[jbolte1976]

Hi everyone,

I've been in and out the last couple weeks due to an extra busy schedule lately. I'll get active again once I get caught up with some things but....

I had to share this story that has a pretty good "morale of the story" message that pertains to content on net and your audiences percieved perception of you being an "expert".

About a year ago the company I work for had us write articles and content about our offering. They then took this content and posted it to several forums and other outlets that pertain to our industry (In a nutshell Maintenance and Reliabilty).

I wrote an article about the importance of doing motor testing only when the motor is loaded to at least 70% of full load amps.

BTW...here it is if you want to see it...

Motor Current Analysis (MCA) Test Results Can be Misleading if Drive Train Load Isn’t Considered


Well today I get a phone call from a complete stranger who states "Yeah I read your article on motor testing and was wondering if you could answer some questions"?

Well I was a little nervous motor testing isn't exactly my forte', I manage a program that includes several technologies including vibration analysis, motor testing, oil analysis, Infrared, etc. My strongest suite is vibration analysis, because that's how I got started.

Anyway..

Since I had a pretty well written article (In my un-humble opinion, lol), and it was published in a niche site. The reader reached out to me because I was percieved as an expert.

Anyway I was able to answer his questions, and told him I would have someone with intimate motor testing knowlege contact him. He was satisfied and everything ended up just fine.


My message here is... Perception is everything, being convincing and confident while giving your reader some valuable content is what it takes to turn readers into buyers. I didn't earn a penny from this experience but what I learned has taught me how valuable getting helpful content in front of your niche (or sub-niche) can really be.



Jason

[aryaman2008]

Nice to go through your experience Jason and can imagine how you might have felt initially.However,it's nice to know that the caller got satisfied.You are right,perception is everything,when it comes to products of any sort being bought.Can learn something from your experience with that caller.

[buffalo]

So true, Jason. I have found that some of my greatest business success have come from times when I wasn't even trying to sell. Just being in the right place, and the right time, with the right information can lead to some unexpected profits.

[Karsten]

from now on on every cocktail party people will approach you like this
Hey Jb my motor had some strange vibrations lately can you have a look please

[aakay4u]

Its really interesting and you are absolutely right,people go on perceptions.Yes in marketing line,people just see how confident you are about yourself.Being at the right place at the right time is so important.