I’m not sure which business you happen to be in, but I’ll assume it has something to do with internet marketing, affiliate marketing, or perhaps blogging. Either way I’m sure you have some competition and that they happen to be online as well. Are you keeping an eye on them? Are you subscribing to their newsletters and opt in lists? Are you reading their e-books, blog posts, and other online materials? Well if you aren’t, you should be.
Imagine having a team of professionals working for you day and night doing market research, tweaking sales copy, email copy, and then publishing the findings for you to review at your leisure and then integrate the ones that strike a chord with you. You aren’t the only one working hard to build your business, and if you aren’t taking advantage of the findings your competitors are digging up, then you are missing out in a big way.
Because we are all unique individuals with different make ups, different strengths, and core values, we each head into different areas to further our businesses. The introverted businessman might go further utilizing the software method, and because he is so much more comfortable than you being by himself, he has mastered which tools will further his business utilizing the different software tools that are available to us.
The social butterfly who needs to be surrounded by other people will likely be the first to discover the best social networking tools to use for his or her business; they’ve also discovered how to maximize their Twitter accounts, and Fan pages to help drive traffic and sales to the highest level possible. You should be keeping a close eye on these people as they can help you to take your own business to levels you couldn’t achieve on your own, or at least quite so quickly.
I have a list of about 30 internet marketers, and bloggers who I keep a close eye on, I know which ones are falling behind in certain areas, and others who are excelling beyond belief at others. Obviously I listen closely to the topics they cover that show where there success in those areas are coming from. This helps point out flaws in my own business model that I can then quickly change or restructure in order to not get left behind with my own marketing efforts.
I have no doubt that you can make your business into a successful enterprise, but wouldn’t it be great if you could turn your weaknesses into strengths simply by paying attention to those other marketers who are experts in those fields you either struggle with, or simply have little interest in learning?
So here is what I’d recommend:
1. Spend a day scouring the net for individuals who are doing what you are doing and then read a couple of posts, bookmark the site so you can keep abreast of what their writing, perhaps subscribe to their RSS feed.
2. Subscribe or opt in so you can see how often they mail out, and what they mail out, this will serve two purposes, you can see what content offends you (so you can avoid sending out similar type content) and items you find valuable.
3. If they offer products that you offer or are at some point going to offer, you might want to consider purchasing them to see how they put them together, you can then evaluate a finished product and incorporate the winning aspects, and avoid the negatives when you create your own.
I want you to consider for a moment how hard you are working your own business, and then think about others who are spending just as much time developing their own similar businesses out there. By collaborating online either passively (just keeping an eye on them), or actively (joining a Forum or community where you can brainstorm together and share which ideas are working, and which aren’t) you’ll be able to experience a higher level of growth for your business.
The resources available to you today are greater than at any other time in history, it is up to you to avail yourself to them, and make use of them.
If you are interested in collaborating with other bloggers, and marketers online, I’ve created an online forum where you can register for free and join in the discussion, ask question, find joint venture partners, etc. If you have questions, you can ask them and someone knowledgeable in that field will answer, or if you have answers for someone else, please feel free to contribute.
There are two areas to the forum, a free section as well as an “Elite” section that we’ve made super affordable at $6.00 a month, or $49.00 for the year. If you are investing in your business education this would be $6.00 well spent.
*Note: There is a credit system going live that will allow you to earn credits for posting content, you can then in turn use those credits to purchase a membership so you can save yourself some money.
To register for free click here!
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Four More Tips to a Better Blog
Blogging is rewarding in so many ways, and for those of us who dedicate the time to researching, writing, and publishing our best works it is something we would likely call a passion. And it is for this reason that we continually strive to improve our blogs, by adding more content, more features, and perpetually striving to drive ever more traffic to it, in order that we might showcase our thoughts for the world to see.
I’m going to share a few of the blog improvement tips that I’ve implemented in order to make it more productive and even more profitable for me.
Tip #1:
Develop a blog post checklist, and use it prior to publishing each and every post. A basic step that many people overlook is to read it after you’ve written it. Often times you’ll find mistakes in prose that you didn’t notice while putting it together the first time. Spell check it, prior to publishing it, good grammar, and spelling go a long way to lending itself toward professionalism. Spend more than a minute on the title, often this is the most important aspect of a post. Double check your links if you’ve included any, and remember to give credit if you’ve used information from another website or source. If you are including an image, try to pick an attractive and clear image that lends itself to the overall picture of the post. I recommend you implement your very own checklist made up of key areas that are important to you.
Tip #2:
Make it easy for people to reach out to you, and you can do this by making sure you have a strong presence on Facebook, Twitter, include either an email for them to reach you, or a contact form so that you can stay in touch with your audience. Another great tool that you have at your disposal for communicating with your readers, is the comments section after each post, make sure you are utilizing it to the best of your ability and making the most of the plugins that assist with this process. Two plugins that I would recommend are:
1. Subscribe to comments which allow your readers to check so that if they ask a question or are just interested in the topic being discussed they can receive an email whenever a new comment is left on that particular blog post.
2. Top commentator plugin is a great way to reward your readers for leaving those valuable comments behind, you can set it to reset at a given time frame. It simply calculates the number of comments each reader leaves, and then you can give the top five (or however many you choose) a nice backlink to their site.
Tip #3:
Now this tip could have been included in the previous one since it is a form of communication, but it is so much more, and I felt it deserved its own tip #! Email Marketing! Now whether or not you plan to ever sell a single item or make a single cent from your blog, you should still not be ignoring this one. By offering your readers something of value in exchange for their email address, you are able to reach out to them, and contact them at will. There is no better way of driving additional traffic to a new section of your site, or even just to your new blog posts this week. If you mail out to 50,000+ people this week telling them about your weeks blog posts how much more traffic do you think you will receive this week from that source alone? I get about a 20 – 30 % open rate on my blog posts that get emailed out to my subscribers each week (or after they reach a total of 7 new posts). With 50,000 subscribers that works out to anywhere from 1429 people a day to 2143 people a day of people who might not have stopped by for a visit to your site that week. Many of you may not even be getting 1500 – 2000 people a day, so you can see that by spending the time to develop this area, you will certainly see results in the long run.
Tip #4
Take the time to fix and repair any damaged areas of your blog, just as you would your home. If a light bulb burns out, you fix it; likewise if a link gets broken, fix it. Spend some time each week doing maintenance on your blog, here is a quick checklist for you.
- No CSS errors
- No Html errors, I use http://validator.w3.org/ to check these two areas.
- Check your site for broken links and update. Also make sure to check on your affiliate links, or banners that you have installed to make sure each site you are linking too hasn’t gone offline for some reason.
- Make use of Google’s Webmaster Tools to verify that your sitemap is working correctly, and there are no crawl errors, if there are fix them. (These affect your traffic from Google quite drastically, if you notice a sudden drop in traffic I suggest you take a look here).
- Make sure you’ve added alt tags to all of your images, and that they are optimized.
- Now is also a great time to make your to do list for the coming week ahead and list out any modifications you’d like to implement, plugins you’d like to try, or any other tweaks that you feel might benefit your blog in some way.
Building your blog is an ongoing process that you will be undertaking for many years to come, and over time you will grow and evolve your own skills and tactics as well, and those changes will be reflected in the works that you publish, the overall theme that you end up going with, and the site that is known as your blog!
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