[stacyfox]

In magazine publishing, editors work on a different calendar than the one everyone else is operating on. They'll start working on the January edition of the magazine in May. Why is this? Well, they have to assign the articles and photography, wait for the content, edit the content, create a layout, send it to press. and actually mail it and ship it to stores. Then, you will note the January edition of the magazine actually comes out around December 20. Right about now, the editors of Ladies Home Journal are actually busy thinking about their fall back to school edition.

I think good internet marketers will also take advantage of the calendar. It's all too obvious that few do. For instance, at the end of November I saw a WSO for Thanksgiving articles. While that may have been good strategy on the writer, it was really poor thinking for whoever bought the articles. Do you really think you can get a site built, indexed, and promoted in a couple of days? July would have been a good time to buy those articles!

For instance, now is a bad time to start a "New Year's Resolution" site. By the time you get the articles written and the site built, it will be mid to late January. It will take you a couple of weeks to build backlinks and get the site indexed. Who wants to think about resolutions in mid February? People have already gone off their diets and are eating their Valentine's Chocolates at that point!

One exception to this is if you have a well trafficked blog. Then, you can post things in season because the site is established and the search engines index it quickly. In this case, you would have a more general interest blog (ie. Diamond Jewelry) and make seasonal posting (Christmas Engagement Rings).

Anyway, start thinking ahead about your issues. Consider

* Time for writing or outsourcing articles
* Time for building site
* Time for generating backlinks
* Time for publicizing site
* Time frame people will actually be buying or clicking on links.

For instance, take the recent Christmas season. Content related to buying Christmas gifts would have the highest interest between Thanksgiving and December 20. After that, it's too late to get the presents ordered and to your house for the big day. So, working backwards from Thanksgiving, if it takes 2 weeks to publicize your site, 3 weeks to generate the bakclinks, one week to build the site, two weeks to outsource the articles, and a week to do initial keyword research, you should have started working on your site September 25.

If you want to take advantage of seasonal or special events, get out your calendar and start planning now!

Stacy

[stacyfox]

I thought as a separate post within this thread, I'd give everyone a list of 2009 holidays:

January 2009
Thursday January 1st - New Years

Monday January 19th - Martin Luther King, Jr. Day

February 2009

Monday February 2nd - Groundhog Day

Saturday February 14th - Valentine's Day

Monday February 16th - President's Day

Tuesday February 24th - Mardi Gras

Wednesday February 25th - Ash Wednesday

March 2009

Sunday March 8th - Daylight Savings Time starts

Tuesday March 17th - St. Patrick's Day

Friday March 20th - First Day of Spring

April 2009

Wednesday April 1st - April Fool's Day

Sunday April 12th - Easter

Wednesday April 22nd - Earth Day

Wednesday April 22rd - Administrative Professional's Day

Friday April 24th - Arbor Day, U.S.

May 2009

Tuesday May 5th - Cinco De Mayo

Sunday May 10th - Mothers Day

Saturday May 16th - Armed Forces Day

Monday May 25th - Memorial Day

June 2009

Sunday June 14th - Flag Day

Sunday June 21st - Father's Day

Sunday June 21st - Summer Begins

July 2009

Saturday July 4th - Independence Day/July 4th
August 2009

August 2009
Not a holiday, but think "back to school"

September 2009

Monday September 7th - Labor Day

Tuesday September 22nd - First Day of Autumn

October 2009

Monday October 12th - Columbus Day

Saturday October 17th - Sweetest Day

Saturday October 24th - United Nations Day

Saturday October 31st - Halloween

November 2009

Sunday November 1st - Daylight Savings Time Ends

Wednesday November 11th - Veteran's Day

Thursday November 26th - Thanksgiving

December 2009

Monday December 21st - First Day Winter

Friday December 25th - Christmas

[stacyfox]

One more post from me and then you all can jump in

There are special events on the calendar that you can take advantage of. For instance, the 2008 Olympics in Beijing and the 2008 Presidential race made some people a lot of money. But August was the wrong time for Olympic Planning and late October/November was the wrong time for Election products. So, here's a look at what's happening in 2009:

January 20 - Barrack Obama's innauguration
January 26 - Chinese New Year/Year of the Ox begins
January 27 - Bruce Springsteen and the E Street Band release "Working on a Dream" (okay, no one else on here probably cares about that, but I do and it's my list ).
February 1 - Superbowl in Tampa
February 8 - Grammy Awards
February 12 - Abraham Lincoln's 200th Birthday
February 12 - Charles Darwin's 200th Birthday (I had never thought of those two people in the same breath before ).
February 15 - NBA Allstar game
February 17 - Analog broadcasts stop in the US (TV sales anyone)
February 22 - Oscars
March 28 - Nicolodian's Kid's Choice Awards
April 2-5 - 100 Hours of Astronomy - cornerstone project of the International Year of Astronomy
April 4-6 - NCAA's Final Four
April 16 - Yankees open their new stadium
October 2 - The host city for the 2016 summer olympics will be announced

As you can see, I was able to find more information on events that were closer to us and nothing really significant after October. But, if you are operating on a calendar that is 10 weeks ahead of the calendar everyone else is on, you will begin to see IM opportunities.

Okay, I'll shut up now

Stacy

[Jeffery]

Originally Posted by stacyfox

Okay, I'll shut up now

Stacy

No way.. You Go Girl!

This is somewhat similar to what Jason and I were discussing in a different thread about his article directory.

Here is one of my favorites:

Black Friday.
Wiki - is a term for the Friday after Thanksgiving in the United States, which is the beginning of the traditional Holiday shopping season.

Look at the PR for
BlackFriday.info = PR6

Look at the PR for an inner page
BlackFriday.info/sales/ = PR 4

That is powerful marketing and most of it is relevant RSS feed content on autopilot! "How easy would it be to make money from affiliate sales with a similar site?"

Jeffery 100% :-)

[Jeffery]

Forgot to mention an webmaster autopilot tactic.

Create a generic domain name and publish a Wordpress blog.

Set the header and content to rotate on specific dates.

Thats it!

Now you have an "Event Site" on autopilot for as many calendar days/years that you can almost set and forget

Jeffery 100% :-)

[Admin]

Hey Stacy,

Originally Posted by stacyfox

Okay, I'll shut up now

Stacy

Yeah, I second what Jeffery said! You better not lol.

Your posts are like a breath of fresh air!

Tanks ...