[shanec]

Hi All,

Do any of you advertise your online business in offline media such as newspapers, magazines etc. I've heard its a great way to advertise to highly targeted audiences.

I've never done this myself, and I was wondering if people here have, and how successful was this type of marketing?

Shane.

[jbolte1976]

Shane - I never have either, but I've always thought about it. The local news channel often has a featured website. I've often wondered what it would take to get a website featured and how much traffic this could generate for a site like.....marketersspaceforum.com??

I may investigate and see how they decide on what website they feature?

A feature on a website that helps people learn how to earn money online, could have a big following considering the state of our financial stability?

I'm curious to hear if others have had success with this strategy.

Great topic Shane!

Jason

[Will Lowrey]

I did a very small test sample a few months ago. I did a direct mail to some local business owners that I knew had websites, but that didn't have any opt-in list on their site. I had hopes that it would work, but I didn't get any responses.

Then - I had a new baby and didn't follow up with anything else. My loss - but I think it could really work if done correctly.

[aheismann]

I think there is still a bit of a stigma (maybe partially earned) against online only businesses. A brick and click business seems more reliable because there are locations to visit, but it can be hard to track down the owner if an online deal goes south. I can see how if used correctly offline advertising could work. Advertising an online boat parts dealer in a boating magazine, and things like that. marketersspaceforum.com would be a good fit for marketing magazines or a direct mail campaign to advertising agencies. I would not recommend putting an ad in my local paper for it though. Targeted is definitely the way to go for advertising offline.

[shanec]

Aheismann, I think your right about not advertising in the local papers (to start with anyway). Advertising in a magazine for a specific niche is probably the best way to do this as its a more targeted audience.

[aakay4u]

Originally Posted by shanec

Hi All,

Do any of you advertise your online business in offline media such as newspapers, magazines etc. I've heard its a great way to advertise to highly targeted audiences.

I've never done this myself, and I was wondering if people here have, and how successful was this type of marketing?

Shane.

Hello Shane,Well one must carefully choose the offline media,i don't think there is much success with it.Maybe a few selected magazines related to internet with very wide range of circulation can help.