October 22, 2014

Don’t Overanalyze It: 3 Commonsense Ways to Boost Your SEO

Commonsense Ways to Boost Your SEO

When marketing websites and blogs, it’s easy to get wrapped up in a world of formulas, algorithms, and creepy little robot-spiders. Some get so wrapped up in outsmarting Google that they fail to see why Google keeps changing its formulas—to return better, more quality content for its users. You know what you want—better search engine rankings—but think for a moment about what your users want. Consider trying to work with Google, rather than against, for the purpose of creating content both your users and search engine spiders want to consume. Here are some commonsense tips for  pleasing both users and search engines by getting back to the basics:

Keywords as a Starting Point

The use of keywords are a hotly debated topic in the SEO world—so much so that it’s unclear about whether we should care about them or not. The short answer is: yes, they matter. However, keywords should not be used as the focus, but rather the starting point of content creation. Of course it makes sense that a flower shop should include keywords about roses and anniversaries, but don’t put  so much emphasis on the words that you fail to put them into context beautifully. Choose some of your most important keywords, then use them as seeds to sprout natural, useful content—and if you’re creating copy that is relevant to your business and audience, the right keywords should fall into place.

Do Link Where Links Are Due

Ever heard the theory that you can you can protect your precious PageRank by sculpting it with dofollow and nofollow attributes? To be fair, the basic idea of Pagerank does logically follow that 2  dofollow links on a page ranked 6 count for more than 4 dofollow links from the same page. However, obsessively controlling your links with nofollow attributes fails to take into account that Google seeks to reward informative and helpful websites—which includes websites that link to other helpful websites. If you don’t believe me, take it from Google engineer Matt Cutts (on his blog):

“I wouldn’t recommend (Page Rank Sculpting), because it isn’t the most effective way to utilize your PageRank. In general, I would let PageRank flow freely within your site.” In fact, he elaborates that parts of Google’s system rewards links to “good sites.”

Link Meaningfully

Sure, a tacky, meaningless link could add a little something to your ranking. But what’s the point of ranking well if you don’t have visitors? I’m talking about paid links and other quick, dirty link tactics. When you look at linking from a user’s standpoint, there’s really no use for it unless there’s something in it for number one. So while you’re looking for inbound links, put yourself in the user’s shoes, and ask yourself what would cause someone to want to click that link to your website. Perhaps you posted a thoughtful guest blog post—now some people are wanting to learn more about you, and perhaps get more useful information from your blog. Maybe if you joined a discussion in a forum or comment thread, adding meaningful information, others in the conversation might decide to investigate your expertise a little further. Does it require more time and brain juices? You bet. Is it worth the effort for good traffic along with your inbound link? Absolutely.

 

Chris Turberville-Tully is the owner of Inspiration Inc, a digital marketing company who provides pay-per-click services, SEO Birmingham, web design, search engine marketing, email marketing and more.  Follow Inspiration Inc: http://www.facebook.com/InspirationIncSEO

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Comments

  1. I haven’t spent a lot of time on SEO. Some bloggers say to just write and SEO will take care of itself. I DO think there should be at least a little focus on it, however. I make sure my keywords are in my title and in my post, but I don’t just stick them in arbitrarily. They just come in the natural flow of my writing.

    I’m still waiting for Google to find my blog. (I’m pretty new) So what do I know?

    Bob
    Bob Guzeman @ UBMighty Success Strategiess recent post ..Personal Branding Narrows My Focus

  2. Great tips you’ve got here! Very informative! Thanks for Sharing.
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  3. Thanks for sharing these tips Chris, I love learning about SEO and am always looking out for new ways I can improve my website:)
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  4. Thanks for sharing SEO tips. Keywords and back links are sure things for SEO.
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  5. Search Engine Optimization has become steadily popular in the last few months. It is due to this increase in popularity that more and more SEO companies are beginning to pop up. This is excellent news for SEO article writers because this of course means more work for them and a higher increase in the demand for their services.
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  6. This was one most perfect SEO tips for newbies. thanks

  7. Good and useful suggestions. Thank you.

  8. SEO is evergreen. One can never master the subject, coz the way search engine works always redefines the whole concept of SEO :) Thanks for these nice suggestions!

  9. Hi Warren,

    I agree with your tips very much! I haven’t put a huge amount of effort into SEO (though I do put effort into it, don’t get me wrong) but I focus on my readers more. I’ve been very happy with my rankings, readership, etc. There really has to be balance and we cannot forget about the readers, Google will always make changes but loyal readers more important!

    Thanks,
    Stacy
    Stacy@Blogging Tipss recent post ..20 Ways to Not Make Money Online

  10. Nice Article. Such a great post. I think it is best seo tips for us. I am very happy to read this article. Thanks for giving us nice tips.

  11. Nice Article. Search engine optimization is evergreen. One can never master the subject, coz the way search engine works always redefines the whole concept of SEO. I like your blog because your posts are very informative me.

  12. Personally I think that concentrating too much on SEO, like you pointed out is detrimental to you. It not only pushes google against you, but also your readers because you are writing for the search engines, not them.

    But it also does not hurt learning to balance the two as it could prove really invaluable.

    Thanks for sharing :)

    Tosin

  13. Nice post. I am really impressed with your blog post. Useful information shared. I am very happy to read this article. thanks for giving us nice info.

  14. Cool SEO Tips – is for one or the other certainly informative!

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  19. Your all SEO tips always very helpful for beginners and sometimes for experienced too.This time again very intelligent blog post.But I would like to ask one thing,is quality content not important to boost SEO?
    I think now a days Google is giving more importance to quality content too along with quality link building.
    Thanks

    • Thank you for the support, appreciate it! Google mixed things up for everyone but ranking (on quality content sites) are finally settling into their permanent position.

  20. SEO Company India says:

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  21. Short and precise Chris, it looks obvious to the average eye but very few people actually do this.

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