How effective is viral marketing?
One of the most successful ways to market is by using viral marketing. Viral marketing is termed because the word about your business gets spread around like a virus - very quickly! Word of mouth or the spreading of news to other people is the quickest way to see traffic, and everyone knows that targetted traffic means more business.
Internet Marketers use viral marketing a lot, but so do the brick and mortor businesses. Matter of fact, viral marketing started long before the internet came about. They may not have called it viral marketing back then, but in essence it is the same thing. Word of mouth about your business can be very deadly to your competiters if they are not doing the same. This is why you used to see (and still do) the infamous "burger wars" between McDs, BK, and the like.
To be successful at viral marketing though you need a good size gimick or army to get it started. Not a large army mind you, but at least 20-50 people that can put what you are offering out in front of the masses, that will eventually pass it on to the people they know, and they will pass on to the people they know, and so forth.
It's kind of like this forum. If we concentrated our efforts on telling everyone we know about this forum, and what the forum can offer them all at once, we could probably start a good viral effect that will bring in more registered users.
One of the other things to think about is getting someone that has some pulling power with large groups of people to back you. So it is sometimes about who you know, and what they will do for you. To get people that are in a higher place to help is all about "what you can do for them" in the end, so be quick to put that up front if you every ask business owners.
Bring something to the table that is worth double of what you are asking of them, and nine cases out of ten, they will help. You can even contact the brick and mortor places like the burger joints supermarkets, etc ... so they can hand out things like flyers, etc ...
More to come ...
|