The term ‘Page authority’ is used mainly to express the search engine evaluation of a web pages value. Often with modern search engines the higher your page authority the better chance you have for high ranking and traffic. Often it’s quite difficult to explain why the authority of one page is more than that of another. However much of this is due to how search engines measure authority.
Those new to the area of search engine optimization may have a hard time understanding the science behind search engine algorithms and their impact on page value assessment, however these algorithms and their continual changes often have an enormous effect on rakings. Search engines apply their own algorithm-based guidelines to determine the page authority of particular website and analyze and organize website rankings based on those guidelines.
The exact method of how search engine algorithms access page authority is not disclosed to the public, however it can be assumed that there are elements of human logic behind these assessments.
Factors shown to influence page authority.
AGE: The older a webpage, the more its authority. To say precisely, age and authority of a website go hand in hand may sound unconvincing, but research has show this to be true.
It is always good to be first in a game and just like a company that been in businesses for centuries an aged webpage is a great signal of authority.
CONTENT: It is undeniable that a well researched, well structured, content improves page authority. As the old adage goes content is king. This is why in the field of Internet Marketing a lot of focus is spent on optimizing article titles and content.
INDEXING: Indexing of a website’s pages by the search engine is another important factor to consider when it comes to determining a site’s page authority. Much like a book, achieves its value only when it stands out amongst the other books on the shelf, webpage’s to must be easily found in order to be recognized.
A fair number of other websites with higher page authority linking back to a webpage increases passes on value thus increasing a websites page authority. It’s by this principal that Search engines evaluate the trust factor of the webpage. It’s similar to product endorsements from famous and popular celebrity or fashion icon.
The relevance of the subject matter of websites linking back to a specific webpage is another considerable factor that helps improve page authority. Web pages that have back links from sites in the same area of interest are similar to academic papers that reference other papers in the same field. When back links share relevance, this sends signals to search engines saying the page has authority.
It’s said that some search engines have over three hundred variables for determining ranking, so the above mentioned points are really only a starting place for understanding how search engine rankings work. Nevertheless, these observations should demonstrate the importance of page authority and provide insight into the role it plays in the search engine ranking of a website.
Written by Adam Chronister founder of Accelerated Freelance. Accelerated freelance is a Spokane Website Design, and Spokane Marketing firm who specialize in creating reasonably priced websites that promote business without sacrificing on-page style and design.