Getting The Most Out Of Every Dollar
One of the biggest problems that marketers face is getting the most out of every dollar we spend. Many times, we'll just take the first solution that comes along simply because we feel that we don't have the time to investigate alternatives.
A perfect example of this is web hosting.
How many people will go with Hostgator or GoDaddy or whoever, simply because their friends go with them or they "heard" that they're the best option? Have they really investigated alternatives?
While web hosting is certainly cheaper than it was years ago, there can still be big price differences between two services and the actual service that they offer. One site can be $19.95 a month and be half the price of another at $37, but when you compare the disk space and bandwidth that you get for each, the actual cost difference is negligible for what you are getting.
For example, one service charges $19.95 a month and gives you 1000 meg of disk space to go with a gig of bandwidth. Another service is $37 a month but they offer 10,000 meg of disk space and 10 gig of bandwidth. Clearly, the second service is the better buy IF you need that much space and bandwidth.
If you add up all the things that we pay for online, hosting, advertising, membership sites, software and so on, the money that we could save by doing a little comparison shopping could turn into hundreds of dollars a month.
It may take a little time to find the best deals, but doing so could very well be worth it...especially if your expenses are into 4 figures a month.
Last edited by Steven Wagenheim; 12-26-2008 at 02:04 PM.
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