February 7, 2012

Building Your Opt-In List – Three Steps to Start Building

Opt-In List Building

Building your opt-in list is a very important step in internet marketing. This can be done easily if you set your emails up for success. This will allow you to grow your lists quickly. You may have heard many success stories about people who have started opt-in lists and made good money with them. Perhaps this is the reason you decided to start an opt-in list. However, you may still not be making a profit. You may actually be losing money, and you may have a large list. Perhaps not many people are buying from you.

The most common mistake people make while building their opt-in list is coming into the market without learning what they need to know about it. If you have already started your opt-in list but it is not doing well, you can make it better. Perhaps in the past you’ve chosen a topic that you viewed as popular, but no one is buying from you. Sending an email to people does not ensure that they will buy from you right away. However, there are a few tips that will help you to make your opt-in list successful.

The first tip that will help you to build your opt-in list is making sure that your customers trust you. This should be your first priority. They should trust not only you, but also the product that you sell. You should gain their trust before you even try selling anything to them. You cannot become an expert overnight simply because you have launched a campaign. This also does not make you a trusted resource. Before starting your opt-in list, go to an article directory and submit articles about topics that are related to your business online, or other topics you have knowledge about.

The next step in building your opt-in list is to find a service or product to provide that people will actually need. It may not be your area of expertise, but whatever you choose to provide should be something that you have learned much about through extensive research. Knowing your product well is part of being professional. You may choose a product that you are interested in, but this should only be done if the product attracts a larger audience. You can also give those subscribed to your email promotional materials that they can give to others or use for themselves.

The final step in building your opt-in list is making friends. You should befriend other opt-in list users. This will benefit you if the person is successful, because you can learn much from their experience in building opt-in lists. They will provide firsthand experience of what not to do, as well as what you should do. As your list grows, you will be able to provide your customers with a higher quality of content. Remember to stay manageable and organized. If you need help, then seek it out or hire someone to help you. Always ensure that your customers are satisfied and happy.

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Building Your Opt In list

Building your optin listIn this internet marketing age, one of the most important assets your website or business can have is a targeted list of email subscribers, a list of people that are interested in your particular niche or topic of interest.

The average subscriber is worth approximately $12.00 per year to the list owner. Now $12.00 may not seem like a whole lot of money, but when you start building your list generating just 10 new subscribers per day means 3650 subscribers a year. Now if you do the math, what this means is about $43,800 each and every year. Not bad, considering for many website/business owners this isn’t even their primary source of income. The great thing about this is 10 is a very realistic number, and easily achievable…let me share a few tips to get you started.

1. the most obvious, yet often overlooked is having the opt in form in the first place, if you don’t have anywhere for me to sign up, how can I? I recommend locating the opt in form somewhere above the fold, and easily seen. For PLR Internet Marketing I’ve chosen the top right hand corner, now I could easily have placed my absence code here, but is my adsense going to generate $43,800 for me each year? Probably not. If you notice our Opt in form can be seen on each and every one of the pages on PLR Internet Marketing.

2. Don’t just have the opt in form; offer your readers something of value, this does two things, 1. It gives your readers something of value, which helps build trust. I spent 3 months writing and editing E-Business; “The Insider’s Edge” and could easily have continued to sell it at $19.99, but instead decided to offer it to my readers for free in order to provide them with value, and also build trust with my readers. 2. There is something powerful in business called “The Law of Reciprocity”, now what this means is that when you do something for someone else, they feel a compelling urge to reciprocate. Now as we’ve established both trust, and given something of value to the reader, if they are in the market for a service or product you are offering or recommending, they will now be much more inclined to purchase it from you rather than some stranger, or website they have no previous relationship with.

3. Design a professional squeeze page or sales page with your offer and then drive traffic to that page. If you go to http://www.plrinternetmarketing.com/e-business/ you will see the squeeze page I had designed to offer my eBook to people. This page is a great way to convert new traffic sources into both customers, and readers for many years to come.

4. Add a lightbox hover. This is the opt in box that fades into the page promoting your offer. You can set it up to show every time (I don’t recommend), you can have it show up once per visitor as I have done, (note will also show up again if cookies are cleared), or you can set the duration…e.g. every 30 days. My conversions increased by 30% after I added this.

5. Do you have a Twitter account? Have your offer sent in a direct message to new followers. I receive anywhere from 30 to 100 new followers each day. Twitter accounts for a whopping 50% of all my subscribers. You can use a free site like Social oomph to automatically send your new followers to your squeeze page offer, again…the better the offer, the higher your conversions will be.

6. Does your website or business have a Facebook fan page? If so, make sure you’re capturing leads there as well. Setup an opt in form as your landing tab, so that your new fans have the opportunity to sign up for your offer or gift directly from there. I’ve recently started an Internet Marketing fan page, that has quickly grown to 3000 fans, each of whom had the opportunity to sign up for my free eBook.

7. Run promotional ads for your eBook, ecourse, giveaway, etc. Google’s Adwords, Facebook Ads, etc. are a great way to drive traffic to your your offer. If you set the value of each subscriber at $1.00 per month, then you know that if you can acquire each new lead at or around this figure your already ahead. I know that if I pay $1.00 for a lead, that I can recoup that cost in as little as a month, with each successive month being pure profit. It’s important to know the value of your subscribers so that you can calculate at what point you’re still profitable.

These are just a few tips to help you build your own opt in list up to a profitable level. Remember, your list if used properly will easily be your most profitable asset. If I lost every other aspect of my business tomorrow, but still had my list, I could still make money each and every month!

To get signed up with Aweber’s email marketing program for $1.00 for your first month, click the link below. You won’t regret it!

Click here to visit Aweber.

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