Hey JB,
Yeah, Stacy gave you a great idea. Plus, you can add a subscription form right in your navbar that leads to a double optin autoresponder. The best way to get people to sign up for a newsletter is to offer something for free like a short report, small script/software, etc ... The more unique it is, the better your chances are for getting them to sign up.
Then it's a matter of setting up a squeeze page with some info about what your newsletter is about (very short notation), and what you will be providing them. The main thing is to tell visitors how they will benefit, or how signing up for your newsleter will benefit them and their business.
As far as writing the newsletter goes, my biggest suggestion is for you to be yourself. Write in a folksy kind of way where you are human, and treat them as such. You'll relate to them better this way.
The second thing I would suggest is for you to write content/subjects about what you know best. You can do various things about articles, article writing, article marketing, etc ... Plus you can go into marketing, business, IM, and niche marketing, etc ...
You have lots to share with people in a newsletter, especially the way you tell short stories. Well, work your stories around or into the various things I told you to write about.
Once you get going for a couple of weeks, go find an affiliate product (ebook/report/script) that enhances the content you are getting ready to send. You can write your own info products and sell these too by recommending them to your new list. I never did advertise ever newsletter. Instead, I added links or recommendations in every other one, or every 3-4 newsletters I sent out. This way you can build trust with your list by offering them good free information.
Once you build trust, that's a different story. BUT, you can mainly judge when and how often to add products in with your newsletter.
Just for starters, set up a series in your autoresponder with about 10-12 newsletters. Here are just a couple of the first ones to load:
1)
Thank you note for signing up - add what they've signed up too, and how they will benefit. Don't promise something you can't deliver either. It's better to give generalities then to promise. But tell them why you started this newsletter, what kind of information they will receive that will better their business, and maybe something free and has value.
2) First official newsletter (document the edition or Vol too)
3) Second newsletter
4) And so forth.
They will receive the first 3 in the series quickly, as in one right after the other. I usually send them the first day! But you can adjust when you want each newsletter in the series to go out, whether it is in a couple of days, a week, per month. That choice is yours.
Hope this helps ...
Hey Karsten,
The script he is planning on using will automatically convert the AD database he already has.
The main reason form him changing to a different script is mainly for more functionality,
SEO, and a few other things.
Ideas for starting a Article Marketers List
