Your email list is just another tool in the marketers’ toolbox – and like all tools, nothing happens unless you use it. It’s important to load your autoresponder with emails and send them at regular intervals.
If you’ve ever subscribed to an email list and then didn’t get any communication from that party until six months later, then you know how difficult it is to remember what you even signed up for to begin with.
By not going after immediate contact and then maintaining it, the list owner lost a substantial chance to sell you any of his or her products. Since research shows that it takes multiple emails before most subscribers will act, you want to begin building a relationship with new subscribers as soon as possible. For a marketer, this is what it means by not allowing any grass to grow under your feet.
One way to connect and then stay in contact with your list is to load your autoresponder up with helpful emails. Offer something, and create a desire for them to know more. You achieve this by making sure your email pulls at the reader’s curiosity.
You offer your words like small previews of something bigger and more delicious so that the reader feels compelled to click on the link in the email and follow it to your website. But remember that follow up is where you don’t want to drop the ball.
Set your autoresponder to generate an email to all new subscribers who opt in within twenty four hours of their subscription. The longer you wait to send that first email, the higher the odds your subscribers won’t remember who your company is or what your online business does.
This initial contact email can be as simple as welcoming the subscriber and stating when to expect the next email in a series of lessons. You may want this first email to be breezy and personal, but have a good mix after that.
With follow up emails after your initial welcome, you can also direct new subscribers to recent posts from your blog or popular products on your website allowing you to further promote your business to subscribers.
Create a balance of selling to them versus being helpful. Send out a series of lessons. Ask them to participate in a poll so that it becomes interactive. Be a little controversial, but not offensive.
You’ll want to set up a series of emails to send to new subscribers on a regular basis. Moderation is key. Don’t overdo it by bombarding new list subscribers with email messages every day. Instead, contact subscribers within a couple of days after the initial contact to remind them of who you are and all the great things you have to offer them.
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About Warren
You have some good points in you post. I send my regular clients monthly newsletter and I think it works really good, they always know my new products when they come in the store!
HAHA! Don’t feel bad, that one was on my “To Do” list for almost a year before I finally got it all up and running.
Very worthwhile message here!
My two biggest takeaways …
” … not allowing any grass to grow under your feet” and “follow up is where you don’t want to drop the ball.”
I also like the suggestion to share your blog posts with email subscribers.
I use Aweber as my contact management system and one of the features I appreciate most is being able to (automatically) send out a blog broadcast to my list when new posts are published. Pretty cool.
Melanie Kissells recent post ..Neighbors Selling To Neighbors: Think That Works?
I love Aweber!
I currently have mine setup so that it mails out after 7 blog posts (which is between a week and a week and a half), as well as I have 52 informative emails that go out once each week.
How often do you send out to your list, and how often do you send your blog updates out?
Hey Warren — nice to meet another Aweber fan.
I’ve met a number of people recently who are saying goodbye to Mail Chimp and hello to Aweber. I have to admit, though, I love the “look” of Mail Chimp’s newsletter templates. But hands down, bar none … Aweber is the way to fly.
My blog broadcasts go out to my list every time three new posts have been published.
And let me just say I DON’T have 52 informative emails going out once each week. However, now you’ve given me an incentive plan to get off my duff, get super organized, and get a year’s worth of “tantalizing” messages crafted and plugged in!
Melanie Kissells recent post ..Neighbors Selling To Neighbors: Think That Works?
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Thank you for such information. I greatly appreciate this! I recently purchase my stuff and made my own online shop at one social media network. I rather my friends networks email addresses and weekly send them emails promoting my product. Most of them ignore me. But thank you so much for this information I heard from you. I don’t have any idea about AutoResponder. Can you guys please post links where I can get a free software? Thank you so much!
It’s also good to offer them freebies at first. Selling at the first email I think is not advisable. Offering solutions to the common problems can also be another strategy. In this way, the subscriber will feel that you are not after of their money and he can trust you now for anything that you say.
I’m so glad and honoured to be featured here! You don’t even know how much I admire SM
Thank you so muuuch!
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It’s certainly a great idea to let the concerned people tactically know about your current working status and the perfect way to get in touch at the right time with you. Thanks for sharing this new concept with all the readers.
Its interesting…thanks for sharing with us.
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This is very useful concept…thanks for sharing with us.
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nice post
This is a great post Warren. I think I’m finally ready to start building a list! I think the point you made about the first e-mail going out within 24 hours is very true. Wait too long, they’ll wonder who am I getting this e-mail from?