An interesting article on video
SEO in this week’s BusinessWeek found here:
The Great Video SEO Frontier - BusinessWeek
Here are some highlights:
• one-fourth of U.S. Google searches (and more in other parts of the world) return videos in the results,
• Videos are 53 times more likely to appear on the first page of search results than text pages
• "On the keywords for which Google offers video results, we found an average of 16,000 videos vying to appear on results pages containing an average of 1.5 video results—giving each video about an 11,000-to-1 chance of making it onto the first page of results. By comparison, there were an average of 4.7 million text pages competing for a place on results pages with an average of just 9.4 text results—giving each text page about a 500,000-to-1 chance of appearing on the first page of results."
• there were 12.7 billion video views in November 2008 and 12.3 billion searches.
• Google is quick to point out that getting a video to the top of its results is not that easy. "[M]arketers shouldn't expect video
SEO to be some sort of magic bullet,"
• video production is expensive and intensive,
• watching a video takes time, which may cut down on conversion
•
Stacy