[jbolte1976]

Hi everyone,

I'm doing keyword research for a report to build a list. I'm using the google adwords tool.

Which relevant keywords do you guys use, the ones with the most searches per month or the ones with the most ads?

One train of thought is the ones with the most ads are the ones that attract the "buying" keywords and have been already researched by the "experts", although these aren't always the ones with the most searches.

So the question is: Use the keywords with the most searches or the ones with the most paid ads?


As always your advice is greatly appreciated.

Thanks everyone!

[Jeffery]

Depends on the product or service that I promote and if I am creating niche sites. Only two main concerns for me when doing keyword research:

1. Competition.
2. Keyword weight.

About competition. Before I do any keyword research I screen the competition for my product/service or niche site.

About keyword weight. Where the competition is overwhelming for the keywords (not worth my investment to compete) I move towards low competition investments and target keywords with low weight, phrases, and longtail keywords.

To be honest, I am a partner with someone who is considered one of the top ten SEO/Keyword Specialists in Internet Marketing. I give her a niche topic and in 15 minutes or less she gives me a keyword report. But, the keywords we choose are based on the two concerns outline above.

It does not stop there. Backlinks to a keyword rich site (regardless of the keyword weight) do more for Google Pagerank than keywords alone.

In a nut shell:
keywords > backlinks > quality content = Good Google Pagerank

Jeffery 100% :-)

[jbolte1976]

That's very informative, this gives me a better understanding of how to use keywords. Sounds like you have it down to a science Thanks again Jeff.

Jason

[newbyiiir]

I require writers who can choose the best keywords and write articles around these keywords for my website.

[Jeffery]

Originally Posted by newbyiiir

I require writers who can choose the best keywords and write articles around these keywords for my website.

Is your site a niche site? Is it WordPress or a forum or something else?

Jeffery 100% :-)