Re: How effective is viral marketing?
Viral marketing is one of the tried-and-true marketing tactics, and is one of the most effective, in my opinion. Just look at the viral marketing campaign for movies such as The Dark Knight: their methods are subtle, never obstructive, and they stick in your mind. The Dark Knight pulled in one of the best figures for an opening weekend in the box office, too.
heathcole also made some good points about social networking sites - companies that use MySpace and Facebook have been very successful in their advertising.
This is an interesting topic, hopefully more people will contribute.
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