In this internet marketing age, one of the most important assets your website or business can have is a targeted list of email subscribers, a list of people that are interested in your particular niche or topic of interest.
The average subscriber is worth approximately $12.00 per year to the list owner. Now $12.00 may not seem like a whole lot of money, but when you start building your list generating just 10 new subscribers per day means 3650 subscribers a year. Now if you do the math, what this means is about $43,800 each and every year. Not bad, considering for many website/business owners this isn’t even their primary source of income. The great thing about this is 10 is a very realistic number, and easily achievable…let me share a few tips to get you started.
1. the most obvious, yet often overlooked is having the opt in form in the first place, if you don’t have anywhere for me to sign up, how can I? I recommend locating the opt in form somewhere above the fold, and easily seen. For PLR Internet Marketing I’ve chosen the top right hand corner, now I could easily have placed my absence code here, but is my adsense going to generate $43,800 for me each year? Probably not. If you notice our Opt in form can be seen on each and every one of the pages on PLR Internet Marketing.
2. Don’t just have the opt in form; offer your readers something of value, this does two things, 1. It gives your readers something of value, which helps build trust. I spent 3 months writing and editing E-Business; “The Insider’s Edge” and could easily have continued to sell it at $19.99, but instead decided to offer it to my readers for free in order to provide them with value, and also build trust with my readers. 2. There is something powerful in business called “The Law of Reciprocity”, now what this means is that when you do something for someone else, they feel a compelling urge to reciprocate. Now as we’ve established both trust, and given something of value to the reader, if they are in the market for a service or product you are offering or recommending, they will now be much more inclined to purchase it from you rather than some stranger, or website they have no previous relationship with.
3. Design a professional squeeze page or sales page with your offer and then drive traffic to that page. If you go to http://www.plrinternetmarketing.com/e-business/ you will see the squeeze page I had designed to offer my eBook to people. This page is a great way to convert new traffic sources into both customers, and readers for many years to come.
4. Add a lightbox hover. This is the opt in box that fades into the page promoting your offer. You can set it up to show every time (I don’t recommend), you can have it show up once per visitor as I have done, (note will also show up again if cookies are cleared), or you can set the duration…e.g. every 30 days. My conversions increased by 30% after I added this.
5. Do you have a Twitter account? Have your offer sent in a direct message to new followers. I receive anywhere from 30 to 100 new followers each day. Twitter accounts for a whopping 50% of all my subscribers. You can use a free site like Social oomph to automatically send your new followers to your squeeze page offer, again…the better the offer, the higher your conversions will be.
6. Does your website or business have a Facebook fan page? If so, make sure you’re capturing leads there as well. Setup an opt in form as your landing tab, so that your new fans have the opportunity to sign up for your offer or gift directly from there. I’ve recently started an Internet Marketing fan page, that has quickly grown to 3000 fans, each of whom had the opportunity to sign up for my free eBook.
7. Run promotional ads for your eBook, ecourse, giveaway, etc. Google’s Adwords, Facebook Ads, etc. are a great way to drive traffic to your your offer. If you set the value of each subscriber at $1.00 per month, then you know that if you can acquire each new lead at or around this figure your already ahead. I know that if I pay $1.00 for a lead, that I can recoup that cost in as little as a month, with each successive month being pure profit. It’s important to know the value of your subscribers so that you can calculate at what point you’re still profitable.
These are just a few tips to help you build your own opt in list up to a profitable level. Remember, your list if used properly will easily be your most profitable asset. If I lost every other aspect of my business tomorrow, but still had my list, I could still make money each and every month!
To get signed up with Aweber’s email marketing program for $1.00 for your first month, click the link below. You won’t regret it!
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About Warren
Great post, I cant think of anything more important to us internet marketers then our email list. great job!