Personally, this is the best method and thought in using marketing methods.
Quote:
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The most effective method(s) are the ones that work best for you ... Do not try to do something you do not fully understand.
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The problem with many people is that they either try to use too many methods at one time, but have no idea how to use each method in the right way to get the best results for what they are trying to acheive.
In other words they simply do what they've heard or read that someone else has done without investigating or testing it. Or they use a few different methods at once where they can't track, test or tweak either of them.
I know I'm where Jim Gillum is at the moment - I use a few methods at one time, but I know how to work each individual marketing method because I took the time to investigate and test each prior to mixing and matching them. Plus I tend to do it for a short period of time, and then re-evaluate each method to make sure they are still as effective as when I started using them.
We have to remember that the Internet changes every whip stitch, therefore it is wise to test things all the time, so don't stay in the same rut to long.