deception and abusive methods in order to create traffic or generate leads. This business model typically makes use of methods such as spam, cloaking (a technique used to trick search engines), and sending users to pages they did not intend to visit. While these techniques can be effective, there are often consequences for running a business in this way. Using the right (and honest) approaches to marketing your business online, without resorting to black hat marketing, will allow your business to flourish.

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