It used to be when people asked me about viral marketing, I would tell them something different than what I believe today.
Just a couple of years ago, I was under the impression that viral marketing was about marketing the latest in anti viral applications! You can imagine my embarrassment when I realized what they were talking about!
But not too many people make the same mistake today because viral marketing is one of the best ways to sell your products and services, and raise awareness for anything that you want. A few viral marketing campaigns have gone on to be really world famous and there are several more that are popping up every day. But how does a viral marketing campaign work and do you want to know? Well here is what I now understand of viral marketing and what makes it one of the best marketing methods in the entire online world.
There is no definitive viral marketing method as there are many methods used. The process uses already established social media marketing sites to sell campaigns or ideas that might seem to be attractive to such people. Researchers have also referred to the process as word of mouth publicity or creating a buzz around something that has not yet been released. The exact process by which it works is different depending on the product that you are trying to get out but the end result is that the product is promoted for the least cost possible. A few of the advertising campaigns that worked on the same principle and succeeded are as follows:
- The Blair Witch Project was a famous movie that was a huge runaway hit. The movie was created with a handheld camera but the process of viral marketing the movie was so successful that many people who saw the movie considered the movie to be real. Web based campaigns that strove to increase the hype regarding the movie managed to make it a really successful movie simply because of the word of mouth publicity.
- Film star Clive Owen owes much of his early publicity due to the launch of the BMW films that had him in the stills.
Over the years several more web viral marketing programs impacted the entire world. The trademarks of a good viral marketing campaign are as follows:
- A good marketing campaign that will tell others about the product but it should not sell. It should just tell other people about the advantages of the product without seeming like an advertising campaign. Attaching the message to a fun video or a free sample also works really well.
- Make sure that the campaign is easy to find and can be measured and is accountable for the claims that it makes. You will be able to make sure that people can find the website to come back to the original site of the advertising campaign.
- Make your readers help out by asking them to share their videos of the same campaign that was sent to them by telling them that if they liked it they should spread it to their friends too.
Consider using the viral marketing methods on your next product launch and you will more than likely be guaranteed massive viral traffic to your product's website. Consider using the social medias, the press release sites, the free sample technique and article marketing. Create a buzz around your product with viral marketing.
How to Create a Buzz for Viral Marketing
