Advertising | PLR Internet Marketing

Social Media and Business

October 22, 2010 By Warren 1 Comment

In today’s world, businesses are realizing more and more the role that social media is playing in in the lives of people, and in the choices they make. It used to be that we were bombarded by advertising, and commercials telling us about brand x and why we should buy it, but in today’s society we can turn to a vast network of contacts and see what is being said about brand x, or any other brand for that matter. Are you more likely to consider a cell phone provider based on the fact that they spend seven million dollars each month to attract and retain customers? Or would the recommendation of several of your close friends or colleagues carry more weight regardless of whether it was positive or negative to the product?

Television, radio, and print ads once created are permanent and cannot be altered, however changes online can be seen and heard almost immediately and are more fluid in nature. If a product comes out, and is raved about by the company and others, but experiences issues with safety, the world will know almost immediately through editing, advisory warnings, or even just comments that are left on social networking sites or blogs related to that product.

Timing is another emerging trend that can be found in social media, where we relied on newspapers and television networks to “Break” current events, and news, it is now becoming more and more common for events to spread first through social media, and networks long before the newspapers have a chance to publish, or even television producers to air information about it. Any witness with an IPhone or mobile device can easily be the first to announce situations as they occur.

It’s important for businesses to recognize this paradigm shift, and to factor it into their business model in order to not be left behind wondering just what happened, and how. Social media is an important aspect of any business regardless of size, product, or geographic location.

Implementing a social media strategy can be as simple as launching a Facebook fan page, and responding to issues that customers post. Setting up a Twitter account, and Tweeting about your business, promotions as well as helpful advice related to your particular industry is another great way to stay connected to a global audience on a daily basis. Some companies go so far as to setup Google Alerts using their company name (I know I do), and whenever a topic comes up on a blog or website anywhere in the world, I can personally respond to both praise or criticism. This is also a powerful method of protecting and promoting your brand, and it shows the people who are interested in discussing your brand, that you actually care about what is said online about it.

YouTube marketing is not a new phenomenon by any means, yet how many of you actually have gone to the trouble to have a video or short commercial created in order to promote your brand, business or simply an individual product? The cost of a 60 second video is generally under $200.00 and is within most budgets, and provides you with just one more avenue of exposure.

Whichever route you decide on, or how in depth you decide to take your social media campaign I highly recommend you at least implement one, and start to develop and grow it over time. You won’t regret it!

Podcast version

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Filed Under: Internet Marketing Tagged With: advertising, brand, Business, businesses, Facebook, Google Alerts, marketing, social media, Social media campaign, social media strategy, twitter, youtube

Internet Marketing Business Plan

October 19, 2010 By Warren Leave a Comment

A business plan, regardless of the business that it ends up being for, can be one of the best initial investments you will make when gearing up to start your own business. In this article I’m going to cover internet marketing business plans, since that is the area I’m naturally drawn too, but many aspects of it will be the same for any business you might be considering starting up.

A business plan will be a fluid like document that accurately defines the scope of your business, as well as any goals that you might have for it, and it will give you, as well as others a glimpse into just what it is you are trying to achieve over the course of your startup, launch and execution of your new venture.

I would consider this to be one of the critical documents that all entrepreneurs have going into an online business, as it will provide you with a roadmap if you will, and break down some key items that will be important for years to come.

You should tailor your business plan to the niche that you have chosen for yourself. If you plan to become the expert in your field, then building this document will be your first step, and if done correctly will show you things about your new business and market that you probably didn’t already know beforehand.

In internet marketing there are a few things that you will probably focus on a little differently, like keywords, keyword research. Your demographics will be more difficult and broader, but you should still have a clear idea of who your target audience will be, and who it is you will be marketing too, so that you can tailor certain aspects of your marketing and advertising to this particular group.

A typical business plan will consist of four main sections, while an internet marketing business plan will have up to six.

Typical Business Plan:

1. Description of business

2. Marketing

3. Finances

4. Management

Internet Marketing Business Plan:

1. Description of business

2. Competitor Research

3. Sales and Marketing

4. Social Media Strategy

5. Advertising

6. Growth Strategies

It’s important to go into as much detail and depth when putting this information together and then compile it in such a way as to make it easy to read. This plan will become part of your roadmap for the future, and you will most likely refer to it often. I would consider this document a working copy, because as you and your business grows over time, you will find yourself surpassing certain aspects of your plan, while others may either be a struggle, or simply cease to be important. Something that is profitable and important today in internet marketing might become obsolete in the coming months or years. In the past we have seen the internet change many times, and you want to be able to change with it.

I’m going to outline each section below and you can use it as a guideline, each business is slightly different and unique in its own way, and you may need to add or remove information that you do, or don’t require. Remember, each business plan is also unique and should be put together as such. They can be as short, or as long as needed.

Executive summary:
A concise overview of your company, what your company is, where it’s heading, which people are involved as well as the goals and visions for the future.

Description of business:
Here, you can define your company in greater detail, telling about your products or services that you might offer, the growth that you anticipate, as well as the direction you will be taking your company.

Competitor research:
This is where you will show the strengths and possible shortcomings of the top competitors in your niche, you might list the keywords they target as well as their ranking, advertising budget, income, market saturation, social media strategy, etc. There is a lot of information available to you on a competitor’s website that you can capitalize on. The more in depth look you are able to take, the more it can help you with your own strategy. If for example your competitor spent over $800,000 last year in advertising, yet failed to capitalize on the social media aspect such as Facebook, or Twitter, you might want to go after the weaker area, rather than the stronger one.
Sales and marketing:
This is where you will have your financial documents, loans, bank statements, income streams, cash flow analysis, pricing structures, product lists, etc. If you are providing a future forecast, show your assumptions that you based the numbers on. For example if your showing a growing income from advertising based on your site’s traffic, and PageRank growth, show how you intend to achieve this.
How will you market your product and services, show your strategies and plans here.

Social media strategy:
Internet marketing and social media go hand in hand these days, and it is important that you don’t neglect this aspect with your own online business. This is where you will show how you intend to build your brand, and following, will you be growing your email list? How will you build a relationship with that list, and what methods will you use to grow it? What avenues will you pursue, and how will you grow your following?

Advertising:
How will you tell the world about your products and services? Will you use pay-per-click, banner advertising, guest blogs, or speaking, do you have a budget? How will your customer find out about you?
Try breaking it down into online methods, and offline methods, and focus on the profitable one’s first.

Growth strategies:
Try to have a clear set of goals outlined for your business, as well as exactly what you will need to do in order to achieve them, set deadlines and be accountable to them. I would have it broken down into monthly chunks, and remember that these goals are fluid, and can change as the need arises. You will find that you excel in certain areas and are able to accomplish those goals faster; perhaps you have a great outsource team that is able to provide content at twice the speed, or half the price, in which case you will have to reevaluate your goals and perhaps the timelines.

A successful internet marketing business plan will be able to change and adapt, as you and your company grows.

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Filed Under: Internet Marketing Tagged With: advertising, Business, business plan, competitor research, description of business, entrepreneur, growth strategies, internet marketing, sales and marketing, social media strategy

Multiple Streams of Internet Income

October 2, 2010 By Warren 3 Comments

Internet marketing is a great way for people to leave the dead end world of a JOB! One of the aspects that appeals to myself and many others is the fact that your income doesn’t come from a single source.
Personally I’d be frightened having all my eggs in one basket, even though for years I had just that, a paycheck.

I’m going to go over a few of the sources of income that you can build up in the internet marketing world, with a little bit of effort, and focus, many of these can end up being a full time income all by themselves, however I’d strongly recommend building up several so that you aren’t dependent on any one for the majority of your living. Should one dry up, it’s a simple matter to replace it with something new, without having to be fearful that you won’t be able to survive because you’ve lost your monthly “paycheck”.

I’m going to assume that you’ve already started building your blog or website and have a clear idea of the direction you’d like to head. If you haven’t feel free to check out the 300 articles within the site to help you get started before coming back to read about ways to monetize your blog or site.

Services:
The easiest way to make money online is to trade a service for money; this is also the most like a job as far as I’m concerned unless you happen to be outsourcing much of the work you’re offering. Here are a few examples of services you can offer, the list is limited only by your imagination and talent.
Remember, offering a service on your website can often be the quickest way to start earning money online.

- Web Design

- Graphic Design

- Link building and SEO

- Writing, articles, blog posts, eBooks, etc.

- Data entry

- Virtual Secretary

- Programming

- And literally hundreds or even thousands more

Email Marketing:
If you’re a regular reader of PLR Internet Marketing, then you know that I’m a true believer in building your list right from the very beginning, I’m sure you’ve all heard the phrase “the money is in the list”. Remember, even if you lost your website and every other asset you have, you would still be able to make money using the list you built up alongside all the other assets you’ve built. Every subscriber is worth an average of $10 – $12 per year. If you build your list at the rate of 10 each day, then in one year, you would have 3650 targeted subscribers in your list which equals approximately $36,500 per year in income. And this is just one of your revenue streams your building!
Click here to visit Aweber, and start building your list today!

Products:
Selling your own product is a great source of income for you and your website, and the great thing about it is it takes only knowledge, and time to put together, but can bring you income for many years to come. Once you have your own product, you can start looking for affiliates to help you sell and promote it, and if the product is digital, even if your offering a 60% commission, you’ll be making much more than if you tried selling it yourself, with no help from other seasoned marketers.

Advertising:
Once your blog starts to generate a decent amount of traffic, you’ll notice that a decent percentage of your online income can be generated with advertising. Google AdSense alone can bring in anywhere from $50 to $2000 a month with a modestly successful website. I have websites that receive 200 visitors a day and earn $50.00 a month, and others that receive ten times that in traffic… and as you can imagine, the income is commensurate with the traffic your site receives.

Another source of advertising can come in the form of banner advertising which can be setup to run automatically with little or no intervention from you other than approving the ads that are submitted. I personally use OIO Publisher which is a great wordpress plugin that you can download here.

Paid reviews are another source of advertising income your site can receive. You can do paid reviews for products, services, or other sites in your niche to bring in some extra money.

Affiliate income:
Affiliate marketing is another favorite of mine, because I can pick and choose the best products out there to promote to my audience. I have no product to develop, the sales material is already taken care of in most instances, and there are thousands upon thousands of products or services that I can promote, creating even more streams of internet income. I have one product that I promote that pays $150.00 per sale, if I only sell one or two a month that pays all my online bills for me! And of course I don’t just promote a single product, I promote many! Remember that list your building?

Membership Area:
A great way to build up a nice recurring, residual income is to offer a membership area or site to your visitors, one of my sites is a backlink membership site where I sell membership packages, and add new sites to it on a weekly basis, the new backlink sites I keep adding are what keeps people paying the monthly fees, this can be any type of useful content that you update regularly.

Online Store:
It’s fairly simple to launch an online store filled with affiliate products. I have seen an online laptop store launched in just a few hours, that offered 30,000 different products, all of which the owner received a commission for each unit sold. He didn’t have to do anything other than promote, and drive traffic to the site, all orders, deliveries, and customer service issues were dealt with by the individual product website. An economical choice that looks professional is Shopperpress.

These are just a few of the streams of internet income, that you can start to build up within your business, or site and with a little bit of work, each one can be built up into a decent income all on its own. The best part about it is if your income is coming in from six or seven different sources, not to mention thirty, or forty different affiliate programs even if one dries up, it’s a simple matter to replace it with a new one.

Whichever route you decide on, I’d like to wish you all the best!

Warren Wooden

Podcast version

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Product Creation

September 11, 2010 By Warren 4 Comments

The advent of internet marketing and online promotion and advertising has had a tremendous impact on the way businesses think when they create new products. When creating a new product, it is imperative that one keep in mind the way in which the product can be promoted online, as well as how well it can be marketed on the internet. There are a few things to consider when creating a new product as far as internet marketing is concerned, and here we’ll go over some of these aspects of product creation and online promotion.

Whether you run an e-business that sells intangible products or services, or a real world retail outlet that sells real world goods, considering the way internet marketing can impact the creation of a new product is key. The fact that the world of marketing and promotion is becoming increasingly driven by the world of electronic and online media means that being able to adapt a marketing scheme to take the internet into account is essential. In order to do this, you need to consider how your product can be implemented in an internet marketing campaign.

One tool that can be used in internet marketing campaigns, and one that can very effectively target certain demographics, is the social networking website. The fact that it can target particular groups of people makes it ideal for products that are, in turn, aimed at certain demographics. For example, suppose you are working on a particular product that you want to target at young male adults, ages 18-26. You can advertise this new product on social networking sites in a way where it will only appear to users who fit your target demographic. Suppose the product is a new video game. You can even specialize the marketing campaign on the social networking site in a way where when users create posts, status updates, or so on regarding video games, they are more likely to see the ad.

Internet marketing allows you to create highly specified and specialized advertising campaigns that are designed to target a particular audience, in the hopes that this audience will be significantly more interested in the product you have created. Viral marketing, which is a type of promotion that relies of users replicating the advertisements, is a unique type of internet marketing that can have a tremendous impact on your product, especially if the product itself is designed with the viral marketing possibilities in mind.

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How to Market Your Ebook – Tips on How to Market Your Ebook

September 8, 2010 By Warren 4 Comments

When starting to learn how to market your ebook, you may want to consider giving away sample chapters. These samples should be free. If your ebook is lengthy, you may consider giving away the first few chapters as a sort of teaser. If individuals like your book, they will want to read more and will thus buy it when you are finished with it and read to sell it. Also, if they like the book, they may recommend it to others who will in turn read the free sample and potentially buy the book.

When considering how to market your ebook, you should consider the price. Keep in mind that individuals are naturally attracted to offers of free products. Because of this, they will also be very likely to buy products that are cheap. Since the internet often contains free information, people seek this information out. If the information is not free, it should be as close to free as possible, meaning very cheap. Therefore, your book should be cheap. Not so cheap that you don’t make a profit, but it should not be overly expensive since it is simply an informational product.

There are many free ways to market your ebook. One popular way to market your ebook is to use social networking sites, such as Facebook or Twitter. These sites have worked wonders for major companies in establishing an online presence. Best of all, this method of advertising is free. All it costs is your time. In addition, you’ll be able to network with people that are interested in learning about whatever subject your ebook is on. You may even run across a few people who have been where you are now, and can teach you more about how to market your book effectively.

When using social media sites, you can also conduct research. This is an important part of the marketing process. Since you can easily find people that are interested in your niche by using the search feature, you’ll have a wide variety of opinions at the touch of a button. Simply ask them questions that can help you tailor your marketing campaign to them. Encourage them to give as much detail as possible. Ask them questions on what they expect, what they would like to know, or what they feel needs clarification. If your ebook answers any of these questions, then you’ve found a solid foundation and basis for advertising.

If not, consider tweaking or improving your ebook. Products have to undergo evaluation regularly, even in brick and mortar companies. These companies realize they have to make sure that their products continue to sell to their target audience. As their target audience evolves, so, too, does the product. Books are no different. You may have to revise your books by adding new chapters and updating certain information. If there is newer information available, you can even create a sequel or a series of books. Creating fresh, new content will keep consumers coming back to purchase your product. This is all a part of the ebook process.

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Marketing vs. Advertising – The Difference Between Them

September 3, 2010 By Warren 13 Comments

Marketing and advertising are two different things. It’s common to get them confused. They are related, but there is a difference between them. Advertising is a part of marketing. It is not all of marketing. Marketing involves many different things, from research to distribution and sales. Advertising is the most expensive part of the marketing process, but it is not the entire marketing process. Look at it like it’s the final stages of marketing. You can’t advertise until you know a few very important things about your audience and your target demographic. Knowing this, there really is no reason to use the phrase “marketing vs. advertising.” There is no competition between the two.

Marketing and advertising is not just limited to brick and mortar storefronts. It applies to all aspects of e-business as well. You can’t develop a product to sell online if you don’t know what consumers want. This is why it’s very important to develop a niche for your e-business. Internet marketing shares some similarities with offline marketing. In order to be successful in either, research is required. Research is an important part of marketing. Countless dollars are spent in researching the target audience for the product that is being developed. Companies use things such as polls, surveys and focus groups to gather information on what consumers want. This is how they find a way to tailor their products to their target demographic. This, again, proves that there is no reason to use “marketing vs. advertising.”

Within the affiliate marketing and internet marketing trades, research is a must. Because the internet is evolving so rapidly, the needs and wants of people who work from home and need to make money online are changing drastically. Older methods of marketing are becoming obsolete. Newer methods are popping up frequently. Everything is getting faster and more thorough thanks to the changes in technology around us. Part of these changes comes from consumers themselves. Their behavior is the reason that marketing methods are either successes or failures. The studies done into consumers’ behaviors are all a part of the researching process.

Again, marketing vs. advertising is an unnecessary phrase. Sometimes certain methods can double as both advertising and marketing. Advertising involves presenting your product in a way that will get consumers to buy your product. The number of ways that are used as advertisement on the internet can also double as marketing. For example, PLR products are both a form of marketing and advertising. Testimonials and emails sent to you in regards to your PLR products are all a part of research. At the same time, your products may have also inspired some sales.

Webinars work the same way. They are both good ways of marketing and advertising. When hosting a webinar you’ll likely point to how your product can help people with the information that you’ve presented. But the question and answer session of the webinar counts as research. This is where you’ll find out exactly what people in attendance want to know. If you get a certain question frequently enough, then you can tailor your products and next webinar to meet the needs of your consumers.

If you would like to advertise a 125×125 banner site wide on all our pages, we have an opening in two days, price is $50.00/month and will include 4 tweets to an audience of 18,000+ internet marketing followers each month (1 tweet per week) please send inquiries to contact@plrinternetmarketing.com

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Filed Under: Internet Marketing Tagged With: advertising, affiliate marketing, internet marketing, marketing, offline marketing, plr webinar, research

It’s Time to Make Money with Your Blog

July 26, 2010 By Warren Leave a Comment

Have you ever thought about how you can turn your blog into a source of income? There are lots of ways to do so, and regardless of what you write about or how many readers you have, you can start using your blog to bring in money. In fact, running a blog (or even more than one) is an easy way to make money while you sleep, although it does require a little effort and marketing savvy to get started. Here, we’ll go over some of the more common ways people are turning their blogs into money making machines, as well as how you can get started doing just that.

Selling advertising space is one of the easiest and most common ways to make your blog into a reliable source of income. The amount of money you can make from ad space depends on a few key factors. Namely, the amount of traffic you get, the number of ads you have on a given page, and the type of ads you have. There are a few different types of online ads that you might want to consider.

First off, there is pay per impression (PPI) advertising, which pays a small amount of money every time a page containing an ad is loaded by a user. Typically, it takes thousands of page views to generate any kind of income with this type of advertising, because the number of users that even looks at, let alone interact with, these ads are fairly low. Secondly, there is CPA advertising, also known as cost per impression advertising. This means that the ad only pays out when a user fulfills the required action, such as filling out an online survey or buying a product. These ads pay out significantly more than pay per impression ads, but do so less frequently.

Turning your blog into a way to work from home is often as simple as hosting a few advertisements on it. It’s easy to make money blogging when you know the right tools to use. Another such tool is affiliate marketing, which essentially allows your blog to act as a middle man between consumers and vendors. Every time someone follows a link from your blog and purchases a product from your sponsor, you are given a percentage of the profits as commission. You can use these and other tools to make money from your blog.

Filed Under: Blogging Tagged With: advertising, affiliate marketing, blog, cpa, income, make money with your blog, online ads, ppi, sponsor, traffic

Internet Marketing Services: What You Need To Know

July 23, 2010 By Warren 2 Comments

If you are the owner of a business, any kind of business, whether it be a traditional business with a physical location or one that is online only, and whether you have been around for one week, 5 years, or decades, you should look in to the value of Internet Marketing Services and what the implementation of these services can do for your bottom line. With the increased number of businesses going online, the competition for customers is only increased. By marketing your product or services correctly you will get ahead of the competition and you will stay there.

In the old days, the ones before the Internet, advertising was easier. There were options like television, radio, billboards, and newspapers. These advertising outlets were the primary ways to get your name seen by the public. Of course there were (and still are) right ways and wrong ways to make use of these forms of advertising, from add content to market saturation, and there were professionals available to guide you through the process.

You still need marketing today, and you still need to be concerned with content and saturation, however you need to understand how these two and so many other words and terms relate to the new world of advertising. No longer can you rely on these traditional forms of advertising, at least not exclusively, and you need to recognize the new mediums available. What’s more you need to have professional guidance to be sure you have the proper coverage.

It is this guidance that is provided by today’s internet marketing services. These services are staffed by people who not only understand the internet, they understand how it works behind the scenes as well as how it is used by the average consumer. Rather than attempting to learn this information and use it effectively, your business will likely be better served by hiring a respected service. You will save the time and the hassle of trying to do it yourself, and your bottom line is likely to increase as these web experts get your information seen.

You may be asking yourself what it is, exactly, that these services do. In short, they increase the exposure your business receives by marketing your business on the internet. You can no longer rely on radio and tv commercials, road side billboards, or print ads in the form of fliers and newspaper advertisements. You need to be visible on the internet too. While this may be quite clear, the process of getting it done may not be.

Visibility on the internet is a process that requires the use of a number of services and strategies that come together to form a web presence that will increase your visibility. This is done through search engine optimization, email campaigns, and many more creative uses of the technology available today through the world wide web. You could spend a lifetime learning about keywords, back links, and other strategies, or you can trust this knowledge to the experts.

Your web site needs to have a high ranking, and it needs to be designed in such a way that increases its potential. You need to employ an email strategy that causes people to remember your business and what you offer. You should be seen on the social networking sites, and your content across the board must never be allowed to become stale. These are just a few of the services managed by internet marketing.

At the end of the day you must advertise today as the market exists, which means making use of all the available mediums and using each one properly based on your type of business and the audience you intend to reach. To achieve your goals you will be wise to include internet marketing in your business plan, not merely as a way to keep up in today’s highly competitive market, but to dominate it.

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Filed Under: Internet Marketing Tagged With: advertising, businesses, customers, email campaigns, internet marketing, internet marketing services, marketing your product, Search Engine Optimization

You Can Make Money Blogging With Your Favorite Interest

July 10, 2010 By Warren 1 Comment

The idea of blogging started out as web-log, and got shortened to blog. It seems to have taken the world by storm. Perhaps even more important it seems to have taken the business world by storm, and now you can make money blogging.

Blogging is all about writing really good content articles and posting them on various blog sites. There are many blogging site out there, simply do a search engine keyword scenario and you will find an infinite number of them. If you really want to make money from your efforts, pick and choose which ones are the most popular with high stats for articles being read. Your goal is to become a featured author, so find places that will give you the best chance of succeeding.

Now, how does a person make money blogging, when you have nothing to sell? You have you to sell, and advertising companies to pay you to post their ads on your blogs. In order to do this you sign up for an account at the different online sites, you know who they are, and study their requirements until you know how they operate.

If you have a favorite subject, interest or hobby, simply find keywords that relate to it. Use the keyword tools available at different search engines and keep fine tuning your searches until you find the best combination to write about. Make sure you are passionate about your subject matter because you will need to be able to write about it as if you are the only authority on the subject.

Content. This is the issue. You must write content that is not only informative, but useful to your readers, too. Write for the audience you are trying to reach. If you want people who are looking for gossip about movie stars, do not write an article about the technical benefits of tying your shoes. Stay focused on the subject matter of your niche and stay there.

After you have content on your own blog, start finding other blogs that are of a similar nature and then start writing articles to post to them. Be sure to include your back link to your blog so the search engines will consider it a back link and rank your articles higher, and certainly do not forget to put your advertiser links at the bottom of your articles.

Then network the heck out of your efforts using all the other networking sites. The other networking sites want content, too. So, keep duplicating your efforts everywhere you write an article and keep making sure you put your advertising links, as well as your back link to your own blog, where everyone else can see it, including the search engines.

The main trick to of how to make money blogging is replication. Strive to develop a good strategy, excellent content, post it on high traffic blog sites and keep working your keywords into your articles, while maintaining your advertising accounts and soon you will see revenue coming into your bank account.

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Filed Under: Blogging Tagged With: ads on your blog, advertising, blog, business world, high traffic blog, make money blogging, revenue, web-log

Increase Site Traffic – Promoting your Website

July 1, 2010 By Warren 3 Comments

One of the most effective ways to increase the efficiency of a website, regardless of its purpose, is by increasing the amount of traffic directed to that site. Most websites benefit when they increase site traffic, usually through the increased sale of products and services, or a higher proportion of visitors viewing advertising. Increasing the amount of traffic on a website will also increase its visibility, both by word of mouth advertising through users, and online sharing through links. The latter is especially important for sites that use a viral marketing strategy. Here, we will address how to increase the traffic to your website, as well as its importance in various aspects of online business and marketing.

There are a huge number of ways to increase site traffic, with each proving more effective for a different type of website. Across the board, however, one of the important aspects of increasing traffic is bringing targeted users, rather than incidental users (or randoms) to your site. Targeted users are those that are actively seeking content, services, or products your website provides. Incidental users arrive at your site randomly, be it by accident, or because they are looking for something that they think your site provides, when it does not. Obviously, targeted users are more likely to use your site for its intended purpose, whereas incidentals will probably simply leave.

Traditional web marketing tactics such as banner advertisements, e-mail spam, and more typically bring in a much higher percentage of incidental users. Targeted users are attracted primarily through search engines, and optimizing your website for particular search terms that will be relevant to the products, services, or content your site provides is a good way to increase site traffic from targeted users. Essentially, marketing your site in a way that will draw users who will actually want to view and use your content will dramatically influence the efficiency with which your site achieves its goals.

The best way to increase site traffic from targeted users is simply to provide high quality, valuable content that users will want to see and use. Things like videos, articles, interactive media, and other forms of helpful information tend to attract users most efficiently. Advanced functions that characterize web 2.0 such as the ability to tag products, compare products, suggest products based on similar purchases and previous customers, and so on, all contribute to bringing in valuable targeted users.

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Filed Under: Internet Marketing Tagged With: advertising, increase site traffic, optimizing, promoting your website, SEO, targeted users, web marketing

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